BUSINESSPLAN

2 02 0 CLASSIFIE D
Management team
Semesterbostaden was founded
by Joel Hansson in Januari 2017,
CEO. In December 2017 Luisa
Acevedo joined the team as CFO
and Partner/Co-owner.
Together they have long
experience in sales, leadership,
administration, economy.
Management team
The management team is led by
Joel Hansson and Luisa
Acevedo.
Other members of the
management team and Co-
owners:
Elliot Pournasiri, 25,
Long experience in sales and
marketing and digital system
developments
Niclas Ingwall, 47, 20 years
experience in sales, marketing
and hospitality industry.
Company structure J.D.H Invest AB – 65%
Los Colombianos AB – 17,5 %
(J.D.H Invest AB / Acevedo
Förvaltning AB)
CerroLargo AB – 12,5 %
Semesterbostaden Partners Elliot Pournasiri – 5 %
Tray Apartments AB

R.O.T Byggarna S.L Semesterbostaden StayinBusiness

Nordic Sales Relations S.L Semesterbostaden Sthlm AB
www.rotbyggarna.es
www.semesterbostaden.se www.stayinbusiness.se
75% 100% 100%

Daniel Engström
25%
INTRODUC T ION
Semesterbostaden is an international group of companies Growth 2017 → 2019
specialized in rental and management of exclusive apartments and
houses on the best locations in Europe. 18 → 65 → 130 rental
The company was founded in Málaga 2017. objects
We offer a total service solution for property owners and property
investors.

Key values: Security, Easy, Profitable 3 → 30 employees

Business idea: Manage and rent quality assured homes at

attractive destinations in Europe.

Mission: To professionalise and simplify vacation and corporate 627’ SEK → 2 540’ SEK
→ 9 576’ SEK
rentals at attractive destinations in Europe.
 O UR V IS IO N
To be the leading company in
managing rental properties
on attractive destinations in Europe
MARKET O PPO RTUNITY

1 600 000 000,00 €

1 400 000 000,00 € 60 000 000 000,00 €
1 200 000 000,00 € 50 000 000 000,00 €
1 000 000 000,00 € 40 000 000 000,00 €
800 000 000,00 € 30 000 000 000,00 €
600 000 000,00 € 20 000 000 000,00 €
400 000 000,00 € 10 000 000 000,00 €
200 000 000,00 €
0,00 €
- €
Market Market SB 1%
Market 2018 Market 2022 SB Market share 1% 2018 2022
■ Sweden ■ Spain ■ Worldwide
2018 market value: 360 MillionEuros. 2018 market value: 1 177Million 2018 market value: 38 708Million
Euros. Euros
Expected annual growth: 4,1 %.
Expected annual growth: 5,1 %. Expected annual growth rate: 7,4 %
2022 expected marketvalue:
424 Million Euros. 2022 expected market value: 2022 expected marketvalue:
1 434 Million Euros. 51 474 Million Euros.
Market potential 1 %: 4 Million Euro
Market potential 1 %: 14Million Market potential 1 %: 514Million
Euro Euro
C URRENT PRODUC T SPAIN

SB|Rental Management SB|Owner SB|Guest

– Rental Management
– Advertising
– Contact withguests
– Personal check in/out 24h
– Security control
– Rental payments
– 24h emergency
– Linnen/Towels
– Cleaning
– Declaraction services – Transfer
– Consulting – Food Packages
– Property analysis – Cleaning
– Property Management – Late check in/out
– Cleaning – Daily trips
– Reparations andmaintenance – Golf
– Other services
VALUE PROPOS I T I ON

Problem Solutions
Time consuming Total service solution
OWNE R

Property problems Maintenance 24/7

Daily management No daily worries
Pricing Specialised price model for higher rental income
Knowledge 25 year experience of Hospitality industry
Guest avaliability Service 24/7

Apartment problems Quality checked and secured apartments

GUES T

Flexibilitiy Check in 24/7

Communication Multi language communication
Payments Secure payment solutions
C URRENT PRODUC T ROT Byggarna

SB |ROT Byggarna
– Renovation projects
– Extension projects
– Repair and maintenace
– Property Emergency
– Service jobs
– Focus on renovation projects of small apartment
buildings, apartments or villas upp to 350m2.
– Fully booked order stock until 2020-05-30 with a value
of 250.000 Euro.
– Renovation with tax reduction for Swedish tax resident.
CURRENT PRODUCTS StayinBusiness

SB|StayinBusiness
15 Corporate apartments and houses
Easy living solutions for companies looking
for accommodations.

– Cleaning and laundry service

– Comfort living
– Central locations
– Modern andfurnished

www.stayinbusiness.se

– New project in pipeline of 30 hotel

apartments close to Solna/Sundbyberg
during 2020
V IS IONAIRY PRODUC TS
SB|Distribution
Future distributionbrand.
Will reduce advertise commission
and increase rental revenue.
– Commision for bookings on
external properties
– Certification of quality
checked properties
– Commision 15% revenue
– Sign up fee
SB|Franchise
Franchise concept for
Scandinavian franchisees.
– Marketing, booking and online
distribution
– Process and quality controll
– Suppliers and payment
management
– E-commerce
– Franchise fee of 25.000 Euro
– Franchise fee of 12% revenue
– Ongoing process with 3
franchise partners with a initial
value of 75.000 Euro
 2021
Palma
Algarve
London

2020
SB|Distribution
Nerja
Torrevieja
SCALING PLAN Alicante

The five years plan for Semesterbostaden is to 2019

Stockholm
continue the growth and expand to 75 destinations SB|StayinBusiness
SB|Franchise
through own offices and SB|Franchise

We will launch SB|Distribution in order to increase our

direct sale to 35 % and increase profit.
 REV ENUE MO DEL

– SB|Spain

25 % Commission based on advertised rent

Extra services sold to owner and guests.

