A STUDY ON CONSUMER BEHAVIOUR IN RED SOLAR

(VISAKHAPATNAM)

Project report submitted in partial fulfillment of the requirement for the award of

MASTER OF BUSINESS ADMINISTRATION

Submitted by

GIRISH PATCHIGOLLA (121823601045)

Under the Esteemed Guidance of

Mr .I.Bangar Raju
Assitant Professor

(HRM Department)

GITAM Institute of Management

GITAM Deemed To Be University

VISAKHAPATNAM

2018-2020

DECLARATION
1
I, Mr GIRISH PATCHIGOLLA a student of (M.B.A), GITAM INSTITUTE OF
MANAGEMENT (GIM), GITAM Deemed To Be University Visakhapatnam,
hereby declare that the project work initiated on “CONSUMER BEHAVIOUR”
is a genuine work done by me in partial fulfillment for the requirement of the
degree of MASTER OF BUSINESS ADMINISTRATION. I confirm this has not
been published or submitted elsewhere for the award of any degree in part or in
full.

Name: GIRISH PATCHIGOLLA (121823601045)

Date:

CERTIFICATE BY GUIDE

2
This is to certify that this project entitled “A STUDY ON CONSUMER
BEHAVIOUR IN RED SOLAR (VISAKHAPATNAM), with special reference
of GIMTAM Deemed To Be University in partial fulfillment of the requirements
for the degree of MBA is the bona fide work done by GIRISH PATCHIGOLLA
and has been carried out under my guidance and supervision.

Name of guide: Mr .I.Bangar Raju

Designation: Assistant Professor
GITAM DEEMED TO BE University

Visakhapatnam.

3
 ACKNOWLEDGEMENT

I am thankful to my principal Prof.(Mrs.) P.Sheela, Dean and Principal, GITAM Institute of

Management, GITAM Deemed To Be University, Visakhapatnam for extending her utmost
support and co-operation in providing all the provisions, and Management for providing
excellent facilities to carry out my project work
I would like to express my sincere gratitude to my guide, Assistant Prof. Mr.I.Bangar raju
GITAM Institute of Management, GITAM Deemed To Be University, Visakhapatnam whose
knowledge and guidance has motivated me to achieve goals I never thought possible. he has
consistently been a source of motivation, encouragement, and inspiration. The time I have spent
working under Him supervision has truly been a pleasure.

Finally, special thanks to my parents, for their support and encouragement throughout
my life and this course. Thanks to all my friends and well-wishers for their constant support.

GIRISH PATCHIGOLLA

(121823601045)

4
 TABLE OF CONTENTS
PARTICULARS PAGE NO:
CHAPTER 1 6-9

 INTRODUCTION 6
 PHYSICAL MARKETING 7
CHAPTER 2 10-12

10
 NEED OF THE STUDY
10
 OBJECTIVE
11
 METHODOLOGY
12
 LIMITATIONS
CHAPTER 3
13-23

 COMPANY PROFILE 13
 HISTORY 13
CHAPTER 4 24-33

 HOW SOLAR SYSTEM WORKS 24

 TYPES OF SOLAR SYSTEMS 27
 SOLAR SYSTEM PDOCUCTION AND INSTALLATION 29
PROCESS
CHAPTER 5 34-40

 RESEARCH DESIGN 34
 ANALYISIS OF DATA 34
CHAPTER 6 41-46

 FINDINGS AND SUGGESTIONS 41

 ANNEXURE45 45
CHAPTER 7 46

46
BIBILOGRAPHY

5
 CHAPTER-1

A STUDY ON PHYSICAL MARKETING

INTRODUCTION:
Marketing is as old as mankind. Educational Institutions trying to attract students,
actors promoting films, politicians seeking votes, Insurance agents selling new
policies are examples of marketing in practice. Business need to practice
marketing for achieving growth and generating profits to survive. Marketing is
the process of finding consumer needs and serving those needs profitably. Thus
customer is the heart of marketing activities. Marketing people is involved in
Marketing 10 types of entities: - goods, services, experiences, events, persons,
places, properties, organizations, information and ideas.

DEFINITION OF MARKETING: -

Some definitions of marketing are: -

“Marketing is the process of planning and executing the conception, pricing,

promotion and distribution of ideas, goods and services to create exchanges that
satisfy individual and organizational goals.”

