Final Report Edited

Table of Contents
INTRODUCTION.....................................................................................................................................2
HISTORICAL BACKGROUND..............................................................................................................2
VISION & MISSION................................................................................................................................4
MANAGEMENT.......................................................................................................................................5
ORGANIZATIONAL STRUCTURE.....................................................................................................9
DEPARTMENTS....................................................................................................................................11
PRODUCT & SERVICES......................................................................................................................15
ISLAMIC BANKING..............................................................................................................................17
FINANCING............................................................................................................................................21
HOME REMITTANCE..........................................................................................................................25
BANCA TAKAFUL................................................................................................................................25
WORKING CAPITAL FINANCE.........................................................................................................26
TREASURY & CAPITAL MARKET...................................................................................................29
MANAGERIAL & HUMAN RESOURCE POLICIES.......................................................................32
MARKETING MIX / PRINCIPLES......................................................................................................35
FINANCIAL RATIO ANALYSIS..........................................................................................................38
TREND / HORIZONTAL ANALYSIS..................................................................................................50
COMMON SIZE / VERTICAL ANALYSIS.........................................................................................54
RECOMMENDATIONS........................................................................................................................70
CONCLUSION........................................................................................................................................72
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CHAPTER 1
Introduction
Bank Alfalah is the fifth largest private Bank in Pakistan with a network of over 600 branches
in more than 200 cities across Pakistan with an international presence in Bangladesh,
Afghanistan, Bahrain and a representative office in the UAE. Bank Alfalah Limited is owned
and operated by the Abu Dhabi Group. The International Finance Corporation (IFC) of the
World Bank partnered with the Bank Alfalah Limited in 2014, and holds a 15 percent stake in
it.
The Bank provides financial solutions to consumers, corporations, institutions and
governments through a broad spectrum of products and services, including corporate and
investment banking, consumer banking and credit, securities brokerage, commercial, SME,
agri-finance, Islamic and asset financing.
After a few years, the bank introduced its new identity of H.C.E.B after the privatization in 1997.
The management of the bank had implemented strategies and policies so the bank would become
a major player in the market. With a partnership with the Abu Dhabi Group the position of the
bank became stronger which allowed the bank to invest more in technology to increase its range
of products and services
On the 16th of May, 2005 Bank Alfalah formally took over the Bangladesh operations of Shamil
Bank of Bahrain for US $17.88 million and renamed it to Bank Alfalah. This was the first branch
of the bank outside Pakistan
Corporate Setup
Bank Alfalah Limited is a private bank owned by the Abu Dhabi Group. Bank Alfalah was
incorporated on June 21, 1997 as a public limited company under the Companies Ordinance 1984.
Its banking operations commenced from November 1, 1997. The bank is engaged in commercial
banking and related services as defined in the Banking companies ordinance, 1962.
The bank introduced commercial banking and related services as defined in the Banking
Company’s ordinance, 1962.
.
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Historical Background
Banking In Pakistan:
Prior to Independence British banks controlled the banking operation in Pakistan. After
independence there were no resources so that Pakistanis could start their own banking system in a
very short period of time. Then at that time it was decided that “Reserve Bank of India” will
control the banking operations in Pakistan. But this was not good for the best interest of Pakistan
because British Government at that time distributed the reserves of the “Reserve Bank of India”
between India and Pakistan with the share of 70% India and 30% Pakistan. It was a very big loss
for Pakistan at that time as being a new nation with new country having few resources for
survival. Then “Quaid-e-Azam Muhammad Ali Jinnah” (The Governor General of Pakistan) at
that time took a step ahead and inaugurated “The State Bank of Pakistan” on July 1st ,1948 which
then took control of all the banking operations of Pakistan.
BANK OF CREDIT AND COMMERCIAL INTERNATIONAL (BCCI) 1972

Bank Alfalah Limited was first incorporated as Bank of Credit and Commercial
International (BCCI) on 21 September 1972. It was incorporated in Luxembourg with a paid-
up capital of $2.50 million. BCCI operated successfully in about 69 countries of the world. Due
to an international conspiracy BCCI had to stop its operations. Here ended the first phase of
history of Bank Alfalah
HABIB CREDIT AND EXCHANGE BANK—1992
On June 21, 1992 the Ministry of Finance (Govt. of Pakistan) acquired three branches of
BCCI and named it Habib Credit & Exchange Bank. It was a Public Limited Company
incorporated under the Companies Ordinance, 1984 and commenced banking operations from
November 1, 1992. It engaged in commercial banking and related services as defined in the
baking Companies Ordinance, 1962.
BANK ALFALAH—1997
After privatization of H.C.E.B. in 1997 Bank Alfalah Limited came into existence on 21st
June 1997. The chairman of bank at that time was Highness Sheikh Nahayan Mabarak Al-
Nahayan, Minister of Education, Government of Abu Dhabi, and a prominent member of Royal
Family. HCEB was sold for Rs.1.70 billion. Its management was taken over by Dubai based
consortium.
Bank Alfalah Islamic Banking

Bank Alfalah Islamic Banking was established as a dedicated Islamic Banking Division
within Bank Alfalah Limited in 2003 to offer its customers products that are Shariah
compliant. By introducing Islamic financial solutions, Bank Alfalah Limited is fulfilling its
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promise of being responsive to its customers’ needs. Bank Alfalah Islamic Banking
comprises a team of qualified professionals who design and structure Islamic financial
solutions and ensure that they are in line with Shariah principles on Islamic banking and
finance. These solutions are developed under the guidance of a dedicated Shariah Advisor.
Vision & Mission

VISION
“To inspire and empower people to do things differently and shape their own path in life and
business.”
MISSION
“Bank Alfalah look at the market with fresh eyes to find new opportunities and seek new ways of
enabling banks customers to succeed and advance the world of finance.”
SLOGAN
Let’s look ahead to a brighter future together
CHAPTER 2
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Management
Bank Alfalah is proud of its Human Resource, as almost all the employees have been hand
picked by the management. However, in this section, I would discuss those people who are
responsible for hiring such a bright staff and establishing such a magnificent bank. They are the
higher management of Bank Alfalah Limited.
BOARD OF DIRECTORS
H.E Shiekh Hamdan Bin Mubarak Al Nahayan – Chairman
Mr. Abdulla Nasser Hawaileel Al-Mansoori- Director
Mr. Abulla Khalil Al Mutawa-Director
Mr. Khalid Mana Saeed Al Otaiba –Director
Mr. Efstratios Georgios Arapoglou-Director

Mr. Nauman Ansari-CEO & Director
Mr. Shehzad Naqvi- Director
Dr. Gyorgy Tamas Ladics-Director

Dr. Ayesha Khan- Director
THE CORE GROUP
Board Advisory Committee

Mr. Abdulla KhalilAl Mutawa Director
Mr. Khalid Mana Saeed Al Otaiba Director
Mr. Bashir A. Tahir Member
Mr. Ganpat Singhvi Member
Central Management Committee
Mr. Mohammad Saleem Akhtar (Chairman)

Mr. Pervaiz A. Shahid
Mr. Sirrajuddin Aziz
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Mr. Mohammad Yousaf
Mr. Ijaz Farooq
Mr. Bakhtiar Khawaja
Mr. Arfa Waheed Malik
Mr. Adil Rasheed
Mr. Shakeel Sadiq
Mr. Adnan Anwar Khan
Mr. Shahid M. Murtaza
Mr. Nadeem-ul –Haq
Corporate Information
Mr. Hamid Ashraf Company Secretary

Mr. Anjum Hai Chief Financial Officer
Taseer Hadi Khalid & Co. (Chartered Accountants) Auditors
B A Building,-Head office
I.I. Chundrigar Road, P.O. Box 6773, Karachi.
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MANAGEMENT
Mr. Nauman Ansari- Chief Executive Officer
Mr. Bahauddin Khan- Chief Operating Officer
Mr. Anjum Hai- Chief Financial Officer
Mr. Faisal Rabani - Chief Risk Officer
Mr. Nadeem-ul-Haq –Group Head, Admin, Technology, System & Operations
Mr. Rizwan Ata – Group Head, Islamic Banking
Mr. Hafsa Abbasy- Group Head, HR & Learning
Mr .Khurram Hussain-Group Head, Retail Central, North & Consumer Banking
Ms. Mehreen Ahmed-Group Head, Retail Banking South & New initiatives
Mr. Saad-ur-Rehman Khan- Group Head Corporate & Investment Banking
Mr. Bashir Ahmed Sheikh-Group Head, Special Assists Management
Mr. Tahir Khurshid- Group Head, Audit & Inspection
Mr. Syed Ali Sultan-Group Head, Treasury & Capital Market.
Mr. A. Wahid Dada- Group Head, Operations
Mr. Mian Ejaz Ahmed- General Manager, Legal & Company Secretary
Mr. Mohib Hasan Khan- Chief Information Officer
Mr. Riaz Hussain Hamdani- Chief Compliance Officer
Mr. Haroon Khalid-General Manager, Risk Management
Mr. Sajan Hamid Malik-General Manager, Credit Division
AUDITORS
Taseer Hadi Khalid and company
Chartered Accountants
REGISTERED/ HEAD OFFICE

B A Building,
I. I. Chundrigar Road,
P. O. Box 6773,
Karachi.
WEBSITE
www.bankalfalah.com
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Organogram
Organizational Structure
CHAIRMAN
CEO
GROUP HEAD
REGIONAL
MANAGER
AREA
MANAGER
BRANCH
MANAGER
MANAGER INCHARGE
MANAGER MANAGER
TRADE TRADE
OPERATION CREDIT
FINANCE FINANCE
OFFICER
S
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CHIEF MANAGER /
BRANCH MANAGER
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Manger Manager International Manger
Operations Banking Credits
Accounts
Department Imports Leasing
Department Department
Cash
Department
Home finance
Exports Department
Department
Account opening
Department
Car finance
Foreign Exchange Department
Department
Branch Hierarchy
Remittances
Department Credit card
Department
Clearing Internal Audit Marketing
Department Department Department
Departments
The following departments are under the head of Bank Alfalah Limited. These departments
are following the approaches of continuous learning and for development of organization and
its procedures and services. These departments are based on the departmentalization, every
department has its own work specialization, chain of command, span of control is narrow in
each department but its not permanent its vary according to situation, all department are
centralization/decentralization according to situation and on formulation.
The departments are as under:
 General Banking Department

 Clearing Department
 Remittance Department
 Credit Department
 Accounts Department
 Foreign Trade
 Internal Control Department
1. CLEARING DEPARTMENT
Clearing means collection of cheques receive from our customers but drawn on other banks.
Receiving the instruments deposited by customers Posting the amount of instruments in credit
of customer’s account If cheque returns from the concerned bank, the customer account is
debited. Crossing stamp is put on the instrument and slip given to customer on receipt of the
instrument. Clearing stamp and “payee account credited” are put on the instrument and the
voucher. Clearing House has provided this facility. Clearing house facilitates different banks,
in one city, to get their cheques drawn upon other banks to be cleared. Cheques lodged in
clearing constitute in clearing constitute two types of clearing:
 Outward Clearing
 Inward Clearing
 Outward Clearing
When cheques, TC’s and other negotiable instruments drawn upon other banks like NBP,
Faysal Bank of the same city (as Lahore) are presented in Bank Alfalah to deposit them in
the respective payee’s accounts, these instruments are lodged in outward clearing (o/w clg)
of Alfalah bank.
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Procedure of Outward Clearing
 The name of the branch appears on its face where it is drawn

 It should not stale or post - dated or without date.
 Amount in words and figures does not differ.
 Signature of the drawer appears on the face of the instrument.
 Instrument is not mutilated.
 There should be no material alteration, if so, it should be properly authenticated.
 If order instrument suitably endorsed and the last endorsee’s account being credited.
 Endorsement is in accordance with the crossing if any.
 The amount of the instrument is same as mentioned on the paying-in-slip and
counterfoil.
 The title of the account on the paying-in-slip is that of payee or endorsee (with the
exception of bearer cheque).
 If an instrument received other than Bank Alfalah then special crossing stamp is
affixed across the face of the instrument. Clearing stamp is affixed on the face of the
instruments, paying-in-slip and counterfoil (The stamp is affixed in such a manner
that half appears on counterfoil and paying-in-slip). The instrument is suitably
discharged, where a bearer cheque does not require any discharge and also an
instrument in favor a bank not need be discharged.
Return Outward Clearing

 Over writing
 No stamp of clearing or if it is not clear
 No stamp of crossing or if it is not clear
Inward Clearing
Inward clearing means cheques drawn on us and presented by other banks. In inward
clearing Branch acts as paying banker. After realization of inward clearing, banks deposits
are decreased as bank makes payment to other banks from the balances held by the branch.
This realization of inward clearing is also referred to as responding to the clearing. Cheques
and other negotiable instruments (PO, DD, PS, CDR etc.) drawn on Bank Alfalah, sent by
other banks, constitute the inward clearing of Bank Alfalah.
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Procedure of Inward Clearing
 Instruments with schedules are received from NIFT.

 Amount of each instrument entered is in inward clearing register.
 Instruments are detached and handed over to the deposits and other respective
department for checking and payment.
 In case of any instrument is returned, return memo is prepared stating the reason of
the return.
 Entry is made in cheques Return register.
 Cheques return charges are recovered from the party as per charges schedule.
Checking / Return of Instruments

 Over writing
 No stamp of clearing or if it is not clear
REMITTANCE DEPARTMENT
The Remittance department deals with the transfer of money from one place to another.
Funds transfer facility or remittance of funds is one of the key functions of the banks all over
the world. Remittances through banking channels save time, costs less and eliminate the
risks involved in physical transportation of money from one place to another. Bank Alfalah
transfers money in the following ways.
 Pay Order
 Demand Draft
 Mail Transfer
 Telegraphic Transfer
 Pay Slip
 Call Deposit Receipt
 Letter of Credit
 Traveler’s Cheque
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 Demand Draft
It is used for payment made outside the city. It is write on the name of head office.
Accounting entry by drawing branch. When the customer purchases a draft, the drawing
branch sends the advice (a copy of DD) to the drawee branch and the original copy of DD is
given to the purchaser. On the arrival of advice the drawee branch debits HO account and
credits the DD payable account. When the customer comes with the original DD to the
drawee branch, his account is credited by debiting the DD payable account.
Charges:
Commission 50/- but if amount increase or decrease then it will also increase or decrease
and FED 8/- also increase or decrease.
 Pay Order
Payment Orders are issued for the money transfer with in the city. Pay order is made for
local transfer of money. Pay order is the most convenient, simple and secure way of transfer
of money.
 Mail Transfer
A Mail Transfer is a form of remittance in which the amount remitted by a customer or a non-
customer is directly credited to the account of the beneficiary with another branch. Move
your money safely and quickly using Bank Alfalah Mail Transfer service. And Bank Alfalah
also offer the most competitive rates in the market. They charges Rs 50/- exchange rate and
RS 75/- postage charges on issuing mail transfer. When the money is not required
immediately, the remittances can also be made by mail transfer (MT). Here the selling office
of the bank sends instructions in writing by mail to the paying bank for the payment of a
specified amount of money. Debiting to the buyer’s account at the selling office and crediting
to the recipient’s account at the paying bank make the payment under this transfer.
Telegraphic Transfer
Telegraphic Transfer is a form of remittance, which is advised by telegram, telex or fax
machines. The fundamental principles of such transfer are otherwise identical with the Mail
Transfer. It is the message, which is sent from one branch to another on the order of payer to
payee through wire. It is one of the quickest means to transfer fund through the use of
telex/fax/internet or cable.
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ACCOUNTS DEPARTMENT
Opening of account is the most important department of the Branch as this is a contract
between the customer and bank. All future transaction/operation are carried out as per this
contract and any deviation may jeopardize the bank’s interest. The opening of a new account
is the establishment of customer banker relationship. By opening an account at a bank, a
person becomes a customer of the bank. The customers can open following accounts:
 Current Account (CD A/C)
 Profit and loss sharing Account (PLS A/C)
 Basic Bank Account (BBA A/C) £ Fixed Deposit (FDR/TDR)
 Account Opening
When a client comes to the bank, and makes a request for opening of an A/C. The officer
says that first fill up a prescribed application form. If he/she wants to open a PLS A/C, then
he/she has to fill a form according to the account.
 Requirements
 ID Card of applicant
 ID Card of father, mother, brother, sister, husband or wife
 Student card (if applicant is student)
 Two photos for illiterate person or those who use Urdu signatures
 Documents Attach with A/C Opening Form
 A/c opening form
 Specimen signature card
 Zakat form (for non-muslims)
 Deposit slip
 Requisition form
 Issuance of Cheque Book
After opening an A/C with the bank, the A/C holder once again makes a request in the name
of bank for the issuance of a cheque book. The A/C holder mentions title of A/C, A/C
number, sign it properly and mentions the no of leaves he requires
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CREDIT DEPARTMENT
The bank is profit seeking institution. It attracts surplus balance from the customer at low rate
of interest and makes advances at a higher rate of interest to the individuals and business
firms. Credit extensions are the most important activity of all the financial institutions,
because it is the main source of earnings. Advances department is one of the most sensitive
and important department of the bank. The major portion of the profit is usually earned
through this department. The job of this department is to make proposals about the loans; the
credit management division of head office directly controls all the advances. The advances
Department receive application from intending borrowers. After receiving application the
advance department processes it further. After analyzing and detailed investigation, they
decide whether to approve the loan or not. Some loan approvals are made by the Manager of
the branch within his powers as prescribed by the bank’s higher authorities, while some loan
applications are submit to higher authorities for their approval.
Some advances are of the following nature
 Loan against Gold

