E1 E2 E3 E4 E5 E6 E7 E8 E9

1 5 5 5 4 3 4 4 3 4
2 3 4 4 4 4 4 3 3 3
3 4 4 4 4 2 2 4 4 4
4 2 5 4 5 3 4 4 3 3
5 3 5 5 5 4 5 4 3 4
6 2 5 4 4 4 5 3 3 4
7 2 5 4 4 4 4 4 3 4
8 1 5 5 5 5 5 4 5 5
9 4 5 5 5 4 5 4 1 3
10 3 4 4 3 3 2 2 1 2
11 4 4 5 4 4 4 3 2 3
12 5 5 5 5 5 4 4 4 3
13 1 4 5 5 5 5 5 4 5
14 5 5 5 5 5 5 5 5 5
15 1 4 4 4 4 4 4 4 4
16 2 4 4 4 4 3 4 4 3
17 1 5 5 4 4 4 2 2 4
18 5 4 5 4 4 5 4 3 4
19 5 4 5 4 4 5 4 3 4
20 3 5 5 4 4 3 4 4 3
21 4 5 5 4 4 3 4 3 5
22 4 4 5 5 4 4 3 2 4
23 5 5 5 4 4 4 3 3 2
24 2 4 5 5 4 2 4 1 4
25 5 5 5 5 5 4 4 1 4
26 4 5 5 4 3 4 4 1 4
27 5 5 5 5 5 5 5 5 5
28 4 5 4 4 5 4 4 3 4
29 1 4 4 4 3 3 4 2 4
30 4 4 4 4 4 4 4 2 4
31 4 4 4 4 4 3 2 2 3
32 2 5 4 4 4 4 3 3 4
33 1 3 4 4 4 2 2 3 2
34 1 4 4 4 4 3 3 3 3
35 1 4 4 4 4 4 3 3 3
36 4 5 5 5 5 4 3 4 4
37 4 5 5 5 5 5 5 5 4
38 4 5 5 5 5 5 5 4 5
39 2 4 4 4 4 4 4 4 4
40 5 4 5 5 4 4 5 5 5
41 4 5 4 4 4 4 5 4 4
42 4 4 4 5 4 4 4 4 5
43 3 5 5 5 5 5 5 5 5
44 5 5 5 5 4 5 2 2 5
45 2 5 4 5 5 4 3 3 5
46 2 4 5 4 4 4 4 2 4
47 2 5 5 5 5 5 3 2 4
48 2 5 5 5 5 5 3 2 4
49 2 5 5 4 4 5 5 2 5
50 4 5 5 5 4 3 2 2 4
51 4 4 5 4 4 4 3 3 3
52 4 5 4 5 4 5 5 5 5
53 4 5 5 4 4 5 4 4 4
54 4 5 4 3 3 4 4 3 4
55 2 4 5 4 4 5 4 2 4
56 2 4 4 4 2 2 2 2 2
57 3 4 4 4 4 2 2 2 2
58 5 4 4 4 4 5 5 4 4
59 5 5 5 5 5 5 4 3 5
60 2 4 4 4 4 4 4 5 4
61 5 5 5 5 5 3 2 1 5
62 4 5 5 5 4 5 4 2 4
63 1 1 4 5 5 5 4 5 4
64 1 3 2 4 4 5 5 3 3
65 1 2 5 5 5 5 4 4 4
66 1 4 3 5 2 4 2 4 5
67 1 4 4 4 5 5 3 5 4
68 2 5 5 5 5 4 4 2 4
69 5 5 5 4 5 4 4 4 4
70 5 4 5 5 4 5 5 2 4
71 2 4 4 4 5 3 3 4 4
72 4 5 5 4 4 3 4 2 4
73 5 5 5 5 5 5 5 2 5
74 4 4 4 5 5 4 5 1 5
75 2 4 5 4 4 4 3 2 4
76 4 5 5 4 4 5 2 2 3
77 5 5 5 4 5 4 4 3 4
78 4 5 4 5 4 4 3 2 4
79 1 4 4 4 5 4 4 1 3
80 1 4 4 5 4 4 2 1 4
81 4 5 4 5 4 5 2 3 3
82 4 4 5 4 5 4 1 2 4
83 2 5 5 5 4 4 4 2 4
84 1 4 5 5 4 5 4 2 1
85 4 4 2 4 3 5 2 2 3
86 1 5 5 5 5 5 4 3 5
87 1 4 5 4 4 5 2 2 3
88 2 5 5 5 5 4 3 2 5
89 1 5 4 4 5 4 3 2 4
90 1 5 5 5 5 4 4 1 4
91 2 5 3 4 5 5 4 1 5
92 3 5 5 5 5 5 3 2 4
93 5 4 5 5 5 5 3 4 4
94 2 4 5 5 4 4 3 2 3
95 3 5 5 4 4 4 4 3 4
 96 2 5 5 5 5 3 4 2 4
97 2 5 5 5 5 5 5 5 5
98 3 5 5 5 5 5 4 4 5
99 1 5 5 5 4 4 3 1 4
100 1 5 5 4 4 5 4 3 4
101 1 5 4 3 4 5 4 3 5
102 1 5 4 4 4 4 3 4 4
103 1 5 4 4 3 4 3 4 4
104 2 5 4 3 3 2 2 2 4
105 1 5 5 4 4 3 4 4 4
106 1 4 4 4 4 4 4 3 3
107 2 5 5 5 5 5 5 5 5
108 2 3 4 4 4 4 3 3 4
109 2 5 5 5 5 5 4 2 4
110 2 4 5 5 4 4 3 4 4
111 2 1 1 1 2 2 1 2 1
112 5 5 5 5 5 5 4 4 4
113 4 5 5 5 4 4 4 2 5
114 4 5 5 5 5 5 4 4 3
115 2 5 4 4 4 3 4 3 4
116 1 4 5 5 4 5 4 4 4
117 1 5 5 5 5 5 4 1 4
118 2 5 5 5 5 4 4 2 4
119 2 5 5 4 4 5 4 3 4
120 2 5 5 5 5 5 5 5 5

