My New Red Shoes

Annual Report
2008
 © Leonard Brzezinski, 2008

The mission of My New Red Shoes is to empower homeless

and low-income youth to succeed in school by providing
them with brand new clothing so that they may greet the
school year with pride and by educating and rallying the
youth community around the needs of homeless children.

My New Red Shoes is a 501(c)(3) nonprofit organization

EIN #20-4683289

Cover photo and photos opposite © Leonard Brzezinski, 2008

From the Director and Chair
Dear Friends,

It has been yet another year of major growth and transformation for My New
Red Shoes. We headed out of the garage into our first-ever office space,
hosted a “Pack for Pride Day” for over 100 volunteers to sort and pack over
1,500 back-to-school gift bags, and more than doubled our summer distribu-
tion to 1,525 homeless children, up from 650 last year.

It’s hard to imagine, but for homeless children who may wonder where they
will sleep each night, a new school outfit can make the difference between
being able to focus in class and wanting to hide from their schoolwork, teach-
ers and classmates. In the words of one agency professional, “Your thought-
ful generosity targets a very real issue of our clients who have few family
resources and many challenges including abuse, neglect, trauma, mental health and learning
disabilities. This year they started school in new clothes of their own choosing and felt special,
considered and cared for – thank you.”

While engaged in the process of strategic planning this year, My New Red Shoes’ staff and board
were delighted (while not surprised) to realize that our young organization is already achieving
remarkable results. After careful analysis, we set a goal to provide brand new school wardrobes
to 2,500 homeless and very low-income Bay Area children in the summer of 2009.

My New Red Shoes’ Kids Helping Kids education programs will soar to new heights this school
year. The successful Teen Advocacy Council (formerly the Junior Board) will launch its second site
in San Francisco. Two Peninsula middle schools will engage in long-term education programs that
address the causes of homelessness and empower students to become advocates on behalf of
their homeless peers. Among other advocacy projects, participants will help organize My New
Red Shoes’ annual walkathon this spring in downtown Burlingame. While the challenges facing
homeless children are so great and their needs so dire, the community’s awareness and knowl-
edge of this problem lag far behind. Kids Helping Kids is My New Red Shoes’ answer.

For the majority of this past fiscal year we have worked side-by-side as Co-Executive Directors. In
October, Heather assumed the position as Board Chair with Caron taking on the position of Ex-
ecutive Director. Along with six new board members, a strong professional team and your stead-
fast support, we will continue to guide My New Red Shoes to the benefit of homeless Bay Area
children.

Caron Tabb Heather Hopkins

Executive Director Founder & Board Chair

My New Red Shoes Annual Report 1

Clothing for Confidence
My New Red Shoes’ Clothing for Confidence program provides homeless and low-income chil-
dren with brand new shoes and $50 gift cards to clothing retailers so that they may experience
the magic of back-to-school shopping and greet the school year proud and ready to learn.

My New Red Shoes partners with homeless shelters and other community service agencies to
identify children in need of clothing and distribute donations. By leaving their students’ back-to-
school clothing needs to My New Red Shoes, agencies can focus on providing the professional
services that stabilize the clients in their care.

2008 CLIENT STATISTICS

Very Low Income 18%

Homeless 82%

San Francisco County 28%

San Mateo County 30%
Santa Clara County 42%

Ages 5-11 37%

Ages 12-18 63%

Girls 50%
Boys 50%

0 500 1000 1500

FILLING AN UNMET COMMUNITY NEED

On any given day, approximately 5,000 school-aged children experience homelessness in the San
Francisco Bay Area alone. This situation has a devastating effect on a child’s education; youth who
have experienced homelessness are twice as likely to repeat a grade as other children and are at
much higher risk of not attending school, ultimately increasing their chances of repeating the cy-
cle of homelessness in the future. National and local homelessness organizations have repeat-
edly identified a lack of school clothing as one of the barriers to education for homeless youth
both because it is a basic need and because children feel reluctant to attend school without
suitable clothing. By filling this gap, My New Red Shoes not only helps increase the school atten-
dance of homeless youth, it gives children a much-needed confidence boost.

My New Red Shoes Annual Report 2

At a Glance
PROGRAM RESULTS AND IMPACT
During the 2008 back-to-school season, My New Red Shoes:
 Provided $50 clothing gift cards to 1,525 homeless and low-income children, helping them
feel more confident and prepared for school.
 Supported 20 community agencies (with 39 sites) serving homeless and low-income fami-
lies.
 Funneled over $87,250 of clothing and shoes into the Bay Area community.
 Served 92% of the homeless school-aged population in San Mateo and Santa Clara coun-
ties combined.
 Rallied 51 community organizations and over 250 volunteers to support its mission includ-
ing corporations, social service clubs, religious organizations and school groups.

