Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions
What is being advertised?
Why is a different color used in the product’s
name?
What hidden messages does the ad seem to
have?
Does the advertisement use emotional appeal? If
yes, how? If no, how could it?
Is product’s description honest? Why or why not?
Answers
A product to clean
Perhaps to highlight and
remember
The product is not explicit
to which population is
focused or what it serves.
So, it suggests that it is a
product for body or
industrial use
If you put feminine figures
and there are few
indications that it is
generated an expectation
of a product of restricted
consumption
The description is honest,
and the interpretation is
relative, as it promises to
clean and nothing more,

What do you think or conclude about the ad?
appeals to red letters and
a happy doll, and through
this to the recall of other
products perhaps ... to
generate expectation, but
this Is completely lawful.
I think it's a clean,
opportunistic and well-
crafted ad that appeals to
average consumer
intrigue to entice it

Fuente: SENA

Questions Answers
What is being advertised? Mineral water

In order to convey to the

Why is a different color used in the product’s
consumer an expectation
name? of purity and health
through the product.
What hidden messages does the ad seem to General try the idea of
have? having an athletic body
by its consumption, with
models that suggest it
and that the water is pure
 showing the mountains ...
If it is used, are the
models, suggests that the
consumer will be
Does the advertisement use emotional appeal? If benefited with similar
yes, how? If no, how could it? qualities if he takes the
water, showing the
models in the ad drinking
water does this.
You may not be very
honest or conducive,
since having a fitness
Is product’s description honest? Why or why not? body does not depend on
just drinking the water as
the advertisement
indicates
I think it's a modern
average advertisement,
What do you think or conclude about the ad? which attributes many
qualities to your product
using stereotypes and
other visual aids

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.