 Agriculture advance to farmers
 Medium term advance for working capital
 Long term advance for setting industry
 Short term advance to businessman
FOREIGN EXCHANGE DEPARTMENT

This department mainly deals with the foreign business. The main functions of this
departments are:
 L/C dealing.
 Foreign currency accounts dealing.
 Foreign Remittance dealing.
L/C Dealing
Bank Alfalah is committed to offering its business customers the widest range of options in
the area of money transfer. If you are a commercial enterprise then Bank Alfalah Letter of
Credit service is just what you are looking for. With competitive rates, security, and ease of
transaction, Bank Alfalah Letters of Credit are the best way to do your business transactions.
Foreign Currency Account Dealing
This department deals with the foreign currency accounts which mainly include dollar
account, euro account etc.
INTERNAL CONTROL DEPARTMENT

Role of branch compliance department is to reconcile the prescribed frequencies, investigate
long pending reconciliation item, and ensure correct treatment every half-year and clearing
system service branch-in major cities. Internal control is the integration of the activities,
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plans, attitudes, policies and efforts of the people of the bank working together to provide
reasonable assurance that the organization will achieve its objectives and mission.
CHAPTER 3
Product & Services
Conventional Banking
Bank Alfalah Limited offers highly prioritized and specifically tailored products and services
designed to suit the needs and preferences of their highly valued customers. For becoming a
highly effective financial supermarket, Bank Alfalah Limited provides a complete range of
products to its corporate clients, commercial enterprises and to the consumers. Alfalah offers
syndicated loans and structured financial products to the large corporate clients.
True to its strategy of becoming a highly effective financial supermarket, Bank Alfalah Limited
provides a complete range of products to its customers; the corporate clients, commercial
enterprises and the small consumers. At Bank Alfalah Limited, the primary commitment is to
understand and support its client’s business objectives and financial needs. All this is ensured
through constant R & D focus and training & development of staff. Bank Alfalah Limited
provides a wide range of products/ services to its customers, which can be compared with any
foreign, or national bank in terms of quality and reliability.
The products of Bank Alfalah Limited are explained below.
Deposit Accounts
 Current Accounts
 Saving Accounts
 Fixed Deposit
Current Accounts
Alfalah Pehchaan FCY Current Account
Behind every successful woman is her hard work and her ambition. Alfalah Pehchaan
account empowers her to move forward and build her Pehchaan.
 Account can be opened in US Dollar, Pound Sterling, Euro, Japanese Yen, Chinese
Yuan or UAE Dirham.
 Convert your existing account or open a new one
 First free customized cheque book
 Free E-Statements
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Alfalah Pehchaan PKR Current Account
Behind every successful woman is her hard work and her ambition. Bank Alfalah Pehchaan

 Customized debit card
 No minimum balance requirement
 Waivers on lockers
 Free SMS alerts
 Free Internet Banking and Alfa
 Discounts on various merchants
Alfalah Asaan Remittance Current Account

Receive your remittances in the quickest and most secure way possible- all bundled with
convenience in the Asaan Remittance Current Account.
 No monthly minimum balance requirement

 First free cheque book (25 leaves)
 Free Classic/PayPak ATM Debit card (issuance and annual fee)
 Free SMS alerts
 Maximum credit limit of Rs.2 million
 Credit allowed through Home remittances from abroad only
 Cash withdrawal limit of Rs.50,000 per day
 Funds transfer limit of Rs.50,000 per day
Alfalah Kamyab Karobar

If you think big, you can win big. And if you have the will to start a business or expand one,
Alfalah Kamyab Karobar is the perfect partner for you.
Bank Alfalah believe in people who are passionate and have a spirit to defy the odds. And our
products are designed to help you on this journey to success.
With Alfalah Kamyab Karobar you get a current account that offers unlimited free
transactions. Banks network of over 600 plus online branches can facilitate your business
across Pakistan. So set your mind to your business – where it belongs.
 Maintain Rs. 25,000 monthly average balance* and avail:
 Free Cheque Books
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 Free Bankers Cheque
 Free SMS on every transaction
 Free (Issuance & Annual Fee) Alfalah Debit Card (Silver & Gold Visa) accepted at
over 30 million outlets and 2 million ATMs worldwide
 Free online transaction (including funds transfer, cash withdrawals & deposits) within
Bank Alfalah branches nationwide
 Free cash withdrawals from any Bank Alfalah ATM
 Free E-statements
 Internet Banking facility enabling you to transfer funds, pay utility/mobile bills,
download account statement and much more
 Access to your account with our 24×7 Alfalah Contact Centre
Alfalah PKR Current Account

Enjoy your everyday banking needs with absolute ease through our non-interest bearing
Current Account, giving you instant access to your cash from any branch across our growing
network. It offers transactional privileges to both individuals and businessmen who have
frequent transaction needs and funds accessibility requirement.
 Minimum monthly balance requirement of Rs. 5,000 only*

 Account opening requirement of Rs. 1,000
 First Cheque book free
 Five Bankers Cheque free per month on maintaining an average balance of Rs.50,000
and above. Anyfurther PO/DD will be charged as per SOC
 No restriction on number of monthly deposit or withdrawal transactions
 Easy access to funds through cheque book and VISA Debit/ATM Card that can be
used globally at over 30 million outlets and at more than 2 million ATMs
 Free within city online banking across Bank Alfalah branches
Alfalah Basic Banking Account

If your basic banking requirements do not require multiple monthly cheque transactions, then
Alfalah’s non-interest bearing Basic Banking account may fulfill your day to day banking
needs with no minimum balance requirement or restrictions on ATM withdrawals.
This account facilitates the banking needs of low-income depositors through transaction
facility and no service charges.
 Open with an initial deposit of Rs. 1,000 only

 2 free deposits and 2 free withdrawal transactions every month through cheque
 VISA Debit/ATM Card accepted at over 30 million outlets and more than 1.5 million
ATMs worldwide
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Alfalah Asaan Account – Current
Opening a bank account doesn’t need to involve too much hassle. With minimal
documentation and just Rs. 100, open your Alfalah Asaan Account today.
 No service charges on non-maintenance

 Monthly cash deposit/withdrawal limit of up to Rs. 500,000
 Get your Alfalah Debit Card when you open an account*
 Cheque book available upon request*
 SMS alert on every transaction
FCY Current Account

FCY Current Account allows the customer to manage their domestic and international foreign
currency transactions with security, ease and convenience
 Non-profit bearing checking account.

Yuan or UAE Dirham.
 Minimum balance* equivalent to 100 (USD, GBP, EUR) , 5,000 Yen, 1,000 CNY or
500 UAE Dirham.
 No restriction on number of monthly deposit or withdrawal transactions.
Saving Accounts
Alfalah Pehchaan PKR Savings Account


 Customized debit card
 Get monthly profits
 Waivers on lockers
 Free SMS alerts
 Free Internet Banking and Alfa
 Discounts on various merchants
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Alfalah Pehchaan FCY Savings Account
Yuan or UAE Dirham.
 Get semi-annual profits
Alfalah Asaan Remittance Savings Account

Receive your remittances in the quickest and most secure way possible- all bundled with
convenience in the Alfalah Asaan Remittance Savings Account. Salient features of this
account are given below
 Monthly Profit Payment

 First free cheque book (25 leaves)
 Free Classic/PayPak ATM Debit card (issuance and annual fee)
 Free SMS alerts
 Maximum credit limit of Rs.2 million
 Credit allowed through Home remittances from abroad only
 Cash withdrawal limit of Rs.50,000 per day
 Funds transfer limit of Rs.50,000 per day
Alfalah Savings Account

Enjoy your basic banking needs with complete ease while you also start earning profits on
your savings for a more protected tomorrow. Alfalah Saving Account is tailored for
individual savers and businesses who seek returns on their deposits as well as continuous
access to their funds. Features are given below
 Open with an initial deposit of Rs 100 only

 Profit is calculated on the average balance
 Profit is paid semi-annually
 No restriction on number of monthly deposit or withdrawal transactions
 Easy access to funds through cheque book and VISA Debit/ATM Card that can be
used globally at over 30 million outlets and at more than 2 million ATMs
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 Convenience of online banking across all Bank Alfalah branches nationwide
Alfalah Kifayat Monthly Savings Account

Earn monthly profits with easy accessibility to your savings. Enjoy unlimited deposit and
withdrawal transactions. All this with Alfalah Kifayat Monthly Savings Account.
 Account can be opened individually and jointly

 Tiered based account with higher profits on higher balances
 Profit calculated on monthly average balance and paid monthly
 Open yours today with just PKR 100
 No minimum monthly balance requirement
 Free monthly E-statements
 Alfalah Debit Card accepted at over 30 million outlets and 2 million ATMs
worldwide
 Internet Banking facility enabling you to transfer funds, pay utility/mobile bills,
download accounts statement and much more
 Online transactions within the Bank Alfalah network
 Avail locker facility (small, medium, large) subject to availability at relevant branch.
Waiver onlocker subject to balance maintained in the account as per
prevailing Schedule of Charges
 Instant access to your funds through our expanding branch network
 Access to your account with our 24×7 Alfalah Contact Centre
Alfalah Care Senior Citizen Savings Account

With the Bank Alfalah Care Senior Citizen Savings Account, you can rest assured that all
your basic banking needs will be met, while you enjoy high returns every month on your
savings with the flexibility of withdrawing your profits at any time. Features of account are
given below
 Enjoy a high rate of return on your savings

 Enjoy monthly profits, calculated on daily balance basis, paid out monthly in your
account
 Open with an initial deposit of just Rs. 100, with no service charges
 No restriction on the number of monthly deposits or withdrawals
 Convenience of online banking across all Bank Alfalah branches nationwide, with no
charges for within city transactions
 SMS alerts and free e-statements
 Easy access to funds through Cheque Book and Debit Card (Visa) accepted at more
than 30 million outlets and 1.9 million ATMs worldwide
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Alfalah Royal Profit
If you have a business that deals with large transaction volumes or if you are an individual
looking for high returns on savings, then our Royal Profit Account is the best choice to meet
your daily financial requirements. It encompasses the flexible features of a current account
whilst also giving you the benefits of a savings account. Features of account are given below
 Account Opening requirement is Rs.100

 No minimum monthly balance requirement
 Profit is calculated on average balance and paid on a monthly basis.
 Higher returns on higher balances
 Unlimitled monthly deposit and withdrawal transactions
 Avail locker facility (small, medium, large) subject to availability at relevant branch.
Waiver on locker subject to balance maintained in the account as per
prevailing Schedule of Charges
 Easy access to funds through your cheque book and VISA Debit/ATM Card which
can be used globally at over 30 million outlets and at more than 1.5 million ATM’s
 Convenience of online banking across all Bank Alfalah branches nation wide
Alfalah Asaan Account- Savings

documentation and just Rs. 100, open your Alfalah Asaan Account today. Features of account
are given below
 Avail a 6-monthly profit rate on your savings account

 No service charges on non-maintenance
 Get your Alfalah Debit Card when you open an account
 Cheque book available upon request
 Profit will be calculated on monthly average balance as per the minimum rate
prescribed by the State Bank of Pakistan
Alfalah FCY Account- Savings

Alfalah FCY saving account allows the customer to manage their domestic and international
foreign currency transactions with security, ease and convenience. Features are given below
Yuan or UAE Dirham.
 No minimum balance requirement.
 Profit is calculated on minimum monthly balance and paid on a semi-annual basis.
 No restriction on number of monthly deposit or withdrawal transactions.
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Fixed Deposit Accounts
Alfalah Care Senior Citizen Mahana Amdan Account
If you are looking to earn high rate of returns on your fixed deposits with the benefit of
monthly profits, then Alfalah Senior Citizen Mahana Amdan is best suited for you. Features
of this account are given below
 Invest with a minimum deposit of Rs. 100,000 for 1,2,3,4 and 5 years
 For Individuals aged 55 years and above only
 Profit paid every month
 Automatic rollover
Alfalah Floating Term Deposit

The first term deposit -flexible enough for your needs. Invest now and watch as the profit
rates align themselves with the market – every time profit is paid! Features of the account are
given below
 Invest for 1 year, 2 years or 3 years

 Choose from monthly, quarterly or six-monthly profit payment
 Profit rate based on Karachi Interbank Bid rate (KIBID)*
 Minimum investment of Rs. 50,000/-
 Maximum investment of Rs. 100 million for individuals. No limit on investment for
corporates
Alfalah Term Deposit

Alfalah Term Deposit offers attractive rates with a higher deposit placement for fixed tenors
with a variety of profit payment options. Features of this account are given below
 Fixed deposit product in PKR Currency

 No minimum amount of placement
 Amount can be placed for 1 month, 3 months, 6 months, 1 year, 2 years, 3 years, 4
years and 5 years.
 Options of profit payment at maturity, monthly, and annually
Alfalah Mahana Amdan Term Deposit Account

If you are looking to earn high rate of returns on your fixed deposits with the benefit of
monthly profits, then Alfalah Mahana Amdan is best suited for you. Features of this account
are given below
 Invest with a minimum deposit of Rs. 100,000 for 1,2,3,4 and 5 years
 For Individuals/Joint Account holders
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 Profit paid every month
 Automatic rollover
Alfalah Foreign Currency Fixed Account

FCY Term Deposit offers attractive investment options in foreign currency with tenors
starting from 1 month up to 1 year. Features of this account are given below
 Account can be opened in US Dollar, Pound Sterling or Euro

 Amount can be placed for 1 month, 3 months, 6 months and 1 year
 No minimum amount of placement
 Profit paid at maturity
Cards
 Credit Cards
 Debit Cards
 Discount and Privileges
 Installments Products
Credit Cards
Alfalah VISA Platinum Credit Card

Welcome to the world of Alfalah Platinum. As an Alfalah Platinum Credit Card member,
now you have more power with great privileges for your lifestyle and travel needs. Enjoy
exclusive benefits and an unparalleled level of service, coupled with unmatched rewards and
benefits when you shop, dine, travel in Pakistan and abroad.
Alfalah Visa Gold Credit Card

Welcome to the world of Alfalah VISA Credit Cards! As an Alfalah VISA Credit Card
member, you can enjoy numerous benefits and privileges. This card is specially designed for
a segment which prefers point accumulation, a free card and occasionally travels
Alfalah Visa Classic Credit Card

Welcome to the world of Alfalah VISA Credit Cards! As an Alfalah VISA Credit Card
member, you can enjoy numerous benefits and privileges. This card is designed for customers
who are predominately young and salaried. They prefer a free card
Alfalah American Express Card

Welcome to the exclusive world of American Express. American Express Gold Credit Card is
recognized worldwide and is designed to provide superior benefits, privileges and service to
Cardmembers along with 24/7 access to travel, medical and legal advice around the globe.
Alfalah Ultra Cashback Card

Welcome to the world of Alfalah Ultra Cashback Card! The Ultra Card builds upon Bank
Alfalah’s innovation to change your lifestyle, letting you live life your way.
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With Ultra, you can select 2 of the 6 spend categories and avail a 7% Cashback. You can
receive up to PKR 18,000 a year in Cashback!
Alfalah Titanium Credit Card

As a Bank Alfalah Titanium MasterCard member, you can enjoy countless benefits and
privileges.
This card is specially designed for a segment which prefers point accumulation, a free card
and occasionally travels.
Alfalah Visa Corporate Card

The card is specially designed to manage the financial aspects and requirements of your
company and business needs beyond borders. The corporate card is based on Visa credit card
platform; this card program will act as an administrative assistant for your company,
providing complete expense management and payment solution.
Debit Cards
Alfalah PayPak Classic Debit Card