2008 PARTNER AGENCIES

SAN FRANCISCO SAN MATEO COUNTY SANTA CLARA COUNTY

Asian Women’s Shelter
Compass Community
Services
Glide Memorial Church
Hamilton Family Center
La Casa de las Madres
Raphael House
St. Joseph’s Family Center
Tenderloin Housing Clinic
Communities Overcoming Bill Wilson Center
Relationship Abuse Ecumenical Hunger
HIP Housing Program
InnVision the Way Home EHC LifeBuilders
Interfaith Hospitality Family Supportive
Network Housing
Samaritan House Catholic Charities of
Shelter Network Santa Clara County
Youth and Family Unity Care Group
Enrichment Services InnVision the Way Home

2008 CLIENT STATISTICS (CONTINUED)

My New Red Shoes Annual Report 3

Clothing for Confidence

Twelve-year-old Alex* is one of six children.

With his family’s resources focused on pur-
chasing formula and diapers for his little sib-
lings, Alex has not received a new pair of
shoes for three years and his clothing is
handed down several times before he re-
ceives it. This year Alex is hoping to play bas-
ketball for his Junior High team. Thanks to
My New Red Shoes, Alex received a brand
new pair of athletic shoes in August that will
allow him to join the other boys as they drib-
ble down the court and score. After basket-

© Leonard Brzezinski, 2008

ball practice, Alex will also have brand new
school clothing to wear in seventh grade
thanks to the $50 clothing gift card he re-
ceived from My New Red Shoes.

“I usually get my big brother’s or cousin’s used tennis shoes.

With my brand new shoes, I now can join the basketball
team this year at school. I am so excited!”
Five-year-old Joyce has been living in a transi-
tional homeless shelter with her mother for the
past year. After experiencing domestic violence
and encountering developmental delays, Joyce
was having a hard time preparing for her first
day of kindergarten this fall. In August, My New
Red Shoes put a spring in Joyce’s step when it
hosted a back-to-school party at her shelter.
According to Joyce’s case manager, Joyce’s
“face lit up” when she opened her gift bag and
found a brand new pair of shoes decorated with
© Leonard Brzezinski, 2008

little, pink cherries. Joyce’s shoes fit perfectly

and gave her a much-needed confidence boost
when she wore them to kindergarten this fall.

My New Red Shoes Annual Report 4

 Success Stories
Clara and her four siblings are currently
homeless due to domestic violence despite
their single mother’s job helping other fami-
lies in need. According to Clara’s mother,
Clara and her siblings “have seen too much”
– they’ve been forced by their experiences to
think and act like adults. When Clara re-
ceived her back-to-school gift from My New
Red Shoes, she felt – for the first time in
years – the pure and simple childhood joy of
looking forward to the first day of school.

“The parents shed tears

© Leonard Brzezinski, 2008

when they see the brand
new shoes. It is important
for their children to not feel
like outcasts but like every-
one else at school.”
© Leonard Brzezinski, 2008
Antoine is an 11-year-old boy who lives in a
one-bedroom apartment with his single,
working father. This year, Antoine and his
dad were saving to buy a new pair of shoes
for Antoine’s entrance into middle school,
but this indulgence would mean that they
would have to cut back on their purchase of
basic necessities for the month. My New
Red Shoes’ $50 clothing gift card and new
pair of shoes meant not only that Antoine
would start off sixth grade feeling proud and
ready to learn, but also that he and his fa-
ther could save their precious family re-
sources for food and other basic needs.

*Please note that the stories and quotes col-

lected here do not correspond with the pho-
tos.

My New Red Shoes Annual Report 5

Kids Helping Kids
My New Red Shoes’ Kids Helping Kids program plants the seeds of compassion and charity in
students by engaging them in educational programming and service projects that teach them
about the effects of homelessness on children. The goals of the Kids Helping Kids program are
to empower students to become leaders, advocates and activists in support of their homeless
peers and to build bridges of understanding between children of all socioeconomic back-
grounds.