Ave. 2.791667 4.5 4.533333 4.425 4.225 4.166667 3.608333 2.9 3.925
SD 1.448824 0.744729 0.697334 0.643813 0.727174 0.872872 0.955267 1.183926 0.841792

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.41733
R Square 0.174165
Adjusted R 0.167166
Standard E 0.432258
Observatio 120

ANOVA
df SS MS F Significance F
Regression 1 4.649802 4.649802 24.88562 2.116E-06
Residual 118 22.04794 0.186847
Total 119 26.69774

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%Lower 95.0%
Upper 95.0%
Intercept 2.375156 0.314944 7.541521 1.052E-11 1.751481 2.998831 1.751481 2.998831
X Variable 0.41497 0.083185 4.988549 2.116E-06 0.250242 0.579699 0.250242 0.579699
E10 E11 E12 E13 E14 E15 Ave. B1 B2 B3
4 4 4 4 4 4 4.066667 3 3 4
4 4 4 4 4 3 3.666667 3 3 4
4 4 4 4 4 4 3.733333 4 4 4
5 4 4 2 4 5 3.8 4 3 4
4 4 4 3 4 4 4.066667 3 3 2
4 4 4 4 4 4 3.866667 4 4 4
4 4 3 4 4 4 3.8 4 4 4
4 4 3 4 5 4 4.266667 4 5 4
2 5 4 5 5 3 4 4 5 3
1 1 2 4 4 4 2.666667 5 4 5
3 4 3 3 4 3 3.533333 4 4 3
3 5 4 3 3 3 4.066667 3 4 3
4 4 5 4 5 5 4.4 4 4 3
4 5 4 5 5 4 4.8 4 5 5
4 4 4 4 4 4 3.8 3 3 4
3 4 4 3 4 3 3.533333 4 4 3
4 4 4 4 4 4 3.666667 5 5 5
5 5 3 4 4 5 4.266667 4 4 5
5 5 3 4 4 5 4.266667 4 4 4
4 4 4 3 3 5 3.866667 4 4 4
4 4 3 4 4 3 3.933333 3 4 5
4 3 3 4 3 3 3.666667 4 3 3
4 4 2 2 4 4 3.666667 2 2 2
4 4 4 4 4 4 3.666667 2 4 4
4 4 4 4 4 4 4.133333 4 1 4
2 4 3 4 5 4 3.733333 2 4 5
5 5 5 5 5 5 5 3 4 5
4 5 4 4 4 4 4.133333 2 5 4
3 4 4 4 5 4 3.533333 2 4 5
4 4 4 4 4 4 3.866667 4 4 4
4 3 3 4 4 4 3.466667 4 3 4
4 4 3 4 4 4 3.733333 2 3 3
4 4 4 4 4 4 3.266667 4 4 4
4 4 4 4 5 3 3.533333 3 4 4
4 4 4 4 4 3 3.533333 3 3 3
3 3 4 4 5 5 4.2 4 4 4
5 3 3 4 4 5 4.466667 4 4 5
2 2 2 4 5 5 4.2 4 5 4
4 4 4 2 4 4 3.733333 4 4 4
4 4 4 5 5 5 4.6 4 5 4
4 4 4 4 4 4 4.133333 4 4 4
4 4 5 4 4 4 4.2 4 4 2
5 4 3 4 4 3 4.4 4 3 2
5 5 5 5 5 5 4.533333 3 3 5
4 4 4 5 5 5 4.2 4 4 5
4 2 3 5 4 3 3.6 4 4 3
