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STUDENT DETAILS:
Student Name Student Number
ASSESSMENT DETAILS:
Course Name BSB50215 Diploma of Business
Subject name C5MK01V15-A Marketing Planning-A
Unit Name and code BSBMKG507 Interpret market trends and developments
Trainer
EXTENSION INFORMATION: (Details of separately submitted and approved Assignment Extension Application)
Extension Granted No Yes
Revised due date
Extension approved by
Approval date
Declaration:
1. I hold a copy of this assignment, which can be produced if the original is lost/damaged.
2. This assignment is my original work and no part of it has been copied from any other student’s work or from any
other source except where due acknowledgement is made.
3. No part of this assignment has been written for me by any other person except where such collaboration has been
authorised by the trainer/assessor concerned and is clearly acknowledged in the assignment.
4. I have not submitted this work for any other past or present course/unit.
5. This work may be reproduced and/or communicated for the purpose of detecting plagiarism.
6. I give permission for a copy of my marked work to be retained by Kent Institute Australia (Kent) for review by external
validator.
7. I understand that plagiarism is the presentation of the work, idea or creation of another person as though it is your
own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from Kent. Plagiarised
material can be drawn from, and presented in, written, graphic and visual form, including electronic data, and or oral
presentations. Plagiarism occurs when the origin of the material used is not appropriately cited.
8. Enabling plagiarism is the act of assisting or allowing another person to plagiarise or to copy your work.
Note: This assignment will not be marked unless the student do the declaration during submission time!
TRAINER/ASSESSOR SECTION:
Trainer’s/Assessor’s Initial: Result (Tick One) O C O NYC
This assessment consists of Three Tasks and must achieve a Satisfactory outcome in each task
of this unit.
To achieve a Competent result, each student is required to achieve a Satisfactory outcome in
each marking criteria of the task.
Student can refer to book(s), notes and other reference materials.
Research the internet for resources that may assist you with this task.
All ideas must be well explained and should be supported with references.
Write your answer/s at the end of the questions for each task (just before the marking criteria).
Plagiarism is strictly forbidden. NYC (Not Yet Competent) will be provided for plagiarism for all
involved.
Students may be asked to explain their assessment work on a regular interval to the trainers to
ensure that the relevant competency standards are being met.
Student is required to redo the task in class, if outcome is Not Yet Competent due to Not being
Satisfactory against any marking criteria of the given task.
The Assessor is required to explain to the students the assessment task’s instructions and
required outcome to the students before conducting assessment in class.
The Assessor is required to fill out and attach the re-assessment coversheet for the student’s
repeated task due to a Not Yet Competent outcome.
The Assessor is required to record the result (Competent/Not Yet Competent) of the
assessment task into the Official Result Sheet and on to the Marking Criteria sheet attached
with this assessment, in accordance with the marking criteria of the assessment tasks for the
student and enter the final results into RTO Manager System of the Kent Institute Australia.
The assessor must check the student’s work on each Assessment Day and provide on-going
feedback to the student in class.
2 Kent Institute Australia– BSBMKG507, Interpret Market Trends and Developments Version 3.1 Mar 2018
Subject Name: C5MK01V15-A Marketing Planning -A
Unit Name: BSBMKG507 Interpret Market Trends and Developments
Assessment Outcomes:
1. Your performance will be assessed against the set Marking Criteria (Refer to the marking criteria in
‘criteria for evaluation’ provided after each task).
2. Your assessor will record your performance as “Satisfactory” or “Not Satisfactory” against each
criterion.
3. You will receive face to face feedback on the outcome of the assessments from your assessor.
4. Your result for this assessment will be “Competent (C)” if your performance is satisfactory against
all criteria.
5. Your result for this assessment will be “Not Yet Competent (NYC)” if your performance is not
satisfactory against any one or all criteria.
6. If you are assessed as “Not Yet Competent (NYC)”you might be given another chance to re-submit
the assessment on an agreed-upon policy and procedure of Kent Institute Australia (KIA).