---American Marketing Association

“Marketing is a societal process by which individuals and groups obtain what

they need and want through creating, offering and freely exchanging products of
services and of value with others.”

---Philip Kotler

6
PHYSICAL MARKETING:
Lots of small businesses have difficulty with deciding which kind of marketing
to do, because of a limited budget. Print ads in newspapers and magazines ads are
the best example of Physical marketing and other examples such as Flyers, Flex,
Canopy, TV ads, Radio ads etc.

In Physical Marketing Marketers will effortlessly reach their targeted local

audience.

Physical marketing has a more personal approach because marketers can have a
person-to-person relationship in showing the public about their brand’s name.

It can be quickly recognized by the public simply because they are previously
exposed to this type of strategy. It is something that most people today can have
access on.

Some Elements of Physical marketing are as follows:

Print Marketing: Print advertising enables the use of the newspaper in flow to
focus on all the advertisements. Even though print marketing is the most well-
known form of advertising.

Broadcast marketing: Broadcast Marketing means advertising through

television and radio. Broadcast marketing are so expensive but also helps in
reaching a larger audience in a very short span of time.

Direct Marketing: In Direct marketing printed materials such as brochures,

postcards, leaflets, and canopy have been used for sales promotional activities.

7
4 Physical Marketing Tactics For Those Who’ve Been Focusing
Online
Here are some of the best physical marketing tactics to try after focussing on the
online marketing world for so long.

1. Display Stands.

When it comes to marketing to your customers online, don’t underestimate the

power of a friendly face and kind words. Although it’s important to get the
balance right – nobody enjoys being stopped by a pushy salesperson when they’re
trying to get on with their grocery shopping – a physical presence, combined with
interesting pop up display stands like these can help potential customers to put a
name to your company and see your ‘human’ side.
Along with that, bear in mind that many customers today enjoy the convenience
of shopping online, but they still prefer to speak to a fellow human being when it
comes to deciding which companies to go with. When done correctly, stalls,
marketing stands, and even trade show exhibition stands can have a lasting effect.

2. Posters

If you want to grab the attention of as many potential customers as possible

without the need to go online, then posters and banners are the perfect way to do
it. Well -designed, strategically placed posters and banners will catch the eye of
numerous people, but it’s important to carefully consider where you are going to
put them if you want to enjoy the optimum effect. For example, places such as
public transportation stations, food courts, and large banners on the side of the
road are all places where people are going to naturally be looking and more likely
to take notice of your advertisements. The best way to get results from this is to
keep your poster or banner design eye-catching, short, and to the point.

3. Sponsorship.

Sponsoring events, sports teams, networking sessions, and other worthy causes
are a great way of getting your business out there and connecting with people in
a physical, offline space. Bear in mind that the power of face-to-face conversation
is still hugely effective; we still remember the conversations we had offline much
more than we do those we have online.
Therefore, sponsoring events such as trade shows or charity fundraisers can go a
good way when it comes to starting meaningful conversations about your

8
company. Even better – you can take the opportunity to improve your presence
online by including something worth tweeting about or Instagram!

4. Physical Branding.

Lastly, physical branding can be one of the most powerful offline methods of
getting the word out about your company, regardless of your budget. There are
various simple ways of doing this. For example, if you run a company that sells
products online, simply upgrading your packaging options can go a long way
when it comes to your physical brand. Take advantage of any physical branding
opportunities that you can find. They are everywhere, from branded t-shirts to
fridge magnets or bags of sweets! Or, you could even use your car to advertise
your brand.

9
 CHAPTER-2

NEED OF THE STUDY

A company of any nature is majorly deals with Marketing. The output and the
productivity of the company is derived with respect to marketing strategies. It is
important for a business to identify and select a target market so it can direct its
marketing efforts to that group of customers and better satisfy their needs and
wants. This enables the business to use its marketing resources more efficiently.
Primary target markets are those market segments to which marketing efforts are
primarily directed, while secondary markets are smaller or less vital to a product's
success.
 Companies can market to each group effectively and appropriately
 Develop A Marketing Plan
 Focus Your Marketing Program
 Depth research to reach its specific target market in order to succeed
 This improves efficiency

OBJECTIVE OF THE STUDY :

