TOPICS

Topic 1 PERCEPTION AND ACCEPTANCE OF E VEHICLES IN AGRICULTURE SECTOR IN INDIA/

FACTORS THAT IMPACT THE PURCHASE OF E VEHICLES IN AGRICULTURE SECTOR IN INDIA

1. Relevance of topic: I want to study this topic to understand the paradigm shift in agriculture
sector that is the need of the hour towards green practices. I believe my research will be
useful for the manufactures (to pitch the vehicle right), for the government (to enforce/or
bring about change for greener agriculture practices)

2. What is it that I want to explore?

a) What are the current vehicles being used in agriculture sector in India?
b) What is the environmental impact of those vehicles?
c) Do the farmers understand the requirement of switch to E vehicles?
d) What is the perception of the farmers in India about E vehicle?
e) The factors impacting this perception?
i) The impact of technology on acceptance
ii) The impact of comparative pricing on perception
iii) The impact of serviceability of the vehicle on acceptance
iv) Government support in the switch
v) Comparative savings
vi) Impact of adaptability to the scale and methods of operations

3. The respondents: As of now I want to focus my research on agriculturist. The non-users

primarily to understand the factors that might impact their purchase decisions
 TOPIC 2:
IMPACT AND EFFECTIVENESS OF SOCIAL MEDIA ADVERTISING ON YOUNG WORKING
WOMEN’S BUYING BEHAVIOUR WITH REFERENCE TO cosmetics/ online courses/……(or any
other industry) .

1. Relevance of the topic: Though lots of research has been done on this topic, but the area of
cosmetics have not been explored yet. This topic has always been extremely fascinating for
me as the impact of social media on buying behaviour has tremendous potential and all has
not been explored yet.

2. What is it that I want to explore:

i) To study if there is any impact of social media on today’s women (due to the exposure
she already has)
ii) If yes to what extent she lets the social media guide her
iii) Factors that impact her decisions to go with social media (adherence to peers,
acceptability in society etc)
iv) Is there a difference of impact that social media has on woring women viza viz home
makers
v) Does level of education has an impact on online shipping
vi) Does financial independence play a role

3. The respondents would be of the age group of 20 to 40 including working women and home
makers or may be working women of different setups (I mean traditional and modern
occupations)