Submission Method:
To be submitted into Moodle during the assessment time period.
Submission Date:
The Final Assessment tasks are to be submitted by the end of week 2.
Late submission will incur the following penalty:
Assessments will not be accepted unless evidence of compassionate or compelling circumstances is
submitted. Late submissions will not be accepted and students may be liable to pay an ‘applicable
subject fee’ which may also lead to the extension of the student’s COE.
Assignment Extension Form:
A Student Assignment Extension Form may be completed by student wishing to apply for an extension
due to exceptional circumstances. This is available to download and print via the SIS >> Docs >>
Student Policies and Forms page, or you may collect this from the VET Administration office at Level 1.
Completed Forms are to be provided to the VET Administration Office, Level 1, (10 Barrack Street,
Sydney NSW 2000 Australia).
3 Kent Institute Australia– BSBMKG507, Interpret Market Trends and Developments Version 3.1 Mar 2018
Subject Name: C5MK01V15-A Marketing Planning -A
Unit Name: BSBMKG507 Interpret Market Trends and Developments
Assessment Requirements:
Report on ‘Tourists trends in Australia’;
Study about fast food industry in Australia;
Short answer questions.
4 Kent Institute Australia– BSBMKG507, Interpret Market Trends and Developments Version 3.1 Mar 2018
Subject Name: C5MK01V15-A Marketing Planning -A
Unit Name: BSBMKG507 Interpret Market Trends and Developments
REPORT
This report wants to show the trends of tourists in Australia during the years 2015,2016, 2017 and part of
2018 (3 months), the report will cover trends, predictions, nationalities of tourists, products and services
related to tourism, opportunities and threats and suggestions from the analysis.
The last report indicates the highlights of the arrival of the visitor for January of this year
5 Kent Institute Australia– BSBMKG507, Interpret Market Trends and Developments Version 3.1 Mar 2018
Subject Name: C5MK01V15-A Marketing Planning -A
Unit Name: BSBMKG507 Interpret Market Trends and Developments
There were 702,500 visitor arrivals during January, a decrease of 3% compared to the same period
of the previous year.
There were 8.8 million visitor arrivals for the year ended in January 2018, an increase of 4.9% over
the previous year.
Leisure arrivals (Holiday + VFR) continued to drive the growth of international arrivals, with an
increase of 5% per cent during the 12-month period.
The following statistical information on international tourism was found on the website
https://www.tra.gov.au/Research/International-visitors-to-Australia/international-tourism-statistics
The analysis presents 6 reasons for tourism in Australia for holidays, visits to friends and family, business,
education, employment and other reasons,
The vacation for the three years of the analysis represents almost 50% of the total of tourism reasons in
Australia also reflects a positive trend.