Alfalah PayPak Classic Debit Card is locally accepted. The Card is welcomed at all locations
displaying the PayPak/1Link/MNet logos on POS terminals. This includes up to 27,000 major
establishments in Pakistan. Alfalah PayPak Classic Debit Card can be used to pay for
shopping, meals, travel, entertainment, holiday, fuel etc. They are also up to 8,000 ATMs to
withdraw cash from your available Bank Account balance. By getting Alfalah PayPak Classic
Debit Card, costumers can access their accounts at Bank Alfalah from anywhere in Pakistan.
Features & Benefits

The Alfalah PayPak Classic Debit Card offers following key benefits:
 Avail unlimited access to your account nationwide with a simple swipe

 Enjoy complete freedom of cash withdrawal and payments wherever you are
 Local Acceptability
 No minimum income required
 Transaction and ATM withdrawl limit is 50,000.
 Funds transfer limit is 250,000
Alfalah Visa Classic Debit Card

Alfalah Visa Classic Debit Card is a plastic payment card that provides the cardholders
electronic access to their bank accounts. The card can be used to make purchases at merchant
establishments across Pakistan and abroad. It can also be used to withdraw cash from any
point where there’s a logo of VISA/Electron/Plus ATM/1 Link ATMs/Mnet.
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The card is differentiated based on limits – allows flexibility and control to the customers.
The card can be used locally and internationally.
Features & Benefits

Customers can enjoy unlimited access to their account with Alfalah Visa Classic Debit Card
with a simple swipe anywhere around the world. Accepted at over 30 million POS terminals
and over 2 million VISA ATMs in more than 150+ countries around the globe, Bank Alfalah
VISA Classic and VISA Gold Debit Cards give you complete freedom of cash withdrawal
and payments, wherever you are. What’s more, it also comes with a host of ongoing
promotions and discounts waiting for costumers to avail, be it on shopping or dining or
travelling, following are some key benefits are:
 Avail unlimited access to your account around the world with a simple swipe
 Global Acceptability
 Purchase transaction and Cash withdrawl limit is 50,000
 Funds Transfer limit is 250,000
Alfalah Visa Gold Debit Card

Alfalah Visa Gold Debit Card is a plastic payment card that provides the cardholders
electronic access to their bank accounts. The card can be used to make purchases at merchant
establishments across Pakistan and abroad. It can also be used to withdraw cash from any
point where there’s a logo of VISA/Electron/Plus ATM/1 Link ATMs/Mnet.
The card is differentiated based on limits – allows greater flexibility to the customers for
usage both locally and internationally.
Features & Benefits

Customers can enjoy unlimited access to their account with Alfalah Visa Gold Debit Card
with a simple swipe anywhere around the world. Accepted at over 30 million POS terminals
and over 2 million VISA ATMs in more than 150+ countries around the globe, Alfalah VISA
Classic and VISA Gold Debit Cards give you complete freedom of cash withdrawal and
payments, wherever you are. What’s more, it also comes with a host of ongoing promotions
and discounts waiting for customers to avail, be it on shopping or dining or travelling,
following are some key benefits are:
 Purchase transaction and cash withdrawl limit is 100,000
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Alfalah Visa Platinum Debit Card

Welcome to the world of Alfalah Visa Platinum Debit Card. The card that has unmatched
convenience with enhanced security, round-the-clock accessibility to their customers funds in
Pakistan and from around the world. The card is aimed at frequent travelers and offers higher
limits.
Features & Benefits

The Platinum Card offers following key benefits:
 Alfalah Visa Platinum Debit Card is accepted at millions of merchant locations

nationwide/worldwide with shopping limit of PKR 500,000 per day.
 Upto 30% discount at over 250+ restaurants and lifestyle partners worldwide
 Higher transactional limits which gives you the flexibility to be in complete control of your
spending needs
 Purchase Transaction limit is 500,000
 Cash Withdrawl limit is 300,000
 Funds transfer limit is 250,000
Alfalah Visa Signature Debit Card

Bank Alfalah has introduced Pakistan’s first VISA Signature Card, a card for High Net worth
Clients. This card is specially designed for people who love travelling and also are willing to
keep a deposit relationship with the bank. It is a card which is top of the line in the debit card
product suite and offers unmatched features and benefits. There are two variants for
Signature:
 Conventional – offered through all Bank Alfalah Conventional Branches

 Premiere – offered instantly through all Bank Alfalah Premier lounges
The premier and conventional versions are differentiated based on their Fees. For updated
charges, please refer to the Bank Schedule of Charges
Global concierge services:

Bank is available and dedicated 24/7, to prioritizing their customers lifestyle needs.
Discounts:
Customers can enjoy a 30% discount at over 250 fine dining and shopping partners both
locally and internationally.
Complimentary insurance:
Customers can avail protection and extended warranty on their purchases along with insured
travel plans.
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Features & Benefits
The Alfalah Visa Signature Debit Card offers 6 key benefits FREE OF CHARGE:
 Unlimited and Complimentary Access to over 650 lounges worldwide

 Unmatched benefits at over 900 Prestigious Hotels Worldwide
 Peace of mind with purchase protection, extended warranty & travel inconvenience coverage
 Higher transactional limits which give you the flexibility to be in complete control of your
spending needs
 Purchase Transaction limit is 600,000
 Cash Withdrawal limit is 500,000
Eligibility
The Alfalah Visa Signature Debit Card with be offered to new customers based on opening
an account in the branch with minimum of PKR 1 million deposit. For existing customer,
average 12 months balance in the account should equal PKR 1 million
Loans
 Alfalah Auto Loan
 Alfalah Personal Loan
 Alfalah Home Finance
Alfalah Auto Loan

Want to buy your favorite car? Alfalah Auto Loan helps you buy it and control your payment
plan.
 You can choose a car that is new, used or imported

 Affordable markup rates to choose from – fixed and variable
 Residual Value option to lower your instilment
 Option to defer Insurance and Registration charges
 Zero changes on Car Replacement option
 Financing available up to 7 years tenure
Suzuki has a special finance arrangement with Bank Alfalah Limited, customers can buy a new
Sukuzi Mehran, Wagon R, Ciaz, Cultus and Vitara with Alfalah Auto Loan and avail the
following benefits
 Low markup rates

 Fast loan processing
 Loan processing update on SMS
 Priority delivery
 3rd year warranty absolutely free on Ciaz, Cultus & Vitara
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Alfalah Personal Loan
In life, we all fall short sometimes. But for our financial shortfalls, there’s always Alfalah
Personal Loan. Get a solution crafted to your needs for financing up to PKR 2 million. No
collateral required. Processing time is quick and multiple repayment options are available. And if
you are an Alfalah account holder, you get 250 Orbits on signing up for Alfalah Personal Loan.
So don’t fall short. Fall back on Alfalah Personal Loan.
Benefits
 Minimum Loan Amount: PKR 50,000/-

 Maximum Loan Amount: PKR 2,000,000/-
 Minimum Tenure: 1 Year
 Maximum Tenure: 5 Years
 No Security required
Alfalah Home Finance

Are you looking to buy a new house? Do you have it all figured out?
Saving to buy your first home can be challenging, but that’s why Bank Alfalah is here to sought
out your financial woes for you. Not only that, with Bank Alfalah Home Finance you will get
personalized services and competitive rates.
Bank Alfalah Limited is a a brand in housing finance, offering a wide range of financing solutions
and having a tradition of caring for our clients.
Banks expertise equips them to understand their customer needs, bank offers advisory services in
selecting a future home and structure a financial plan to work towards owning it
Home Remittance
Bank Alfalah is an emerging leader in the field of home remittances and provides
beneficiaries a fast, reliable and free of cost service for receiving remittances from their
global network of partner banks, money transfer operators and exchange companies. Money
sent from abroad is instantly available at any of banks 620 branches across Pakistan.
Bank Alfalah home remittance beneficiaries may receive payments sent by banks dedicated
partners via the following payment modes:
 Cash-over-Counter payments for walk-in customers at Bank Alfalah branches

 Instant Account Credit to Bank Alfalah account holders
 Instant Account Credit to 1Link member bank account holders
 Same Day Account Credit to other bank account holders via PRISM / RTGS
Bancassurance
Bank Alfalah provides insurance that are specially designed to protect and secure the stable future
of their customers. Partnering with leading insurance companies in the world Bank Alfalah
Limited offers a diverse range of insurance policies to help its customers at every stage of life.
Digital Banking
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Bank Alfalah also provides digital services to their customers. Anyone can access their account
from their mobiles and laptops through Alfalah App. Through Alfalah app customers can open
saving account, can pay their loan installment, school fees of their kids, insurance installments.
Alfalah bank has also collaborated with other apps. Customers of Bank Alfalah limited can also
enjoy the benefits of these apps too.
Self Sevice Banking

Bank Alfalah is also providing self-service banking services to its customers. Through self-service
customers can get following benefits.
 Customers can get SMS on every transaction.
 Customers can receive their bank statements on mobile.
 Customers can contact the help center for resolving issues.
 Customers can transfer funds electronically.
Islamic Banking Products

Bank Alfalah Limited is also offering Islamic services to its customers. There are a lot of Islamic
banking products that bank is offering like consumer banking, banca takaful, corporate banking,
commercial banking e.t.c. All these products are explained in detail as under.
Personal Banking
Deposit Accounts
Alfalah Islamic Profex Account
Alfalah Islamic profex account is based on mudarba and has following features.
 Monthly profit payments

 Profit calculation on monthly average balance
 Unlimited cash deposits and withdrawals
 Free e-statements
 Over the counter cash deposit
 Tier-based accounts
 Available currencies: USD, GBP and Euro
Alfalah Islamic Recurring Value Deposit Account
With Alfalah Islamic Recurring Value Deposit, you can now have a long term low risk and
high return savings avenue with flexible payment options and affordable installment amounts
starting from just Rs. 2000! You can save from your monthly income and receive halal profits
plus the principal amount at the time of maturity. This product is also based on Mudarba.
Main features of Alfalah Islamic recurring value deposit account are as under
 Minimum monthly installments of Rs. 2000/- only with no maximum limits.

 Multiple term options starting from 3 year up to 10 years.
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 Re-investment options with different installment plans available upon
maturity.
 Multiplied returns through daily profit calculation and monthly accumulation in
the principal.
 Installments in the multiples of Rs. 2000/- only.
 Multiple deposits can be booked at a single time.
 No premature encashment penalty.
Falah Islamic Current Account
Every little bit of convenience in a current account helps, especially when it comes to your
daily transaction requirements. That is why Bank Alfalah has completely removed the need
for a balance requirement.
Alfalah Islamic Current Account works in accordance with Shari’ah principles. And it can be
opened with just Rs. 1000. This product is based on the concept of Qardh. Benefit of this
product are as follow,
 Cheque Books
 Account statements (semiannually)
 E-statements
 Online transactions within the Bank Alfalah network
 No minimum or maximum balance requirement
 SMS alert on all transactions on request
 Stop payment facility on request
 Hold mail facility on request
 Saturday banking at selected branches
Alfalah Islamic Buisness Way Account
Looking for a business account that lets you decide how it operates? Open the Alfalah
Islamic Business Way account. You can opt for either a deposit account or a payroll account.
As a payroll account, there is no need of initial deposit and balance requirement. And your
employees will benefit from the free services. If customers maintains balance of 25000 or
above then there are no service charges on this account.
This account works in accordance to Shari’ah Principles and Its free benefits include:
 Cheque Books
 Banker’s Cheque (duplicate issuance and cancellation also included)*
 Free ATM Cash withdrawal from any Bank’s ATM (payroll accounts only)
 Account statements (Semiannually)
 E-statements
 Online transactions within Bank Alfalah network
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 Alfalah Debit Card
 SMS alerts
Falah Mahana Amdani Account
Falah Mahana Amdani Account is a Shari’ah Compliant account that helps you achieve your
saving goals with monthly profits. Enjoy easy access to your money and watch your savings
grow.
 Profit is calculated on average balance of the month and paid every month
 Minimum initial deposit for account opening is Rs. 10,000 only
 Maximum balance limit is Rs. 25 million*
 No restriction on number of deposit or withdrawal transactions
 Tier base account
 VISA Debit/ATM Card accepted at over 30 million outlets and more than 4,000
ATMs worldwide
 Free cheque books**
 Convenience of Online banking across all Bank Alfalah Islamic branches nationwide,
with no charges
 Free e-statements
 Complimentary account statement semi-annually
Alfalah Islamic Asan Account
documentation and just Rs. 100, open your Alfalah Islamic Asaan Account today. There are
two types of asan accounts. Current asan account is based on the principles Qard and saving
asan account is based on the principles of Mudarabah. Featues of Alfalah Asan Acoount are
as follow
 You can open current or savings account

 Avail a 6-monthly profit rate on your Alfalah Islamic Asaan Savings account
 Free Cheque Books
 Free Online Banking through any Alfalah Islamic Branch
 Get your Alfalah Debit Card when you open an account
Falah Term Deposit Certificate
Falah term deposit offers an attractive rate of return on your savings. This Shari’ah complaint
account not only helps you grow your savings quickly, but also provide the flexibility of
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accessing you funds when you need them. In case of premature encashment profit shall be
calculated and paid on the basis of actual declared monthly profit rates of TDR for the
corresponding completed period as per related tier for the relevant period of stay of deposit
with the Bank. It is a profit bearing fixed deposit account designed on the foundation of
‘Mudarabah’, where Bank is the ‘Mudarib’ (manager of the funds) and you, the customer is
the ‘Rabb-ul-Maal’ (owner of funds). Bank at its discretion, use or employ your deposited
funds in Shari’ah compliant modes such as Ijarah, Murabaha and Musharakah. Some features
of Falah Term deposit Certificate are as under
 Invest with a minimum deposit of Rs. 100,000 only

 Available for 1 month, 3 months, 6 months, 1 year, 2 years, 3 years and 5 years term
 No maximum deposit limit
 Profit is paid on maturity
 Rollover option available upon written intimation
 Multiple tiers
Falah Mahana Munafa Certificate
If you are looking to earn high rate of returns on your savings with the flexibility of
withdrawing your profits at your convenience, then Falah Mahana Munafa Certificates may
be best suited for you. You can place funds in this product if you are an individual or a
business entity. Features of Falah Mahana Munafa Certificate are as under.
 Invest with a minimum deposit of Rs. 100,000 only

 Available for 1 year, 2 year, 4 year and 5 year terms
 No maximum balance limit
 Profit is paid monthly
 Rollover option available upon written intimation
 Multiple tier product
Alfalah Islamic Premium Term Deposit
It is a Shari’ah compliant product based on the concept of Mudarabah. Bank Alfalah Islamic
Premium Term Deposit offers high rate on deposit. Features of this account are as follow
 Invest with a minimum deposit of 5 million

 Available in
 Monthly Profit : 1 year
 Bullet Maturity Profit : 1 month, 3 months, 6 months & 1 year
 Multiple Tiers
 Daily Profit Calculation
 Currency : Pak Rupees
Benefits of Islamic Premium Term Deposit acoont are as under
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 No maximum deposit limit
 SMS alert on all transactions on request
 Hold mail facility on request
 Stop payment facility on request
 Saturday Banking at selected branches
Debit Cards
Alfalah PayPak Islamic Debit Card
Alfalah PayPak Islamic Classic Debit Card is locally accepted. The Card is welcomed at all
locations displaying the PayPak/1Link/MNet logos on POS terminals. This includes up to
27,000 major establishments in Pakistan. Alfalah PayPak Islamic Classic Debit Card can be
used to pay for shopping, meals, travel, entertainment, holiday, fuel etc. Their are also up to
8,000 ATMs from which a customer can withdraw cash. By getting Alfalah PayPak Islamic
Classic Debit Card, customers can access their account at Bank Alfalah from anywhere in
Pakistan. Key feauters of Alfalah PayPak Islamic Debit Card are
 Avail unlimited access to your account nationwide with a simple swipe

