SESSION 27 & 31

TOURISM MANAGEMENT
TOUR 122 WFU | SOLAIR Room 14 |10:00-11:30 AM
Ms. Rielle Christian D. Alcantara UP ASIAN INSTITUTE OF TOURISM
SESSION OUTLINE
» GOVERNMENT TO GOVERNANCE
» ROLES OF GOVERNMENT IN TOURISM
» FRAMEWORKS OF GOVERNANCE
» POLITICS TO PARTNERSHIP
 CUSTOMS, INSTITUTIONS, LAWS
AUTHORITY + POWER + CONTROL
Government to
Governance
GOVERNMENT + BUSINESS + NON-PROFIT
STEER NETWORKS AND PARTNERSHIPS
Cooper, C., & Hall, M. (2013). Contemporary Tourism: An International Approach. Oxford: Goodfellow Publishers LTD.
Metagovernance
“steering of multiple agencies and organizations who operate autonomously
but remain linked together through their involvement in common policy
issues and associated funding and benefits.”

Sub-national State
Supranational State
Trans-territorial State
Cooper, C., & Hall, M. (2013). Contemporary Tourism: An International Approach. Oxford: Goodfellow Publishers LTD.
 Øresund: One Destination,
Two Countries

By EntbertKarte Parlamentsforum Südliche Ostsee.svg: NordNordWest - Own work using:Karte Parlamentsforum Südliche Ostsee.svg, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=36693765
www.theguardian.com: https://www.theguardian.com/world/2015/mar/05/denmark-wants-to-rebrand-part-of-sweden-as-greater-copenhagen
 Multilevel
governance

Cooper, C., & Hall, M. (2013). Contemporary Tourism: An International Approach. Oxford: Goodfellow Publishers LTD.
WHO ARE INVOLVED IN TOURISM?
“Tourism is an industry of such great importance that several
organizations take an active interest in dealing with one or more aspects
of it. Tourism organizations consist of international, national, and non-
governmental organizations that help develop and manage tourism.”
(Cruz, Principles of Travel and Tourism)

O RG A N I Z AT I O N C L A S S I F I C AT I O N
1 Scale 3 Funding

2 Function 4 Structure

Cruz, R. (2009). Principles of Travel and Tourism. Tourism Research Philippines

O R G A N I Z AT I O N C L A S S I F I C AT I O N ( S C A L E )

ASEAN

Philippines Indonesia

Cooper, C., & Hall, M. (2013). Contemporary Tourism: An International Approach. Oxford: Goodfellow Publishers LTD.
O R G A N I Z AT I O N C L A S S I F I C AT I O N ( S C A L E )

International
Organizations
Regional
Organizations
National
Organizations
DESTINATION MARKETING
ORGANIZATIONS (DMOs)

Bosangit, C., & Libosada, C. (2007). Introduction to Tourism: A Comprehensive Guide to the Travel and Tourism Industry. Pasig City: Anvil Publishing, Inc.
 Government Roles
In Tourism
COORDINATION REGULATION STIMULATION SOCIAL TOURISM

PLANNING ENTREPRENEUR PROMOTION PUBLIC INTEREST

Cooper, C., & Hall, M. (2013). Contemporary Tourism: An International Approach. Oxford: Goodfellow Publishers LTD.
Types of Regulation
ROLE OF REGULATORY SELF-REGULATORY DISTRIBUTIVE REDISTRIBUTIVE
GOVERNMENT POLICY POLICY POLICY POLICY
COORDINATION

PLANNING

ENTREPRENEUR

STIMULATION

PROMOTION

SOCIAL TOURISM

PUBLIC INTEREST
Cooper, C., & Hall, M. (2013). Contemporary Tourism: An International Approach. Oxford: Goodfellow Publishers LTD.
 Frameworks of
Governance Actors
Public Private

Hierarchical Hierarchies Markets

Steering
Mode
Non-hierarchical Networks Communities
Cooper, C., & Hall, M. (2013). Contemporary Tourism: An International Approach. Oxford: Goodfellow Publishers LTD.
 Politics to
Partnership
“genuine partnership may not mean the end of politics, but instead
provide a structure by which the full range of opinions and perspectives
of those impacted by tourism can be heard and addressed.”

Cooper, C., & Hall, M. (2013). Contemporary Tourism: An International Approach. Oxford: Goodfellow Publishers LTD.
 SESSION 27 & 31 SESSIONS 32 & 33

» Government to Governance » Philippine Department of Tourism (DOT)

▪ Tourism Promotions Board (TPB)
» Roles of Government in Tourism
▪ Tourism Infrastructure and Enterprise
» Frameworks of Governance Zone Authority (TIEZA)
» Politics to Partnership
REFERENCES
▪Cooper, C., & Hall, M. (2013). Contemporary Tourism: An International Approach. Oxford: Goodfellow
Publishers LTD.
▪Crouch, D. (2015, March 5). Denmark wants to rebrand part of Sweden as 'Greater Copenhagen'.
Retrieved from www.theguardian.com: https://www.theguardian.com/world/2015/mar/05/denmark-
wants-to-rebrand-part-of-sweden-as-greater-copenhagen
▪Cruz, R. (2009). Principles of Travel and Tourism. Tourism Research Philippines
▪EntbertKarte Parlamentsforum Südliche Ostsee.svg: NordNordWest - Own work using:Karte
Parlamentsforum Südliche Ostsee.svg, CC BY-SA 3.0, https://commons.wikimedia.org/w/in (Crouch,
2015)dex.php?curid=36693765
▪Google Images
▪Youtube