 To measure the Market share of sales and service offered at RED SOLAR.
 To study the desired level of product or service awareness at RED SOLAR.
 To study the source required to generate leads and measures to reach their
target audience.
 Monitoring the plan performance to take corrective action as necessary to
assure that results match the plan projection.
 To enable the firm to take measures using information from this project, to
increase the Growth objective and current business size and thereby
increasing the level of output

10
METHODOLOGY:

PRIMARY DATA:
In this study primary data was collected. The primary data for this
research study was collected through a questionnaire; the data was collected
from 8 Clients of the REDSolar Company which served as the primary source
of data for the analysis of this research and that lead this research study to the
exploration of customer relationship management. Research approach was
used with a view to know the experience of clients. The research questions
are then confirmed or rejected by subsequent analysis of the pure quantitative
data. After receiving permission from the company, the questionnaire was
distributed to few potential clients. The data collected was then graphed and
analyzed.

The customer feedback survey was administered to few clients of redsolar

company all responses were received.

SECONDARY DATA:
It refers to the data that has been already collected. The secondary data, which
has been used to carry out this study, is taken from several testimonials and
websites.

ANALYSIS OF DATA:
Researcher has identified suitable statistical and analytical software after
gathering of data. Researcher has used software to analysis data i.e. Microsoft
EXCEL and other suitable statistical tool also used for data analysis purpose.

11
LIMITATIONS:

 The initial cost of purchasing a solar system is fairly high.

 solar energy can still be collected during cloudy and rainy days, the
efficiency of the solar system drops.
 Solar PV panels require a lot of space and some roofs are not big enough
to fit the number of solar panels that you would like to have.
 Solar energy has to be used right away, or it can be stored in large batteries.
These batteries, used in off-the-grid solar systems, can be charged during
the day so that the energy is used at night. This is a good solution for using
solar energy all day long but it is also quite expensive

12
 CHAPTER-3

COMPANY PROFILE

PROFILE OF THE COMPANY:

RED SOLAR
Red Solar provides services for large utility ground mounted and grid-connected
rooftop solar power projects, Turnkey development of solar power projects from
concept to commissioning, operations and maintenance services.

HISTORY OF RED SOLAR:

 RED Solar is a company established in 2016 which has an expertise in

design engineering, installation and after-sales services of Solar power
plant.
 Founded by the team of skilled solar engineers with a combined experience
of 15+ years in Solar Market and 5+ years of designing & integrating Solar
systems.
 It is dedicated towards reliable, economical and quality installation with
optimum power generation.
 Our team comprises of dedicated and enthusiastic Engineers along with
experienced solar professionals.

13
RED SOLAR CULTURE:
The three main core values of RED Solar are Gratitude, Empathy and Integrity
on which we and our employees mainly focus on. RED Solar has open culture,
every employee has the liberty to express his/her views, ideas and suggestions.

They are a group of aspiring, like minded and dedicated professionals driven by
simple goal of providing affordable solar power-based solutions. At red solar,
they strive to provide best in class customer service, high quality products and
innovative solutions. They hire like-minded employees who believe in their
mission and renewable energies, principally what they do.

COMPANY BUSINESS HOURS:

The general working hours for all the employees is 9.00am-6.00pm, Monday to
Saturday. Employees may be required to work extended hours to meet the
demands of their work and may avail of flexible working hours as agreed to by
their manager. Core Business Hours: All employees are expected to be in the
office between 11am-4pm as this would be the time during which majority of
meetings and discussions are held and no deviations what so ever is accepted
unless the concerned employee has prior approval of his Line Manager.

Innovative Renewable Energy Developers Pvt. Ltd. mission is to provide

affordable solar power to each and every customer in India.

RED Solar is a Solar EPC Company headquartered at Visakhapatnam, India was

founded by Mr. Rajesh Varma Bhupatiraju and Venkatesh Majji on September
13, 2016.RED Solar provides turnkey services from concept to commissioning
along with Engineering, Procurement & Construction (EPC) for solar power
projects.