The second reason with more percentage refers to visits to friends and relatives represents 25% of the
total of the reasons even though it has had a slight fall during the three years of analysis from 28% to 25%
The reasons for business, education and other reasons represent the rest in general can be defined that
has had a stable trend without major changes
6 Kent Institute Australia– BSBMKG507, Interpret Market Trends and Developments Version 3.1 Mar 2018
Subject Name: C5MK01V15-A Marketing Planning -A
Unit Name: BSBMKG507 Interpret Market Trends and Developments
YEAR ENDING JUNE 2015 YEAR ENDING JUNE 2016 YEAR ENDING JUNE 2017
7 Kent Institute Australia– BSBMKG507, Interpret Market Trends and Developments Version 3.1 Mar 2018
Subject Name: C5MK01V15-A Marketing Planning -A
Unit Name: BSBMKG507 Interpret Market Trends and Developments
Total
8,000,000 7,878,024
7,500,000
7,246,472
7,000,000
6,567,214
6,500,000
6,000,000
5,500,000
YEAR ENDING JUNE 2015 YEAR ENDING JUNE 2016 YEAR ENDING JUNE 2017
Analyzing the total it is clear to affirm the growth trend of Australian tourism going from 6,567, 214 tourists in
2015 to 7,878,024 in 2017 which represents an increase of 120%
8 Kent Institute Australia– BSBMKG507, Interpret Market Trends and Developments Version 3.1 Mar 2018
Subject Name: C5MK01V15-A Marketing Planning -A
Unit Name: BSBMKG507 Interpret Market Trends and Developments
9 Kent Institute Australia– BSBMKG507, Interpret Market Trends and Developments Version 3.1 Mar 2018
Subject Name: C5MK01V15-A Marketing Planning -A
Unit Name: BSBMKG507 Interpret Market Trends and Developments
YEAR ENDING JUNE 2015 YEAR ENDING JUNE 2016 YEAR ENDING JUNE 2017
10 Kent Institute Australia– BSBMKG507, Interpret Market Trends and Developments Version 3.1 Mar 2018
Subject Name: C5MK01V15-A Marketing Planning -A
Unit Name: BSBMKG507 Interpret Market Trends and Developments
11 Kent Institute Australia– BSBMKG507, Interpret Market Trends and Developments Version 3.1 Mar 2018
Subject Name: C5MK01V15-A Marketing Planning -A
Unit Name: BSBMKG507 Interpret Market Trends and Developments
b) Analyse the factors influencing demand in the fast food industry over the last 3 years.
c) What statistical tools will you use for the above analysis?
d) Are there any changes in demand (increase or decrease) over the last 3 years? Identify all the
potential reasons contributing to this change.
e) Identify competitive products for the fast food industry.
f) Identify all potential threats and opportunities for the fast food industry in Australia
Criteria for evaluation: Task Two – Study about fast food industry
The Final grade for this assessment task must require being Competent by achieving Satisfactory in
each task.
Did the student demonstrate ability to: Satisfactory Not Satisfactory
Place a tick(√)
12 Kent Institute Australia– BSBMKG507, Interpret Market Trends and Developments Version 3.1 Mar 2018
Subject Name: C5MK01V15-A Marketing Planning -A
Unit Name: BSBMKG507 Interpret Market Trends and Developments
Use statistical analysis of market data to interpret market
trends and developments
13 Kent Institute Australia– BSBMKG507, Interpret Market Trends and Developments Version 3.1 Mar 2018
Subject Name: C5MK01V15-A Marketing Planning -A
Unit Name: BSBMKG507 Interpret Market Trends and Developments
c) Why is it necessary to measure dispersion? What are the measures commonly used?
d) Discuss the different methods available in obtaining information for a survey.
e) What is meant by sales forecasting?
f) List three forecasting techniques.
g) A business can experience threats through different ways. List four potential threats that may affect
a current business.
h) Assume you are the marketing manager of an organisation. List four methods to obtain information
about the comparative market.
i) List three variables to segment a market.
j) List any three methods to compare current and potential competitors.
14 Kent Institute Australia– BSBMKG507, Interpret Market Trends and Developments Version 3.1 Mar 2018
Subject Name: C5MK01V15-A Marketing Planning -A
Unit Name: BSBMKG507 Interpret Market Trends and Developments
Use statistical analysis of market data to interpret market
trends and developments
Summary of Assessments:
Subject Name & Code C5MK01V15-A Marketing Planning-A
Unit Name & Code: BSBMKG507 Interpret Market Trends and Developments
Assessment Tasks The student’s performance is:
15 Kent Institute Australia– BSBMKG507, Interpret Market Trends and Developments Version 3.1 Mar 2018
Subject Name: C5MK01V15-A Marketing Planning -A
Unit Name: BSBMKG507 Interpret Market Trends and Developments
Australia
UNIT RESULT:
COMPETENT NOT YET COMPETENT
The student’s overall performance is:
□ YES □ NO
Is re-assessment necessary?
The End
16 Kent Institute Australia– BSBMKG507, Interpret Market Trends and Developments Version 3.1 Mar 2018