Form no.

N.R.INSTITUTE OF BUSINESS ADMINISTRATION

GLS campus, Mardia Plaza lane. Off. C.G.Road, Ellisbridge, Ahmedabad 380006

Questionnaire to study the brand building strategy of UNINOR

The Data collected will be kept highly confidential and it is solely for the market research process.

1. Which service provider you opted when you started using cell phones?
[ ] VODAFONE [ ] BSNL [ ] IDEA [ ] AIRTEL
[ ] RELIANCE [ ] AIRCEL [ ] OTHERS _________________________

2. Since how long you are using the facilities of UNINOR?

[ ] 1 to 15 days [ ] 2 to 4 months
[ ] 15 to 30 days [ ] 4 to 6 months
[ ] 1 to 2 months [ ] more than 6 months

3. The best options due to which you switched over the service provider are. (Please rank only your
top 5 choices)

Please rank your

top 5 here under
Network coverage
Discounted Internet facilities
SMS Tariff plans
Local calls pricing
ISD, STD & roaming Tariff plans
Customers care services
Advertisements
Influenced by any other person.
Parenting company
The new 3G plan
Friends suggestion
Rigorous advertisement

4. Please tick on your current connection type.

Post-Paid Pre-Paid

5. Are you aware about the parenting company of UNINOR, TELENOR (NORWAY) and UNITECH
(INDIA)?

YES  NO 
Form no.

6. Have you found 24X7 badalta discounts convenient for you?

YES  NO 

7. Did you like the punch line of UNINOR, “ab mera number hai”?

YES  NO 

8. Do you find it tedious while updating your current area for getting
discounts?

YES  NO 

9. How many hoarding do you come across of UNINOR while

travelling from one place to other?
[ ] 1-2 [ ] 3-5 [ ] 6-8 [ ] 9-10

10. From which advertisement you were convinced more that might impel you to buy the service
provider?
a. Does the hoarding of UNINOR are placed in such a manner that they grab your attention for a while?

YES  NO 

b. What do you interpret about the television advertisement shown that

the son gets the job and tells his father with proud that “AB MERA NUMBER HAI”?

Highly Convinced Neutral Hardly Not at all

convinced convinced convinced
Please tick on
your opinion

c. The new advertisement of UNINOR showing that they have maximum talk time is easy to understand
according to you.

Highly Convinced Neutral Hardly Not at all

convinced convinced convinced
Please tick on
your opinion

d. The hoarding of UNINOR with the 60% discounted schemes is actually convincing?

Highly Convinced Neutral Hardly Not at all

convinced convinced convinced
Form no.
Please tick on
your opinion

11. Have you found that the pricing schemes and tariffs of the service that you are using is
comparatively less and suits your usage?

YES  NO 

12. The satisfaction you derived after the usage from the following
areas.

Rate here out of 10

Network coverage
SMS tariffs and plans
Internet facility
Customer care services
Talktime availability
Local calls schemes
STD and ISD plans.

13. How much you spend per month for your BILL of RECHARGE every month?
[ ] 10 to 50 [ ] 50 to 150 [ ] 150 to 250
[ ] 250 to 500 [ ] 500 to 1000 [ ] 1000 and above

14. Would you like to refer this mobile service provider to any other person?

YES NO
Plans, schemes and tariffs of SMS, Local, STD and ISD calls.
Network Coverage
Internet Facilities
Customer Care services
Parenting Company (TELENOR and UNITECH)

15. What is the first thing you recall when you see the logo of UNINOR?

 PLEASE KINDLY FILL THE BELOW DETAILS.

GENDER: [ ] FEMALE [ ] MALE

AGE: [ ] 15 – 17 [ ] 18 – 20 [ ] 21 – 23 [ ] 24 – 27 [ ] 28 – 30 [ ] 31 – 35

[ ] 35 -40 [ ] 41 - 45 [ ] 46 - 50 and above

Form no.
PROFESSION: [ ] BUSINESSMAN [ ] RETIRED [ ] STUDENT

[ ] PROFESSIONAL [ ] HOME MAKER [ ] SOCIAL WORKER

ANNUAL INCOME: [ ] 1000 TO 5000 [ ] 5000 TO 10000 [ ] 10000 TO 15000

[ ] 15000 TO 20000 [ ] 20000 TO 50000 [ ] 50000 OR MORE.

THANK YOU

Use of real young ppl in promotion instead of models

or actors…!! (plus point)
No postpaid schemes yet(minus point)