In 2008, Kids Helping Kids programs included:

 The Junior Board (Teen Advocacy Council in FY2009): A unique, four-month after school
leadership program for high school students.
 Shiny Shoe Parties and Shoe Drives: An opportunity for children to help contribute to My
New Red Shoes’ shoe inventory by requesting shoes in lieu of gifts at birthday parties or col-
laborating with their school or community organizations to hold shoe drives.
 Community Engagement: Educational instruction at various community sites, classrooms,
afterschool programs, churches and synagogues.

Photo courtesy of Kathleen Tiso

“As a result of my participation on the Junior Board, I

have had a MUCH greater involvement in our school’s
canned food drive. I have overall treated the homeless
with more respect and am planning to donate a large
portion of money to shelter programs this holiday
season.”

My New Red Shoes Annual Report 6

At a Glance

KIDS HELPING KIDS

PROGRAM HIGHLIGHTS

 14 youth around the country collected 487 pairs of shoes at Shiny Shoes Par-
ties.
 400 students engaged in one-touch educational programs at five elementary
schools and SIX high schools in the Bay Area.
 22 teens from seven high schools on the Peninsula participated in the Junior
Board, volunteering over 1,400 hours and raising $13,000 to clothe 620 youth
through My new Red Shoes Clothing for Confidence program.
 After completion of the Junior Board program, 95% of participants had talked
with friends, family members or others in the community about homelessness
and 100% felt confident or very confident they could help a homeless child suc-
ceed in school.
 During 2008 , a unique and age appropriate modular curriculum was developed
for My New Red Shoes, focusing on homelessness and the challenges that face
homeless children. This curriculum will serve as the basis for multiple teaching
opportunities in 2009.

“The Junior Board taught me a lot about homelessness

and how to help it in our community. It also gave me a
new perspective on the homeless and I better under-
stand how and why it happens.”

In describing his 2008 volunteerism at a homeless shelter to the audience of donors, Alexander Most
a recent TAC graduate said,
“Gone were the images of the middle-aged homeless men
on the corner. Gone were the ideas I had kept since my
youth. In came the stark realization that it is kids, no differ-
ent than me, that are crippled by poverty.”

My New Red Shoes Annual Report 7

Our Contributors
INDIVIDUALS
Wing Tip Team: $5,000+
Anonymous
Gail Farber in memory of
Chuck Farber
Shiny Shoes Circle:
$1,000-$4,999
Chi-Hua & Sohi Chien
Kelly Wilson Cocoziello
Robert & Terri Hopkins
Steve & Genni Lawrence
Robb & Timi Most
Roger & Elizabeth Sippl
The Hero Charitable Fund, a
Donor Advised Fund of
Silicon Valley Community
Foundation
Frank & Marianne Walters
Rick & Barb Williams
High Top Team: $500-$999
Mary Helen Armstrong
Pam Stoner & Elias Blawie
John & Julie Brown
Mr. & Mrs. Michael Child
Glenn & Laura Ellingson
Carmella Garcia
Barbara S. Hager
Deborah & Russell Hall
Susan & Joel Hyatt
Deborah Lee Johnson in honor
of Annie, Tom & Adam
Lathram; Jennifer Paige and
Jake & Juna Fleer; and Becky
Taylor
Randall & Katherine Lipps
Irene Searles & Malcolm
McGinnis
Albert Rogers
Polly Rosenthal
Christopher & Susan Simpson
My New Red Shoes Annual Report 8
Pamela & Ronald Songer
The Allegra Family
The Brody Family
Mara & Rick Wallace
Karen Wilson
Sneaker Supporters:
$250-$499
John Alden
Margaret & David Anderson
in honor of Timi and
Alexander Most
David & Martha Arscott
Michelle Sandberg & Marc
Bodnick
Matthew & Jennifer Brown
Amy & Grady Burnett
Jenny Chen
Sherwin & Stephanie Chen
Don & Ava Collat
Anne & Buzz Frahn
Aimee Hyson
Catharine Keena & Paul
Curtin
James & Christine Kitch in
honor of Marianne Walters
Patricia Levinson
Jesse & Jennifer Loving
Tina & Wes Marion
Patricia Martin in honor of
Marianne Walters
Eleanor Phipps Price
Ann Quarles
Mike & Carol Ramsay
Oscar & Pamela Salvatierra
The Henehan Family
The Li Family
The Pyne Family
Mark & Jeanne Vander Ploeg
Ttee
Sandal Squad: up to $249
Anonymous (7)
Sy Aal in honor of Kaitlin,
Lindsay and Natalie
Jacobs
Tyler Abe in memory of
Mrs. Sakiko Sato
Philip & Joan Abrams
Aida Abreu
Norman Abt & Maggie
Betsock
Academic Trainers
Meredith Ackley & Eric
Salvatierra
Molly & Harry Ackley
Pamela Agresti
J. W. Alden
Kristen Alexander
Yvette Amos
Theresa Anderson
Wiley & Julia Anderson
Catherine Aragon
Jo Ann Arneson
Heidi Asztalos
Amy Au
Geralyn Bandur
Angela Banet
Andrew Bassak
Roberta Bechtel
Sue Beekley
MaryAnn Bell in memory
of Jerry Williams and
Tim Bell
The Bellary Family
Frank & Caterina Benson
Anderee Berengian
Chris Edwards & Taru
Bhatia
Dawn Billman
Roger & Millicent Bishop
Steve & Ann Bishop
Yocheued Bohrer
October 1, 2007 to September 30, 2008

