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42
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Introduction to
Marketing
• Meaning of Marketing
concepts
• Importance of Marketing
• Objectives of Marketing
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1. Meaning of
Marketing
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Meaning of Marketing
Products
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Meaning of Marketing
Producer Products
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Meaning of Marketing
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Meaning of Marketing
The American
Marketing Association
Definition:
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Meaning of Marketing
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Meaning of Marketing
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Meaning of Marketing
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Meaning of Marketing
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Meaning of Marketing
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Seller: The person or company that is involved in exchanging products
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Meaning of Marketing
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Meaning of Marketing
Product
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Meaning of Marketing
Product
Seller
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Meaning of Marketing
Product Consumer
Seller
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Meaning of Marketing
Product
Customer
Consumer
Seller
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Meaning of Marketing
Product
Buyer Customer
Consumer
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Case: Buying Pampers
Seller
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2. Concept:
Marketing vs.
Selling
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Marketing vs. Selling
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Marketing vs. Selling
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Marketing vs. Selling
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3. Importance of
Marketing
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Importance of Marketing
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Importance of Marketing
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Importance of Marketing
Counter Competition
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4. Objectives of
Marketing
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Objectives of Marketing
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1.Provide Satisfaction to Consumer
2. Increase in Demand
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Objectives of Marketing
2. Increase in Demand
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Objectives of Marketing
2. Increase in Demand
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Objectives of Marketing
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2. Increase in Demand
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Objectives of Marketing
2. Increase in Demand
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5. Functions of
Marketing
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Functions of Marketing
1. Market Research
2. Product Planning
3. Packaging
5. Branding
6. Pricing
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7. Promotion
8. Distribution
9. Selling
10.Retention
• Size of Market ?
• Competitors ?
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Functions of Marketing
1. Market Research
2. Product Planning
3. Packaging
5. Branding
6. Pricing
7. Promotion
8. Distribution
9. Selling
10.Retention
market.
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Functions of Marketing
1. Market Research
2. Product Planning
3. Packaging
5. Branding
6. Pricing
7. Promotion
8. Distribution
9. Selling
10.Retention
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Functions of Marketing
1. Market Research
2. Product Planning
3. Packaging
5. Branding
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6. Pricing
7. Promotion
8. Distribution
9. Selling
10.Retention
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Functions of Marketing
1. Market Research
2. Product Planning
3. Packaging
5. Branding
6. Pricing
7. Promotion
8. Distribution
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9. Selling
10.Retention
mark.
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Functions of Marketing
1. Market Research
2. Product Planning
3. Packaging
5. Branding
6. Pricing
7. Promotion
8. Distribution
9. Selling
10.Retention
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Functions of Marketing
1. Market Research
2. Product Planning
3. Packaging
5. Branding
6. Pricing
7. Promotion
8. Distribution
9. Selling
10.Retention
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Functions of Marketing
1. Market Research
2. Product Planning
3. Packaging
5. Branding
6. Pricing
7. Promotion
8. Distribution
9. Selling
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10.Retention
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Functions of Marketing
1. Market Research
2. Product Planning
3. Packaging
5. Branding
6. Pricing
7. Promotion
8. Distribution
9. Selling
10.Retention
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Functions of Marketing
1. Market Research
2. Product Planning
3. Packaging
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4. Standardization & Grading
5. Branding
6. Pricing
7. Promotion
8. Distribution
9. Selling
10.Retention
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