14
HOW RED SOLAR WORKS :

MANAGEMENT TEAM:
Mr. Rajesh Varma Bhupatiraju is CEO and Founder of RED Solar with more than
decade of experience in engineering, technology and innovation. Rajesh is a
Licensed Professional Engineer and Licensed Engineer in Training from Texas
Technical University, USA. Mr. Rajesh bring this experience and financial
resources to RED Solar with a goal of providing green, efficient and affordable
solar power for the sustainable future. At RED Solar he manages Operations.

Mr. Venkatesh Majji, is an alumni of Material science & Engineering, University

of Texas and is a Co-founder of RED Solar; Prior to his stint in RED Solar,
Venkatesh executed various technical projects in USA. He is currently
responsible for marketing operations, in charge of the expansion of RED Solar
portfolio of EPC solutions across India. He passionately pursues his dream of
empowering lives by leading, driving innovation and people at RED Solar.

15
MESSAGE FROM FOUNDERS:
RED Solar’s Code of Conduct articulates the Group’s values and ideals that guide
and govern the conduct of our companies as well as our colleagues in all matters
relating to business. Today, the Code is a bedrock on which we base our
individual, as well as leadership commitments to core values.

We are a company of passionate achievers with a goal, with an objective of

offering affordable turnkey solar solutions to our clients. But another reason is
because we are equally passionate about how we do our work.

The RED Solar’s Code of Conduct outlines our commitment to each of our
stakeholders, including the communities in which we operate, and is our guiding
light when we are sometimes faced with business dilemmas that leave us at ethical
crossroads. The Code is also dynamic in that it has been periodically refreshed in
order to remain contemporary and contextual to the changes in law and
regulations.

Our reputation and success in the market has been defined by the powerful
commitment and adherence to the core values and principles expressed in the
Code, by all our employees, directors and partners. We trust every colleague in
RED Solar will continue to not only comply with the laws and regulations that
govern our business interests wherever we operate.

RED SOLAR VALUES:

RED Solar is driven by values. These Four values encapsulate the way we
conduct our business activities.

- Integrity, Recognition, Efficiency & Commitment - are the most unvarying and
the most essential component of our identity and future success.

16
RED SOLAR SUCCESS:
Our Code of Conduct, “How We Win,” provides guidance on how to carry out
our daily activities across RED Solar in accordance with our culture and values,
as well as in compliance with the letter and spirit of all applicable laws. Our Code
applies to all of us. Everyone must adhere to the RED Solar’ Code, and the
policies and standards which flow from our Code. This includes officers,
directors, employees and partners of RED Solar. Failure to do so may result in
disciplinary action, up to and including termination, in accordance with local law.

Familiarize yourself with the Code, and the policies and standards that apply to
you in your role. Of course, our Code and policies can’t address every possible
situation, so it is up to you to use good judgment and seek help whenever you
have questions or aren’t sure about the right course of action. We also expect our
Interns, agents and all others acting on behalf of RED Solar to hold themselves
to equally high standards.

We proudly employ team members and serve customers all over the India. As a
result, we must comply with the laws of the land where we do business.

Our Code sets one consistent global standard. While we respect cultural
differences, if a local custom or business practice violates our Code, we must
follow the Code. At the same time, if something permitted or required by our
Code violates local law, we must follow local law. Ultimately, we all adhere to
one global standard: we win with integrity!

17
OUR EMPLOYEES:

EQUAL OPPORTUNITY EMPLOYER:

 We provide equal opportunities to all our employees and to all eligible

applicants for employment in our company. We do not unfairly
discriminate on any ground, including race, caste, religion, color, ancestry,
marital status, gender, sexual orientation, age, nationality, ethnic origin,
disability or any other category protected by applicable law.
 When recruiting, developing and promoting our employees, our decisions
will be based solely on performance, merit, competence and potential.
 We shall have fair, transparent and clear employee policies which promote
diversity and equality, in accordance with applicable law and other
provisions of this Code. These policies shall provide for clear terms of
employment, training, development and performance management.

18
OUR CUSTOMERS:
We believe our customer relationships are the ultimate differentiator and the
foundation for our success.

Our customers and stakeholders are the reasons we exist and they rely on us to
listen and provide customized solutions that will help them succeed. They expect
us to operate with the highest ethical standards.

To earn and maintain their trust, we are committed to doing business fairly,
honestly, legally and ethically wherever we operate.