4 4 3 2 5 3 3.8 3 4 5
4 4 4 4 4 4 4 4 5 4
5 5 5 2 5 2 4.066667 4 2 4
2 4 4 3 4 4 3.666667 4 3 2
3 4 4 3 4 4 3.733333 3 4 4
4 5 4 4 4 4 4.466667 5 5 4
4 4 4 4 5 4 4.266667 4 5 5
3 2 2 2 5 4 3.466667 4 4 4
4 5 4 4 5 2 3.866667 4 4 4
4 4 4 2 4 4 3.066667 2 4 4
4 4 4 2 4 4 3.266667 2 4 4
5 5 4 4 4 5 4.4 4 4 5
4 5 5 5 5 3 4.6 5 5 5
4 4 5 5 5 5 4.2 1 1 5
2 3 3 2 5 3 3.6 4 5 5
4 4 4 4 4 4 4.133333 4 4 2
3 4 3 4 5 4 3.8 3 2 3
4 5 4 3 3 3 3.466667 5 5 4
5 3 5 4 4 5 4.066667 5 5 5
5 4 4 5 4 4 3.733333 5 5 3
4 4 4 3 3 5 3.866667 4 3 5
5 5 5 5 5 5 4.4 2 2 5
4 4 4 5 5 4 4.4 3 4 3
3 3 4 4 4 4 4.066667 4 5 4
4 4 3 2 2 2 3.333333 4 3 3
5 5 4 5 5 5 4.266667 4 4 5
5 5 5 5 5 5 4.8 5 5 5
4 4 5 4 5 5 4.266667 4 4 5
2 1 1 2 4 4 3.066667 4 4 5
2 4 4 2 5 4 3.666667 4 4 5
4 4 4 2 4 4 4.066667 5 4 5
4 5 4 2 4 5 3.933333 4 5 5
4 5 4 3 4 5 3.666667 5 4 4
4 4 4 3 5 5 3.6 4 4 4
1 5 4 2 4 3 3.6 4 4 5
2 4 4 3 5 4 3.666667 4 4 4
2 4 5 4 5 3 3.866667 4 4 4
3 1 4 4 5 4 3.466667 5 4 5
3 4 4 3 4 3 3.333333 4 4 4
4 4 5 5 5 5 4.4 4 5 4
4 4 4 4 4 4 3.6 4 4 5
5 4 5 5 5 5 4.333333 4 4 5
4 4 5 5 5 5 4 4 4 5
5 5 5 5 5 5 4.266667 5 5 5
5 4 5 4 5 4 4.066667 3 4 5
5 3 5 5 5 5 4.333333 4 5 5
5 5 5 4 4 5 4.533333 3 3 3
3 3 3 4 3 2 3.333333 3 5 5
5 5 4 4 4 4 4.133333 3 4 4
 4 4 4 2 4 2 3.666667 4 4 4
5 5 5 5 5 5 4.8 4 4 4
4 4 3 3 5 4 4.266667 3 4 4
4 4 5 5 5 5 4 4 4 5
4 4 4 4 4 4 3.933333 4 4 4
4 4 4 4 4 5 3.933333 3 4 5
4 4 4 4 4 4 3.8 4 4 4
4 3 4 4 4 4 3.666667 3 4 4
2 4 3 4 4 4 3.2 3 4 4
4 4 4 4 4 4 3.866667 3 5 5
4 4 4 4 4 4 3.666667 3 4 3
4 5 5 5 5 5 4.733333 2 3 4
3 3 4 5 5 5 3.733333 4 4 2
4 4 4 4 4 3 4 4 4 4
4 5 4 3 4 3 3.866667 4 5 3
1 1 1 2 1 2 1.4 2 1 1
4 5 5 5 5 5 4.733333 4 4 4
4 5 5 4 4 2 4.133333 4 4 4
3 4 4 4 5 4 4.266667 3 4 5
4 3 3 4 5 5 3.8 4 4 2
5 4 4 5 5 4 4.2 3 4 2
5 5 5 5 5 5 4.333333 5 4 5
4 4 4 4 5 5 4.133333 4 4 5
2 4 4 4 5 4 3.933333 4 4 5
5 5 5 5 5 4 4.733333 4 5 3

