Beruflich Dokumente
Kultur Dokumente
PRESENTED BY:
GAGAN GUPTA
(PGMP+MBA)
Synopsis
• Wine consumption --Preferences
• Government Support
• The Market
• The essentials/Major aspects
• Problems faced
Introduction
□ The People of India
–Annual Per Capita Income Rising
–Large Population Gives a Market Base
□ Government Backed Industry
–Wine Declared as “Small Scale”
□ Grape is grown over 60,000 ha - production of 1.6 MT
□ Wine Industry Potential
–Market Currently in Infancy Stage
–Wines Beginning to Catch On Locally and Globally
The People
Indian Economy 2005 2006 2007 2008 2009
State Bank of India, for the first time in the country, has taken the initiative
for helping the grape growers via project UPTECH
Government Support
• The concessions/incentives/subsidies
grants etc. are extended to “Wine
Industry” at par with Food Processing
industries
• Target Market
– Middle class ages 25-39
– Current biggest wine consumers
• Trendy upper class
Marketing
• Open Markets
– Maharashtra, Jammu Kashmir, Goa, Assam, Meghalaya,
Tripura, and Arunachal Pradesh.
• Auction Markets
– Rajasthan, Madhya Pradesh, Bihar, Haryana and
Chandigarh
• Government Markets
– The governments of the respective states act as the
wholesalers
– TASMAC in Tamil Nadu, BEVCO in Kerala, APBC in Andhra
Pradesh and The DSIDC in Delhi
Consumer Preferences
Wine Consumption
Red 45%
White 40%
Sparkling 13%
Rosé 2%
• Grover Vineyards
– Nine varieties
• Zinfandel ,Chardonnay, Pinot Noir,
Sauvignon Blanc, Chenin Blanc,Viognier, Shiraz,
Viognier and Semillon
• Sula winery
• Sula Brut, Sula Seco and Sauvignon Blanc
Maharashtra wine Grape policies
• Declaration as a Preferential Area
• Declaration as a Small Scale Industry
• Concessions in Excise Duty
• Concessions in Sales Tax
• Wine Sales License
• Wine Sales License Fee
• Simplification in the system of License
• Establishment of Wine Institute
• Single Window System
• Establishment of Grapes Board
• Facilities of Food Processing Industries
Wine Parks
• To encourage value addition on grapes
• Grape Board
– for quality control, certification and export promotion.
• Wine Institute
– long-term growth strategy.
• Very low fee of Rs. 2000 per annum is fixed as license fee to
encourage this industry.
.
Major aspects
• The primary factors acting as constrain for this
industry in India.