 Local Acceptability
 Purchase, POS Transaction and cash withdrawal limit is 50,000.
 Funds Transfer Limit is 250,000.
Alfalah Visa Islamic Classic Debit Card
Alfalah Visa Islamic Classic Debit Card is a plastic payment card that provides the
cardholders electronic access to their bank accounts. The card can be used to make purchases
at merchant establishments across Pakistan and abroad. It can also be used to withdraw cash
from any point where there’s a logo of VISA/Electron/Plus ATM/1 Link ATMs/Mnet. The
card is differentiated based on limits – allows flexibility and control to the customers. The
card can be used locally and internationally.
Customers can enjoy unlimited access to their account with Alfalah Visa Islamic Classic
Debit Card with a simple swipe anywhere around the world. Accepted at over 30 million POS
terminals and over 2 million VISA ATMs in more than 150+ countries around the globe,
Bank Alfalah VISA Islamic Classic and VISA Gold Islamic Debit Cards give customers
complete freedom of cash withdrawal and payments . What’s more, it also comes with a host
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of ongoing promotions and discounts waiting for customers to avail, be it on shopping or
dining or travelling, following are some key benefits are:
 No minimum income require
 POS and Purchase Transaction limit is 100,000
 Cash withdrawal limit 50,000
Alfalah Visa Islamic Gold Debit Card
Alfalah Visa Islamic Classic Debit Card is a plastic payment card that provides the
cardholders electronic access to their bank accounts. The card can be used to make purchases
at merchant establishments across Pakistan and abroad. It can also be used to withdraw cash
from any point where there’s a logo of VISA/Electron/Plus ATM/1 Link ATMs/Mnet. The
card is differentiated based on limits – allows flexibility and control to the customers. The
card can be used locally and internationally.
Customers can enjoy unlimited access to their account with Alfalah Visa Islamic Classic
Debit Card with a simple swipe anywhere around the world. Accepted at over 30 million POS
terminals and over 2 million VISA ATMs in more than 150+ countries around the globe,
Bank Alfalah VISA Islamic Classic and VISA Gold Islamic Debit Cards give customers
complete freedom of cash withdrawal and payments . What’s more, it also comes with a host
of ongoing promotions and discounts waiting for customers to avail, be it on shopping or
dining or travelling, following are some key benefits are:
 No minimum income require
 POS and Purchase Transaction limit is 200,000
 Cash withdrawal limit 100,000
Alfalah Visa Islamic Signature Debit Card
Bank Alfalah has introduced Pakistan’s first VISA Islamic Signature Card, a card for High
Net worth Clients. This card is specially designed for people who love travelling and also are
willing to keep a deposit relationship with the bank. It is a card which is top of the line in the
debit card product suite and offers unmatched features and benefits.
Global concierge services:
Bank Alfalah Limited is available and dedicated 24/7, to prioritizing customers lifestyle
needs.
Discounts:
Customers can enjoy a 30% discount at over 250 fine dining and shopping partners both
locally and internationally.
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Complimentary insurance:
Customers can avail protection and extended warranty on their purchases along with insured
travel plans.
Features & Benefits

The Alfalah Visa Islamic Signature Debit Card offers 6 key benefits FREE OF CHARGE:
 Unlimited and Complimentary Access to over 650 lounges worldwide*

 Unmatched benefits at over 900 Prestigious Hotels Worldwide
 Peace of mind with purchase protection, extended warranty & travel inconvenience
coverage
 Higher transactional limits which give you the flexibility to be in complete control of
your spending needs
 Purchase and POS Transaction Limit is 600,000
 Cash withdrawal limit is 500,000
 Funds Transfer Limit is 250,000
Home Remittance
MoneyGram
Bank Alfalah Islamic Banking, in collaboration with MoneyGram, offers remittance service
in Pakistan. MoneyGram is person to person money transfer service that allows consumers to
receive money in just a few minutes.
Secure and reliable:
An extensive network of quality agents, linked by computer, will transfer customer money
safely and ensure that it is handled with care and without delay. Thousands of people already
use the MoneyGram service all over the world. It is considered a reliable and secure channel
to transfer funds.
Convenient and fast:
MoneyGram is available in over 180 countries and territories and in more than 190,000
locations worldwide. With MoneyGram money is transferred immediately and usually arrives
at the receiving end within 10 minutes while other services can take days or weeks. There are
no complicated procedures and customers do not need a bank account or a credit card. What’s
more, the receiver is handed the cash immediately.
How to receive:
 Ensure that the sender has given you the MoneyGram reference number.
 Go to any authorize branch of Bank Alfalah Islamic Banking Group along with your
identification document (e.g. NIC/passport) with you.
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 Provide the reference number and complete a simple form.
 You will be given the money immediately, in local currency.
Consumer Banking
Alfalah Home Musharakah
Alfalah Islamic Housing Finance is a housing finance solution that has been structured in a
manner which ensures that the principles of Shari’ah related to Diminishing Musharakah
have been strictly followed thus making it Riba-Free. With a simple housing finance solution
based on Shari’ah principles, customer can avail the following:
 Home Musharakah Buyer/Purchase

 Home Musharakah Renovation/Improvement/Alfalah Green Finance (Solar Energy
Solution)
 Home Musharakah Secure
 Home Musharakah Construction
 Owned Land
 Plot/Land Purchase and Construction
 Owned House
 Home Musharakah Balance Transfer Facility (BTF)
o Conventional Bank to Bank Alfalah Islamic
o Any Islamic Bank to Bank Alfalah Islamic
Features & Benefits
 Flexible tenures from 3 to 25 years

 Maximum financing for salaried individuals of up to 60-80%
 Maximum financing for non-salaried individuals of up to 50-75%
 Spouse or blood relative (parents, children, brother, sister) is eligible to participate as
co-applicant.
 Half-unit repayment option to reduce installment in initial period of financing and to
avail maximum financing facility (lower principal recovery in the initial period of
financing)
 Flexible repayments with options to purchase additional units (balloon payments) and
early termination/settlement
 Minimal documentation and application fee
 No hidden charges
 Competitive pricing
Eligibility Criteria
 Pakistani Computerized National Identity Card holder

 Age between 23-60 years for salaried and up to 70 years for non-salaried
 At least 1 year in employment for permanent and 3 years for contractual salaried
individuals
 At least 5 years for business owners and 3 years for self-employed professionals
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 Spouse or blood relative (parents, children, siblings) are eligible as co-applicants
 Must meet minimum income requirements
Documents Required
 Application form
 CNIC/NICOP copy
 Latest 2 photographs
 Copy of property documents to be financed
 Latest salary slips
 Last 6 months Personal Bank Statement in the name of the salaried customer
 Last 12 months business bank statement (only for self-employed
businessperson/Professionals)
 Other income proof
Alfalah Car Ijarah
Alfalah Car Ijarah let the customers to get the car of their choice. With simple, convenient
and flexible solutions that are Shari’ah compliant.
Features & Benefits
 Choose from new, used and imported cars

 For New Vehicles: Flexible tenure from 1 to 7 years (6 & 7 years is available for 950
CC vehicles and above) and For Used Vehicles: Flexible tenure from 1 to 5 years
 Security deposit as low as 15%
 No upfront Insurance/Takaful charges
 No upfront registration charges
 No rentals before delivery of the vehicle
 Competitive pricing
 Minimal documentation and application fee
 No hidden costs
 Quick Processing time
Documents Required
 Complete application form with customer’s signatures

 Copy of CNIC/NICOP/POC/Smart ID
 Two latest photos
 Copy of salary slip (salary individual)
 6 months bank statement
 Income verification report from PBA, approved income evaluator in case bank
statement is not available
 Proof of business (in case of SEP/SEB)
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Eligibility Criteria
 Pakistani
 Minimum income requirement of Rs. 50,000/- per month
 Age limit-For salaried individuals: Minimum 21 years and maximum 60 years (govt.
employees) and 65 years (private sector) at the time of maturity and Age limit-For
self-employed businessman/professional: Minimum 21 years and maximum 70 years
at the time of maturity.
 Years in employment
Permanent employee: Currently employed with total employment experience of 6
months.
Contractual employee: Currently employed with total employment experience of 1
year.
Businessman / self-employed professional: Minimum 1 year in current business.
Corporate Banking
Corporate banking division stands out among its peers by focusing on the strong relationship
building with its customers. Bank Alfalah Islamic believes that the corporate sector plays an
important role in the growth of any country. Bank steps in with its expertise to support
diverse industrial sector with range of Shari’ah Compliant financial services to cater the
needs of corporate customers and public sector entities. Whether the customer is looking for a
short term loan or planning to expand their business, bank offers solution for working capital
financing, import/ export financing, project financing and customized solutions according to
needs of customers.
Working Capital Finance
At Bank Alfalah, we understand that corporations often face monetary imbalances which
hinder their growth. Corporations do have access to the conventional finance for overcoming
their monetary imbalance but corporations looking for Islamic modes of financing in this
regard can firmly rely on Shari’ah Compliant ‘Alfalah Running Musharakah’, ‘Alfalah
Istisna’, ‘Falah Tijarah Finance’, ‘Murabahah Finance’, and ‘Salam’.
a. Alfalah Running Musharakah

Musharakah, an Arabic word which means ‘sharing’, is an ideal alternative for the interest
based financing with far reaching effects on both production and distribution. Running
Musharakah is based on the Islamic principle of Sharikat ul Amwal, in which all the partners
invest some capital into the business. This facility is offered to Customers who may need
funds from time to time but they cannot predict the amount and time of disbursement
accurately thus providing flexibility to bank clients.
The Bank and Customer will enter into Musharakah, based on Shirkat-ul-Milk where in the
Bank and the Customer will invest in the identified primary operating activities of the
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Customer’s business and participate in the profits (losses) generated by the Musharakah in
proportion to their respective investment ratio.
b. Alfalah Istisna
Bank Alfalah’s Islamic portfolio also offers Alfalah Istisna for working capital requirement.
Corporations involved in manufacturing and construction that require working capital (for
wages, overheads and etc.) can opt for Alfalah Istisna to facilitate payments. This facility is
an ideal option for corporations whose substantial portion of overheads is related to
production.
Istisna is a special type of sale transaction where the buyer places an order with the seller to
manufacture certain asset and upon delivery of the asset to the buyer the sale is completed.
c. Alfalah Tijarah Finance

Falah Tijarah is a short term trade finance facility designed to meet the liquidity requirements
of the Bank Alfalah Islamic Customers. It is designed under the supervision of the Shari’ah
Board to enable bank Customers to sell their finished goods stock, meet their working capital
requirements and enjoy the benefits of cash sales.
It is just like a normal trade transaction where a seller (the Customer) sells specified goods
(Finished Goods) to a buyer (Bank Alfalah) on cash basis.
Once the purchase transaction is complete Bank Alfalah will appoint the Customer as agent
to sell the same goods in the market to third parties generally on credit basis and Customer
will deposit the sale proceeds with Bank Alfalah.
d. Alfalah Murabaha Finance

Murabaha is one of the common Islamic finance contracts. It is particular kind of sale where
the Bank Alfalah expressly mentions the cost of sold commodity it has incurred, and sells it
to the Customer by adding some profit. Thus Murabaha finance is not a loan given on
interest, it is a sale of commodity for cash/deferred price. Bank Alfalah Islamic offers this
facility to its Customer looking for Short term financing solutions.
e. Alfalah Salam
Bank Alfalah’s portfolio expands to accommodate the needs for agricultural sector. Bank
understand that agriculture being the back bone of the country’s growth is often faced by
working capital problems. Thus, Bank Alfalah offers Salam to accommodate this sector’s
requirements. It is contract in which Customer undertakes to supply some specific
commodity(ies)/asset(s) to Bank at future date in exchange for an advance price fully paid at
spot. Hence, the price is paid in cash whereas delivery of the purchased goods is deferred.
Project Financing, Expansion & BMR

A strong corporate sector plays a pivotal role in economic growth of the country. Bank
Alfalah Islamic caters its corporate customers in the long term financing for Infrastructure
Development and Industrial Projects. The major Shari’ah Compliant modes used for long
term financing are:
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a. Alfalah Ijarah
Bank Alfalah offers Shari’ah Compliant finance facility ‘Ijarah’ the rental based mode of
Islamic finance to corporations, which cater the needs for medium to long term asset
financing, project financing, plant & machinery etc. In the context of Islamic banking, an
Ijarah contract can be understood as an arrangement/contract whereby one party (Lessor)
agrees to transfer the benefit of use of an asset to another party (Lessee) for an agreed period
at an agreed consideration.
b. Alfalah Diminishing Musharakah

Corporate Diminishing Musharakah is an Islamic medium to long term finance facility which
caters for customers in need to finance fixed and movable assets (E.g. land, factory, and
building), long term projects and etc. The concept of Diminishing Musharakah allows bank
and customer to participate in joint ownership of a Shari’ah compliant asset. The bank’s share
is divided into units which are purchased by the customer periodically thus increasing his/her
(customer) share in the partnership until the ownership is fully with the customer. Meanwhile
the bank charges rent on the portion of asset owned by it (bank).
c. Sukuk
We at Bank Alfalah offer Shari’ah Compliant banking solutions based on Sukuks. Sukuk is
the Arabic plural of the word ‘Sakuk’ which represents certificate. These are certificates of
equal value representing undivided shares in ownership of tangible assets, usufruct and
services. Sukuk is centered on the concept of asset monetization, which can either be issued
on existing or specific assets that shall be available at a future date. Sukuk as Islamic
securitization can also help in managing liquidity in the same manner as Treasury bills/bonds
are used in the conventional market.
SME/Commercial Banking
A strong SME sector plays an important role in the economic growth of a country. Bank
Alfalah Islamic caters its SME customers in the long term financing for Infrastructure
Development and Industrial Projects.
Short Term Financing Solutions

Bank Alfalah understand that SMEs often face monetary imbalance which hinders their
growth. SMEs do have access to the conventional finance for overcoming their monetary
imbalance but SMEs looking for Islamic modes of financing in this regard can firmly rely on
Shari’ah Compliant ‘Alfalah Istisna’, ‘Falah Tijarah Finance’, ‘Murabahah Finance’, and
‘Salam’.
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Alfalah Istisna
Bank Alfalah’s Islamic portfolio also offers Alfalah Istisna for working capital requirement.
SMEs involved in manufacturing and construction, and require working capital (for wages,
overheads and etc.) can opt for Alfalah Istisna to facilitate payments. This facility is an ideal
option for SMEs whose substantial portion of overheads is related to production.
Istisna is a special type of sale transaction where the buyer places an order with the seller to
manufacture certain asset and upon delivery of the asset to the buyer the sale is completed.
Alfalah Tijarah Finance

Falah Tijarah is a short term trade finance facility designed to meet the liquidity requirements
of the Bank Alfalah Islamic Customers. It is designed under the supervision of the Shari’ah
Board to enable bank Customers to sell their finished goods stock, meet their working capital
requirements and enjoy the benefits of cash sales.
It is just like a normal trade transaction where a seller (the Customer) sells specified goods
(Finished Goods) to a buyer (Bank Alfalah) on cash basis.
Once the purchase transaction is complete Bank Alfalah will appoint the Customer as agent
to sell the same goods in the market to third parties generally on credit basis and Customer
will deposit the sale proceeds with Bank Alfalah.
c. Alfalah Murabaha Finance

Murabaha is one of the common Islamic finance contracts. It is particular kind of sale where
the Bank Alfalah expressly mentions the cost of sold commodity it has incurred, and sells it
to the Customer by adding some profit. Thus Murabaha finance is not a loan given on
interest, it is a sale of commodity for cash/deferred price. Bank Alfalah Islamic offers this
facility to its Customer looking for Short term financing solutions.
Alfalah Salam
Bank Alfalah’s portfolio expands to accommodate the needs for agricultural sector. Bank
understand that agriculture being the back bone of the country’s growth is often faced by
working capital problems. Thus, Bank Alfalah offers Salam to accommodate this sector’s
requirements. It is contract in which Customer undertakes to supply some specific
commodity(ies)/asset(s) to Bank at future date in exchange for an advance price fully paid at
spot. Hence, the price is paid in cash whereas delivery of the purchased goods is deferred.
Long Term Financing Solutions

A strong SME sector plays a vital role in economic growth of the country. Bank Alfalah
Islamic caters its SME Customers in the long term financing for Infrastructure Development
and Industrial Projects. Two major Shari’ah Compliant modes used for long term financing
are:
Alfalah Ijarah
Catering the needs for medium to long term asset financing, project financing, plant &
machinery etc., Bank Alfalah offers Shari’ah Compliant finance facility ‘Ijarah’ to SMEs.
Technically the term Ijarah means to rent out something. In the context of Islamic banking,
an Ijarah contract can be understood as an arrangement/contract whereby one party (Lessor)
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agrees to transfer the benefit of use of an asset to another party (Lessee) for an agreed period
at an agreed consideration.
Alfalah Diminishing Musharakah

Diminishing Musharakah is an Islamic medium to long term finance facility which caters for
Customers in need to finance fixed and movable assets (E.g. land, factory, and building), long
term projects, etc. The concept of Diminishing Musharakah allows Bank and Customer to
participate in joint ownership of a Shari’ah compliant asset. The Bank’s share is divided into
units which are purchased by the Customer periodically thus increasing his/her (Customer)
share in the partnership until the ownership is fully with the Customer. Meanwhile the Bank
charges rent on the portion of asset owned by it (Bank).
Fast Track & Customised Solutions

Bank Alfalah Islamic understands the complexity of business operations, therefore in addition
to the individual Shari’ah compliant products bank offers fast track credit & product
customized solutions for our SME customers.
Alfalah Islamic Karobar Finance

Alfalah Islamic Karobar Finance offers banks valuable customers bundle of short term
finance facilities such as Murabaha, Istisna and Tijarah, LC & Exports. These facilities can
be utilized in various ways, from manufacturing and purchasing of raw materials and assets
to financing liquidity requirements.
Alfalah Islamic Milkiat Finance

Alfalah Islamic Milkiat Finance shall be provided through Diminishing Musharakah on the
basis of ‘Shirkat-ul-Milk’. This facility can be availed for the following purposes:
 Acquisition of rented commercial/industrial property

 Construction on owned and possessed commercial/industrial premises/plot
 Purchase of a commercial/industrial plot for construction purposes only and
construction on that land/plot
 Renovation of owned and possessed commercial/industrial property
Alfalah Fleet Financing

Alfalah Islamic Fleet Financing, as a new addition to Bank Alfalah Islamic SME product
suite which aims to provide Vehicle Finance Facility to SME customers. Alfalah Islamic
Fleet Financing aims to provide financing facilities to SMEs for acquiring Vehicles
(Passenger / Commercial) to meet their transport requirements and to provide mobility.
Trade Services
Bank Alfalah Islamic Group offer a wide range of trade services designed to meet a range of
their corporate client needs. Bank has industry specialists who are professional and seasoned
to make sure that all your trade finance requirements are taken care of with precision and
skill. Our team of specialists goes the extra mile to ensure that our Customer experience is
exceptional.
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Products for Imports
 Sight Letter of Credit

 Usance Letter of Credit
 Registration of Import Contracts
 Advance Payment against Imports
 Shipping Guarantees
Products for Exports
 Export Bill for Collection

 Currency Salam
 Advance Payment against Exports
 Islamic Export Refinance Scheme
Letter of Guarantee
Bank Alfalah Islamic Group offer Guarantees including performance, financial and payment.
Bank also issue guarantees securing facilities to be availed from other financial institutions
under Islamic modes of financing.
Treasury and Capital Market
Money Market
 Short term money market inter-bank trading.