Robert & Laurel Bolin Michael & Suzanne Cordisco Gary Ellmann
Kaye Bonney Bill Cornell Robert & Barbara Ells
Kurt Borgwardt Clint Costa Robert & Judith Falconer
Charles Born Kathleen Craig Jane Farrell
Kathryn Bownass Elizabeth Dalton Samuel Feldman
Ray Bramson Ming Dao Caitlin Field
Mary Brasher Tom & Jane David Kurtis Finley
Carolyn Brennan Jillian Davidson The Forsaith Family
The Brian Family Reed Davis Donald Fotsch
Alice Brock Kathleen Francissen
James Daniel Brock, Jr. & Mhaire Fraser
Margaret Funch Brock, M.D. Patti Fry
F. Laurens & Megan Brock Irene Fuller
Adria & Carl Brown in honor of Celia Garcia
Mrs. Joyce de Russy Gauba Family Fund
May Burberick Todd Geldon
Dolores Byers Ronald Gentile
Crystal Cairrel Brian Gilligan & Emily
Joan Caldwell in honor of Michael Marciniak
Penn The Goldberg Family
© Leonard Brzezinski, 2008

Diane Campbell Paul & Carole Goldstein

Ali Campot Lisa Gomes-Casseres
Lale Can Ronald Gomes-Casseres
Sandra Carter & Brian Altman Loren & Mike Gordon
Allen & Jean Cary Barbara Gorman
Mary Castle in honor of Jack's Karen Graham-Taylor
11th birthday DeAnza Kiwanis Club Gretchen Graves
Kim Cavaliere Louise & Roger DeDera in honor of Joan Gray
The Chacko Family Les Cutting Evelyn & Mike Guglielmoni
Rob & Felicity Chapman Louise Delafield Adrienne Kent Gunst in honor
Cheeky Monkey Margaret Deslaurier of Allie Allegra
Anna Cheng Kramer Wayne Diamond Priya Gupta & Benjamin
Jyh Chia Yu Kim & Susan Dimick McMahan
Wenyuan Chien Eva & Steve Dinneen Rena Gupta
George Chunn Genevieve Dishotsky Igael Gurin
Tom & Sarah Clark Jill Dodd James & Jimmye Lou Hall
Truman & Elizabeth Clark Rebecca Donaldson Garry & Julia Hallee
Barry Weingast & Susan Cohen Ann Doran Sarah Halsey
Deborah & Valdena Cole Wynne & Mark Dubovoy Annette Hancock
Michael & Lois Cole Susan Dunn Nicole Hancock
Roberta Coleman Juanita Mast & Jeanne Durnford Howard Harband
Timothy & Julie Connell Patricia Dwyer Diane Harmon

My New Red Shoes Annual Report 9

Our Contributors
Beth Harrison & Peter Hartzell Mr. & Mrs. Steve Kim in honor Markoff
Charles & Barbara Harwood of Ellen Kim Larry Marks & Gladys Mon-
Theresa Hatzenpiller Suzanne King roy Marks
Carol Heard Mamie Kiyohara Patricia Masters
John & Marie Heber Rita & Elliot Kleinman Synda & William Matthews
John Kersten & Sheryl Heck- Susan Koblick Margaret P. McAvity
mann Scott Kolman Oliver McComas
James Heeger Kristina Korabiak
Susan Helfrey Linda Kramer
Susan & Herbert Hinstorff John Kriewall & Elizabeth Haehl
Katerina Hertzog Mary & Alexander Kugushev
Prisilla Hexter Stuart & Sue Ellen Kuhn in honor
Anne Hilbert of Carol L. Spence
Patricia Hilbert Katharina Kurwig & Ramiel

