Cover Page for Academic Tasks

Course Code: MKT695

Course Title: Social Media and Consumer Driven Marketing (SMCDM)

Course Instructor: Dr. ROKTIM SARMAH

Academic Task No.: CA 3 Academic Task Title:- Social Cause posting on social media

Date of Allotment: 25-01-2020 Date of submission: 11-04-2020

Student’s Roll no: Q2E63 A15 Section :- Q2E63

Student’s Reg. no: 11806734

Evaluation Parameters:

Learning Outcomes:
1. Learn about the how the any social cause promoted on Social media.
2. Learn about what are the trends on social media.

Declaration: we declare that this Assignment is our group work. We have not copied it from
any other student’s work or from any other source except where due acknowledgement is made
explicitly in the text, nor has any part been written for me by any other person.

Student’s Signature: Sudhanshu

Evaluator’s comments (For Instructor’s use only)

General Observations Suggestions for Improvement Best part of assignment

Evaluator’s Signature and Date:

Marks Obtained: Max. Marks: …………………………

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 A Report on Social Cause –
COVID-19
Current Situation (WHO report at 10:06 Am 11-04-2020)

Particular Worldwide Numbers India

Corona Virus Cases 1,699,632 7600
Deaths 102,734 249
Recovered 376,330 774

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 THE SOCIAL CAUSE

A social issue is a problem that influences many individuals within a society. It's a common
problem we see happening in our society. A social issue can be considered as a problem that
influences many people and many people strive to solve the issue. Today, there are lots of
social cause that affect the people’s life and people are still quite about that matter. Some of
the examples are child labour, child marriage, Dowry, sexual abuse etc.

Now- a- days whole world are suffering from these CORONAVIRUS- 19. The condition of
Italy, Iran, China, USA, Spain, Germany, UK, France etc. were so bad that we can’t imagine.
Peoples are lying died on the road side. While more than 92% of the global coronavirus cases
are currently outside China. As the coronavirus reaches more than 170 countries and the WHO
declares nCoV (COVID-19) as a global pandemic.

As I took this topic for creating awareness among the people. In India the population is so high
that if it spread completely then its disaster for us to stop that. There are more Fake news then
real one and we believe most on fake news. In this conditions this will became more dangerous
than anything. So, took this topic to create awareness among people so that they will get the
right information about this.

ABOUT CORONAVIRUS -19

This is a Virus which spread from animal to human. Mostly people and researchers are saying
that this Virus is spread from Bat. But, they are unable to find the intermediary between animal
and human for spreading these Virus.

Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered

coronavirus.

Most people infected with the COVID-19 virus will experience mild to moderate respiratory
illness and recover without requiring special treatment. Older people, and those with
underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease,
and cancer are more likely to develop serious illness.

The best way to prevent and slow down transmission is be well informed about the COVID-19
virus, the disease it causes and how it spreads. Protect yourself and others from infection by
washing your hands or using an alcohol based rub frequently and not touching your face.

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The COVID-19 virus spreads primarily through droplets of saliva or discharge from the nose
when an infected person coughs or sneezes, so it’s important that you also practice respiratory
etiquette (for example, by coughing into a flexed elbow).

At this time, there are no specific vaccines or treatments for COVID-19. However, there are
many ongoing clinical trials evaluating potential treatments. WHO will continue to provide
updated information as soon as clinical findings become available.

SYMPTOMS
The COVID-19 virus affects different people in different ways. COVID-19 is a respiratory
disease and most infected people will develop mild to moderate symptoms and recover without
requiring special treatment. People who have underlying medical conditions and those over 60
years old have a higher risk of developing severe disease and death.

Common symptoms include:

 fever
 tiredness
 Dry cough.

Other symptoms include:

 shortness of breath
 aches and pains
 sore throat
 And very few people will report diarrhoea, nausea or a runny nose.

People with mild symptoms who are otherwise healthy should self-isolate and contact their
medical provider or a COVID-19 information line for advice on testing and referral.

People with fever, cough or difficulty breathing should call their doctor and seek medical
attention.

The above symptoms are taken into consideration for this infection. These are the common
problems which are the symptoms of these disease. That is why people are not taking it
seriously. But, we have to take care of the above symptoms in our surroundings. This is
communicable disease.

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PREVENTION/ Measures

To prevent infection and to slow transmission of COVID-19, do the following:

 Wash your hands regularly with soap and water, or clean them with alcohol-based hand
rub.
 Maintain at least 1 metre distance between you and people coughing or sneezing.
 Avoid touching your face.
 Cover your mouth and nose when coughing or sneezing.
 Stay home if you feel unwell.
 Refrain from smoking and other activities that weaken the lungs.
 Practice physical distancing by avoiding unnecessary travel and staying away from
large groups of people.
 Use of mask every time.
 Social Distancing is important.

ACTION

Lots of action were taken by the government, Peoples about these global pandemic. Some of
the points I also highlighted in my Twitter Post. The posts are shared below in next section.
Some of the actions were:-

 Lockdown for 21 days in India.

 Ration in period of Lockdown.
 Making financial year extension.
 PM-Cares Funds.
 Reliance industry contribution another than PM-Cares like of free petrol, mask
providing etc.
 Curfew in some states were the case are more.
 Free distribution of Mask.
 In PM- KISHAN account Rs. 1,000 transfer for survival. Etc.

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TWITTER POSTS

Some of the twitter posts are as follow with their engagement history till now. I also promoted

NK Aggarwal Joints and Spine Centre, Ludhiana through tweets.

https://twitter.com/sks29july

Above is the link for the twitter account for reference and the post related account.

1) The below post tells about the Reliance Contribution towards the Corona Virus. This
tweet is done on 23 March 2020 The tweet activity are as follow:

2). This post tells about the Corona Virus Precautions issued by N.K Aggarwal joints and Spine
Centre. The tweet activity are as follow:

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3). The below tweet is about the package that was given by Government announced by Finance
Minister Sri N. Sitharaman on 26 March 2020 for the poor peoples during lockdown.

4). The below tweet is about the Railway modified isolation beds. I tweet this post because
Railway is the used by most of peoples and during this COVID- 19, social distancing is more
important for safety purpose.

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5). The below tweet is about the promotion of N.K Aggarwal tweets (NSpinecentre). The
content of my post is about the increasing case of infected persons with rapid numbers during
Lockdown of 21 Days. Giving message to stay at home and protect your family.

6). The below tweet is about the Tribute to the Doctors and Warriors at home who are fight
against this Corona Virus to protect us. A little salute to them on Narendra Modi Speech on 5
April.

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7). The below tweet is about the working culture on Lockdown for 21 days. This model i.e.
Work From Home Model is experiencing from past days but in low ratio. But, due to this
Lockdown lots of Company are working on this model aggressively.

8). The below tweet is about the promotion of N.K Aggarwal tweets (NSpinecentre). This
post is appealing to the audience to carry on the protection or measure used for COVID-19. I
also do the same after retweeting the N.K Aggarwal tweets (NSpinecentre) tweet.

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9). The below tweet is about the promotion of N.K Aggarwal tweets (NSpinecentre). This
post is appealing to the audience to carry on the protection or measure used for COVID-19. I
also do the same after retweeting the N.K Aggarwal tweets (NSpinecentre) tweet.

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10). The below tweet is about the Fake news that was spread about testing of peoples that
number of testing done means increases number of infection. An article with stats published
by economic times. Also to protect us the number of test increases by month. This tweet is
showing an information about that.

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