Task 3: Short Research Report

Select any two competitive industrial products, and prepare a report about variables used to develop
marketing mix for these products.

Your report should cover the following information:

a) Introduction to your selected products.
b) Definition of the marketing mix.
c) Information about marketing mix variables of your selected products (Product, Pricing, Promotion,
and Place).
d) Product (Image, features, warranty, colour, brand name, quality, package, customer service).
e) Pricing (Price, discounts, payment methods, credit facilities).
f) Promotion (Advertisement, sales promotional activities, publicity).
g) Place (Channels, coverage).
h) Evaluate both products’ marketing mix.
i) Discuss all possible adjustments that can be made to the marketing mixes. Provide reasons for your
suggestions.
(Maximum: 550-600 words)

VET Assessment Coversheet-Individual/October 2013, V1.2

 -A

Subject Name: C5MK01V15-A Marketing Planning

Unit Name: BSBMKG502 Establish and adjust the marketing mix
REPORT

Introduction

The following report shows the development of a marketing mix for the products weet
bix (cereal) and sportswear of the brand cotton on, the reason for the selection of these
products is due not only to my perspective as an immigrant but to the statistics about
the high life expectancy of the Australians and one of the main reasons is due to the
good eating habits and the healthy style of the people, therefore I shrug these products
that are within the consumption and daily use of the Australians.

MARKETING MIX
WEET BIX SPORT CLOTHES COTOON ON
PRODUCT

Weet-Bix ™ cereal number one in New Zealand and

positioned in Australia is a product that is full of
97% goodness, and provides a good source of iron
and vitamins B1, B2 and B3 to help release energy,
as part of a balanced diet. Providing a natural
source of fiber, Weet-Bix ™ is also low in fat and
sugar and contains 5 essential vitamins and
minerals.

2 Kent Institute Australia– BSBMKG502, Establish and adjust the marketing mix Version 3.1 Mar,2018
 -A

Subject Name: C5MK01V15-A Marketing Planning

Unit Name: BSBMKG502 Establish and adjust the marketing mix

Available in 1.4kg,

Price

The company manages two skimming and

penetration pricing methods.

Price skimming is a pricing strategy in which a

marketer sets a relatively high initial price for a
product or service at first, then lowers the price over
time.

Penetration prices in the market is a strategy that

establishes a low initial price for a product. The goal
is to quickly attract new customers based on their
low cost

Weet-BixSanitarium Weet-Bix 1.4kg

Add Add1 Sanitarium Weet-Bix 1.4kg for $4.50

3 Kent Institute Australia– BSBMKG502, Establish and adjust the marketing mix Version 3.1 Mar,2018
 -A

Subject Name: C5MK01V15-A Marketing Planning

Unit Name: BSBMKG502 Establish and adjust the marketing mix
Place

The distribution is widespread and available in the

main supermarket chains (for example,
Woolworths, Coles and IGA), convenience stores,
service stations and corner stores.

PROMOTION

The main method of promotion is based on line, a

method that includes traditional advertising.

Sources: Television advertisements, print media,

website, even sponsorship, word mouth, past
experiences .

Celebrities in advertising as source of message

even sponsorship: AFL, Cricket Australia, Kids

thriathon classical conditioning reflect Australian
sports

PRIMARY TARGET MARKET

Current target customer group: Mothers with children aged 0-12 years

- Current target consumer group: Children aged 4-8 with interests in sport

SECONDARY TARGET MARKET

Adolescents between 9-14 years

Adolescents within this age group are capable of applying logical thought when it comes to processing
information

4 Kent Institute Australia– BSBMKG502, Establish and adjust the marketing mix Version 3.1 Mar,2018
 -A

Subject Name: C5MK01V15-A Marketing Planning

Unit Name: BSBMKG502 Establish and adjust the marketing mix

https://prezi.com/rwzhzdq1pg5v/sanitarium-weet-bix/

dennisadu20@hotmail.com

Criteria for evaluation: Task 3 – Short Research Report

The Final grade for this assessment task must require being Competent by achieving Satisfactory in
each task.
Did the student demonstrate ability to: Satisfactory Not Satisfactory
Place a tick(√)
Identify key characteristics of products or services and estimate their
significance to the market
Review pricing policy and analyse pricing variables to determine their
effect on demand
[

Analyse promotional methods to determine their importance to

marketing outcomes
[[

Review channels of distribution and estimate their significance to

marketing outcomes
[

Consider product, pricing, promotional, distribution and service

variations, and evaluate these against marketing objectives, target
market characteristics and desired positioning
Select marketing mix that best satisfies target market and meets
marketing objectives
[

Ensure marketing mix decision meets organisational, strategic and

operational marketing objectives
Adjust components of marketing mix in response to test results and
market-response evaluation
[

Ensure adjusted marketing mix meets budgetary requirements.

5 Kent Institute Australia– BSBMKG502, Establish and adjust the marketing mix Version 3.1 Mar,2018
 -A

Subject Name: C5MK01V15-A Marketing Planning

Unit Name: BSBMKG502 Establish and adjust the marketing mix
Final Grade Satisfactory / Not Satisfactory
Feedback to student:

Summary of Assessments:
C5MK01V15-A Marketing Planning
Subject Name & Code

Unit Name & Code: BSBMKG502 Establish and adjust the marketing mix

Assessment Tasks The student’s performance is:

 Task 1 Case Study: McCain Foods  Satisfactory  Not Satisfactory

Feedback/ comments on Task 1:

 Task 2 Determine Marketing Mix for Specific  Satisfactory  Not Satisfactory

Market
Feedback/ comments on Task 2:

 Task 3 Short Research Report  Satisfactory  Not Satisfactory

Feedback/ comments on Task 3:

UNIT RESULT:
 COMPETENT  NOT YET COMPETENT
The student’s overall performance is:

□ YES □ NO
Is re-assessment necessary?

The End

6 Kent Institute Australia– BSBMKG502, Establish and adjust the marketing mix Version 3.1 Mar,2018
 -A

Subject Name: C5MK01V15-A Marketing Planning

Unit Name: BSBMKG502 Establish and adjust the marketing mix

7 Kent Institute Australia– BSBMKG502, Establish and adjust the marketing mix Version 3.1 Mar,2018