Marketing Management

By janpaul

Marketing is a management process that includes 4 elements, namely:

Select one:
a. promotion, place, price, people.
b. people, price, product, promotion.
c. product, price, promotion, service.
d. price, place, promotion, product. 

_____ is the reason customers buy from you and not the competition.

Select one:
a. Unique Sales Business
b. Undying Sales Promotion
c. Unified Service Promotion
d. Unique Sales Proposition 

Knowing your customers can be done by

Select one:
a. studying future changes in your customers’ markets and lives to anticipate needs.
b. asking random questions to feel their pulse.
c. All of the above 
d. identifying decision-makers who are buying your product or service.

_____ is the most basic concept for marketing.

Select one:
a. Human needs 
b. None of the above
c. Desire
d. Imagination

What we want is largely influenced by

Select one:
a. culture and individual personality.
b. our family and friends.
c. mass media. 
d. pressure from society.

A study showed that 80% of U.S. consumers say they would spend more money just to
ascertain

Select one:
a. they are first in the market.
b. an excellent product.
c. a superior customer experience.
d. None of the above 

Humanize your communication means

Select one:
a. empathizing and emoting with customers.
b. using face to face when interacting with customers.
c. All of the above 
d. making sure to use your customers’ names.

_____ are the major factors of customer commitment.

Select one:
a. Customer satisfaction and trust 
b. Product excellence and service
c. All of the above
d. Open communication and integrity

Inbound marketing is also known as

Select one:
a. strategic marketing
b. pull marketing 
c. All of the above
d. push marketing
Traditional outbound marketing uses

Select one:
a. T.V. ads, billboards
b. magazines, catalogues, brochures
c. All of the above 
d. email blasts

Marketing is positioning the right product in the right place, at the right price, when there is
any opportunity.

Select one:
True
False 

No matter how good your product or service is, the reality is that no-one will buy it if they
don't see it.

Select one:
True
False 

At the center of every successful business is knowing and understanding customer needs.

Select one:
True 
False

Your Unique Sales Proposition is permanent even if the market changes.

Select one:
True
False 

It is not proper to monitor what your competition is doing because of business ethics.

Select one:
True
False 
If you engage in direct selling to individuals, find out your customers' demographics like
age, gender, occupation, marital status and interests.

Select one:
True 
False

Increase in customer base happens when you are nice to them.

Select one:
True 
False

Negative feedback and customer complaints are stumbling blocks to a business’ success.

Select one:
True
False 

Inbound marketing costs 62% less per lead than outbound marketing.

Select one:
True 
False

The surge of information accessible on the internet has caused a radical shift in consumer
purchasing behavior.

Select one:
True
False