ENGLISH WORKSHOP

AUTHOR

DAYANA MARCELA CASTRO REALES

INSTRUCTOR:

SHELY MARIA TATIS DEL TORO

PROGRAM:
MARKET MANAGEMENT TECHNOLOGIST

FILE:

1881646

SENA
  Descargue y lea el documento “Strategic Plan of Distribution”, que se
encuentra en la sección “Let’s listen”. Con base en la lectura,
descargue el documento dentro del objeto de aprendizaje y complete
los párrafos que están en él. Escriba los párrafos completos en el
documento.

 Distribution channel is the MAIN strategy that helps dealers to penetrate the
TARGET market.
 A wide diversity of factors such as nature of the products, market, and BUSINESS,
among others, requires to be analyzed to decide the most convenient
DISTRIBUTION channel.
 Market is the interchange of PRICES in which some people offer any merchandise
and others buy it, PAID a negotiated price.
 CONSUMERS obtain services or goods to satisfy their NEEDS.
 Companies get together people who have similar GOALS and expect them to
SATISFY the consumers’ needs
 Elabore un mapa conceptual de la lectura y agréguelo al documento.

Strategic plan of distribution

Distribution intermediary
producer consumers
channel

People or firms that The comercial target of

The initial point of the
It is the way that goods mediate in transaction the distribution channel
distribution channel;
or services use to pass between producer and
people or companies
from the producer to consumers
who manufactures
the end consumer goods or services.
 Lea y escuche las oraciones que se encuentran en el objeto de aprendizaje, complételas y
tome capturas de pantalla, tanto de las oraciones ya completadas, como del resultado.
Agregue las capturas al documento.

 Descargue y lea el texto “Distribution Channels” que se encuentra en la sección “Let’s

read”. Elabore un mapa conceptual de la lectura.
 Desarrolle el ejercicio de responder verdadero o falso. Tome capturas de pantalla tanto de
las oraciones contestadas, como del resultado.
 N