Student Sustainability Committee

Logo Design

Katie Damato
kdamato2@illinois.edu
Description:

This new logo for the Student Sustainability Committee is meant to

reflect their environmentally friendly mission. The logo is both
literal in that is recognizably a leaf, and symbolic in that the curves
of the leaf can also form the letters S and C. The overlap of the two
halves symbolizes a compromise and a resolution to a problem and
the darker green on top represents an upward motion towards a
better, more green future.
Logo Research:
Final Logo, Color:

Student
Sustainability
Committee

Student
Sustainability
Committee

Student
Sustainability
Committee
Final Logo, B&W:

Student
Sustainability
Committee

Student
Sustainability
Committee

Student
Sustainability
Committee
Typeface:

News Gothic MT

A B C D E F
G H I J K L
M N O P Q R
S T U V W X
Y Z

a b c d e f
g h i j k l
m n o p q r
s t u v w x
y z

1234567890
Do:

Student
Sustainability
Committee
Use logo on a light background.

Student Sustainability Committee

Logo can be used with expanded text sized 2 pts larger.

R - 184 C - 32 R - 144 C - 49 Opacity - 53%

G - 213 M-0 G - 198 M-1
B - 80 Y - 87 B - 62 Y - 99
K-0 K-0
Hex # - B8D550 Hex # - 90C63E

Use this color palette for the logo.

Student
Sustainability
Committee

Maintain a 1/4” padding around the logo for use

on business cards, letterheads,envelopes, etc.
 Don’t:

Student Student
Sustainability Sustainability
Committee Committee

Do not put logo on a dark background. Do not change logo or text colors.
Use only provided color palette and/or black and white.

Student
Student Sustainability
Sustainability Committee
Committee

Do not switch the top and bottom colors.

Do not put logo on a photograph.

Student Student
Sustainability Sustainability
Committee Committee

Do not white out logo for use on dark or Do not use alternate typefaces with logo.
photographic backgrounds.
Awareness:

E-Newsletter
Student E-Newsletter
Sustainability
Committee
An E-Newsletter is a quick and easy way
to get in touch with those who follow the
group’s activities and lets them know of
Text Text Text Text Text Text Text Text Text Text Text
completed and upcoming projects. A
Text Text Text Text Text Text Text Text Text Text Text mailing list can be started during quad day
Text Text Text Text Text Text Text Text Text Text Text for those who may not necessarily want to
Text Text Text Text Text Text Text Text Text Text Text
Text Text Text Text Text Text Text Text Text Text Text
join but still want to know about what the
Text Text Text Text Text Text Text Text Text Text Text SSC is doing on campus.
Text Text Text Text Text Text Text Text Text Text Text
Text Text Text Text Text Text Text Text Text Text Text
Text Text Text Text Text Text Text Text Text Text Text
Text Text Text Text Text Text Text Text Text Text Text

Project Plaques

Your $14 a Upon completion of a project, a good way

to make students aware of how their

semester contributions have affected campus would

be to hang a sign in the building near
where the work was done. The text could
has helped be changed to reflect the specifics of the
project. Ideas for making these signs

to make this sustainable would be printing them on

canvas with sustainable inks and mounting
them on recycled wood.
building
greener!
-Student Sustainability Committee
 Stickers
Stickers are a good way to advertise the
committee. They can be handed out at

SS quad day, stuck in places on campus to

garner curiosity, or placed on or by

C completed projects to signify the

committee’s involvement in something.
Printing these with sustainable inks will
help this to be a slightly greener option
than a normal sticker.

Print stickers in sheets.

Posters/Fliers/Banners
Student
Sustainability Posters are a great way to get attention
Committee and to give information about the group’s
activities. A web url can direct people to
the website where they can get more
“We are students of this University and stewards of the future world.”
information. These can also be sized
down and handed out as fliers on quad
The Student Sustainability Committee's
purpose is to: (a) explore the options for day or sized up to be made into large
the use of the student fees for
sustainability and alternative energy scale banners to attract people to the
generation, (b) evaluate the feasibility of
projects being discussed with the
quad day booth. They should contain
professional assistance of faculty and
staff, especially from the Division of
information about the committee’s
Facilities and Services. projects as well as information on ways
Spring 2010 Projects: for students to get involved.
Art and Design Green Roof
Bicycling Infrastructure
Dance Department Retrofit
KCPA Green Roof
Occupancy Sensors
Solar Decathalon
Sustainable Student Farm

The Illinois Climate Action Plan committed

the University of Illinois to carbon
neutrality by 2050, and this project will be
a significant accomplishment for the
University toward this goal.

For more information visit:

http://sustainability.illinois.edu/ssc