3.825 4 3.925 3.816667 4.333333 4.033333 3.933889 3.683333 3.933333 4.041667

0.940789 0.869657 0.821584 0.94365 0.690066 0.849452 0.473657 0.819749 0.837497 0.938404

Upper 95.0%
B4 B5 B6 B7 B8 B9 B10 B11 B12 Total
4 4 3 4 3 2 5 3 2 3.333333
4 4 5 4 3 3 2 3 3 3.416667
4 4 4 4 4 4 4 4 4 4
5 3 4 5 5 4 3 5 4 4.083333
4 4 5 5 5 3 3 3 3 3.583333
4 4 4 4 4 4 4 3 2 3.75
4 4 4 4 4 4 4 3 2 3.75
4 4 4 5 4 1 4 2 2 3.583333
5 5 5 5 4 1 4 1 1 3.583333
3 4 4 5 3 1 4 2 2 3.5
4 4 4 4 4 3 4 4 2 3.666667
4 5 4 4 4 1 4 3 1 3.333333
4 4 3 4 3 1 4 3 2 3.25
4 4 5 4 4 5 4 4 5 4.416667
4 4 4 4 4 4 4 4 4 3.833333
3 4 4 5 4 2 4 4 2 3.583333
5 5 5 5 5 1 5 4 1 4.25
5 4 4 4 3 4 4 4 4 4.083333
5 5 4 4 4 3 4 4 4 4.083333
4 4 4 2 1 4 1 4 1 3.083333
4 3 4 5 5 1 4 4 1 3.583333
4 3 4 5 4 1 3 2 4 3.333333
4 4 3 2 4 5 3 4 1 3
4 2 2 2 2 2 4 2 2 2.666667
5 4 4 4 5 5 4 5 5 4.166667
5 4 4 4 5 5 4 5 4 4.25
4 5 4 4 4 1 1 1 1 3.083333
4 4 2 2 3 1 2 1 1 2.583333
4 4 2 2 4 2 5 4 2 3.333333
4 4 2 4 4 2 4 4 2 3.5
4 3 4 4 4 4 4 3 3 3.666667
4 4 3 4 2 2 4 3 2 3
4 4 4 4 4 3 4 4 4 3.916667
4 5 4 5 5 1 5 5 3 4
3 4 3 3 3 2 3 3 3 3
4 4 5 5 4 3 4 3 3 3.916667
4 5 5 5 5 1 3 2 1 3.666667
5 5 5 5 5 1 5 1 1 3.833333
4 4 4 4 4 4 4 4 4 4
5 5 4 5 4 4 4 4 5 4.416667
4 4 4 4 4 2 4 4 4 3.833333
4 4 4 4 4 2 4 4 4 3.666667
4 4 4 4 4 2 4 4 4 3.583333
4 5 2 2 2 1 4 3 1 2.916667
3 3 4 5 5 2 5 4 3 3.916667
4 4 2 5 3 1 5 2 2 3.25
5 5 4 3 4 2 5 3 1 3.666667
4 4 4 4 4 3 4 4 5 4.083333
3 5 5 5 5 2 5 2 1 3.583333
4 4 4 4 4 2 4 3 3 3.416667
4 4 4 5 5 3 5 4 2 3.916667
5 5 5 5 5 4 5 5 5 4.833333
5 5 5 5 5 5 5 4 1 4.5
4 4 2 3 4 4 4 2 2 3.416667
4 5 5 5 4 4 4 5 5 4.416667