 Trading of Sukuks in secondary market
 Money market linked financing/investment/placements to and accepting investments
from corporate clien
IPS Account
Bank Alfalah Islamic Banking Group offers Investor Portfolio Securities Account (IPS) to its
valued customers. The IPS Account provides Bank Alfalah customers an opportunity to
invest in Shari’ah compliant Marketable Government Securities.
Customers can now invest in:
 Islamic Sukuk for 3 years maturity.

 Any other Shari’ah compliant investment opportunity
Key Features
 No restrictions on investment by Individuals, Corporate, Employee Funds,

NGOs/Charitable Institutions etc.
 Minimum investment amount PKR 100,000 (Face Value)
 These Marketable Government Securities can be purchased from both Primary &
Secondary Market through BAFL platform.
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 No custodian or transaction charges applicable at present (The decision can be
reviewed/changed as per management decision)
 The profit/coupons will be credited in the customer’s account as and when
declared/received from the SBP after deduction of applicable taxes and zakat, if any.
Foreign Exchange Market
 Active trading in ready USD/PKR.

 Active quotations of foreign exchange rates in major currencies.
 Information in respect of prevailing rates of most of the currencies of the world for
corporate clients and individuals.
Investment
 Active Investment in Sukuks.

 Active Trading in Sukuk
Custodianship
 Investment Securities Portfolio Accounts of Customers for holding on their behalf

Sukuks and other securities.
Self Service Banking
Alfa
.
Through Alfa app customers can manage their savings, track their expenses, pay their bills,
can request for a new cheque book, set reminders, recharge their Netflix account or they can
do shopping. Alfa app includes all these features.
Customers can download Alfa from iTunes or Google Play Store
If you’re an Alfalah Internet Banking customer then login using your existing ID and
Password.
Or you can register using your Alfalah Account or Credit Card details
 View account information or access your last 30 days transaction details

 Pay your Alfalah Credit Card bill instantly or view your credit cards details
 Access your loans and Bancassurance details
 With AlfaPay you can scan QR code to make instant payments at over 15000
Masterpass merchants across Pakistan. Pay using your Bank Alfalah Account, Credit
Card, Wallet or with Orbits.
 You can also request for:
 Cheque book
 Address Change
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 SMS subscription
 e-Statement subscription
 Transfer funds instantly to any Bank Alfalah account or Other IBFT enabled accounts
 Top up or pay your own or anyone’s mobile bill instantly
 Pay your utility bills
 Pay your Internet Service charges
 Stay updated on all the discounts on Alfalah Credit and Debit Card
 Locate Bank Alfalah branches, ATMs and cash deposit machines near you (through
GPS)
 Pay for your online shopping on Daraz.pk, Shophive, Dealsdaily.pk
 Set date and location reminder
 Change your daily app transaction limits
 Apply for Bank Alfalah products instantly
Internet Banking
Alfalah Internet Banking offers its customers the convenience of banking from
anywhere, anytime. If you’re an Alfa customer then login using your existing ID and
Password or you can register using your Alfalah Account, Debit Card or Credit Card
details. Alfalah Internet Banking offers a range of financial services and payment
facilities. These include:
 View account information or access one year’s account statement

 Pay your Alfalah Credit Card bill r view your credit cards details
 Book cinema & airline tickets
 Request for a new cheque book
 Request for address change
 Request for SMS subscription
 Request for E-Statement subscription
 Transfer funds instantly to any Bank Alfalah account or other IBFT enabled accounts
 Top up or pay your own or anyone’s mobile bill instantly
 Pay your utility bills
 Pay your internet service charges
 Participate in electronic IPO’s
 Stay updated on all the discounts on Alfalah Credit and Debit Card
 Pay for your online shopping on Daraz.pk, Shophive, Dealsdaily.pk & many others
 Change your daily transaction limits
SMS Alerts
With SMS Alerts, customers can keep track of their transactions 24/7. Customers can receive
real-time SMS alerts for transactions conducted in their account. It also helps Customers keep
track of all your POS, ATM, in-branch and supplementary card transactions as and when they
are conducted. Customers will also receive the information about their available balance with
every transactional alert and Customers can also update their mobile network by sending a
text ‘mnp’ to Bank Alfalah’s Short Code 8287.
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E-statements
With banks e-statement service, customers can receive Daily, Weekly, Monthly, Quarterly
or Half-yearly account statements directly via email. This facility is offered to customers at
no extra cost, all you need is a personal e-mail address to which their e-statements will be
sent..
ATM / Cash & Cheque Deposit Machine
 Withdraw cash using Visa, MasterCard, JCB, and Union Pay cards
 Check balance
 Get mini-statement
 Change ATM PIN
 Transfer funds from your account to any Bank account free of charge
 Inter-Bank Funds Transfer (IBFT) is available at all ATMs. Transfer funds from your
Bank account to any other 1-Link and MNet Member Bank’s account
 Pay your utility bills for all major Utility Companies, Internet Service Providers,
Phone and Mobile TelCos
 Experience digital banking at digital corners located at:
 Khayaban-e-Shahbaz Branch
 Tufail Road Branch
 Gulberg 23-H Branch
 Diplomatic Enclave Branch
Banca Takaful
Bancatakaful is specially designed to help customers protect and secure a stable future with
their loved once. Bank partners with the leading takaful companies in country and provides a
diverse range of takaful plans, customized to meet savings, marriage, education, retirement
and health in every stage of life.
Tahaffuz Takaful Plan

It’s never too early to start planning for the future. Simply because we do not know, what it
holds. No matter what unforeseen need you are faced with, Tahaffuz Takaful Plan can fulfill
it.
With affordable and flexible options for payments, the Tahaffuz Takaful Plan allows
customers to save at a rate that is suited to them. So go ahead and plan because you are ready
for that rainy day.
The plan is being offered by IGI Life – Window Takaful Operations and has been exclusively
designed for Bank Alfalah customers. It is only available through Bank Alfalah’s branches.
Features and Benefits
 Customers contributions are invested as per chosen strategy (ies). This means at the
time of maturity of the plan customers get the entire participant investment account
value (PIA value) accumulated during the term of the plan.
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 The Plan is flexible and gives customers the option to select the sum cover of their
choice.
 In case of demise of the participant during the term of the plan, his / her beneficiaries
will be entitled to the sum cover or the PIA value, whichever is higher. customers
can determine the sum cover by multiplying your annualized basic contribution
amount by the selected cover multiple (offered from 5 to 30)* depending on your
savings, takaful and needs and age.
 *For example, if your annual basic contribution is PKR 100,000 and you have
selected a cover multiple of 10, customers total sum cover would be 100,000 x 10 =
PKR 1,000,000.
 Customers contributions will be invested in the fund(s) according to the strategy (ies)
of their choice (Aggressive / Balanced / Conservative) which are managed by expert
investment managers in order to ensure optimized returns with manageable risk
exposure.
Uroos Marriage Plan

A family needs a plan and before you know it, your child’s wedding day can be upon you.
And with the joys of the wedding come the expenses.
Uroos Marriage Plan helps customers in making scheduled payments as the means to save
over time. This will alleviate the stress of a family wedding so that customers can
concentrate on what’s important – the happiness of the occasion
designed for Bank Alfalah customers. It is only available through Bank Alfalah’s branches
 All your contributions are invested as per your chosen strategy. This means at the
time of maturity of the plan you get the entire participant investment account value
(PIA value) accumulated during the term of the plan.
 The Plan is flexible and gives you the option to select the sum cover of your choice.
will be entitled to the sum cover or the PIA value, whichever is higher. You can
determine the sum cover by multiplying your annualized basic contribution amount
by the selected cover multiple (offered from 5 to 10)* depending on your savings and
takaful needs.
selected a cover multiple of 10, your total sum cover would be 100,000 x 10 = PKR
1,000,000.
 Your contributions will be invested in the fund(s) according to the strategy of your
choice (Aggressive / Balanced / Conservative) which are managed by expert
exposure.
Payment Frequency
The minimum collected basic contribution is PKR 25,000. The contributions can be made on
Annual, Semi-Annual or Quarterly basis.
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Note: For a better understanding in making your selection according to your savings and
takaful needs, you may contact representatives at your nearest Bank Alfalah Limited branch.
Eligibility
The plan is available to all Bank Alfalah Limited customers between 18 to 55 years of age.
Term of Plan
Minimum Term: 10 years
Maximum Term: 25 years (subject to a maximum coverage age of 65 years)
Claims:
Following are the requirements for Claims settlement:
 Claimant’s Statement to be completed and signed by customer.

 Physician’s Statement to be filled by the Physician who treated/attended the deceased
 Original Union Council Death Certificate which will be returned to you OR copy duly
attested by Union Council
 Copy of hospital death certificate
 Original Policy Document
 All previous and current medical treatment record of deceased
 Copies of CNIC’s of Beneficiary & Deceased
 Copy of FIR/Police Report duly attested by the issuing authority (In case of accident)
 Copy of Post Mortem Report duly attested by the issuing authority (In case of
accident)
Tadbeer Multi -Purpose Savings Plan

It’s never too early to start planning for the future. Simply because we do not know what it
holds. No matter what unforeseen need you are faced with, the Tadbeer Multi-Purpose
Savings Plan can fulfil it.
With flexible options for payments, the Tadbeer Multi-Purpose Savings Plan allows you to
save at a suitable rate. So go ahead and plan, so that you are ready for that rainy day.
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by the selected cover multiple (offered from 5 to 100)* depending on your savings
and takaful needs.
1,000,000.
exposure
Payment Frequency
Eligibility
Term of Plan
Maximum Term: Up to an attained age of 85 years
Claims:
 Claimant’s Statement to be completed and signed by you

accident)
Danish Education Plan

Education shouldn’t be a privilege and with the Danish Education Plan it doesn’t need to be.
With this plan you can feel confident that your child’s education is taken care of even in the
case of untimely death. So while we cannot know what will happen in the future, at the very
least we can be prepared for it.
After all, we need to ensure that our children have access to every opportunity to allow them
to be the best they can be.
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 The plan is flexible and gives you the option to select the sum cover of your choice.
by the selected cover multiple (offered from 5 to 10)* depending on your savings and
takaful needs.
1,000,000.
exposure.
Payment Frequency
Eligibility
Term of Plan
Claims:

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accident
Zeenat Takaful Plan

Bank Alfalah stand with its customer no matter what role they play.
Be entrepreneur, a mother or a daughter, bsnk understand your needs. With that in mind,
Bank Alfalah present Zeenat Takaful Plan -designed exclusively for customers with IGI Life
Insurance Limited. This is an insurance plan that is tailored to meet customer needs..
 All your contributions are invested as per your chosen strategy (ies). This means at
the time of maturity of the plan you get the entire participant investment account
value (PIA value) accumulated during the term of the plan.
 In case of demise of the participant during the term of the plan, her beneficiaries will
be entitled to the sum cover or the PIA value, whichever is higher. You can determine
the sum cover by multiplying your annualized basic contribution amount by the
selected cover multiple (offered from 5 to 30)* depending on your savings, takaful
needs and age.
1,000,000.
 Your contributions will be invested in the fund(s) according to the strategy (ies) of
your choice (Aggressive / Balanced / Conservative) which are managed by expert
exposure.
Payment Frequency
The minimum basic annual contribution is PKR 25,000. The contributions can be made on
Eligibility
Term of Plan
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Claims:

 Physician’s Statement to be filled by the Physician who treated/attended the decease
accident)
Zindagi Premier Takaful Saving Plan

The Zindagi Premier Takaful savings Plan is a smart investment plan that is linked to the
Vitality wellness programme. Based on the shared value Takaful model, this plan encourages
you to lead a healthier life and offers attractive rewards for doing so and also has in built
hospitalization benefit for the participant.
designed for Bank Alfalah Islamic customers. It is only available through Bank Alfalah’s
Islamic branches.
Features:
 The plan is flexible and gives you the option to select the sum cover of your choice.
by the selected cover multiple (offered from 5 to 40)* depending on your age.*For
example, if your annual basic contribution is PKR 500,000 and you have selected a
cover multiple of 10, your total sum cover would be 500,000 x 10 = PKR 5,000,000
exposure.
Benefits:
Vitality: It focuses on wellness by providing you with an understanding of your current

health status and incentivizes you to improve your health.
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Takaful Coverage: It caters to your need for financial security and provides investment
opportunities with highest allocation i.e. 50% in 1st year.Sehat Afza: It provides financial
protection in case of illness or accident that leads to hospitalization to cover in patient
expense of PKR 250,000 annually
Payment Frequency:
The minimum collected basic contribution is PKR 250,000 The contributions can be made on
Eligibility:
The plan is available to all Bank Alfalah Islamic customers between 18 to 65 years of age.
Term of Plan:
Claims:
 Claimant’s Statement to be completed and signed by customer

accident)
Assignments and Projects

My training program in Bank Alfalah Limited was one of the best experiences of my life. I
did my internship in Bank Alfalah Limited Gulberg, Lahore. There I worked for about five
weeks. I worked in Trade department and learned different aspects of trade.
I did work with the intension to learn as well as to promote the activities of Bank. During
work I tried my level best to learn as much as I could to secure my practical life.
On the very first day Branch Manager personal introduced me to all the staff members of the
branch. I was not allowed to leave the bank without the permission of my supervisor officer.
My attendance sheet was maintained by manager operation of the branch.
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Trade Department
During my internship days I worked in trade department. Trade department comprises of two
departments i.e. Imports and Exports.
EXPORT DEPARTMENT
In export department I learnt about following things
 Procedure of registration as an exporter

 Documents needed for export
 Form “E”
 Checking of documents
 Exchange control regulation
 How to make foreign documents bills for collection
 How to make export payment realization certificate
 How to fill covering letter
 Mode of payment
Some important documents for export are given below.
Bill of Lading:
This is issued by shipping lines, demonstrates the evidence of promised goods have been
shipped with stated number of quantity. Importer is obliged to receive his shipment on the
presentation of this bill of lading to their home shipping lines.
Bill of Exchange:
This bill is passed on the agreement between both parties (payer and payee) on due payment
dates, shipment dates or any negotiation case (if any).
Packing List:
In packing list, exporter enlists the product description, total number of carton and total gross
weight etc.
Commercial Invoice:
This invoice is issued by the company in which it notifies the applicant of importer about the
rate per unit and total cost of goods exported.
Covering Schedule:
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This covering schedule is dispatch on the above of all documents to be sent to foreign bank.
This contains all the accumulated information, negotiated against the letter of credit.
Insurance certificate:
Importers prefer insurance certificate of commodities to avoid any sort of risk. There are a lot
of risks in shipment so to cover that risk importer or exporter arranges insurance cover for
goods. It is decided in the contract that which party will arrange insurance cover.
E-Form:
E stands for exports. E-Form is a basic requirement to be fulfilled by an exporter. E-Form is a
very sensitive document. Exporter has to file request for e-foam on e-boc. It contains
information about exporter business, nature of business, his name address, and some other
documents. List of these documents are below.
 Copy of ID cards of the proprietor/directors/partners and authorized persons