We keep our promises

PRODUCTS AND SERVICES:

1. We are committed to supplying best-in class quality products and services that
meet all applicable standards.

2. The products and services we offer shall comply with applicable laws,
including packaging, labelling and after-sales service obligations.

3. We shall market our products and services on their own merits and not make
unfair or misleading statements about the products and services of our
competitors.

FAIR COMPETITION:
We support the development and operation of competitive open markets and the
liberalization of trade and investment in each location and market in which we
operate.

We shall not enter into any activity constituting anti-competitive behaviour such
as abuse of market dominance, collusion, participation in cartels or inappropriate
exchange of information with competitors.

19
We collect competitive information only in the normal course of business and
obtain the same through legally permitted sources and means.

DEALING WITH CUSTOMERS:

Our dealings with our customers shall be professional, fair and transparent.

We respect our customers’ right to privacy in relation to their personal data. We

shall safeguard our customers’ personal data, in accordance with applicable law.

Personal information includes general information about an individual such as

name, home address, email and other contact details. It also includes more
sensitive personal information that may be subject to additional specialized legal
or contractual obligations such as financial records, government issued
identification numbers, credit scores, credit card numbers, medical records,
educational or employment records, sexual orientation, race, family status and
political or religious affiliations.

BE INTENTIONAL AND CAREFUL WITH PERSONAL

INFORMATION: We use only responsible and lawful means to access,
collect, use, share, transfer or store the personal information of others, and use
personal information solely for legitimate business purposes.

If your role requires you to have access to personal information, make sure you
take steps to properly protect it. Remember do the right thing. Don’t get into a
situation which will put RED Solar in difficult situation.

We must respect individuals’ interests in their own personal information. Should

you get an inquiry from an individual regarding information we hold on that
person, you should handle that request in accordance Red Solar Policy of handing
personal information. Please consult your supervisor for dealing with this
situation effectively.

20
OUR COMMUNITIES AND THE ENVIRONMENT:

COMMUNITIES:
We are committed to good corporate citizenship, and shall actively assist in the
improvement of the quality of life of the people in the communities in which we
operate.

We engage with the community and other stakeholders to minimize any adverse
impact that our business operations may have on the local community and the
environment.

At RED Solar, we encourage our workforce to volunteer on projects that benefit

the communities in which we operate, provided the principles of this Code, where
applicable, and in particular the ‘Conflicts of Interest’ clause is followed Our
value chain Partners

We shall select our suppliers and service providers fairly and transparently.

We seek to work with suppliers and service providers who can demonstrate that
they share similar values. We expect them to adopt ethical standards comparable
to our own.

Our suppliers and service providers shall represent our company only with duly
authorized written permission from our company. They are expected to abide by
the Code in their interactions with, and on behalf of us, including respecting the
confidentiality of information shared with them.

We shall ensure that any gifts or hospitality received from, or given to, our
suppliers or service providers comply with our company’s gifts and hospitality
policy.

We respect our obligations on the use of third party intellectual property and data

21
OUR FINANCIAL STAKEHOLDERS:
We are committed to enhancing shareholder value and complying with laws and
regulations that govern shareholder rights

We shall inform our financial stakeholders about relevant aspects of our business
in a fair, accurate and timely manner and shall disclose such information in
accordance with applicable law and agreements.

We shall keep accurate records of our activities and shall adhere to disclosure
standards in accordance with applicable law and industry standards.

RAISING CONCERNS
We encourage our employees, customers, suppliers and other stakeholders to
raise concerns or make disclosures when they become aware of any actual or
potential violation of our Code, policies or law. We also encourage reporting of
any event (actual or potential) of misconduct that is not reflective of our values
and principles.

Avenues available for raising concerns or queries or reporting cases could

include:

• Immediate line manager or the Human Resources department of our company

• Designated officials of our company

• The ‘confidential reporting’ third party ethics helpline (if available)

• Any other reporting channel set out in our company’s ‘Whistleblower’ policy.

We do not tolerate any form of retaliation against anyone reporting legitimate

concerns. Anyone involved in targeting such a person will be subject to
disciplinary action.

22
If you suspect that you or someone you know has been subjected to retaliation for
raising a concern or for reporting a case, we encourage you to promptly contact
your line manager, the Human Resources department, the MD/CEO.

