30/01/2013

2012 International
Tourism Results and
Prospects for 2013
UNWTO News Conference
HQ, Madrid, Spain
29 January 2013

John G.C. Kester

Programme Manager, Tourism
Trends and Marketing Strategies

1
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2012: one billion international arrivals

in one year for the first time

2
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2012: one billion international arrivals

in one year for the first time

1,035,000,000
international tourists
(overnight visitors)

3
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Inbound tourism: World

International tourist arrivals, 1995-2012* (million)

1,035 mn
International tourist arrivals (million) 996
1000 952
911 929
894
851
805
800 760
698 689
678 678
627
589 605
563
600 530

400

200

0
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012*
Source: World Tourism Organization (UNWTO)

4
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International tourism maintains strength

International Tourist Arrivals, monthly evolution

World (% change)
15

10

-5

-10

+2.1% -3.8% +6.5% +4.7% +3.8%

-15

2008 2009 2010 2011 2012*

Source: World Tourism Organization (UNWTO) ©

5
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International tourism maintains strength

International Tourist Arrivals, monthly evolution

World (million)
130
2008
120
2009
110 2010
100 2011
2012*
90

80

70

60

50

1 2 3 4 5 6 7 8 9 10 11 12

Source: World Tourism Organization (UNWTO) ©

6
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2012: positive growth in all regions except ME

International Tourist Arrivals (% change over same period of the previous year)
14
12
12
10
10 9
10 9 9
8
7
8
6 6
6 4.7 5
4 4 4 4 4 4
3.8 4 3 4
4 3 3 3
2 2
2 1
0
0

-2

-4

-6 -5

-8 11/10 12*/11 -7

-10 -9
-12
s ia
ld

sia

t
e

ia

ia

ica

a
e

ica

a
Eu

s
ric
op
op

ric
op

ea

ric
or

an

As

Ea
tA
tA

er

er

Af

Af
W

ibb
ur
r

ur

r.

e
Eu

Am

Am
Am
th

le
ite

Oc
as
as
nE
nE

rth

an
r
u

dd
Ca
ed
rn

-E
-E

So

th

th

ar
al

No
te r
ter

Mi
the

r th

uth
n/M

ntr
r

ah
No
as
es

So
No
r

Ce
So

bs
No

er
W

l/E

Su
uth
tra

So
n
Ce

Source: World Tourism Organization (UNWTO) ©

7
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Absolute numbers 2012 by region

World Inbound Tourism: International Tourist Arrivals, 2012 (million)

Asia and the Americas, 162

Pacific, 233 mn, mn, 16%
23% Africa, 52 mn,
5%

Middle East, 53
mn, 5%

Europe, 535
mn, 51%

Source: World Tourism Organization (UNWTO) ©

8
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Increase 2012 by region

International Tourist Arrivals (absolute change 2012, million)
20
17
15
15

10
6
5 3

-5 -3
Europe Asia and the Americas Africa Middle East
Pacific

Source: World Tourism Organization (UNWTO) ©

9
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International Tourism Arrivals and Receipts, World

growth in receipts follows growth in arrivals closely
11
Asian financial 11S, SARS, ‘Great
10
and economic economic recession’
9 crisis: receipts downturn: : receipts
8 grew slower receipts more more
affected affected
7 and slower
% change over previous year

6 to recover
5
4
3
2
1
0
-1
-2
-3
International tourist arrivals
-4
-5 International tourism receipts (local currencies, constant prices)
-6

1
89

90

91

92

93

94

95

96

97

98

99

00

01

02

03

04

05

06

07

08

09

10
*/1
0/

1/

2/

3/

4/

5/

6/

7/

8/

9/

0/

1/

2/

3/

4/

5/

6/

7/

8/

9/

0/

1/
12
'9

'9

'9

'9

'9

'9

'9

'9

'9

'9

'0

'0

'0

'0

'0

'0

'0

'0

'0

'0

'1

'1
Source: World Tourism Organization (UNWTO)

10
 -10
-5
0
5
10
15
20
25
30
Un 35
ite
dS
tat
e
Sp s
a
F r in
an
ce 2011
Ch
in a
Un Ge Italy
ite rm
d K an
Ho ing y
2012*

ng A dom
Ko ust
ng ral
(C ia
h
Th ina)
ail
an
Tu d
rke
Au y
s
Ma tria
l
Si aysi
ng a
Sw apo
itz re
er
lan
d
Ind
International Tourism Receipts

C a ia
na
G da
Ne ree
the ce
rla
Re n
pu w ds S
bli ed
co e
fK n
or
M ea
Ru ex
ss
(% change of same period year before, local currencies current prices)

ian Be ico
International tourism receipts in major
destinations confirm trend in volume

Fe lgiu
de m
rat
ion
11
30/01/2013
 -20
-10
0
10
20
30
40
G
Un erm
ite an
dS y
ta
Un tes
ite Ch
d K in
C
ing a
do
Ru Fr m
an
ss C c
ia n a e
Fe nad
de a
rat
ion
R

Ita
ly
Ja
p
Au an
str
a
B e li a
lgi
um
Br
Si az
prices)

ng il
N a
B

Re et por
p h e e
Ho ubli rlan
ng c o ds
Ko f Ko
ng re
(C a
h in
a
International Tourism Expenditure

2011

Sa Sp )
ud ain
iA
rab
No i a
rw
in major outbound markets

Sw ay
Sw ed
2012*

itz en
International tourism expenditure

(% change over same period year before, local currencies current

er
lan
d
Ind
Ma ia
I

lay
sia
12
30/01/2013
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Outlook

www.unwto.org/facts

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Confidence weakening but still positive

UNWTO Panel of Tourism Experts: World
175
150144
144140 140 143 140 139
Better 150 136 137 132 131 127 122121 124
119
125
98
Equal 100
71 72
75 Prospects (before)
Worse 50 Evaluation (after)

25
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Source: World Tourism Organization (UNWTO) ©

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Outlook: World

Forecast
2013: 3% to 4%
International tourist arrivals

8 7.0
6.5
5.9 5.7
6
4.7
3.8
4
change (%)

2.1
2

-2

-4
-3.8
-6

2005 2006 2007 2008 2009 2010 2011 2012 2013*

Source: World Tourism Organization (UNWTO)

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International tourism: projection full year 2013

2012 Projection 2013

World +3.8% +3% to +4%

Europe +3.4% +2% to +3%

Asia and the Pacific +6.8% +5% to +6%

Americas +3.7% +3% to +4%

Africa +6.0% +4% to +6%

Middle East -4.9% +0% to +5%

Source: World Tourism Organization (UNWTO)

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 30/01/2013

Thank you very much

for your attention!
John G.C. Kester
Programme Manager,
Tourism Trends and Marketing Strategies

World Tourism Organization

(UNWTO)
www.unwto.org

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