© Leonard Brzezinski, 2008

Theresa Hill & Donald Santos Givergis
Langdon & Charmain Hilleary Liz Laderman
John Hoffman Ken Larson
Maureen Holding Barbara Lawrence
Alice Holmes Delores Lawson
Judy Hood in honor of Pam Mihwa Lee
Stoner Judy Leep
Mark Horn Helene Leichter Kimzey Mcgrath in the name
Janine Iamunno Nancy Leon of the Parsons Family
Tami Ironi Dale Liebes April McGuire
Megan Fung Iwersen Dr. & Mrs. Martin J. Lipton The McHugh Family
Ronit & Dan Jacobs Joan Lithgow Bob & Angela McIntire
Neema Jalali Peter Llewellen Greg McKinney
The Jewell Family Cecilia & Steven Long Kerny McLaughlin & Bill
Cindy Johnson & Allen Perry Lori Longo Schilit
Vivian Johsens Nancy Louie Bud & Sonia Shepard
Chris & Elaine Jones Paul & Lenore Lovoi McLellan
Claiborne S. Jones Kathleen Lowe Greg & Catherine McMillan
Linda Jones in honor of Austen Pamela & Dennis Lowe Ash McNeely
and Connor and Sabrina Linda Lower Roslyn Medina
Juhasz Elizabeth Lucas Kathy Miller
Arnd & Beate Kaldowski Lynn & Jeffrey Magill Winfred & Angela Ming
David Keleman Jennifer Manfredonia Ali Mujahed Mohammed
Jeanette & Kevin Kennedy Bob Brainard & Kristen Manies Frank Montoro
Donald & Carol Kenyon Randy Mano Susan Moriconi
Joan Kidd The Marcovici Family Richard & Anne Morrissey
John & Phyllis Kidd Charlene Margot Chuck & Kelly Muenzen in
Ellen Kim John Markoff & Leslie Terzian honor of Joyce and