23
 CHAPTER-4

ABOUT THE PHYSICAL MARKETING WORK IN

VISAKHAPATANAM

Physical marketing is a set up where buyers can physically meet the sellers and
purchase the desired merchandise from them in exchange of money.

Examples: Shopping malls, department stores, retail stores, etc.

HOW SOLAR SYSTEM WORKS?

1. Solar panels turn sunlight into DC energy.
2. Inverter converts the DC energy to AC electricity.
3. Service Panel distributes power where needed through your home.
4. Utility meters track energy produced and energy used.
5. Grid connection ensures access to continuous power at light.
6. Business. Today, the Code is a bedrock on which we base our individual, as
well as leadership commitments to core values.
7. We are a company of passionate achievers with a goal, with an objective of
offering affordable turnkey solar solutions to our clients. But another reason
is because we are equally passionate about how we do our work.
8. The RED Solar’s Code of Conduct outlines our commitment to each of our
stakeholders, including the communities in which we operate, and is our
guiding light when we are sometimes faced with business dilemmas that leave
us at ethical crossroads. The Code is also dynamic in that it has been
periodically refreshed in order to remain contemporary and contextual to the
changes in law and regulations.
9. Our reputation and success in the market has been defined by the powerful
commitment and adherence to the core values and principles expressed in the
Code, by all our employees, directors and partners. We trust every colleague

24
 in RED Solar will continue to not only comply with the laws and regulations
that govern our business interests wherever we operate.

10. RED SOLAR Values: RED Solar is driven by values. These Four values
encapsulate the way we conduct our business activities.
11. Integrity, Recognition, Efficiency & Commitment - are the most unvarying
and the most essential component of our identity and future success.

12. RED SOLAR SUCCESS: Our Code applies to all of us. Everyone must
adhere to the RED Solar’ Code, and the policies and standards which Our Code
of Conduct, “How We Win,” provides guidance on how to carry out our daily
activities across RED Solar in accordance with our culture and values, as well as
in compliance with the letter and spirit of all applicable laws. Our Code applies
to all of us. Everyone must adhere to the RED Solar’ Code, and the policies and
standards which flow from our Code. This includes officers, directors, employees
and partners of RED Solar. Failure to do so may result in disciplinary action, up
to and including termination, in accordance with local law.

13. Familiarize yourself with the Code, and the policies and standards that apply
to you in your role. Of course, our Code and policies can’t address every possible
situation, so it is up to you to use good judgment and seek help whenever you
have questions or aren’t sure about the right course of action. We also expect our
Interns, agents and all others acting on behalf of RED Solar to hold themselves
to equally high standards.

14. We proudly employ team members and serve customers all over the India. As
a result, we must comply with the laws of the land where we do business.

15. Our Code sets one consistent global standard. While we respect cultural
differences, if a local custom or business practice violates our Code, we must
follow the Code. At the same time, if something permitted or required by our

25
Code violates local law, we must follow local law. Ultimately, we all adhere to
one global standard: we win with integrity!

HOW ON GRID SYSTEM WORKS?

COMPONENTS REQUIRED FOR INSTALLING A RESIDENTIAL

SOLAR PROJECT
Your roof-top solar project would include the following components –
• Solar PV module
• Grid Tied Inverter
• Module Mounting structures
• Junction Boxes, DCDB and Net-Metering
• Cable and other related accessories
• Additional Steel for raised structures

26
TYPES OF SOLAR SYSTEMS:

ONGRID SYSTEM:
You don’t have to worry about storing any energy; the grid will usually be there
to make sure all the loads can run when the user wants them. On-Grid solar
systems are connected to the utility grid, which has been delivering power to your
homes conventionally, such as BESCOM in Bengaluru. As a result, home owners
can export excess power produced back to the grid and import power from the
grid if the consumption is lesser than production, say at night or on a windy day.

Pros: These are the simplest & most cost-effective systems to install at your home.
These systems would be able to pay for themselves by offsetting your electricity
bill in 5-6 years.

Cons: On-grid solar systems only generate power when the utility grid is
available. They must be connected to the grid to function. Hence, they won’t
provide power incases of power cuts.

27
OFFGRID SYSTEM :
Off-grid can be stand-alone power system or mini-grids typically to provide a
smaller community with electricity. Off-grid solar power also stores DC
electricity in batteries. Off-grid systems are not connected to the utility grid;
instead, they are connected to batteries which store excess power, which is used
in the event of non-production, say in the night. These systems can use only as
much power as they produce.