 Export registration certificate
 Lahore Chamber of Commerce Certificate
 National Tax number
E-form contains the following details:

 Goods (with full details and quantity as identifiable with report)
 Quantity (bales, bundles, pieces)
 Invoice value of Goods (state currency and terms CIF, C&F, FOB)
 Terms of sales
 Port /Station country of departure
 Name and address of the Importer
 Name of carrying steamer/air co./truck co./railways
 Value declared in document
 Port of shipment
After filling the complete information about the goods to be exported, the exporter brings E-
Form to the bank for verification. The bank verifies the contents in accordance with the
documents and not by physical checking.
After getting the E-form verified from bank, the exporter starts preparing for the shipment.
As the bank only deals in documents, so in order to receive the payment for his goods to be
exported, the exporter has to send certain documents to the L/C issuing bank via negotiating
bank.
A very important step is to scrutinize the documents, before sending them to the issuing bank.
It requires utmost care of the bank officer. When the documents are presented in the bank,
they are always scrutinized and they must be in accordance with the requirements stipulated
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on the L/C. Any deviation could result in rejecting the documents by the importer, hence
causing loss to the exporter or even to the bank if the documents are to be negotiated.
IMPORT DEPARTMENT
In import department I learnt about:
 Issuance of import registration certificate

 Parties of L/C
 Letter of credit opening procedure
 Types of L/c
 Import license (registration of import in EPB)
 Import bill
 Checking an scrutinizing of documents
 Mode of payment
The Second section of trade department is Import. This department is responsible to assist the
importers in foreign trade by providing guarantees.
Importer submits the copy of contract between importer and exporter. On the contract
document bank issues the Letter of Credit on behalf of importer.
Once the importer files an application for trade purpose, the security evaluation of his
application is done by the credit department to analyze whether the shipment worth or not.
On the approval, Importer is assigned a LC code and a PAD number. The bank sends the
approval of an LC in the name of importer to the Advising Bank (Exporters bank). Exporters
bank sends all the documents negotiated in LC to importers bank. Once the shipment arrives
in importing country, documents are kept with the bank until the importer makes full
payment to bank.
Letter of Credit
The letter of credit is today the foremost way of financing international trade. In simple
words, a letter of Credit (L/C) can be defined as:
“A bank’s written undertaking given to the exporter for payment of a certain sum of money
on behalf of the importer provided the exporter tenders to the bank or its overseas agents, the
specified documents within a specified period in accordance with the terms of the
undertaking”.
Following are some of the main advantages of a letter of credit:

 Since a letter of credit is opened only for the importers with established credit standing, the
exporter is sure of receiving the price of his commodity.
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 An exporter may obtain necessary finance immediately on shipment under a letter of credit
(through negotiation or OD buying).
 A letter of credit may help the importer to meet its financial difficulties. He may obtain some
finances against the L/C.
 Similarly, an L/C enables the exporter to obtain finances from his bank, for the operations of
production even before shipment (Pre-Shipment finance).
Following Banks are involved in letter of credit:

 Issuing Bank (Opening Bank)
 Reimbursing Bank
 Advising Bank
 Negotiating Bank
 Intermediary Bank
Issuing Bank (Opening Bank):

Issuing bank is the bank, which opens the L/C on behalf of the importer. This bank’s
undertaking under an irrevocable L/C is absolute. Therefore, once the L/C has been
communicated to the beneficiary through the bank, it has no option, but to pay, provided the
other terms and conditions have been fulfilled.
Reimbursing Bank:
Monetary transactions between both parties are taken place by reimbursement bank. These
banks are Citi Bank and ABN AMRO. Foreign bank transfers advising bank’s funds through
these banks. Three types of accounts are utilized in these transactions:
 NOSTRO: our account with other banks.

 VOSTRO: others account with our bank.
Advising Bank:
The bank that advises the L/C means who physically delivers the L/C to the exporter on
behalf of the issuing bank. It is a correspondent bank of the issuing bank situated in the
beneficiary’s country or it can also be a branch of issuing bank.
Negotiating Bank:
Negotiation is actually an exchange of value of draft. In this case, exporter negotiates with
bank to extend the due date because of unavailability of funds when importer is obliged to
pay the exporter. Bank pays to advising bank on behalf of importer and agrees to charge the
markup on funds when importer will pay. Bank pledge some property worth of advances.
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Intermediary Bank:
Intermediary bank is that where the negotiating bank has its Nostro Account and who obtains
reimbursement against L/C from reimbursing bank and gives credit to the negotiating bank.
For dollar payments, intermediary bank would have to be situated in USA. Similarly, for
transactions in GBP, both the Reimbursement and Intermediary banks would be in UK.
Terms for an Importer to get an L/C:

A letter of Credit cannot be opened on behalf of the importer unless he fulfills the following
requirements:
 The person must be an account holder of BAL.

 No person can be an importer without first being registered with EPB. So the person must
have valid import registration with Export Promotion Bureau (EPB) of Pakistan. This
registration is not necessary for those who have been exempted from it.
 The person must process a valid membership certificate of Trade Organization, licensed and
recognized by Federal Government like a Chamber of Commerce (e.g. Lahore Chamber of
Commerce)
 The person must possess a valid NTN (National Tax No) certificate.
 The person must have the Sales Tax Registration Certificate.
L/C Application Form:

After having an approved L/C limit, the process of L/C opening starts with L/C Application
form. The bank has prescribed a standard application form that contains the required
guidelines, instructions and other relevant terms and conditions under which the L/C is to be
opened and claims from the beneficiary are to be settled.
The application form contains the following:

 Description of the goods, detail of quantity, unit price, total price and currency of detail.
 Instructions about the advice of credit, whether it should be sent by airmail, by courier or
telecommunicated.
 Form of credit: Whether revocable or irrevocable, confirmed or unconfirmed. Due to
permission of irrevocable credit only, it is prescribed on from.
 Name and address of beneficiary.
 Type of Credit: Whether sight, usance etc.
 Validity of credit period, last date of shipment and negotiation.
 Port of shipment and port of destination and whether trans-shipment and/or part-shipment are
allowed.
 Types and number of sets of documents required to be submitted by the exporter.
 The application form is a formal contract between the issuing bank and the applicant;
therefore, it is signed by the customer, who by doing so undertakes to abide by the terms and
conditions of L/C, mentioned in the application form.
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Documents Required for Import:
Performa Invoice:
The Performa invoice is the quotation of goods to be imported. It contains the description of
goods and their price.
Insurance Certificate:
A certificate of insurance of the goods to be imported is also required by the bank in order to
minimize the risk that it undertakes.
“I” Form:
The “I” form is an important document containing the information about the importer,
exporter, the goods to be imported, the mode of shipment and etc. Its copies are sent to the
State Bank of Pakistan so that a record can be kept.
Bill of Lading:
This is issued by exporter’s shipping lines, demonstrates the evidence of promised goods
have been shipped with stated number of quantity. Importer is obliged to receive his shipment
on the presentation of this bill of lading to their home shipping lines.
Bill of Exchange:
This bill is passed on the agreement between both parties on due payment dates, shipment
dates or any negotiation case (if any).
Packing List:
In packing list, exporter enlists the product description, total no of carton and total gross
Weight etc.
Commercial Invoice:
This invoice is issued by the co. in which it notifies the applicant of importer about the rate
per unit and total cost of goods exported.
Covering Schedule:
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Along with the above stated documents, the negotiating bank sends it’s covering Schedule on
which the instructions regarding the whole transaction are prescribed. It also mentions the
number of each document sent by the exporter. The number of each document depends upon
the instructions of importer mentioned on L/C.
This covering schedule is dispatch on the above of all documents to be sent to foreign bank.
This contains all the accumulated information, negotiated against the letter of credit.
Indenter:
When the importer and exporter don’t have direct relations and are connected to each other
through an intermediary, called Indenter, then he issues an indent form containing all terms
and conditions.
Mode of Payment
1. Sight L/C:
Such LC which binds importer to make payment when it is presented is known as sight LC.
As exporter will present LC importer will make payment with in the specified days
mentioned in sight LC.
2. Usance L/C:
When a credit stipulates payment to the beneficiary upon the maturity of a bill of exchange
drawn under the terms of the credit, it is an ‘acceptance credit’, ‘term credit’ or ‘usance
credit’.
In this form of credit the beneficiary draws a draft for a particular usance (e.g.30, 60, or 90
days etc,), payable upon either the correspondent bank or the issuing bank.
Example: If L/C says “payment to be made 90 days from bill of lading date” or any similar
statement, this implies a usance period. After 90 days from bill of lading date, Citi Bank NY
(exporter’s bank) will debit Bank alfalah Nostro account and remit payment to E. Meanwhile,
in Lahore on arrival of documents, Bank alfalah will get Importer to sign the bill of exchange,
drawn on Bank alfalh, calling for payment on the due date.
Documents are then released to I so he can get the possession of goods. After 90 days, if I
refuse to pay, Bank alfalah is responsible for it.
Lodgment of Documents in PAD (For sight L/C’s only):

After all the documents are scrutinized carefully, documents are lodged in PAD (payment
Against Documents). For this purpose, the documents are stamped with PAD for a specific
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PAD number and entered into the register by the total amount. Exchange rate (selling)
approved by the BAL treasury (for that day) is charged.
When the documents are lodged in PAD, L/C becomes a fund-based facility. Until the party
does not make the payment, PAD remains outstanding and the bank keeps the documents in
its safe custody. Record of every information regarding PAD is mentioned in the PAD
register.
A PAD register contains:

 Date of Lodgment of PAD
 PAD number
 Importer’s name
 Invoice price in Foreign Currency
 Invoice price in Foreign Currency
 L/C margin (if any)
 PAD amount
 Name of vessel
 Date of Retirement of Documents
Retirement of Documents:
The whole transaction of foreign trade in which an L/C is involved, completes with the
retirement of documents.
The documents that are first lodged in PAD are retired when the importer pays the total
amount (payable). This amount includes the PAD plus the mark-up charged on PAD and
other charges (mentioned on cost memo). Upon receipt of payment, when the documents are
retired, they are given to the importer and he gets the consignment cleared from custom
authorities (by submitting the Bill of Entry).
Shipping Guarantee
Sometime, it so happens that the consignment reaches the port in the importer’s country but
the bank has not received the documents.
Since, the importer needs original bill of lading and commercial invoice to get his
consignment cleared, through the bill of entry. These are the most important documents and if
these documents are not arrived at importer band, importer cannot claim shipment. So the
bank, in such case, issues a shipping guarantee. Bank does so against a certain margin, which
is more than the amount of goods.
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CHAPTER 4
MANAGERIAL & HUMAN RESOURCE POLICIES

To set goals and objectives, policies are formulated at higher levels of management. To
achieve the desired objectives, powers are delegated to different levels of management. Each
branch manager formulates strategies in accordance with its branch structure and macro
environment, keeping in consideration the overall policy guidelines set by the highest
management.
For the implementation of these strategies, meetings are conducted with departmental
heads. During my stay at Bank Alfalah Township Branch, I observed that almost every Saturday
evening, there used to be a combined meeting, where the business turnover throughout the week
was observed, so that any deviation might be identified and proper measure could be taken for
controlling. Other than this, many other issues that were raised during the past week were also
discussed and then important decisions were made. Along with these weekly meetings, whenever
there was a special matter or issue that needed to be addressed, the higher-level staff was called
for discussions.
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Human resource is supposed to be the most valuable asset at Bank Alfalah Limited. With
its expanding branch network, the requirement of new employees keeps on arising. With an
intention to recruit highly qualified employees, management has formulated a comprehensive
recruitment policy, with the following objectives and goals:
 To provide an opportunity to new university graduates, so that they may come up with
fresh and innovative ideas.
 To locate brilliant business graduates. For this, intimations are sent to universities
(including The Punjab University) and different business institutes. These MBA’s
must possess a minimum of 3.0 GPA.
 Before Recruitment, the skills are tested through a written test. The successful
candidates are selected for interviews. Such interviews are conducted at Area Offices
and Karachi Head Office.
 The graduates so selected are imparted an extensive 6 months training at Head Office,
Karachi. This is done to sharpen their skills and polish their personalities. After the
completion of training program, they are appointed at different branches of Bank
Alfalah throughout the country.
The predominant management policies followed at Bank Alfalah Limited are explicated
under the following heads.
1. RECRUITMENT POLICY
Employees are the most precious asset of any organization. They are one of the most
crucial factors which could either raise the organization to great heights of glory or could force
the organization into the depth of unprecedented failure. The top management of Bank Alfalah
Limited firmly believes in the philosophy that induction of sharp and positive minded people in
the organization could go a long way as regards the betterment and uplift of Bank Alfalah
Limited. That is why Bank Alfalah Limited has a very comprehensive induction program. BAL
inducts a fresh batch of Management Trainee Officers on a yearly basis. The Human Resource
Department contacts the fifty most reputed business schools of Pakistan / or gives an
advertisement in the newspapers in order to conduct the test. The test is considerably rigorous in
nature. It covers almost all the subjects and tests the business graduates in almost all fields
including economics, finance, accounting, general knowledge, current knowledge, English,
Intelligence Quotient, and mathematics. After conduction of test some hundred and twenty five
candidates out of the five hundred plus who took the test are invited for the interview, and after
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interview some thirty odd students are sent to Bank Alfalah Limited’s ‘Training and Development
Centre’ in Karachi.
2. TRAINING
Although top notch business graduates are inducted in Bank Alfalah Limited, but still
some training is needed in order to raise their banking knowledge to such a level which enables
them to come at par with the work force of first line international banks. The training at BAL’s
training and development centre covers both the theoretical and practical aspects of the banking
profession. Once the MTO’s are equipped with all the theoretical knowledge they are sent to
different branches all over Pakistan for practical training. After finishing their practical training
they are registered as full fledge Bank Alfalah employees. One of the core purposes of the training
program is to develop a sense of collaboration amongst the future top line managers. Another
purpose is to further refine and communicate the communication skills of MTO’s.
3. GROWTH OPPORTUNITIES
Each and every employee at Bank Alfalah Limited is supposed to develop and submit his
SMART goals to the head office on a yearly basis. At BAL the word ‘smart’ is not just another
word; rather it’s a complete philosophy. It is an acronym which stands for; Specific, Measurable,
Achievable, Realistic, and Time Bound. After goal submission management keeps an eye on the
fact as to whether or not the goals are being met or not. This valuation is a predominant basis on
which promotion is done.
4. EMPLOYEE MOTIVATION
When we talk of employee motivation in connection with Pakistani culture we come to
realize the fact that the biggest motivator for the people of this part of the world is money, and
BAL’s top management has certainly realized this fact. The management makes it a point that
employee’s take home income is increased on periodic (yearly) basis. The basis on which this
increase is awarded is a) observational analyses of the seniors / bosses and b) the extent to which
the goals submitted are actualized. Non monitory rewards are also given in some cases in the
shape of certifications and appreciation letters.
5. MENTORSHIP AND COUNSELING

Every branch has a ‘mentor’, who in addition to his normal responsibilities is also suppose
to guide the new entrants regarding the organizational culture, career growth, skill building
process, and setting productive objectives etc. The mentor is responsible of the fact that if he sees
that a person’s attitude is hostile towards the management he should discuss the matter with the
person and clarify the misunderstandings.
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CHAPTER 5
MARKETING MIX / PRINCIPLES
Marketing Mix refers to
The set of marketing tools that the firm uses to pursue its marketing
objectives in the target market.
Two basic pillars of marketing mix are:
 Market Structure:
Market structure is basis for every business organization. Bank Alfalah Limited’s target
market consists of individual clients as well as a number of business organizations. Due to
different market segments, Bank Alfalah Limited’s different branches have their target markets.
Due to specialized services provided by Bank Alfalah Limited and its highly competitive foreign
exchange rates, most of the major importers in this area deal with Bank Alfalah Limited. So I can
say that bank Alfalah has a very strong market base.
 Consumer Needs
Assessment of the needs and wants of consumers is an on going process at Bank Alfalah
Limited that helps it to continually develop new products and services. At Bank Alfalah Limited,
the philosophy is that the bank should go to all possible limits to satisfy the customer needs. The
officers of the Import Department, for example, try to get the minimum possible exchange rates
for their clients. Those in Cash Department do not look at the clock while honoring the cheques.
The bank is continuously formulating new products and services for the growing and
diversified needs of its ever-expanding client base. The bank’s commitment to its customers is
evident from its objective:
“To provide innovative and high quality products to its customers at the lowest possible
rates. To achieve all set goals regarding service, performance and goodwill.”
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MARKETING GUIDELINES
The marketing management has made some core policies for better service and consumer
satisfaction. They can be summarized as:
 Identification of consumers wants and needs through marketing research