My New Red Shoes Annual Report 10

 Wallace Neeley
Mollie Muenzen
James & Frances Murray
Debra Myers
Christine Myhre
Horace & Elizabeth Nash
Cheryl Kempton-Neckowitz
Wallace & Eileen Neeley
Pam Nessi
Patricia Nicholson
Bill Onderdonk
Diana Osterfeld
Veronica Palmer
Marquis Parker
John & Susan Paul
Susan Purdy Pelosi
Bill Pendleton
The Perez Family
Clara Perez
Anne Perlman
Andy & Courtney Pflaum
Jan Phillips
Robert Pitman
Greg & Pat Plant
Maria Foley & Richard Potts
Eduardo & Erika Pretell
Phyllis Quilter in memory of
Ryan Constantz
Janette Rabin
James & Elaine Raitt
Nan Ray
The Rechsteiner Family
Gail & Len Reed
David Renie & Leila Al-
Muhtasib
Rev. Dede Jamison
Elizabeth Rhein
Angela Riccelli in the name
of Elizabeth and Maggie
Goulder
George & Dianna Richardson
McClaren & Jodi Richardson
Tina Richey Valorie Stephen
David & Susan Riggs Jean Stoner
Tanya Roberts Charlotte & David Stoutamire
Diane Rogers Jack & DeeDee Stovel in honor
Aaron & Eva Roodman of Danielle and Alex
Josefa Rosenberger Stagner's Wedding
Leigh Matt Rowe The Strehlow Family
Richard & Roberta Rudman Niels & Patricia Sundermeyer
Hector & Joan Salvatierra Paul Sutinen
Velmuaugan Sankar Maureen Swartz
Laurie Santana Beth & Don Sweet
Shayan Sanyel Martha A. Symonds
Frances Schaefer John & Yoshiko Takayama
Charles Schmuck Lir Tan
Stephen Most & Claire Schoen The Longyear Family
Ilona Schott The Mary & Matthew Powell
Jeanne Schulte Fund
Garret Seevers The Ngo Family
Kathryn Shade & Alexander The Richardson Family
Khairkhahan The Thurston Family
Penny Shanks The Traeger Family
Bill Sherbon The Weissman Family
Victor Shih Kathleen Tiso & Family
Leah Shimabuku Tien Tran
Susan Siegel Patricia Trust
Cathy Sih James Ttee
Sam Silverstein & Lisa Tabb June Tunnell
Gary Sipos Francesca Turbok
Lawrence Skey Anita Valdez
Sandra Slater David & Leslie Vallerga
Karen & Marc Sleenhof Maulin Vasavada
Calvin & Elizabeth Sloan Steven & Trae Vassallo
Sherry Snow Deb Stoner & Carel Veen-
The Spar Family huyzen in honor of Katie
Lindsay Speck Blawie
Alex & Danielle Stagner Sandra Fair & Peter Veen-
Frederick Stanske & Cynthia huyzen
Newton Robert Verity & Deborah
Nancy Stanwood Hagen Verity
Isaac & Madeline Stein Stephen Vilke
Anne & David Steirman in Anne Vitullo in honor of the
honor of Chanukah members of the community
My New Red Shoes Annual Report 11
Our Contributors
councils of the Junior
League of Palo Alto•Mid
Peninsula
Bena Vohra
James & Janis Walker
Morian & Percenel Walker
Amy Wall in the name of Jack
and Caroline Wall
Charles Wallau
Andrew & Emily Walling
Tina Wallis
Thomas & Linda Walsh
Brandi Walters
Lin Walters
Chris Wanger
Tormey & Carol Ward
Richard & Patricia Weaver
Carolyn Wentworth
Margaret White
Phillip White
Edwin & Lynn Wieser
Mrs. Todd G. Williams
Nancy Wilson
Thomas Wojciechowski in the
name of John and Mary
Pelle
Joanne Wolkovitz
Debra Wolowitz
Leah Worthington & Robin
Tobias
David & Emma Wraight on
behalf of Genni and Steve
Lawrence
Sue Young
Ali Zamanpour
Matthew Zito
Jean & Bill Zonner
Rabbi Josh Zweiback
Elka Dianna Zwick in memory
of Rahmiel Zwick
My New Red Shoes Annual Report 12
Individual In-Kind Donations Nuthu Thirunaruklearash
Anonymous Donor in Memory The Tomalonis Family
of Teddy Haldis Lisa Vita
Anonymous Students from Christopher Wenisch
DeAnza College Jesse Wheeler
Dharmanshu Antoni Juliet Wilson
Dori Ben-David
Leonard Brzezinski FOUNDATIONS
The Curley Family in honor of Atkinson Foundation
Jack Curley's 11th Birthday The Grey Family Foundation
Barbara Ehudin Eva Leah Gunther Foundation
Jan Ereno Intero Foundation
Alice Fragoza William G. Gilmore
Sarah Girois Foundation
Jayme Goldberg in honor of The Jason Family Foundation
Zachary's 7th Birthday The Stanley S. Langendorf
Linda Goldfine Foundation
Rachel Gollub Palo Alto Community Fund
Alexa Hatton Palo Alto Weekly Holiday
Robin Hogg Fund
Adam & Heather Hopkins Rossi Family Foundation
David Huard Sand Hill Foundation
Trish Inguagiato Silicon Valley Realtors
Shari B. Kibel Charitable Foundation
Lisa Kinsey Stellar Solutions Foundation
Cate Krensavage The Morris Stulsaft
Steve & Genni Lawrence Foundation
Ashley Lubeck The Yahoo! Employee
Patricia M. Lucas Foundation
Mary McCarthy
Lisa Medina
CORPORATIONS AND
Vijai Mohan
Gina Numme in honor of COMPANIES
Jordan’s Shiny Shoes Party Amdocs
Megan Olesek Chevy's
Laura Pitchford Give Something Back
Dave Raksin Hospital Drive Pediatrics
Amanda Riddle Junebug Films, Inc. in honor
Corinne Riddle of the clients of Junebug
The Schneider Family Films
Kevin & Caron Tabb LemoLive
Manatt, Phelps & Phillips, LLP
Mind Garden, Inc. Castilleja School
Neighbor.com Christ Episcopal Church of Portola Valley
Parthenon Capital Congregation Beth Abraham
Polaris Wireless Gideon Hausner Jewish Day School
Preuss Pharmacy Good Shepherd Episcopal Church
Robin Tobias Physical Therapy Kiwanis Club of Los Altos
Scott Brown Design Kiwanis Club of Menlo Park
Symantec Corporation Kiwanis Club of South San Francisco
Menlo Atherton Outreach Club
Corporation and Company In-Kind The Peninsula League
Donations The Rotary Club of San Carlos
Adhere, Inc. Sisters of Notre Dame
Cindy's Flowers Unitarian Universalist Fellowship of Redwood
DLA Piper City
Forbes Media, LLC Vibha
Infinity Press
Jackie's Sew & Sew Schools, Nonprofits & Other Institutions In-
Jocoto Advertising, Inc. Kind Donations
LRB Photographics Delancey Street Foundation
NVIDIA Corporation Girl Scouts of Novato
PayCycle, Inc. Redeemer Lutheran Elementary School
PFC Information Services, Inc. Ronald C. Wornick Jewish Day School
Premier Pizza Saratoga Elementary School
P&B Textiles Unitarian Universalist Fellowship of Redwood
Sanrio Corporation City

