UNIVERSITY OF CAGAYAN VALLEY

Tuguegarao City
Chapter 3

METHODS AND PROCEDURES

This chapter presents the methods and procedures that

will be used to obtain the necessary data for this study.

This is divided into sub types: the research design, the

subject or respondents of the study, the data gathering

tool, the data gathering procedures and the statistical

tool design.

Research Design

This study will make use of descriptive- correlational

design. The descriptive design will be used to assess the

perceived influence of respondents’ exposure on social

media.

The correlation design will be used to determine the

significant relationship between the profile of the

respondents and their mean academic performance, and the

significant relationship between the perceived influence of

respondents’ exposure on social media and their mean

academic performance.

Respondents of the Study

 UNIVERSITY OF CAGAYAN VALLEY
Tuguegarao City
The population of interest for this study will be the

Grade 12 students of the University of Cagayan Valley under

the Accountancy, Business and Management strand. The

population that is accessible to this study consists of the

total population of Grade 12-ABM students.

Table 1

Distribution of Respondents

Gender Frequency Percentage

Male 76 80 %
Female 19 20 %
Total 95 100 %

Data Gathering Tool

The researchers will use a questionnaire as an

instrument which they adopted from the study of Peter

Osharive (2015) entitled “Social Media and Academic

Performance of Students (SMAPS)”.

The questionnaire consists of two parts. The first

part consists of the profile of the respondents and the

next is the survey questions.

Data Gathering Procedure

Before the researchers will conduct the study, they

are going to ask permission from the office of the

University President through the Vice-President for

 UNIVERSITY OF CAGAYAN VALLEY
Tuguegarao City
Academics noted by the Senior High School Principal. Upon

approval, the researchers will personally float the

questionnaires to the respondents during their common free

time which will be retrieved immediately.

Statistical Tools

This research work will use the following statistical

tools in treating the data to be collected.

For the profile of the respondents, the frequency

count and the percentage distribution will be employed.

For the perceived influence of respondents’ exposure

on social media the weighted mean with the following scale

will be used.

Mean Range Scale Descriptive Rating

4.00-4.74 5 EA Extremely Agree
3.25-3.99 4 A Agree
2.50-3.24 3 N Neutral
1.75-2.49 2 D Disagree
1.00-1.74 1 ED Extremely Disagree

To test the significant relationship between the

profile of the respondents and the mean academic

performance of the respondents, and the significant

relationship between the perceived influences of

 UNIVERSITY OF CAGAYAN VALLEY
Tuguegarao City
respondents’ exposure to social media and their mean

academic performance, the Pearson r will be employed

UNIVERSITY OF CAGAYAN VALLEY
Tuguegarao City