Проблемы купальников

Быстро надоедают
Цвет надоедает
Особенности телосложения – разные размеры
Низ один размер и вверх другой размер
Застежка бюстгалтера
Неравномерность загара
Отсутствие аксессуаров и украшений

К коллекции должен быть комплект украшений

Купальник должен
Привлекать внимание мужчин: украшения и
законченный лук
Удлинять ноги
Делать грудь больше
Утягивать живот

story of brand in which the customer is the main hero

1. What customer wants?

2. What is opposing the hero getting what customer
wants?
3. What will the customers life look like when will get
what wants?
1. Чувствовать себя сексуально, красиво, стильно
одевая купальник
Внимание – на пляжи, в интаграмме, соц сетях
Признание – лайки, отзывы, комплименты мужчин

2.

3.

Если женщинами которые вфкладывают фото в

купальники оставлять отзывы

1. What do I offer?
2. How will make the life better?
3. What do I need to buy it?

Мы продаем купальники и спортивную одежду

Клиент получит признание когда выставит фото в

купальнике в соц сети
Customer is a hero: to survive and thrive

Customer buy solution to internal problems

Customer is looking for a guide

Give customer a plan how they will get what they want

Customer have to get what they want easily

Every human being is trying to avoid a tragic ending

Tell people how brand can change their life

A Character

To wear to find recognition

To get compliments
To feel shaped
Clothes for Motivation Feel Shaped.
Key world Motivation

Have you ever think how difficult in our life to be

motivated? How difficult to find motivation, to keep
motivation, to motivate others? What is motivation?

We produce clothes, which give you motivation …

Motivation to keep healthy life style

Motivation to do sport
Motivation to drink more water
Motivation to develop right habits
Motivation to be successful
Motivation to beautiful and attractive
Motivation to wake up early

Swimsuits give you motivation to eat healthy, to do

sport, to travel, to control yourself.

We are beautiful and motivated

 Has a problem

 VILLAI

Clothing that make you ugly, no stylish and not motivated to change.

 EXTERNAL

I want clothes to motivate me to keep the best shape.

 INTERNAL

I want clothes make me feel i am the most beautiful, fit and self-
confident. I want to be sure I am in better shape then my girlfriend on
the beach, gym or anywhere else.

 PHILOSOPHICAL

I shouldn’t be a Miss World and Miss Fitness to looks amazing and stay
motivated.

And meets a guide

Empathy
We understand your pain to feel not special amoung
another women.

Authority
I can add at my web site

Testimonials: lots of testomonials from satisfies

customers who did they aims using the brand
Statistics: how many customers get motivated to keep
going when get clothes from our brand
How much likes get womens in our clothes in Instagram,
compare our post and post another

Logos: place logos companies, influencers, events,

businesses we are work with

Awards: win the prize of the best newcomer sport brand

Give a plan

Process plan

What do you have to do now to get a product?

Just click

Buy now

How can you enjoy your sunset in a new swimsuit?

Title
Get swimsuit easy then get a piece of pizza.

Plan
1. Fulfill your address details.
2. Chose a payment method.
2. Enjoy your sunset in adorable swim suit.

Pre-purchase process

Scrolling the page and clothes

Measure yourself to choose the size
Choosing product
Fulfill contact and address details
Choosing recommended products to the order

Purchase a product

Post-purchase process

Checking satisfaction
Ask client to post a picture / stories on social media of
the product
Ask client to leave a comment in official site
Ask client to vote for the product (make a star rate on
the site)
Joining the club
Ask client to participate to the program of loyalty to
follow next collection items
Agreement plan

Fears of customer:
- low quality
- not proper size
- quality / price is not matched
- the color is different
- my girlfriend will find better swimsuit then me
- I will not get enough likes (appreciation)
- I am not motivated to look better

Values:
- motivation is everything
- motivate and inspire each other

Title
Customer satisfaction agreement.

Content and Return Policy

(kill the fear of poor quality, size mistake,
price-quality ratio, color mistake)
If you will not like the product you will return it back.

We totally believe in high-quality of our product and

make sure you will like it but if you will have any
problems please feel free to contact us any convenient
method.

-
-

We all the time will help you to return it back or change

size or colour to make you enjoy your sunset and get you
be motivated.

Be natural. with Xenia.

Customer social media agreement.

You are our adorable client – we will make you a star of

our brand. (I got enough likes – I am cooler then my
friend)

We are totally believing that our clients is the most

beautiful, adorable and motivated for changes women.
You are invited to be a part of our team of Inspired
women in Xenia’s club.

