9.

Implementing and executing Strategies

a. Culture and organizational structure for implementation
The organizational culture of the Amazon Company allows business capacity to reply to
the demand of the e-commerce market. A company’s organizational culture sets the
tradition and values to have an effect on employee’s behavior. For instance, Amazon’s
company culture pushes employees to go further away than ordinary limits and
conventions to enhance brilliant ideas and solutions. Amazon is one of the top performing
online retailer in the world; the corporation continues to search for sparking talent.
However, to keep a capable workforce, Amazon ought to improve its organizational
culture to from the development of human assets for long- term competitive advantage.
Amazons organizational culture is viewed as an imperative aspect in the success of the
online retail business. The corresponding culture traits describe the capabilities of
Amazon’s human resources and in turn the e-commerce organization. Amazon is well-
known for a corporate culture that pushes employees to discover ideas and take risks.
This culture circumstance is responsible for the company’s capability to look for new
possibilities to make use of data –intensive processes to make available efficient online
retail service.

Amazon’s organizational culture has the following characteristics:

1. Boldness
2. Customer – centricity
3. Peculiarity

1. Boldness

Amazon supports boldness amongst its workers. This specification of the corporate
culture is seen in how the organization introduce to sell an extensive array of items
online, at the start starting with books, thru data-intensive information technology. In
relation, Amazon’s personnel are inspired to take risks, such as in considering new ideas
to do business. In emphasizing boldness, the organization also helps openness towards

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new thoughts based totally on an organizational variety policy. This characteristic of the
organizational culture allows Amazon to become aware of the quality possible thoughts
to solve issues or improve the e-commerce business.

2. Customer- centricity

The vision statement of the Amazon Company highlights the centricity of customers in
its business. This is also one of the components that included in the company’s
organizational culture. For instance, focus on customers’ needs and demands is the point
Amazon reinforces their workers. The corporation always strives to decide traits and
adjustments in customer preferences and applies these preferences in its online retail and
related services. Through this specification of the company culture, Amazon keeps its
effectiveness in satisfying customers as the e-commerce business expands.

3. Peculiarity

Amazons organizational subculture additionally includes peculiarity. Particularly, this

culture attribute refers to the concept of challenging conventions. For example, Amazon
motivates its personnel to view themselves and their work as various from traditional
approaches of doing business. The corporation believes that conventions impose limits on
possible enterprise growth. Thus, via this characteristic of the corporate culture, Amazon
motivates employees to assume outside the box to bring the e-commerce business to its
maximum potential.

The organizational structure of the Amazon Company categorized as hierarchical. Senior

management group consist of three CEOs and three senior vice presidents responsible for
various essential aspects of the commercial enterprise-reporting straight to Jeff Bezos,
Amazons CEO.

Amazon organizational shape has the following three key features:

1. Hierarchical corporate structure

Hierarchical structure at Amazon has developed due to the massive measurement of the
business. The biggest web retailer in the world by way of income employs greater than
647, 00 humans worldwide.

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2. Flexibility of the business

It is essential to notice that regardless of its massive size, in contrast to many other
businesses with hierarchical organizational structure, Amazon stays incredibly flexible to
adapt to typical changes in the external marketplace. Moreover, the on-line retail giant
leads modifications in the exterior business environment, it has caused disruptive
innovation in e-commerce and currently, it is about to cause disruptive innovation in the
global logistics industry. This is commonly due to visionary and efficient management by
Amazon founder and CEO Jeff Bezos.

3. Stability in the top management

One of the key elements of Amazon is stability. Specifically, the biggest web corporation
by way of revenue in the experiences very little turnover among its most vital power
players, with many of them having been at the company for years, if not decades.

