EVALUATION AND NEGOTIATION OF TECHNOLOGY

UNIT 1, 2, 3; TECHNOLOGY NEGOTIATION

GROUP 212032_73

PRESENTED TO
JULIO CESAR GONZALES 

PRESENTED BY
KAREN CORPAS ULLOA
EDINSON GABRIEL TAPIAS
FERNANDO MÁRQUEZ ACOSTA
NELSON ROJAS ROJAS

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA

BASIC SCIENCE, TECHNOLOGY AND ENGINEERING SCHOOL
DECEMBER
2019

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 INTRODUCTION

Digital transformation is a tool that has allowed companies to improve in the different processes,
by implementing the different technological tools has allowed the evaluation of different
processes through technology allowing the constant improvement of companies for the
implementation of strategies in order to become a much more competitive entity.

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 OBJECTIVES

 Develop a negotiation of technological assets of products process and systems innovation

 Identify objective of achieving the social and commercial objectives of the organization.

 Characterize companies for digital transformation gathering important information in

relation to technological appropriation

 Identify references and activities carried out throughout the above Steps.

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 ACTIVITY DEVELOPMENT

1. At the beginning of the course, in Step 1, each student applied a Survey to identify and
characterize enterprises for digital transformation gathering important information in relation
to technology appropriation. All group members must consolidate in an Excel file the
answers of each company to the questions number 7 to 40 (Avoid including questions 1 to
6), according to the following structure

2. Once the Colombian Enterprises Digital Transformation Diagnosis Database is

consolidated, the group draft an Excel graph for each question that evidences the information
collected and writes an analysis of at least 80 words, for each question describing its trends in
relation to the problem of study: How to promote digital transformation in Colombian
medium-sized enterprises?, according to the following chart:
Colombian Enterprises Digital Transformation Diagnosis Graphs and Analysis
Group number: Date:
Question Graph Analysis
Does the company have The ideal location of a
branches or points of plant, factory or
sales? warehouse will be
where the minimum
production and
distribution costs are
recorded and where
prices and sales
volumes lead to profit
maximization. These
are the options that
the graph clearly
reflects.

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Which sector belongs From a general
the company? approach, it is easy to
conclude that the
companies that cover
the needs of the users
or users, although to
go into practice, that
is, to find an effective
way of doing so, need
to apply strategies
adapted to each
organization.

Time of constitution of The most effective

the company way to support a
business or provide
guarantees to
suppliers and internal
customers is the
strength that is found
with the correct
management of the
processes. Thus, costs
will fall over time and
may even be opened
to international
markets with greater
credibility and
confidence.

Size of the company Small businesses have

a series of competitive
advantages over the
larger size, shown for
example in greater
agility in response to
changes in the market
and customer needs,
thanks to its faster
speed in adaptive
decision making.

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 Number of employees A good percentage of
(in numbers) small businesses
operate in the home or
domicile of their
owners. For example,
hairdressers,
consultancies, etc.
It has less hierarchical
administrative
systems and a less
unionized workforce
than medium and
large companies.
…

3. Based on the contents studied and the analysis of the information, each student must record a
YouTube video including a 2 to 3 minutes video, where the student appears himself
explaining in English one proposal to solve the problem of study:

Colombian Enterprises Digital Transformation Problem Solutions

Group:  212032_73 Date: December 2019
Karen Corpas
Edinson Gabriel https://www.dropbox.com/s/t07khnswmuzi3pq/Edinson%20Tapias.mp4?
dl=0
Tapias 
Fernando
Marquez Acosta

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 CONCLUSION

4. As a conclusion each student writes one paragraph 100 to 200 words answering the following
question (one conclusion per student): How important is for industrial engineers to understand
valuation and negotiation of technology in order to lead companies to achieve its strategic goals?

Industrial Engineering Conclusions

Group:
Date: December 2019
212032_73
Student Conclusion
Karen Corpas Technological valuation is an information and communication research tool
that helps the company improve service innovation processes as Industrial
engineers, properly administer technology is to guarantee the operational
strategy, ensuring the adequate adaptation of the evaluation capacity, transfer
processes and technological negotiation, in addition to creating a system of

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 indicators. of the organization that helps to relate opportunities and threats
Technology is the key to sustainable elements in market competition, the
management process is an essential point for companies, the approach to work
development, the fundamental sources of new ideas and competitive
advantages in product negotiation in a technological way.
As students in industrial engineering training it is vital to understand that we
are in a world dominated by technology and practicality, companies that want
to be at the forefront make decisions that end up changing their way of life.
Their way of understanding the market and all that this implies, as industrial
engineers, we have the duty to act as a seedbed of transformation, we must
create awareness so that companies adopt this type of change, the valuation

Edinson and negotiation of technology is a of the most practical ways to reach all
Gabriel corners of the country, when a company decides to adopt this type of new
Tapias measures, investigates patented methodologies, trademarks, copyrights to
understand how to interact in the market all this makes all its components
interact In very practical systems, of accurate and reliable information, you can
align your goals to these.
For this reason, you must adopt an awareness and understand the importance
of the negotiation and valuation of technology.

Technological valuation is one of the tools that has allowed the industry to
create strategies to offer better goods and services to the community, in
addition facilitates the management and control of the company's resources, in
addition In the face of the growing rise of technology new tools have allowed
Fernando
to innovate in different processes allowing the industry to be much more
Marquez
competent in the time of creating solutions for the community, in addition to
Acosta
the technology providing Administrative tools for the management of
resources and implementation of new ideas, allowed a better negotiation with
others because it is made much more attracted by the factors of innovation and
being constantly updated technologically.
Nelson Rojas Industrial engineering has expanded the scope of its techniques and
improvement tools, models focused on the management of the production
Rojas
process, capacity design and production structures, in the administration of
human resources, to the operations strategy. Where the importance for us as an
industrial future.
The engineers reside in the implementation of this knowledge and tools,
generating added value through technological improvement and renewal and
the innovation of products and processes.
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 Engineers play an important role in generating ideas and are perhaps the key
agents to make an idea a functional and successful innovation.
Applying our knowledge, skills acquired for the human factor, materials,
information, technology, energy, financial resources achieving progress and
continuous improvement.

REFERENCES

Dolan, J. P. (2017). How to Overcome the Top Ten Negotiating Tactics. American

Salesman, 62(10), 11. Retrieved from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=f5h&AN=125279851&lang=es&site=eds-live&scope=site

World Intellectual Property Organization (WIPO) & International Trade Centre (ITC), (2010).
Exchanging Value – Negotiating Technology Licenses, A Training Manual (pp 82-85).
Recovered from: https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf

Mc Manus, J. P. (2012). Intellectual Property : From Creation to Commercialisation: A Practical

Guide for Innovators & Researchers. Negotiation and Licensing. Oak Tree Press. Retrieved

from http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?

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direct=true&db=nlebk&AN=1008965&lang=es&site=eds-

live&scope=site&ebv=EK&ppid=Page-__-20

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