 Development and management of these wants and needs
 Promotion of the products developed for the customers
 Establishment and maintenance of the meaningful relations with the customers and
special groups
 Coordination of the marketing as an integral part of all the banking activities
It is the function of the organization to keep the constant touch with the consumers, their
needs, develop products, that meet their needs and build the aim which express organization
purpose. Thus the customers, employees and investors fall into the category of bank’s market.
Marketing means making exchange of goods and services possible. Once a banker identifies its
prospective customers, his marketing strategy becomes easy. The next step to find out the banking
requirements. Bankers also try to locate their past customers for offering the more facilities to
them.
MARKETING PRINCIPLES
For providing marketing services to the clients, Bank Alfalah Limited has formulated
certain principles. Bank Alfalah’s target market consists of individual clients as well as a number
of business organizations. Due to different market segments, Bank Alfalah Limited’s different
branches have their target markets. The principles are :
 We should have full knowledge about the business background, behavior and the life
style of our clients.
 We should have full knowledge about our self and about the bank where we work
 Make maximum use of the information provided by the management information
systems and once a contact is established with the client, always try to pursue on the
call of the client any time, the approach of the marketer should be friendly rather than
a business like.
 We should frame a definite program about the areas to be covered.
 We should know what is going around us. Who are our competitors, what product and
services they are offering and at what rates
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 We should have a sound knowledge about our profession, current rates of interest and
market trends.
 We should try to work with team spirit
 We should not be too internally focused view on unlimited prospects but to widen our
perspective.
 We should render quick, efficient, and personalized service to our customers. Be
always ready to react and readjust to a change in the market and customer’s attitudes
Assessment of the needs and wants of consumers is an on going process at Bank Alfalah
Limited, which helps it to continually develop new products and services. At Bank Alfalah
Limited, the philosophy is that the bank should go to all possible limits to satisfy the customer
needs.
THE FOUR PS OF MARKETING

 Product Products and Services Provided by a Bank
 Price Commission and Bank Charges Received
 Promotion Promotion of products and Services
 Place Placement of Services i.e. Network of branches
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Financial Ratio Analysis
It is defined as a systematic use of ratio to interpret the financial statement so that the strengths
and weakness of a firm, as well as historical performance and current financial condition, can be
determined.
It is a tool used by individuals to conduct a quantitative analysis of information on a company’s

financial statements. Ratios are calculated from current year numbers and are then compared to
previous years, other companies, the industry, or even the economy to judge the performance of
the company. Ratio analysis is predominantly used by proponents of fundamental analysis.
Following ratios are used for the analysis of the balance sheet and income statement of the bank
Alfalah limited.
Ratio
Ratio
Inquidity Debt Profit ability

Profit ability Activity Market
Market
Inquidity Debt Ratio Activity
Ratio Ratio Ratio Ratio Ratio
Ratio
Ratio Ratio Ratio
Liquidity Ratio
“Liquidity reflects the adequacy of the institution’s current and prospective source of
liquidity and funds management practices”
A financial ratio indicating a company’s ability to meet its short term financial obligation. It’s a
ratio between Liquid assets (that can be converted to cash)to short term liabilities. Greater the
coverage the more likely is that a business will able to pay its debt and vice-versa.
Commonly used liquidity ratio are:
Liquidity
Liquidity
Ratio
Ratio
Working
Working
Current
Current Quick
Quick Capital
Ratio Capital
Ratio
Ratio Ratio Ratio
Ratio
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Current Ratio:
The ratio is mainly used to give an idea of the company’s ability to pay back its short-term
liabilities ( debt and payables with its short-term assets (cash, inventory, receivables). The
higher the current ratio, the more capable the company is of paying its obligations.
Current Ratio = Current Assets/ Current Liabilities

2015 2014 2013
Current Assets 579,376,921,000 509,062,037,000 441,072,836,000
Current Liabilities 558,184,252,000 486,777,467,000 424,820,317,000
Current Ratio 1.038 1.046 1.038
INTERPRETATION:
Current ratio gives an idea of company’s operating efficiency. Bank Alfalah Limited current ratio
is acceptable in 3 years it means current assets of the bank are enough to settle current liabilities.
This ratio is remain same in 2015 and 2013 but it is slightly high in 2014 that shows the ability of
bank to meet its short term obligations in a good manner. A high ratio indicates safe liquidity, but
it also can be a signal that the bank has problems getting paid on its receivable or have long run
inventor.
Quick Ratio:
Quick ratio is a conservative approach to assess the liquidity. Quick ratio measures company’s
ability to quickly liquidate assets or use cash on hand (assets that convert to cash in under 90
days) to pay business obligations like suppliers, landlords, taxes due, etc, your actions to improve
this ratio.
Quick ratio of 1.0 or greater is generally recommended.
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Quick Ratio= (Current Assets – Inventory) / Current Liabilities
2015 2014 2013
Current Assets 579,376,921,000 509,062,037,000 441,072,836,000
Inventory 219,690,369,000 189,486,762,000 166,531,768,000
Acid Test Ratio 0.644 0.657 0.646
INTERPRETATION:
In 2015 and 2013 it is approximately close to each other but in 2014 it is significantly increasing
as compared to other two years that shows in 2014 bank has the ability to convert its assets
quickly into cash. In 2014 Alfalah has maximum assets to pay out its current liabilities.
Working Capital
Working Capital = Current Assets – Current Liabilities
2015 2014 2013

Current Assets 579,376,921,000 509,062,037,000 441,072,836,000
Working Capital 21,192,669,000 22,284,570,000 16,252,519,000
INTERPRETATION:
Working capital gives an idea of Bank’s efficiency. In 2014 it is more than other two years so it
indicates working capital of Alfalah is good in that year more. Positive working capital ratio
shows that Alfalah is able to pay off its short term liabilities. Also a high working capital can be a
signal that the bank might be able to expand its operations.
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DebtRatio
Debt Ratio
TimeInterest
Interest DebtRatio
Ratio Debttoto
Debt
Time Debt
Earned Equity
Equity
Earned
DEBT RATIOS
Debt ratio, defined as an expression of the relationship between a company’s total debt and assets,
is a measure of the ability to service the debt of a company. It indicates what proportion of a
company’s financing asset is from debt, making it a good way to check a company’s long-term
solvency. In general, a lower ratio is better. Value of 1 or less in debt ratios shows good financial
health of a company.
Debt Ratio = Total Liabilities / Total Assets

2015 2014 2013
Total Liabilities 578,712,547,000 506,219,292,000 442,396,764,000
Total Assets 610,614,291,000 536,466,694,000 468,173,802,000
Debt Ratio 0.948 0.944 0.945
INTERPRETATION:
In 2015 debt ratio is 0.948 that is 95% as compared to other two years, which show high solvency
risk. Debt ratio is increases from 2013 to 2015 that show bank financed large part of assets in
2015 greater than 2013.
Debt to Equity Ratio:

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A measure of a company’s financial leverage calculated by dividing its total liabilities by
stockholders’ equity. It indicates what proportion of equity and debt the company is using to
finance its assets. A high debt/equity ratio generally means that a company has been aggressive in
financing its growth with debt. This can result in volatile earning as a result of the additional
interest expense.
Total Debt To Equity = Total Liabilities/ Shareholder’s Equity
2015 2014 2013
Total Liabilities 578,712,547,000 506,219,292,000 442,396,764,000
Shareholder’s Equity 31,901,744,000 30,247,402,000 25,777,038,000
Total Debt To Equity 18.14 16.74 17.00
INTERPRETATION:
Debt to equity ratio of Alfalah is not good. As the ratio in all three years greater than 1 which
indicates that the portion of assets provided by creditors is greater than the portion of assets
provided by stockholders. It also means that creditors are not finding a suitable protection of their
money as debt.
Long term debt.

Long Term Debt = Non- Current Liabilities / Shareholder’s Equity
2015 2014 2013
Non- Current Liabilities 20,528,295,000 19,441,825,000 17,576,447,000
Shareholder’s Equity 31,901,744,000 30,247,402,000 25,777,038,000
Long-Term Debt 64.35% 64.28% 68.19%
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INTERPRETATION:
Long term debt to equity is not favorable in all three years because it is high in all three years. But
its large contribution is in 2013 that shows Alfalah has inability to pay its long term liabilities due
to large amount of debt taken from different institute.
Profitability ratio
Return On Total Assets:

ROA gives an idea as to how efficient management is at using its assets to generate earnings.
Calculated by dividing a company’s annual earnings by its total assets, ROA is displayed as a
percentage. Sometimes this is referred to as “return on investment”.
Return on Total Assets (ROA )= Earnings Available For Common Stock/Total Assets
2015 2014 2013

Earnings Available For Common Stock 4,675,950,000 4,556,121,000 3,503,130,000
Total Assets 610,614,291,000 536,466,694,000 468,173,802,000
Return On Total Assets (ROA)
0.77% 0.85% 0.75%
INTERPRETATION:
Return on assets ratio indicates that Alfalah Bank earned 0.77% in 2015, 0.85% in 2014 and
0.75% in 2013 on each unit of assets. If we compare the ratio of three years then return on assets
is high in 2014 as compared to other two years . Alfalah efficiently utilize their assets in 2014 to
generate sales. But in 2015 it falls that shows low profitability due to inefficient utilization of
assets as a result less sales generate which gives low profit.
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4
2015 2014 2013
Earnings Available For Common Stock 4,675,950,000 4,556,121,000 3,503,130,000
Total Common Stock Equity 31,901,744,000 30,247,402,000 25,777,038,000
Return On Common Equity (ROE) 14.66% 15.06% 13.59%
Return On Equity:
The amount of net income returned as a percentage of shareholders equity. Return on equity
measures a corporation’s profitability by revealing how much profit a company generates with the
money shareholders have invested. ROA is expressed as a percentage and calculated as:
Return on Common Equity (ROE) = Earnings Available For Common Stock

Total Common Stock Equity
INTERPRETATION:
In 2014 Alfalah return is 15.06% of earnings results from each PKR of equity, in 2013 it is
13.59% and in 2015 it is 14.66%. The ratio in three years is favorable that means company is
efficient in generating income on new investment. In 2015 it is slightly lower than 2014 but
overall it indicates a positive measure of stockholder’s equity.
OPERATING PERFORMANCE
Pretax Profit Margin = Earnings Before Taxes / Sales

2015 2014 2013
Earnings Before Taxes 6,807,211,000 6,783,202,000 5,433,718,000
Sales 43,961,060,000 46,079,918,000 44,298,178,000
Pretax Profit Margin 15.48% 14.72% 12.27%
INTERPRETATION:
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5
In 2015 it is 15.84% than other years’ that are 14.72% in 2014 and 12.27% in 2013 that shows
overall profitability and good sign of Bank position. In 2015 it is high due to lower expenses it
means expenses of the Alfalah are under its control so for this it has high profit before tax.
Gross profit Margin
Gross profit margin = Gross profit/ sales

2015 2014 2013
Gross Profit 16,894,831,000 18,579,862,000 18,610,693,000
Sales 43,961,060,000 46,079,918,000 44,298,178,000
Gross Profit Margin 38.43% 40.32% 42.01%
INTERPRETATION:
Alfalah gross profit ratio was good in 2013 but it has decreased in both 2014 and 2015 which is
indicating that bank is unable to control its production cost due to which it is decreasing. In 2013,
bank was making a reasonable profit by keeping its overhead cost in control. But in 2014 and
especially in 2015, bank is unable to control its overhead cost and other expenses.
Operating Profit Margin
Operating Profit Margin = Operating Profit / Sales
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2015 2014 2013
Operating Profit 6,807,211,000 6,783,202,000 5,433,718,000
Sales 43,961,060,000 46,079,918,000 44,298,178,000
Operating Profit Margin 15.48% 14.72% 12.27%
INTERPRETATION:
In 2015 it is 15.48% than other two years. Alfalah has low gross profit and low expenses due to
which it has high operating profit in 2015 than other two years. This is a good sign for Bank that
shows bank has operating efficiency to meet its expenses.
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Net Profit Margin
Net Profit Margin = Net Profit After Taxes / Sales

2015 2014 2013
Net Profit After Taxes 4,675,950,000 4,556,121,000 3,503,130,000
Sales 43,961,060,000 46,079,918,000 44,298,178,000
Net Profit Margin 10.64% 9.89% 7.91%
INTERPRETATION:
In 2015 it is high than other two years that shows the efficient management of the affairs of bank
as compared to 2014 and 2013. It also indicates that Alfalah is able in converting its revenue into
actual profit due to high operating profit.
Activity Ratio
Inventory Turnover = Cost Of Sales / Inventory

2015 2014 2013
Cost Of Sales 27,066,229,000 27,500,056,000 25,687,485,000
Inventory 219,690,369,000 189,486,762,000 166,531,768,000
Inventory Turnover 12.32% 14.51% 15.42%
INTERPRETATION:
Alfalah asset turnover ratio is high in 2013 as compared to other two years but overall ratio is
satisfactory and Alfalah generate more sales with excess assets. It has high turnover ratio in 2013
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that tells it has good because it is using its assets efficiently. The slightly fluctuations in this ratio
show it can be due to problem with current assets, inventory or account receivable of bank.
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BANK SPECIAL RATIOS
Earning Assets to Total Assets = Average Earning Assets/ Average Total Assets
2015 2014
Average Earning Assets 29321013500 27252811500
Average Total Assets 573,540,492,500 502,320,248,000
Earning Assets to Total Assets 5.11% 5.43%
Equity Capital to Total Assets
Equity Capital to Total Assets = Average Equity/ Average Total Assets

2015 2014
Average Equity 31074573000 28012220000
Average Total Assets 573,540,492,500 502,320,248,000
Equity Capital to Total Assets 5.42% 5.58%
Deposit Times Capital
Deposit Times Capital = Average Deposits/ Average Stockholder’s Equity

2015 2014
Average Deposits 491,322,246,500 228,559,361,500
Average Stockholder’s Equity 31074573000 28012220000
Deposit Times Capital 15.81 8.16
Trend / Horizontal Analysis
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BANK ALFALAH LIMITED
BALANCE SHEET: TREND ANALYSIS
AS AT DECEMBER 31
2015 2014

% Effect % Effect
ASSETS
Cash and balances with treasury banks 20.3% Increase 14.1% Increase
Balances with other banks 101.9% Increase 53.4% Increase
Lending to financial institutions -67.5% Decrease -88.7% Decrease
Investments – net 31.9% Increase 13.8% Increase
Advances – net 31.4% Increase 17.9% Increase
Operating fixed assets 10.8% Increase 2.7% Increase
Deferred tax assets 185.4% Increase -8.8% Decrease
Other assets 14.4% Increase -0.1% Decrease
TOTAL ASSETS 30.4% Increase 14.6% Increase

OWNERS EQUITY AND LIABILITIES
Share capital 0.0% Decrease 0.0% Decrease
Reserves 77.4% Increase 37.5% Increase
Unappropriated profit 42.9% Increase 25.0% Increase
23.8% Increase 12.5% Increase
Surplus on revaluation of assets- net of tax 23.8% Increase 55.2% Increase
TOTAL OWNER'S EQUITY 23.8% Increase 17.3% Increase

LIABILITIES
Bills payable 76.6% Increase 56.0% Increase
Borrowings 27.2% Increase 16.8% Increase
Deposits and other accounts 31.0% Increase 13.9% Increase
Sub-ordinated loans 39.8% Increase -17.8% Decrease
Liabilities against assets subject to finance lease … … … …
Deferred tax liabilities … … … …
Other liabilities 1.0% Increase 30.1% Increase
TOTAL LIABILITIES 30.8% Increase 14.4% Increase