Calls them to action

Direct

Buy now
(on the top right corner of the website, in the centre of
every suiwsuits picture, on the first page in the centre)

Transitional

1. Motivation Video «I wanna be the same person, I

wanna stay motivated and inspired, I am the same
person now»

2. Testimonials from happy customers.

Reviews of how one product can change the life
Links to post in Instagram, YouTube and social media of
buyers.

3. Free trial.

Use for a month motivated application for free

To give customer to check your new application (to use
free for a month for a free workout and motivation of
habits)

Offering a limited-time motivated-inspired few pages of

valuable information for free
Xenia gives you the chance to dive deeply into inspired
life and learn about base rule of keeping motivation for a
long time for free.

Xenia gives you the chance to dive deeply into inspired

life and learn habits of successful women for free.

Xenia gives you the chance to dive deeply into inspired

life and learn about how to get the high-level man
women for free.

Avoid failure

What is going to avoid:

Staying not motivated, not inspired

Feeling not attractive to men

Having not enough likes and appreciation and fail in
competition
Not to find a boyfriend on the beach
Gf don’t make any compliments to new look
You are alone to go to your aim

Fear appeal
1)
Nearly 50% of women feel themselves motivated to
change because how they look like don’t push them.

2)
Since you want to be motivated, you have to find
something to guide your way to motivation.

3)
We offer the clothes what will help you to feel yourself
fit and beautiful by being yourself. You are not buy
clothes you buy a ticket to a motivational club.

4)
Buy your sport wear or swimsuit today to get motivation.

Ends in a success

What will their life will looks life if they will use the
product?

Before brand After brand

What do They have a life Using brand they got
they have? they don’t like, they the motivation to go
don’t have enough to gym and lead
appreciation active lifestyle, what
because they re not helps to get
motivated to appreciation from
 change and do their other.
best so nobody
don’t mention
them.
What are Boredom of life Fulfill land Interesting
they Unhappiness person inside them
feeling? Depressed Sexy, attractive,
Nobody loves and motivated, inspired,
cares about them beautiful
Lack of motivation
What’s an She works a lot, She follows her
average day from early morning favourite brand and
like? till late evening she want to be better day
doing her business, by day to get likes
study along her from evey man
way, very curious around. So she has to
about life, and change life style. To
about all fields of wake up early and do
life. She like meet morning workout.
people and travel, And drink lots of
so evening is busy water. Prefer running
with meetings and to cocktail party with
friends. She is lazy desserts in the
to go to gym during evening 2-3 times per
the day. week. That’s not easy
but she want to
change her body and
health.
What is They are average After having a
their status? women of middle product, they getting
class, having 1,500 self confident and
pounds per month, they feel themselves
live with family or sexy, attractive,
alone, try to do because this wear is
their best to be for successful and the
successful, but the most beautiful
problem is they women on the planet
have a direction, (confident middle
but they don’t how women that she can
to find a way to be higher than
their aims and I am average one)
gonna help them
(middle women)

The need for status

1. Create scarcity – offering a limited number of product

in stock. “Limited» line

2. Make a title for clients, like a «Diamond Club»

Make the Hero Whole

Reduce anxiety. To approve that the person can achieve

everything they want, to be out of stress and leave life
they want and have the status they want, to be with the
best people.
Self- Realization / self- acceptance

1. Inspiration / Motivation
– the brand helps you to be in trend, change day by day,
lead lifestyle you will have successes, happy and have the
best man.
To show it
Motivational video
Motivational pdf documents – info
Motivational worlds on clothes
Motivational videos on YouTube channel connected with
brand

2. Acceptance
– first and foremost before to great change you have to
accept yourself and after that to decide what part of you
have to be changed.
To show it
To post pics from real life in Instagram, marketing
compain

3. Transcendence
To participate in private Diamond Club – community of
Inspires and motivated women

How customer will be at the end?

 1. Exitment to lead more active lifestyle and to be
productive
2. Lots of appreciation/ compliments from people and
social media
3. Inspired to take a risk and challenge yourself
4. Feeling of being sexy, attractive and beautiful for
men
5. Chellange of getting new habits
6. Feeling of a high-level and demandable women

Character transformation

Who your customer I want to become?

In want my customer become more motivated to get

some changes in life, to change habits, start do sport,
workout, reading or to do what they dream about
before.

How can I improve the way they see themselves?

I can sell them clothes that is going to inspire them to

improve themselves.

How can I participate in my customer’s transformational

journey?
I can send them clothes of next season trends to inspire
for traveling, study, doing sport, healthy eating, improve
languages.

inspirational line of clothes.

Created to inspire.

Help customer to transform.

Aspirational identity of customer.

From
Lazy, not interesting, depressed and stress out woman.

To
Motivated, energy, inspired, interesting, good looking
and happy woman.