For this project, you will analyze the Metabical Case Study and Exhibits attached to

this Assignment dropbox and will answer the questions provided in the Questions
section of the instructions using the Answers Layout for Students Excel file as a guide
for how you will format your responses. Further information about submission format
is provided in the Deliverables section below. Your submissions should demonstrate
your understanding of everything you have learned to date. After reading this case be
sure to review the "Case Exhibits" file!

You will work with the partner assigned or chosen earlier in this course on this
assignment, breaches of academic integrity will receive a 0% and an academic
offense. No external resources should be used; therefore, no referencing is required.
This project is worth 20% of your final grade. Check eConestoga for due dates.

Deliverables

 An Excel Spreadsheet
 A PowerPoint Presentation Deck saved and submitted in .pdf format

Excel Spreadsheet Requirements (10% of Final Grade)

 Length – No length requirement, number of sheets depends on how many

models and charts you build
 Place each question answer into a separate tab
 Provide all written justification in the same tab as question models
 Example answers layout provided on eConestoga
 Spelling and Grammar will be taken into account
 Graded according to the Excel Spreadsheet rubric below

PowerPoint Presentation Requirements (10% of Final Grade)

 Length – No more than 15 slides

 Must be submitted in .pdf format! To do this, in MS PowerPoint is just select
"Save as Adobe PDF" and select that file when submitting
 If the file is not submitted as a .pdf you will receive an automatic 10% grade
deduction and you will be asked to resubmit. It will not be graded until resubmitted
 Spelling and grammar will be taken into account
 Graded according to the Presentation rubric below

Submission and Grading

The presentation (in .pdf format) and excel sheet should be submitted with "Your
Names_Your Student #" as the file name by the due date, only 1 partner should
submit the files.
 Your final project will be graded according to the criteria listed in the following rubrics.

 
Excel Spreadsheet Rubric
  Marks Comments
Question 1    
 ½ mark per correct price 6
 2 marks for logical, non-rambling
explanation and key takeaway
Question 2    
 4 marks total per model  
o 2 for assumptions 15
o 2 for correct formulas/structure
 3 marks for logical, non-rambling
explanation and key takeaway
Question 3    
 3 marks total per model  
o 1 for yearly forecast  
o 1 for cumulative totals included 12
o 1 for clean/clear structure
 3 marks for logical, non-rambling
explanation and key takeaway
Question 4    
 6 marks total for the model  
o 1 for including R&D costs correctly  
o 2 for including other fixed costs 9
correctly
o 2 for including GM into model
correctly
o 1 for the correct ROI calculation
 3 marks for logical, non-rambling
explanation and key takeaway
Question 5    
 3 marks for stated recommendations 8
 5 marks for logical, non-rambling
explanation and key takeaway
Spelling and Grammar 10  
· 2 points deducted per error
Total Marks 60  
 
 
 
PowerPoint Presentation Rubric
  Marks Comments
 Title and Introduction Slide    
 Title Descriptive and relevant to topic 3
 Grabs audience attention
 Agenda included
 Student Name and ID Number
Unit Forecasting Model    
 All forecasting options are described  
 Effective visuals are used (correct data, 6
correct chart type chosen, relevant, easily
understood, text reflects observation)
 Readers' attention is drawn to key points
Pricing Scenarios    
 All pricing options are described  
 Effective visuals are used (correct data, 6
correct chart type chosen, relevant, easily
understood, text reflects observation)
 Readers' attention is drawn to key points
Income and ROI Forecast    
 Forecast is described  
 Effective visuals are used (correct data, 6
correct chart type chosen, relevant, easily
understood, text reflects observation)
 Readers' attention is drawn to key points
Conclusion    
 Key takeaways and recommendations are 4
outlined
 Clear and concise
Spelling and Grammar 20  
 2 points deducted per error
Submitted as a .pdf? Yes – no  
change in
grade
No – 10%
deducted
Total Marks 45  
 

A Note on Avoiding Plagiarism

"Written or other work which a student submits in a course shall be the product of
his/her own efforts. Plagiarism, cheating, or other forms of academic dishonesty are
prohibited. Cheating means the misrepresentation by the student of his/her
performance in a college setting" (Conestoga College, 2013).
For more information on this policy, please visit Conestoga's Student Rights and
Responsibilities page  and/or come speak with me.
To avoid plagiarism, be sure to cite your sources using the APA style. Should you
require further information and/or assistance using the APA style guide, please visit
the Learning Commons' APA @ Conestoga website .

Questions

Excel

1) Perform a competitive analysis of retail price per day of all of the competitive
options and the 3 different pricing scenarios.

a. Provide an explanation and conclusions of the analysis after the calculations.

2) Using the case build 3 different models for forecasting unit sales of the product
over 5 years. State all assumptions. Tip: Be sure to include the 60%/20% repeat
purchases model in your forecasts.

a. Choose your preferred model and provide a paragraph of justification for why that
model is best.

3) Pick your preferred forecasting model. Using the case build a 5-year forecast for 3
different pricing scenarios for both retailer and manufacturer gross margins. State all
assumptions.

a. Choose your preferred pricing scenario and provide a paragraph of justification for
why that model is best.

4) Pick your preferred pricing scenario. Using the case build 5 years of forecasting
income, including gross margin minus fixed costs each year. Assume marketing costs
drop off to $15 million after year 1. Calculate the ROI over 5 years including the initial
$400 million R&D sunk cost.

a. ROI = (5yr cumulative gross margin - 5yr cumulative fixed costs) / 5yr cumulative
fixed costs.

5) Based on all of these analyses, what would be your pricing, unit forecast and ROI
recommendation? Provide a paragraph of justification for why you would make this
recommendation.

PowerPoint

Assume you are building an internal presentation to the Chief Marketing Officer
Bernard Long.
1) Build 1 slide on competitive analysis.
2) Build slide(s) explaining the forecasting options and the top choice. Incorporate at
least 1 graph.
3) Build slide(s) explaining your preferred pricing scenario. Incorporate at least 1
graph.
4) Build slide(s) explaining your final income and ROI forecast.
5) Build introduction and conclusion slide(s).