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Formal letters
Mark Wiseman
Mark Wiseman
b) Dear Sir,
I am writing to complain about the car advertisement currently being displayed on the hoarding outside the main post office in the
centre of town.
The advertisement shows a car speeding away from a set of traffic lights, with the caption, '0—100 in under 10 seconds'. I feel that
this claim is misleading and irresponsible. For a start, there is so much traffic on the roads these days that it is extremely unlikely
that anyone could reach a speed of 100 kilometres per hour in a town. The advertisers also seem to have forgotten that -here are
speed limits on most roads. In my view, this type of advertising only encourages drivers to break the law.
Furthermore, the advert suggests that the best cars are the fastest cars and places undue emphasis on the power of this car in
particular, implying that its best feature is its speed. I would argue that this can only encourage those people who buy the car to
drive fast in order to maintain that image. However, we all know that speed kills, and more often than not it is the innocent
pedestrian who is the victim of the speeding driver. Don't you think car companies should be focusing on safety, and behaving
responsibly in trying to reduce fatalities on our roads by giving safety a better image?
May I request that you have this advertisement taken down as soon as possible? While I have no objection to cars being
advertised, I feel strongly that this type of advertising should not be allowed. I have already written to the company concerned,
requesting that they remove this advertisement from their campaign and giving -hem my reasons in detail. I enclose a copy of this
letter for your information.
Thank you in advance 'for your help. I look forward to hearing from you.
Yours faithfully,