TOTAL OWNER'S EQUITY AND LIABILITIES30.4% Increase 14.6% Increase

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INTERPRETATION
The Asset of Bank Alfalah has been growing very fast. This growth is the result of the massive
expansion policy the management has been following ever since the inception of Bank Alfalah
Ltd. One of the important ingredients of any commercial bank growth increase in most of current
assets that is good sign as it increases their liquidity. Let’s us first have look at the liquid assets. In
earning assets, the lending to financial institution is decreasing whereas the other investments and
advances continuously.
The reason of decreasing in cash in 2014 is because bank is maintain less cash in hard for
liquidity problems bank increase cash in hand and reason of increase in cash with treasury bank is
that bank is maintain the reserve with SBP and other foreign central banks to maintain the
minimum capital requirement.
Equity is only constituting 23.8% of total liability and equity in 2015, again with a minor de
crease of 17.3% in 2014 thus indicating that liability is taking major proportion of Bank’s total
liability and equity section.
In the liabilities section of the balance sheet main liability of the bank is its deposits generates
from its customer. Banks Share capital as well as inappropriate profits is increasing at increasing
rate. The reason of increasing in borrowing from other financial institutions that bank has not
sufficient deposit account in this year so the bank has needed to borrow from the other financial
institutions. The reason of increasing of liabilities of bank is that bank has increase in deposit and
other liabilities. It is a good sign for the bank because its income generated item.
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INCOME STATEMENT- TREND ANALYSIS
FOR THE YEAR ENDED DEC,31
2015 2014
% Effect % Effect
Mark-up/ return/ interest earned -76.1% Decrease 402.2% Increase

Mark-up/ return/ interest expensed 536.7% Increase 705.6% Increase
Net mark-up/ interest income -922.0% Decrease -16.6% Decrease

Provision against non-performing loans and
Decrease Decrease
advances- net -4880.4% -85.7%
Provision for diminution in the value of
Decrease Decrease
investments- net -9614.5% -3051.5%
Bad debts written off directly -2471.9% Decrease -7956.5% Decrease
-7566.4% Decrease -1780.7% Decrease
Net mark-up/ interest income after provisions 1092.3% Increase 518.3% Increase

Non mark-up / interest income
Fee, commission and brokerage income 3036.1% Increase 1808.4% Increase
Dividend income 15172.0% Increase 8208.0% Increase

Income from dealing in foreign currencies 3768.9% Increase 1741.8% Increase
Gain on sale of securities – net 103417.2% Increase 84794.2% Increase

Unrealized gain on revaluation of investments
Decrease Decrease
classified as held for trading- net -17658.6% -11367.0%
Other income 444.1% Increase -151.2% Decrease
Total non-mark-up/ interest income 5423.1% Increase 3565.1% Increase
Non mark-up / interest expenses
Administrative expenses 2499.0% Increase 991.9% Increase
Provision/ (reversal) against off-balance sheet
… Increase … Increase
obligations
Decrease Decrease
(Reversal)/ provision against other assets -18878.6% -2874.9%
Decrease Increase
Other charges -776.4% 350.2%
Total non-mark-up/ interest expenses 2179.0% Increase 917.5% Increase

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Extra ordinary/ unusual items …. …
Profit before taxation 2527.7% Increase 2483.5% Increase

Taxation
Current -2644.4% Decrease -371.8% Decrease
Decrease Decrease
Deferred -8845.4% -4520.9%
Prior years -34444.4% Decrease -45555.6% Decrease
Increase Increase
Profit after taxation 3347.9% 3005.9%

INTERPRETATION
The horizontal analysis of income statement shows that the ratio has increased in 2015 with
33.4% as compare the previous year’s 2014 that is 30.4% which indicates that the profit has
increased .markup increased due to increase in advance of the bank. Bank has earned more from
its primary objectives mean sanction loan to its customers. Bank has also earn from other sources
like investment, deposit with financial institution, securities purchased under resale agreement.Net
markup increased normally as increased in previous ratios.
It is the good sign for the bank has maintain the previous ratio and increase in slightly .bank has
earned less in foreign currency because in this year the rates of foreign currency decrease. The
reason of increasing in the value of unrealized loss on revolution of investment is that the stock
market condition of Pakistan. The stock market is decline to its minimum level.
In end concluded that Net markup increase in previous ratio and increase in slightly. Bank should
more work in this ratio. Current year text increases because the back has net profit more as
compared to previous year. Bank has deferred tax for the coming year in this year much more as
compare to previous year
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COMMON SIZE: BALANCE SHEET
AS AT DECEMBER, 31
2015 2014

ASSETS
Cash and balances with treasury banks 10.0% 10.8%
Balances with other banks 5.8% 5.0%
Lending to financial institutions 0.4% 0.2%
Investments – net 36.0% 35.3%
Advances – net 42.7% 43.6%
Operating fixed assets 2.4% 2.6%
Deferred tax assets 0.2% 0.1%
Other assets 2.5% 2.5%
TOTAL ASSETS 100.0% 100.0%

OWNERS EQUITY AND LIABILITIES
Share capital 2.2% 2.5%
Reserves 1.2% 1.1%
Unappropriated profit 1.2% 1.2%
4.6% 4.8%
Surplus on revaluation of assets- net of tax 0.6% 0.8%
TOTAL OWNER'S EQUITY 5.2% 5.6%

LIABILITIES
Bills payable 1.6% 1.6%
Borrowings 3.8% 4.0%
Deposits and other accounts 86.1% 85.2%
Sub-ordinated loans 1.6% 1.1%
Liabilities against assets subject to finance lease … …
Deferred tax liabilities … …
Other liabilities 1.7% 2.5%
TOTAL LIABILITIES 94.8% 94.4%

TOTAL OWNER'S EQUITY AND LIABILITIES 100.0% 100.0%

Common Size / Vertical Analysis

INTERPRETATION:
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Advances are more increasing all years but in 2014 it is more effective as 43.6%.Bank has used its
deposits efficiently to earn profit.
Operating fixed assets are in more 2014 as compared to other years. In 2014 there is small
decrease in cash and balances as compared to 2015 year.
Basic reason is economic instability of the country and bank is increasing its liquidity and
increasing its income because of its good interest rate. The ratio is increase in all years but in most
significantly more in 2014.The main reason are good business policies of bank management, bank
sound policy and management good decision because bank do want to take any risk.
Total Equity also shows an increase of 5.6% in 2014 and slightly decrease with 5.5%. Thus
indicating that liability is taking major proportion of Bank’s total liability and equity section.
The liabilities more in 2014 as 94.8% as compared to 2015 as 94.4 year because of higher
decrease in deposit and liabilities against subject to financial lease and bills payable. Share capital
shows and increase in all year because there is an increase of right share. There is continuous
increase in asset of bank from year to year.
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COMMON SIZE: INCOME STATEMENT
FOR THE YEAR ENDED DEC. 31,
2015 2014
Mark-up/ return/ interest earned 100.0% 100.0%
Mark-up/ return/ interest expensed 61.6% 59.7%
Net mark-up/ interest income 38.4% 40.3%

Provision against non-performing loans and advances- net 2.2% 4.0%
Provision for diminution in the value of investments- net 0.2% 3.7%
Bad debts written off directly 0.0% 0.0%
2.4% 7.7%
Net mark-up/ interest income after provisions 36.0% 32.6%

Non mark-up / interest income
Fee, commission and brokerage income 6.4% 5.5%
Dividend income 1.1% 0.8%
Income from dealing in foreign currencies 3.5% 2.8%
Gain on sale of securities – net 3.6% 2.9%
Unrealized gain on revaluation of investments classified as held for
0.0% 0.0%
trading- net
Other income 4.2% 3.8%
Total non-mark-up/ interest income 18.8% 15.8%
54.9% 48.4%
Non mark-up / interest expenses
Administrative expenses 39.3% 33.0%
Provision/ (reversal) against off-balance sheet obligations 0.0% 0.0%
(Reversal)/ provision against other assets -0.4% 0.3%
Other charges 0.4% 0.4%
Total non-mark-up/ interest expenses 39.4% 33.7%
15.5% 14.7%
Extra ordinary/ unusual items … …
Profit before taxation 15.5% 14.7%
Taxation
Current 5.5% 6.8%
Deferred -0.4% -1.6%
Prior years -0.3% -0.3%
4.8% 4.8%
Profit after taxation 10.6% 9.9%

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INTERPRETATION:
The vertical analysis of income statement shows the markup income in increasing 40.33% in 2014
and decrease 38.4 in 2015 .This incremental in 2014 is because of interest earned on loans an
interest on securities purchased which means that bank basic earning come from interest income
from advances. The total non –markup income decrease in 2015 which is a good sign for the bank
as bank is earning more from its primary function. On markup interest expense is a major
component of total expense. Its constitute 32.99%revenue in 2014.The decrease trend due to
heavy expenditure in operations, the advertisement and the expansions of branch network.
Interest expenses showed a significant change as compared to interest income. In 2014 these
expenses were 33.3% which reached 39.3 % by 2015.
Profits before taxes in 2014 were very marginal with a percentage of only 14.7% which rose to
15.5% in 2015 however by adding taxes they came down to 9.9 % in 2014 and 10.6% in 2015.
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Recommendations
As I have spent six weeks at Branch for the Internship purpose.
During this period I have tried my best to observe the banking environment in the Bank
Alfalah. I have observed a lot of strengths and weaknesses in the branch. On the basis of this
observation I have come up with certain recommendations particularly related to the Bank,
Main Bouleverd Islamic Banking Branch but generally can be applicable to the whole
banking system of Pakistan including all other branches of Bank Alfalah Limited for
improvement.
These recommendations will help to cope with the problems being faced by the Bank and
will enhance the efficiency and performance of the Bank alfalah in particular and all the
banking sector of the country in general.
From the previous analysis of the financial statements I have realized that that Bank is
performing very well since its inception. It is quite difficult to give suggestion to improve the
banking conditions of Bank alfalah. As we know that nothing is Perfect, there is always a
room for improvement, so I will recommend following
Suggestions for Bank Alfalah:

 Employees Training programs must be introduced on continuous basis so that
Employees have understanding with the latest developments especially with
the customers.
 Bank should introduced incentive plans for employees on regular basis so that
if employees may work whole heartedly for the welfare of their organization.
While giving incentives qualification, work, experience, hard work and such
other factors must be considered.
 Mismanagement of resources must be avoided as much as possible as it

decreases profit but also discourage hard worker and honest employees.
 Fresh graduates must be recruited. As the combination of Experienced and

fresh can produce better results and it will improve the efficiency of
management.
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 Bank Alfalah is going towards mobile banking but the problem is that a
common client has no idea of its usage due to lack of marketing. I think that a
proper marketing program must be launched for client’s awareness.
 Banks different schemes must be conveyed to the targeted customers so that to

have a reasonable share in market.
 To motivate the employees their remuneration / salaries should be made at par

with top tier Banks.
 Aggressive publicity campaign must be introduced through press and

Electronic media for new products and scheme by initiating vigorous
marketing policy.
 Bank should adopt such an induction plan that when a customer opens his
account with the bank he should be supplied with a booklet which enables him
to know the procedure of filing the cheques, pay-in-slip etc. It will save a lot
of time of the bank staff afterward during the conduct of the account of that
customer.
 The attitude of the bankers with all of their customers is not the same; they
pay more attention and good service to some of the customers and neglect a
major portion of them. Some of the customers approach to the bank officials
and get their work done before others; it is not a good practice. All the
customers should be treated equally.
 Bank Alfalah should increase its communication with customers about the
terms and conditions of its different products and services.
 Misuse of telephone internet, fax machines and other facilities available to the
employees of the bank must be handled properly.
 In Bank Alfalah mostly recruitments are done through recommendations or

references of employees. Recruitment should be strictly on merit with no other
favor given to any candidate. Selection should be on the basis of test and
interview; this will ensure the entry of competent and worthy employees into
the bank.
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 Scholarship programs should be designed for senior employees and branch
managers.
 The Bank Alfalah should get into contract with top foreign universities. Every
year the bank should finance and send their senior managers for further
education abroad. After completion of higher education employees will be in a
better position to attain the strategic objectives of the bank and increase the
overall business and profitability portfolio of the bank. The branch network
should be improved and number of branches should be increased to reach and
provide services to maximum number of customers.
 Bank Alfalah should conduct meaningful refresher courses, seminars and

workshop with a view to improve the knowledge of the staff. The HR
Departments arrangement for staff trainings to coup with new demands that
may become threats for interests of the Company. The present conventional
training programs need to be made more comprehensive.
 The coordination among employees and different departments should be

improved. The coordination between top and lower management also needed
to be improved.
Conclusion
In the above pages you have not just gone through an internship report, rather you have
witnessed such an experience that I would certainly cherish for a long time to come. The 6
weeks spent at Bank Alfalah Limited Islamic Banking, 66 Main Boulevered branch were, no
doubt a source of immense learning for me. This practical training program did not only help
me acquire loads of knowledge about the predominant functions performed by banking
companies, but also imparted a lot of training as regards the set of behavioral traits which
distinguish a particular person from the rest of the lot in a professional environment.
At this point it certainly is significant to write a word of gratitude for the institute’s
administration, which makes it sure, that all the students get an exposure to practical life in
relatively well-reputed organizations.
I must underscore the fact that writing this internship report was an evenly memorable
experience as actually ‘doing’ the internship. I honestly tried my level best to come up with
an original piece of writing that could serve as a vivid proof of the fact that students at Hailey
College of Banking & Finance are certainly no mug at what they do. I truly hope that this
9
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report also certifies the fact that all of my worthy teachers performed their duties of academic
guidance and moral mentoring with utmost efficiency and effectiveness.
Bank Alfalah limited is a new emerging bank and it is trying to get market share in the
presence of national and foreign banks operating in the country. It has played an important
role in boosting the economy of the country but there always exists some room for
improvement. After observing this Bank very closely and its HR department in particular,
following outcomes have been concluded.
 The decision making is still centralized as the middle and low level management is
not taken into confidence.
 There are no sub divisions at the provincial or branch level. So when different
problems related to HR are raised, they are left unaddressed.
 Employees just know how to use their part of software if any problem comes in the
computer they can’t fix it.
 The spacing requires expansion. The employees are seated congested .If the
Customers exceed more than fifteen in number, then the branch get filled with lot of
disturbance.
 The marketing efforts at the branch level are less disciplined and there integrated
efforts from all the staff members. The mobilization of deposits is mainly considered
as the responsibility of the branch manager but the rest of the staff is usually least
interested.
 The interior and exteriors of the some branches is not good.
 Staff of the branch has been found less motivated towards the organizational
objectives.
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Table of Contents

VISION & MISSION................................................................................................................................4

PRODUCT & SERVICES......................................................................................................................15

WORKING CAPITAL FINANCE.........................................................................................................26

TREASURY & CAPITAL MARKET...................................................................................................29

MANAGERIAL & HUMAN RESOURCE POLICIES.......................................................................32

MARKETING MIX / PRINCIPLES......................................................................................................35

FINANCIAL RATIO ANALYSIS..........................................................................................................38

TREND / HORIZONTAL ANALYSIS..................................................................................................50

COMMON SIZE / VERTICAL ANALYSIS.........................................................................................54

BANK OF CREDIT AND COMMERCIAL INTERNATIONAL (BCCI) 1972

HABIB CREDIT AND EXCHANGE BANK—1992

Bank Alfalah Islamic Banking

Vision & Mission

H.E Shiekh Hamdan Bin Mubarak Al Nahayan – Chairman

Mr. Abdulla Nasser Hawaileel Al-Mansoori- Director

Mr. Abulla Khalil Al Mutawa-Director

Mr. Khalid Mana Saeed Al Otaiba –Director

Mr. Efstratios Georgios Arapoglou-Director

Dr. Gyorgy Tamas Ladics-Director

THE CORE GROUP

Board Advisory Committee

Central Management Committee

Mr. Mohammad Saleem Akhtar (Chairman)

Mr. Hamid Ashraf Company Secretary

REGISTERED/ HEAD OFFICE

The departments are as under:

 General Banking Department

 The name of the branch appears on its face where it is drawn

Return Outward Clearing

 Instruments with schedules are received from NIFT.

Checking / Return of Instruments

Some advances are of the following nature

 Loan against Gold

FOREIGN EXCHANGE DEPARTMENT

INTERNAL CONTROL DEPARTMENT

Product & Services

Alfalah Pehchaan FCY Current Account

 Convert your existing account or open a new one

Alfalah Asaan Remittance Current Account

 No monthly minimum balance requirement

Alfalah Kamyab Karobar

Alfalah PKR Current Account

 Minimum monthly balance requirement of Rs. 5,000 only*

Alfalah Basic Banking Account

 Open with an initial deposit of Rs. 1,000 only

 No service charges on non-maintenance

FCY Current Account

 Non-profit bearing checking account.

Alfalah Pehchaan PKR Savings Account

 Convert your existing account or open a new one

Alfalah Asaan Remittance Savings Account

 Monthly Profit Payment

Alfalah Savings Account

 Open with an initial deposit of Rs 100 only

Alfalah Kifayat Monthly Savings Account

 Account can be opened individually and jointly

Alfalah Care Senior Citizen Savings Account

 Enjoy a high rate of return on your savings

 Account Opening requirement is Rs.100

Alfalah Asaan Account- Savings

 Avail a 6-monthly profit rate on your savings account

Alfalah FCY Account- Savings