SECTION I.

THE ASSESSMENT OF COMMUNICATIVE COMPETENCE (30 points)

Read the text and do the tasks below the text.
Using Films, Television and Celebrities for Advertising
1 The connection between films, TV, celebrities and selling things is becoming more
important these days. Now manufacturers are keen to get their products seen on films and TV
so much that they are ready to pay the film or TV company to use their product. Any product
in a film or TV will be seen by millions and this is what companies need.
5 Films often show a particular lifestyle so this is especially good if companies are
trying to sell luxury goods, such as expensive watches or phones. TV, on the other hand,
represents our lives a bit more closely. This might be a domestic soap opera, which is good
for selling things such as coffee, or a TV series popular with teenagers, which is a good
opportunity for selling fashionable clothes for the young. Studies report that there has been
a 10 rise of nearly 800% in the sales of some products.
Most companies now recognize the importance of celebrities in advertisements.
Celebrities are attractive to companies because they get photographed so much and there are
many articles about them in the magazines. So, the advantage of a celebrity using a product
is that the companies get more advertising just because the celebrity is always in the public
15 eye. Moreover, people have a peculiar attitude to celebrity. It is almost as if they can
imagine being like these celebrities. There is no doubt that if a celebrity uses a product, then
people are willing to pay extra for that product.
Yet, it is a mistake to think that celebrities can choose which products they want to
advertise. The companies look very carefully at who they think portrays the right image for
20 the product. If, for example, a perfume is very stylish, then the company must choose a
celebrity who is seen as being very stylish. It is essential to match the product to the right
celebrity.
Research into celebrity advertising shows that sports stars and actors are the best for
selling products. Often they have quite a long career and they can advertise successfully
25 because their fans admire them.
No Item Score
1. Answer the following questions according to the text. (Total: 6 points) 2 2
a) According to the text, why are manufactures ready to pay the film or TV company to 1 1
use their products? 0 0
A A
Now manufacturers are keen to get their products seen on films and TV so much that they
are ready to pay the film or TV company to use their product.

b) According to the text, how can TV series that are popular with the youth be used by 2 2
advertisers? 1 1
A TV series popular with teenagers, which is a good opportunity for selling fashionable clothes for
the young.

c) According to the author of the text, what happens to the sales of some products after 2 2
being advertised on TV? 1 1
Studies report that there has been a 10 rise of nearly 800% in the sales of some products.

2. Circle the correct answer according to the text. (Total: 4 points) 2 2

a) According to the text, what do most companies now recognize? 0 0
a. the importance of the people who buy their products. A A
b. the magazine articles about companies’ products.
c. the key role of the celebrities in advertisements.
d. the connection between films and people.
b) The word willing in line 17 is closest in meaning to 2 2
a. intentional. 0 0
b. ready. A A
c. favourable.
d. reliable.
3. Based on the text, write if the sentences are True or False. Justify your choice. (Total: 3 3
6 points) 1 1
a) Celebrities choose which products they want to advertise. ___ False __

Because it is a mistake to think that celebrities can choose which products they want to
advertise. 0 0
b) Extremely famous sportspeople and actors are the best for selling things. __ True ___

Because they have quite a long career and they can advertise successfully because their
fans admire them.
1 1

4. Find in the text the synonyms for the words given below. (Total: 4 points) 4 4
a) to attempt - _trying __________ 2 2
0 0
b) increase - rise_____________ A A

Give another title to the text. (Total: 2 points)

5. The importance of TV in advertising 2 2

A A
 Explain the message of the text in 35-40 words. (Total: 8 points)

6. 6 6
The message of the text is to underline importance of films, TV, and celebrities for
advertising. Nowadays people watch advertising on TV and this helps to increase sales
and revenue from the product. Its very important for most commercial companies. 4 4

SECTION II. THE ASSESSMENT OF LINGUISTIC COMPETENCE (20 points)

Fill in the gaps with the correct form of the word or with the correct form of the verb in
brackets.
No Item Score
1- John Clouse had the thickest passport in the world. Turn to (the/a/-) ___the____ 20 20
10 18 18
page 16 of the 1996 Guinness Book of World Records and you will find the reason. He
16 16
held the record for travelling to all 192 of the (globe’s independent countries/ globe 14 14
12 12
independent countries/ globe independently countries)
10 10
____ globe’s independent countries _____. And what is more, he held a record 8 8
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(at/for/in) __ for ___ 15 years. Clouse always travelled light. His (luggages were/
4 4
luggage’s were/ luggage was) ____ luggage was _________ always small and he 2 2
0 0
seldom went first class. His collection of National Geographic magazines was his
A A
source of research. When he was young, he stopped (to take) __taking __________
photos and he started keeping a journal of his travels.
Clouse concluded that the right attitude was synonymous with the lightness of his
suitcase. “Travel without a lot of mental luggage,” he said. “Try (to not think/not to
think/don’t to think) __________ don’t to think _____________that a place will be
dirty or hostile. And if it (to be) well be so, make the best of it!”
Clouse, who (to spend) _ spent about $1.25 million travelling, said that he
travelled for the love of it. Clouse (could have wasted/could waste/could wasted)
_________ could waste ____________ his money on luxury things but he chose to
enjoy his life and learn through travelling. When he (to die) _died in
2008, he was poor.
SECTION III. THE ASSESSMENT OF CULTURAL AND PRAGMATIC COMPETENCES
(20 points)

Write a 75-80 word coherent text responding to the situation below.

No Item Score

1. The mayor of your city/town/village would like to name a street after a famous woman 1 1
from an English-speaking country who made or has been making an impact on her 0 0
country or our world. Make a suggestion to your mayor describing her role and your
attitude towards her. 2 2

All well-known books about Harry Potter. So I want to suggest naming the street after
the writer who wrote these wonderful books, J. K. Rowling. The writer was born in
1965. In the beginning, Joan was very poor and started writing a novel for her son to
entertain him. But after publishing the books and their film adaptations, she became rich
and became one of the wealthiest influential women in Britain today. This woman has
made a huge contribution to the development of our modernity and made life a little
magical.
1 1
2 2
2 2
1 1
0 0
 SECTION IV. THE ASSESSMENT OF CIVIC AND PRAGMATIC COMPETENCES
(30 points)
Write a 180-200-word coherent text expressing your attitude on the given topic.
Should lyceum students have a part-time job? Agree or/and disagree. Justify your 2 2
opinion. Present two examples. Use the following plan: 1 1
∙ introduction; 0 0
∙ body;
∙ conclusion. 2 2
1 1
0 0

In our modern world making money is one of the most significant skills so some 2 2
people believe all teenagers should have a part-time job while others do not agree. In 1 1
my opinion, it is a good idea that all youth should have a part-time job. 0 0
To begin with, having a job is an opportunity to prepare for the future adulthood
and to feel yourself independent. Besides, a part-time job brings some money so 4 4
schoolchildren can afford to buy more things. Finally, working teenagers spend their 3 3
free time usefully when a lot of young people just surf the Net and watch TV. 2 2
However, not all people share my point of view and there are few people who 1 1
0 0
believe it is wrong when adolescents work because having a job can have a negative
effect on a student’s academic performance. Moreover, they are convinced that a 3 3
teen’s job may worsen relationships with family and friends. 2 2
Despite my respect for this opinion, I cannot agree with this. Firstly, a part-time 1 1
job usually takes up only for 3-4 hours a day taking into account the existence of days 0 0
off so students who work can find the time for their homework.
Secondly, teens can work with their friends or relatives so it brings them together. 2 2
In conclusion I would like to say that a part-time job teaches young people how to 1 1
become a responsible and successful person. 1 0

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