VALUATION AND NEGOTIATION OF TECHNOLOGY

STEP 2 - CREATE VALUE FROM TECHNOLOGIC INNOVATION

PRESENTED BY:

JOHNNY ORDOÑEZ ARTEAGA

TUTOR

DANILO CARDENAS

GROUP: 212032_44

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA

VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA

MARCH 2020
 INTRODUCTION

The purpose of this document is to acquire knowledge of the fundamental concepts of

technological valuation and negotiation corresponding to unit 2, Valuation of intangible assets,

Method of valuation of the income approach, Method of valuation of real options, Method of

valuation of the cost approach, Market approach valuation method

It is developed from the information provided, understanding the fundamental concepts, in which

the elements proposed in the activity guide can be identified.

 OBJECTIVES

- Analyze and understand the valuations of methods, recognizing the market conditions for

technological innovations

- Finding a solution to the problem of study

-
TABLE OF CONTENTS
 DEVELOPMENT OF ACTIVITIES

Genially Video Presentation for each student

 Johnny Ordoñez Arteaga

https://view.genial.ly/5e77c7c92dc19c0de0054973/video-presentation-income-approach
 Danny Fabian Guacas

 Edison Alexander Rivera

 GLORIA VANESSA LOPEZ

 Erika Alejandra Luna

 YouTube link for each student

 Johnny Ordoñez Arteaga

 Danny Fabian Guacas

 Edison Alexander Rivera

 GLORIA VANESSA LOPEZ

 Erika Alejandra Luna

 Analysis of the article chart for each student

Analysis of the Article Chart

Student name Johnny Ordoñez Arteaga

Article Tittle Transformación digital en Colombia

Article Image

References Transformación digital en Colombia. (2019). Recuperado de

https://computerworld.co/transformacion-digital-en-colombia/
A solution to the problem must be found, with this change of digital
transformation to companies it would help digital marketing and electronic
Relation of the commerce, it would help companies to be more competitive, guaranteeing
article with the customers ease, satisfaction and expectations, helping to exponentially increase
problem of digital sales , would increase The culture of innovation that guarantees future success,
transformation in employees will have a greater intellectual capacity with quality teams and will be
Colombian at the level of other foreign companies that manage the digital age, this improves
enterprises research and development production, sales, marketing , human management,
customer service, quality and finance, allowing the analysis of large amounts of
data that are produced in all areas of the company, allowing a strategy according
to needs.
 Analysis of the Article Chart
Student name Edison Alexander Rivera

Article Tittle
Colombia está quedada en transformación digital

Article Image

References Portafolio julio 30 de 2019 COPYRIGHT © 2020 EL TIEMPO Casa Editorial

Recuperado de: https://www.portafolio.co/economia/colombia-quedada-en-
transformacion-digital-532068

According to figures from the Digital Economy Observatory, it is estimated

that in Colombia only 11.7% of companies have a digital strategy, 23.1% are
Relation of the article thinking of implementing it and only 15.3% are measuring the impacts of this
with the problem of trend in their companies.
digital transformation These figures complement what is indicated by the Ministry of Information
in Colombian Technology and Communications (MinTIC), which states that micro, small
enterprises and medium-sized companies are key to the rise of the digital economy, since
they represent 99% of the business base and more than 80% of the country's
jobs. In this sense, the flag sectors of this process are the financial, transport,
industry and commerce.
Research Justification Description Diagram one per group
 Justification to solve th problem of digital transformation in
Colombian enterprises?
Global justification
Predictions of economic growth in Latin America correctly predicted a significant reduction. Against
this backdrop, it was considered an important challenge for the entire region to adopt digital
transformation processes that would allow companies and society in general to overcome this
economic trend. Studies conducted in the American market show how the leading companies in digital
transformation processes have margins 8% higher than those in the same industry that are lagging
behind in the adoption of this transformation.

National justification
Colombia, along with Chile, are the Latin American countries that have invested the
most in technology in the region and are emerging as the best prepared to face this
212032_44

transformation. However, as it has been established (gA Center for Digital

Transformation, 2016), investment in technology in Latin America has not been
transferred to a competitive advantage of its organizations. That gap is explained in that
the digital transformation is not only buying technology; implies, as some of the
definitions of digital transformation presented in the conceptual framework illustrate,
that the adoption of this technology is accompanied by a refining of processes, an
organizational restructuring and constant training of human resources in the company .

Industrial Engineering justification

The arrival of the fourth industrial revolution is already a reality in the transformation of
business models. This is what reflects that more than 98% of entrepreneurs consider it
important to promote the use of emerging and digital technologies in their companies. Since
through digital implementation the production processes will be more successful. This does
not imply systematizing and automating a process with precarious technologies, it must have
a certified and certified system that provides the necessary guarantees and their compliance

References
Kuada, J. E. (2012). Research Methodology : A Project Guide for University Students (pp
40-41).Frederiksberg C [Denmark]: Samfundslitteratur Press. Retrieved
from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38
 References

- Cohen, J. A. (2005). Intangible Assets : Valuation and Economic Benefit (pp 84-87). Hoboken, N.J.: Wiley. Retrieved from

http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=130922&lang=es&site=eds-live&scope=site&ebv=EB&ppid=pp_C1

- GHEŢA, I. M. (2017). Theoretical and Methodological Considerations Regarding the Evaluation of Intangible Assets. (pp

373–376). Contemporary Readings in Law & Social Justice, 9(2). Retrieved from http://bibliotecavirtual.unad.edu.co/login?

url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=126542114&lang=es&site=eds-live&scope=site

- Mc Manus, J. P. (2012). Intellectual Property : From Creation to Commercialisation: A Practical Guide for Innovators &

Researchers. 16. Valuation of Intellectual Property. Oak Tree Press. Retrieved from

http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=1008965&lang=es&site=eds-live&scope=site&ebv=EK&ppid=Page-__-20

- Triana Ortiz, K. (15,06,2017). Valuation Methods. [Video]. Recovered from: http://hdl.handle.net/10596/12322