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Executive summary

As anyone would guess, the main objective of any organization is to gain maximum
revenues and profits. The whole world revolves around this idea. Lately, there has
been a growing phenomenon in businesses and for-profit organizations to do some
Corporate Social Responsibility (CSR) activities. However, they are not sufficient to
curtail the problem in a greater context. Hence, the idea of Social business evolved,
where the rule of the game are the same. The idea is simply to do some sustainable
business which would try to eliminate the problems of the less unfortunate and needy
people.

As we step into the world of business, we planned to set aside a significant amount of
allocation of our profit for the betterment of the greater society. Then we thought of a
project called Kurigram Development Program in which we will be setting up a
medium-sized farm in Nageswari of Kurigram district. Our products would be milk
from the cows and eggs from the poultry farm. We would be selling our products and
our venture would create employment in the area. At the beginning, we would be
providing shelter to our twenty five permanent employees along with their families.
When we successfully operate and grow in size, we would build more accommodation
for our employees. After three years of operation, we would have enough profit
accumulated as per our expected financial data. The amount that would be set aside
would be offered to the poor people of Nageswari as loan, but totally interest-free.

The idea of micro credit forwarded by Dr. Mohammad Yunus has inspired us to
undertake this social development initiative. Our exception would be that we would
not be charging any interest on the loan. The people of Nageswari live in very poor
conditions; they hardly get to have meals, they do not have any fixed employment
source and are almost devastated during Monga. So, we really wanted to do something
to bring changes in their lives and since there are no such farm set up there, we
decided to step in. Within few years, we would spread our loan services to the entire
Kurigram district. We would try to bring the poverty of Kurigram to very low digits.

Our initial budget is BDT 10,000,000 given to us by an organization to operate on


some sustainable business, and us being fresh graduates of North South University,
decided to undertake this venture. This venture makes us profitable and also serves our
purpose of eliminating the poverty of Nageswari.
Table of contents:

1. Business Overview

1.1 Social
need………………………………………………………………………
……………. .1

1.2 The cost of not addressing need


opportunity…………………………………...1

1.3 Developing alternatives & recommend


action…………………………………..2

2. Industry Analysis

2.1 Outlook &


trends……………………………………………………………………
………..4

2.2 Analysis of competitors


…………………………………………………………………..5

2.3 Market segmentation & target market ……………...


…………………………......5

2.4 SWOT
analysis……………………………………………………………………
…………...6

2.5 Porter’s 5 forces


…………………………………………………………………………......
8

2.6 PEST……………………………………………………………………
………………………..12

2.7 Abell’s business definition framework


…………………………….....................13

3. Description of venture

3.1 Vision................................................................................
................................................15

3.2 Mission .............................................................................


...............................................15

3.3 Product ............................................................................


...............................................15

3.4 Service..............................................................................
................................................16

3.5 Size of
business ...............................................................................
............................16

3.6 Office equipments &


personnel ...........................................................................1
6

3.7 Background of
entrepreneurs .......................................................................
.......17

3.8 Opportunity of
lifetime .................................................................................
...........17

4. Operational plan

4.1 Description of company’s


operation...................................................................20

4.2 Flow of order of goods &


services........................................................................20

5. Marketing plan

5.1 Product
strategy ................................................................................
.........................22

5.2 Pricing
strategy.................................................................................
...........................22
5.3 Promotion.........................................................................
.............................................23

5.4 Distribution.......................................................................
............................................23

5.5 Control .............................................................................


...............................................24

6. Organizational plan

6.1 Form of
ownership .............................................................................
.......................25

6.2 Management team


background ..........................................................................
.25

6.3 Staff requirement


process..................................................................................
.....27

6.4 Roles & responsibilities of members of


organization ................................29

6.5 Salary
structure................................................................................
...........................30

6.6 Compensation
structure ...............................................................................
..........30

7. Assessment of risk

7.1 Weakness of
business................................................................................
...............32

7.2 New
technologies..........................................................................
..............................32

7.3 Contingency
plan.......................................................................................
..................33
8. Financial plan

8.1 Pro forma income


statement .............................................................................
...34

8.2 Cash flow


statement .............................................................................
.....................35

8.3 Pro forma balance


sheet.....................................................................................
.....36

8.4 Application of
funds.....................................................................................
..............37

APPENDIX