28
CHARGE CONTROLLER

INVERTER

SOLAR PANNELS PRODUCTION:

The amount of energy that solar panel systems produce are a function of two
factors - 
 a) power rating of the panels b) amount of sunlight hitting the panels (
called solar irradiance, for Bengaluru)

Most solar panels have wattage between 250-325 W, which means that each such
panel, at full efficiency will be able to produce 250-325 W power, per hour. As
per solar irradiance data for Bengaluru & Vizag, the average hours of full
efficiency are anywhere between 4 & 6 on a sunny day. Thus, if you’ve installed
a 3kW system at your house, you can expect an output of 12-18 units (kWh) of
electricity production on an average sunny day.

1-KW solar panel system generates on an average of 4 kWh or 4 Units per day.
Which translates to 120 units per month. Do check your electricity bill to check

29
what your usage is. If your usage is 600 units per month, Power of Solar Panel
System = Monthly usage/120 = 600/120 = 5-KW system

SOLAR PANEL INSTALLATION PROCESS :

These are the following milestones for solar panel installation process:

A. Document Collection and BESCOM Feasibility Process

B. Installation of Solar Panel, Inverter and Mounting Structure

C. Net Metering Synchronization

D. Monthly System Maintenance, Insurance and Guarantee

Agreement: You’ll secure predictable solar costs for years to come depending
on your payment option. No hidden fees or worries thanks to our incredible
warranty.

System Design: We’ll visit your home to examine your roof and take
measurements. Then, our engineers will design a custom system to meet your
energy needs.

Installation Most solar installations take one day. Our solar concierge handles
everything from permits to inspections.

Activation: Once the utility gives approval, you can start generating your own
clean, renewable energy.

30
THE BEST SOLAR PANELS & INVERTERS AVAILABLE IN
THE MARKET:
The following are the best solar panel brands in India:

- Vikram Solar

- Trina Solar

- Canadian Solar

The top On-Grid inverter brands in India:

- Delta

- SMA

- ABB

- KACO

AFTER SALES SERVICES AND WARRANTIES ARE

PROVIDED BY REDSOLAR
RED Solar provides free monthly maintenance of the solar panel system for a
period of 2 years.

The following are the warranties provided by RED Solar:

- Full System Warranty: 5 Years

- Solar Panel Output Warranty: 25 Years

- Inverter Warranty: 5 Years

-Full System Insurance: 5 Years

- Free monthly insurance: 5 Years

31
REFERRAL PROGRAMME:
In order for RED Solar to process any referral fees to you, they will need your
contact information, & bank account details.

There is no limit to how many people customer can refer the more people you
refer to RED Solar, the more you can earn. When your referral becomes a RED
Solar customer, you'll receive your first payment within 4 weeks after their
completion of the project. You'll get an automatic email notification from us as
soon as your referral becomes a RED Solar customer. You can also call our toll-
free number and consult with our Solar Heroes anytime at 1800-123-2720 if
you’ve any queries.

You can refer your friends to RED Solar, It’s simple. Just write us an email with
your referral’s full name, email address & phone number. Any additional
information would be also helpful. Alternately, you could fill in the contact us
form on the Referrals page <hyperlink> and our team will get in touch with them.

Well, if any of them becomes a RED Solar customer, you’ll earn up to

Rs.10,000/-.

As soon as your referral becomes a RED Solar customer, we’ll confirm the same
with you. Within 4 weeks of the project’s completion with your referral, we’ll
disburse the referral reward of Rs.10,000/-.

Simply pick up your phone & call 1800-123-2720 and our Solar Heroes will help
you with the exact status of your referral with us. Alternately, you could shoot us
a mail at hello@redsolar.in and we’ll get back to you promptly. If there's
something we didn't address above, please reach out to hello@redsolar.in and our
Solar Heroes will be in touch with you to help with any questions or concerns.
Upon receiving information about your referral, someone from our team of Solar
Heroes will get in touch with them and discuss their requirements to establish a
mutual fit. After this, they’ll setup a meeting in person & a site visit to walk them

32
through our offerings & discuss the best way forward. If the referral chooses to
work with RED Solar, we’ll notify you of the same via an email.