– SB|StayinBusiness
Fixed margin of 40 % on rental revenue
Extra services sold to guests.

– SB|ROT Byggarna
Fixed pricing depending on project size and complexity
Margin of 30% on project value
Tax deduction for Swedish citizens
 2019

AC TUAL GROWTH

2018

2017 2018 2019

Rental objects 18 62 130
Employes 3 15 30
Revenue 626 490 SEK 2 766 060 SEK 9 576 549 SEK 2017
Result 211 592 SEK - 381 150 SEK 718 970 SEK

Growth of rental objects. 2018 -> 2019: 210 %

Growth revenue 2018 -> 2019: 346 %
BUDG ET GROUP
2019 2020 2021 2022

Income 9 576 549 SEK 27 287 709 SEK 47 104 348 SEK 70 965 679 SEK

Costs 8 857 578 SEK 22 258 653 SEK 38 223 599 SEK 53 159 639 SEK

TOTAL 718 970 SEK 5 029 055 SEK 8 880 749 SEK 17 806 040 SEK

Profit Margin % 8% 18 % 19 % 25%

Tax 25 % 143 794 SEK 1 257 263 SEK 2 070 187 SEK 4 451 510 SEK

Profit after tax 575 176 SEK 3 771 791 SEK 6 660 561 SEK 13 354 530 SEK
OPPORTUNITY
Become an owner of Tray Apartments AB (Semesterbostaden Partners) and follow us on our journey to become
the leading company specialized in rental and management of exclusive apartments and houses in Europe.

Pre money valution: 20 000 000 SEK

Semesterbostaden takes now in 1 700 000 SEK for 3-8% of the shares in SB Partners AB.

Minimum target: 540.000 SEK

Maximum target: 1 700.000 SEK

The estimated value of Semesterbostaden Group 2022 is 100.000.000 SEK

Tray Apartments AB will change name to Semesterbostaden Partners AB during Q1 2020.

INVESTMENT
Follow and be a part of our journey to become the leading company specialized in rental and management of
exclusive apartments and houses in Europe.

The investment will be used to strengthen and speed up our expansion in the following areas:

Launch and development of SB|Franchise

Launch and development of SB|Distribution booking portal to increase our own distribution and increase our
margins.

Marketing of Semesterbostaden towards property owners, investors and franchise partners.

TESTIMO NIAL S
At the real estate agency Marbella & Estepona we recommend
Semesterbostaden to all our customers who buy a home and to
anyone who is in need of a short-term rental holiday home.
Since starting working together in Feb 2018 Semesterbostaden
has brought a great value to our customers and we know that our
customers will be taken care of in the best possible way.
To not be in place when renting the accommodation can be
perceived as difficult. Semesterbostaden has solved this in a
smooth and easy way with the customer in focus.
Jennie Engström
Office Manager at Marbella Estepona
Semesterbostaden is a professional service that
brings great value to our customers who buy a
vacation home on Costa delSol.
Supervision and control is important when you
are not in place and that feeling of safety is
what Semesterbostaden providesto our
customers.
Robin Hage
Franchisees SkandiaMäklarna Fuengirola
TESTIMO NIAL S
Semesterbostaden has been
taking care of my apartment in
Málaga Center since 2017 and
have been helpfull with
everything from furniture to
manage the rentingprocess.
There service have worked very
fine and if problems appears i
can be secure that its solved
quickly.
Richard Rydbeck
Property Investor
Since June 2018
Semesterbostaden have
managed and rent out my
apartment in Senorio de Aloha in
Marbella. There rentalservice
include everything and I don’t
need to worry about my
apartment.
We always come home toa
clean apartment in good shape.
Duringthe summer we got a
water problem that
Semesterbostaden quickly took
control over and got fixed.
Ewa Granat
Owner Marbella Nueva Andalucia
Since 1 of Mars 2018
Semesterbostaden have been
managing and renting out our
second home in Málaga Centro
Historico.
We are very happy withthere
services and feel thatour
apartment is in safe hands.
Since start Semesterbostaden
have been very helpfullwith
extra services to make the
ownership as easyas possible.
Katarzyna Fila
Owner Málaga Centro Historico
C ONTAC T
For more information about
Semesterbostaden feel free to contact:

JOEL HANSSON CEO Spain

joel.Hansson@semesterbostaden.se
Tel. +46 73 500 03 96

NICLAS INGWALL CEO Sweden

Niclas.ingwall@stayinbusiness.se Tel.
+46 70 648 62 47
BUSINESSPLAN
2 0 20 CLASSIFIE D