The Amazon organizational structure illustrates below

Jeff Bezos
CFO

Jeff Wilke, Jeff Blackburn, Andy Jassy, Dava Limp,

Brian
Olsavsky, SVP CFO of SVP,business CFO of SVP, Amazon
& CFO worldwide and corporate Amazon Web devices , digital
councumer development services management

Wei Gao, VP Jay Carney, Beth Galetti,

David Zapolsky,
Technical SVP,
SVP, human SVP & general
Advisor to corporate
resources counsel
CEO affairs

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b. Programs and policies of the company to execute the strategies
On Amazon, the product you provide should suits your vendor agreement, as well as all
applicable Amazon policies, and every one applicable laws and rules. Before listing
product, ensure that you just perceive all of you responsibilities as a vendor.
The general policies of Amazon company as follows:
1. Amazon Seller Code of Conduct
• Provide accurate information to Amazon and our customers at all times
• Act fairly and not misuse Amazon’s features or services
• Not attempt to damage or abuse another Seller, their listings or ratings
• Not attempt to influence customers’ ratings, feedback, and reviews
• Not send unsolicited or inappropriate communications
• Not contact customers except through Buyer-Seller Messaging
• Not attempt to circumvent the Amazon sales process
• Not operate more than one selling account on Amazon without
legitimate business need

2. Communication Guidelines

• Authentic Buyer-Seller Communications

3. Conditions of Use

• By using Amazon Services, you agree to these conditions.

• PRIVACY
• ELECTRONIC COMMUNICATIONS
• COPYRIGHT
• TRADEMARKS
• PATENTS
• LICENSE AND ACCESS
• YOUR ACCOUNT
• REVIEWS, COMMENTS, COMMUNICATIONS, AND
OTHER CONTENT
• RETURNS, REFUNDS AND TITLE
• PRODUCT DESCRIPTIONS
• PRICING

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 4. Customer product reviews policies
Customer reviews are a crucial section of the consumer purchasing experience on
Amazon. Customers use these opinions to learn extra about the product, check whether it
matches their needs, and make an informed purchase decision. Customer evaluations
additionally assist dealers recognize the customers’ sentiment about their products.
what features or elements of the product clients like, and what areas need improvements.
Reviews also provide dealers with ideas on how to enhance their products. In order for
customer evaluations to proceed to grant these advantages to customers and sellers, they
have to stay an authentic and real reflection of customers’ experiences with the products.

C. Analyze and device an appropriate Organizational structure and culture

for the execution.
Amazon has an exceptional structure to the organization. As most large innovative
corporations, Amazon is very open to invention and ideas. Amazon’s culture is built
completely off experimentation. Bezos knows and understands the importance of
experimentation and how it leads to innovation. He also understands that to be able to
experiment, you have to know how to fail, or how to accept failure. Experiments are
decisive to innovation and Jeff thinks that, “Experiments are key to innovation because
they rarely turn out as you expect and you learn so much” (Gergesene). At Amazon,
experimentation is always happening throughout the company and ideas are continuously
being presented to Bezos and a small executive team to decide on which projects they
want to track. When tracking the selected projects, Bezos limits the size of the group that
is working on each one. He uses the term “Two-Pizza Teams” to define how big each
group should be. Bezos’ thought process is that “No team should be so large that it
cannot be fed with just two pizzas” (Soper). What is unique about Amazon’s team
procedures is the fact that they are completely independent of other teams in the
company. Bezos has made the culture so that each team is working on their own projects
with no knowledge of the other projects that are going on. Bezos have confidence in that
this independence allows the teams to use whatever technology or resources they need to
make the project a success and do not have to rely on another team’s technology to help
them. It allows the groups to be more creative and expand on their ideas to help make
them into reality. Employees are able to stay focused on their experiments because they
have adopted the mentality that they may be misjudged for a different period. They
understand that these ideas and projects are going to be changed in many ways, and in the
center of it all, they may not know exactly where they are going to end up, or even where
they want to end up. Staying focused on the project at hand allows these employees to
keep experimenting until they have a finished product that will positively influence the
lives of the customer. While other firms may purchase small startup companies to add to
certain sectors of their business, Amazon tends to focus more on promotion its

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entrepreneurial projects from within. This promotes innovation even more knowing that
the company has faith in the employee’s projects and wants to create those projects into
large, disruptive innovations that will help the company embellishment. Employees are
motivated from this because they know that the directors of the company have faith in
them creating new products or new sectors of the business that are going to disrupt new
markets and lead to further success for Amazon.

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