4 4 4 4 4 2 4 2 4 3.5
4 4 4 4 4 2 4 2 4 3.5
4 5 5 4 4 5 4 4 5 4.416667
5 5 5 5 5 5 4 4 4 4.75
5 5 5 1 1 5 5 5 5 3.666667
5 3 5 5 5 3 5 5 4 4.5
4 4 4 4 4 4 4 2 2 3.5
4 3 3 4 5 4 4 3 5 3.583333
4 5 4 4 5 4 5 4 4 4.416667
5 4 4 5 3 5 4 1 2 4
4 4 4 5 4 5 4 3 3 4.083333
4 5 5 4 4 4 4 3 4 4.083333
5 5 4 5 5 2 4 4 2 3.75
5 5 3 4 3 3 3 3 3 3.5
5 4 5 5 4 5 5 3 1 4.166667
3 3 2 3 3 2 2 2 3 2.75
3 5 3 5 5 4 4 2 2 3.833333
5 5 5 5 5 5 5 5 5 5
4 5 5 5 4 5 5 4 5 4.583333
5 5 5 4 5 2 1 2 2 3.666667
4 4 4 4 4 2 4 3 3 3.75
4 4 4 4 4 2 4 3 3 3.833333
5 5 5 5 5 2 4 3 3 4.25
4 4 4 4 4 2 5 2 2 3.666667
4 4 4 4 4 3 4 3 3 3.75
4 4 5 5 5 2 4 2 2 3.833333
4 4 4 4 4 3 5 3 3 3.833333
4 4 4 4 4 2 4 2 2 3.5
5 5 5 5 5 3 4 3 3 4.333333
4 4 4 4 4 2 5 2 2 3.583333
5 4 5 5 4 1 5 2 1 3.75
5 4 4 4 4 1 4 3 1 3.583333
5 4 5 5 5 3 5 4 3 4.333333
4 4 5 5 5 1 4 3 2 3.833333
5 3 4 4 5 2 5 4 2 4.083333
4 4 5 5 5 1 3 3 3 3.75
4 3 3 4 5 1 4 2 1 3.416667
4 4 4 3 5 4 4 3 5 3.75
4 3 4 4 3 3 3 3 3 3.583333
4 4 3 4 4 3 4 4 3 3.666667
 4 4 4 5 4 4 5 4 2 4
4 4 4 4 4 4 4 4 4 4
5 4 4 5 5 1 5 3 1 3.666667
5 3 4 5 5 1 5 3 3 3.916667
4 5 5 4 4 2 4 4 2 3.833333
5 5 5 5 5 1 4 4 1 3.916667
4 5 5 5 5 1 4 4 1 3.833333
4 4 4 5 4 2 4 4 2 3.666667
4 4 4 5 3 1 4 4 2 3.5
4 5 5 5 4 2 4 2 2 3.833333
4 4 4 4 4 3 4 4 2 3.583333
5 5 4 5 4 1 4 3 1 3.416667
4 5 4 3 4 2 5 4 2 3.583333
4 5 5 4 4 4 4 4 2 4
4 5 4 5 5 4 4 5 5 4.416667
1 1 2 1 2 2 1 2 2 1.5
4 4 4 4 4 3 4 4 4 3.916667
5 4 5 4 4 2 4 2 2 3.666667
4 4 4 4 4 4 4 3 4 3.916667
5 5 4 5 4 2 5 2 2 3.666667
4 4 5 5 4 2 4 2 2 3.416667
5 5 5 5 4 3 5 4 1 4.25
4 5 4 4 4 1 4 1 1 3.416667
4 5 4 4 5 5 4 4 1 4.083333
5 5 5 5 5 3 5 4 3 4.333333

