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ARTIST
There is no shortcut in
good UX design
Good UX design comes from
continued testing,
and improvements to the
product and service.
Visual Design
System Design
Visual Design
This is
Product Unboxing
UX
System Design
Customer service
Packaging
BEAUTIFUL
INTERESTING
Techniques
Humor Pattern
You remember
Recognize
Humans like to
Humans are
humorous Ads recognize
drawn to things
more than the patterns. Provide
that we relate to.
serious ones. a pattern to
Golden Ratio.
follow.
Techniques
Talk Relationship
Engage We value
Its no longer
Give them an authentic
about making a
interactive tool to communication.
sale. Its about
engage. Like, Talk like a friend,
building a
Comment, Rate. not a faceless
relationship.
entity.
Wider
Environment CUSTOMER-CENTRIC GAME
Key Points
One reason products fail is because
Direct teams do not solve the problems that are
Stakeholder important to the right users. These
personas are not always obvious, as they
may be associated with the product
through indirect connections.
Human
Consistency Memory
Principle of Least Simplicity Limitation
Astonishment. Break complex Organize
Consistent icons, tasks into simpler information into
terms, etc. tasks. small chunks.
Ergonomics guideline
User
Cognitive Centered
Directness “There was a
Reduce Feedback problem copying
abstraction and Provide actionable files to your disk”
reuse real world feedback. Not just rather than “Error
metaphors. an error message. 309”.
Ergonomics guideline
Attention
Anthropomor Modality Nudge user
phization Force users to attention, rather
Avoid “Have a nice complete one task than trying to
day” messages before moving to force them.
from your another. Allow Gentle
computer. escape routes. animations.
Strongly Strongly
disagree agree
System
1. I think that I would like to
use this system frequently
1 2 3 4 5
Usability
1 2 3 4 5
Score
4. I think that I would need the
support of a technical person to
be able to use this system
1 2 3 4 5
(SUS)
this system were well integrated
1 2 3 4 5
www.usability.gov
9. I felt very confident using the
system
1 2 3 4 5
What sets (or will set) your brand(s) and your website
apart? What is your user looking for on your site? What
problems do you solve for them?