CLOTHING FOR CONFIDENCE MATCHING GIFT

CHAMPIONS PROGRAMS
Amdocs Marketing Adobe Matching Gift Program
Christ Episcopal Church of Portola Google Matching Gift Program
Valley Microsoft Matching Gifts Program
eBay Foundation Sun Microsystems, Inc.
Entrepreneurs Foundation Visa International Employee Giving Program
Manatt, Phelps & Phillips, LLP
Medweb SPECIAL THANKS TO
Oak Creek Apartments Matthew Brown, Webmaster
Palo Alto Weekly Leonard Brzezinski, Photographer
PayCycle.com Genni Lawrence, Accountant
Lemo, back-to-school party vocals and guitar
SCHOOLS, NONPROFITS & Gavin Obadashian, & Matt McEvoy Summer
OTHER INSTITUTIONS Interns
American Legion Auxiliary - East Palo Sarah A. Lynn, Tech Support
Alto Unit 472 ...and all of our volunteers!
My New Red Shoes Annual Report 13
Financial Statements
STATEMENT OF FINANCIAL POSITION
September 30, 2008 (with comparative totals for 2007)

FY2008 FY2007
ASSETS
Cash and cash equivalents 79,990 54,126
Inventory (shoes) 17,700 2,910
Other assets 1,384 3,251

Total assets 99,074 60,287

LIABILITIES AND NET ASSETS

Liabilities:
Accounts payable and other liabilities 989 -
Payroll liabilities 2,077 -
Accrued expenses 5,573 -
Total liabilities 8,639 -
Net Assets:
Unrestricted 90,435 60,287
Temporarily restricted - -
Total net assets 90,435 60,287
Total liabilities and net assets 99,074 60,287

My New Red Shoes Annual Report 14

STATEMENT OF ACTIVITIES AND CHANGES IN NET ASSETS
Year ended September 30, 2008 (with comparative totals for 2007)

FY2008 FY2007
Unrestricted Temporarily Total Total
Restricted

REVENUE AND SUPPORT

Contributions:
Individual contributions $68,040 $1,095 $69,135 $46,574
Corporate/business grants 3,707 18,217 21,924 7,862
Foundation/trust grants 11,250 47,500 58,750 20,250
Corporate matching gifts 1,462 - 1,462 625
Civic, community and religious Groups 15,891 800 16,691 14,841
Board member contributions 8,860 801 9,661 7,970
Proceeds from donated securities 774 - 774 -
Total contributions 109,984 68,413 178,397 98,122
InKind Support:
Donated services 54,193 - 54,193 38,182
Donated goods 28,890 - 28,890 6,016
Donated facilities 4,188 - 4,188 3,150
Total in-kind support 87,271 - 87,271 47,348
Investment and miscellaneous income 3,006 - 3,006 173
Net assets released from restrictions 68,413 (68,413) - -

Total revenue and support 268,674 - 268,674 145,643

EXPENSES
Program services:
Clothing for Confidence program $148,523 - $148,523 $52,095
Kids Helping Kids program 42,248 42,248 14,595
Total program services 190,771 190,771

Fundraising and development 27,538 - 27,538 17,904

Management and general 20,217 - 20,217 6,952

Total expenses 238,526 238,526 91,546

Increase in Net Assets 30,148 - 30,148 54,098

NET ASSETS
Beginning of year 60,287 - 60,287 6,189
End of year $90,435 - $90,435 $60,287

My New Red Shoes Annual Report 15

Income and Expense Ratios

EXPENSES FY 2008
Programs = 80%

Fundraising and Development = 12%

Management and General = 8%

REVENUES FY 2008
Individual Contributions = 39%

Corporate/Business Grants = 12%

Foundation Grants = 33%

Corporate Matching Gifts = 1%

Civic, Community and Religious Groups = 9%

Board Member Contributions = 5%

Proceeds from Donated Securities

My New Red Shoes Annual Report 16

Notes to the Statements
NOTE 1
ORGANIZATION AND OPERATIONS
MY NEW RED SHOES is a nonprofit public benefit corporation incorporated in March, 2006 for
the purpose of providing homeless and low-income children in the Bay Area brand new clothing
and shoes for the first day of school so they may greet the school year with pride and to create a
kids-helping-kids community by engaging local students in service activities and educating them
about the issues of homelessness and poverty.