4.208333 4.2 4.075 4.225 4.091667 2.691667 4.033333 3.233333 2.658333 3.75625
0.620326 0.717137 0.831749 0.883675 0.840126 1.333447 0.859288 1.034963 1.28662 0.47635
 Level of Consideraton of Respondents towards 5 elements of Marketing Mix in purchasing eco-frien
Survey Question Mean SD Description
The environment is being severely
damaged. 2.791667 1.448824 Somehwat Consider It
I, as a consumer have a bigger role in
protecting environment. 4.5 0.744729 Considering It All The Time
Eco-friendly products are better option for
future sustainability. 4.533333 0.697334 Considering It All The Time
Eco-friendly products are of good quality.
4.425 0.643813 Considering It All The Time
Eco-friendly products brand are credible.
4.225 0.727174 Considering It All The Time
Eco-friendly products are free of toxic
materials. 4.166667 0.872872 Sometimes Consider It
The price of the eco-friendly products are
reasonable. 3.608333 0.955267 Sometimes Consider It
Eco-friendly products price is the same with
conventional products. 2.9 1.183926 Somehwat Consider It
The quality of eco-friendly products are
worth its price. 3.925 0.841792 Sometimes Consider It
Eco-friendly products is well promoted.
3.825 0.940789 Sometimes Consider It
Advertisement show how it helps the
environment. 4 0.869657 Sometimes Consider It
Information stated in the advertisement is
true and accurate. 3.925 0.821584 Sometimes Consider It
Eco-friendly products are easily seen. 3.816667 0.94365 Sometimes Consider It
The store is neat and clean. 4.333333 0.690066 Considering It All The Time
The eco-friendly products are always
available. 4.033333 0.849452 Sometimes Consider It
OVER ALL 3.933889 0.473657 Sometimes Consider It

Behavior Measures of Yamang Bukid Visitors

SURVEY QUESTIONNAIRE MEAN SD DESCRIPTION

I prefer to switch the store/retail outlet if

eco-friendly product is not available there
3.683333 0.819749 Willing To Buy
I buy eco-friendly products, if they are
available at the retail outlets 3.933333 0.837497 Willing To Buy

Before buying eco-friendly products I

compare its price with traditional products.
4.041667 0.938404 Willing To Buy
I would purchase eco-friendly products if
they are easily available. 4.208333 0.620326 Very Willing To Buy
It gives me better feeling when I use eco-
friendly products. 4.2 0.717137 Very Willing To Buy
While buying an eco-friendly product I look
for some certification, which declares that
the product is environmentally friendly
4.075 0.831749 Willing To Buy

While purchasing an eco-friendly product,

one should spend enough time to read the
label in order to ensure that the contents of
the product are actually eco-friendly.
4.225 0.883675 Very Willing To Buy

While purchasing eco-friendly products I

consider specific features of the product
like: its shape, color, convenience to use and
maintenance required.
4.091667 0.840126 Willing To Buy
My religion also affects my intention to buy
eco-friendly products. 2.691667 1.333447 Somewhat Willing To Buy

I strongly consider the response of people

about the performance of the product, who
have already used the eco-friendly products
4.033333 0.859288 Willing To Buy
I use eco-friendly products because my
friends and colleagues use the same. 3.233333 1.034963 Somewhat Willing To Buy
I use eco-friendly products because of
pressure from family members 2.658333 1.28662 Somewhat Willing To Buy
OVER ALL 3.75625 0.47635 Willing To Buy

Relationship of 5 Elements of Marketing Mix to Yamang Bukid Visitors Purchasing Behavior

r 𝑟^2 df

5 Elements of Marketing Mix vs. Yamang

0.41733 0.174165 1
Bukid Visitors Purchasing Behavior
eting Mix in purchasing eco-friendly product
1.0      – 1.7 – Doesn't Consider at all

1.8 – 2.5 – Undecided

2.6 – 3.3 – Somewhat consider it

3.4 – 4.1 – Sometimes consider it

4.2 – 5.0 – Considering it all the time

1.0      – 1.7 – Not willing to buy

1.8 – 2.5 – Undecided

2.6 – 3.3 – Somewhat willing to buy

3.4 – 4.1 – Willing to buy

 4.2 – 5.0 – Very willing to buy

ing Behavior

2.116E-06