Customers Requirements

Safety
Durability

Reliability
Low noise
Medium size

Scores (Sum)

Percent scores
Easy to operate
Relationship

Low (3)
Strong (9)

Medium (5)

Technical Requirements

34.99 176 Material (MS steel)

22.66 114 DC Motor

+

5.96 30 Switching mechanism

23.85 120 Spring mechanism

+

12.52 63 Separation mechanism

6
4
7
8

10
10

Importance
6
5
7
6
7
5

Our product
9
8
8
6
8
8

Comapny A
7
9
6
7
9
7

Company B
7
8
8
7
9
6

Future Target
1.2
1.6
1.6
1.2
1.3
1.2

Improvement factor
1.1
1.2
1.2
1.2
1.4
1.1

Sales Point
8
10

6.2

Overall Weight
19.2
18.2
10.6

9
20
20
11
19
11

Percentage