NOTE 2
SIGNIFICANT ACCOUNTING POLICIES
Basis of presentation – The financial statements are presented in conformity with Statement
of Financial Accounting Standards (SFAS) No. 117, Financial Statements of Not-For-Profit
Organizations. Under SFAS No. 117, MY NEW RED SHOES reports information regarding
its financial position and activities according to three classes of net assets: unrestricted,
temporarily restricted and permanently restricted.
Revenue recognition – Contributions are recognized in full when received or unconditionally
promised, in accordance with SFAS No. 116, Accounting for Contributions Received and
Contributions Made. All contributions are considered available for unrestricted use
unless specifically restricted by donors for future periods or specific purposes. Donor-
restricted amounts are reported as increases in temporarily or permanently restricted
net assets.

Temporarily restricted net assets become unrestricted, and are reported in the state-
ment of activities as release of restrictions, when the time restrictions expire or the con-
tributions are used for the restricted purposes. Special event revenue is recognized
when the related event occurs. Donated materials, equipment and professional services
are recorded as in-kind donations and recognized at the estimated fair value as of the
date of donation or service.

Contributed services that do not meet the criteria for recognition under SFAS No. 116 are
not reflected in the financial statements.
Cash and equivalents – For financial statement purposes, MY NEW RED SHOES considers all
investments with a maturity at purchase of three months or less to be cash equivalents.
MY NEW RED SHOES currently holds $70,844.57 in short term money market funds.
Property and equipment are recorded at cost and depreciated using the straight-line method
over estimated useful lives of 3 to 39 years. MY NEW RED SHOES’ policy is to capitalize
such items with a cost of $1,500 or more.
Income taxes – MY NEW RED SHOES is publicly supported and exempt from income taxes
under Section 501(c)3 of the Internal Revenue Code.
Inventory Valuation – Inventories consist of shoes and gift cards and are valued at the lower
of cost or market. MY NEW RED SHOES determines cost using the specific identification
inventory method.

My New Red Shoes Annual Report 17

Notes to the Statements
NOTE 3
DONATED MATERIALS AND SERVICES
MY NEW RED SHOES receives support from various individuals and organizations consisting of
the free use of facilities, equipment, materials and services. The free goods and services par-
tially defray the costs that MY NEW RED SHOES would otherwise incur for program services,
fundraising and management and general expenditures.

The donated materials and services received were used for the following activities:
Pro bono professional services (Executive Director, Accountant) $35,924.84
Background checks (PFC Information Services) $360.00
Payroll service (PayCycle.com) $515.88
Volunteer services (which would otherwise have been purchased) $17,249.63
Printing Services (Infinity Press) $142.17
Food and beverage donations $422.46
Shoe donations $27,960.00
Donation of warehouse space $1,350.00
Donation of office space $2,838.00
Total donated materials and services $87,271.00

MY NEW RED SHOES also receives donated services from other contributors and volunteers
that are not measurable and, therefore, are excluded from the financial statements.

NOTE 4
NET ASSETS
During the year, temporarily restricted net assets were available for the following purposes:
Clothing for Confidence program $ 45,111.94
Kids Helping Kids program $22,500
Other restrictions $800.56
All restrictions were satisfied as of September 30, 2008 and all assets have been released. MY
NEW RED SHOES does not currently hold any temporarily or permanently restricted net assets.

My New Red Shoes Annual Report 18

 © Leonard Brzezinski, 2008

THANK YOU!
On behalf of the 1,525 homeless and low-income children
who arrived at school in 2008 dressed in confidence and
ready to learn, thank you for your support!

My New Red Shoes Annual Report 19

 © Leonard Brzezinski, 2008

We have made every effort to ensure accuracy in the 2008 An-

nual Report. If, however, your name has been omitted, misspelled
or incorrectly listed, please accept our apology and let us know
about the error by contacting Caron Tabb, Executive Director, by
phone at (650) 539-5454, by email at caron@mynewredshoes.org
or by mail at the address below.

555 Airport Blvd., 5th Floor

Burlingame, CA 94010
650.539.5454
www.mynewredshoes.org