You’re welcome to join our Heroes in their meetings & site visits to help them
discover the best way to switch to Solar Power.

33
 Chapter 5

DATA ANALYSIS
RESEARCH DESIGN:

PRIMARY DATA:

In this study primary data was collected. The primary data for this research study was
collected through a questionnaire; the data was collected from 5 Clients of the REDSolar
Company which served as the primary source of data for the analysis of this research and
that lead this research study to the exploration of customer relationship management.
Research approach was used with a view to know the experience of clients. The research
questions are then confirmed or rejected by subsequent analysis of the pure quantitative
data. After receiving permission from the company, the questionnaire was distributed to
few potential clients. The data collected was then graphed and analyzed.
The customer feedback survey was administered to few clients of redsolar company all
responses were received.

SECONDARY DATA:

It refers to the data that has been already collected. The secondary data, which has been used
to carry out this study, is taken from several testimonials and websites.

ANALYSIS OF DATA:

1. How aware are you of solar technologies before installation?

34
INTERPRETATION: This data indicates that the majority 55% of the
company’s clients who participated in the questionnaire feel that they are aware
of climate change and solar technologies, 45% clients are not aware of climate
change and don’t have a clear understanding of solar technologies. Few weren’t
aware of solar technologies, before the solar panel installation, got to know valid
information from RED Solar and they had full belief in RED Solar.

2. How did you find RED SOLAR?

INTERPRETATION: This data indicates that the 40% of the company’s clients found red
solar through various promotional activities done by red solar, 32% clients found red solar
through referrals,5% through information search and other 23% clients found red solar
through website. Few got to know about RED Solar through advertising campaign done by
red solar through the van on beach road, and others found RED Solar in an event called solar
expo conducted in AU grounds.

3. Have you ever visited our website?

35
INTERPRETATION: This data indicates that the 63% clients of red solar
visited website where as 37% of the clients didn’t visited website.

4 Would you tell your friends and colleagues about us?

This data indicates that the 72% clients of red solar will tell their friends and
colleagues about red solar where as 28% of the clients are not interested.
Customers refer red solar to friends and family because Rooftop solar power is
helpful in increasing electricity efficiency, considering the short distance.
energy becomes domestic and as a result we can be in control of our own bills

36
and energy usage. Furthermore, solar power systems are durable, thus chances
of service interruption are reduced. Solar electricity boosts your electricity
independence! By investing in solar power systems you can easily protect
yourself against unpredictable increases in utility prices, and enjoy cheap
electricity throughout the entire day.

5. How much did you save after installing red solar?

This data indicates that the most of the customers were happy with the red solar, considering
that solar panels typically produce electricity consistently for up to 25 years, you’re looking at
whole-of-life savings in the tens of thousands of saving your money.

6. Did you receive any subsidies?

Many of the customers Government of India has initiated solar energy subsidy schemes to
help individuals and organizations procure solar energy systems at reduced capital costs.
These solar subsidy schemes are a part of the Jawaharlal Nehru National Solar Mission in
January 2010 to promote electricity generation using solar energy. They know that they
will receive subsidies.

7. How are our monthly maintenance/services?

37
INTERPRETATION: Red solar approach is to communicate with customers, give unrealistic
expectations and then provide a phenomenal product. They take the complicated part out of
going solar and handle all of it. We take a hands-on customized approach to each customer we
work with and work hard to find the best solution for them. RED Solar provides free monthly
maintenance of the solar panel system for a period of 2 years. VALUE ADDITIONS FROM
REDSOLAR : The following are the warranties provided by RED Solar: Full System
Warranty is for 5 Years; Solar Panel Output Warranty is for 25 Years, Inverter Warranty for 5
Years, and Full System Insurance for 5 Years, Free monthly insurance for 5 Years.

8. How would you rate our experience?

38
Most of the clients feel that they're able to lower our costs and pass on the savings in the form
of cheap electricity. They know that they we’re easy to deal with: Thanks to our extensive
email and phone support.

9. Did you find our RED SOLAR TEAM helpful and answer your questions?

INTERPRETATION:

Most of the clients were very happy with the red solar team, very well done, with plenty of
time for questions. Red solar have cleared all their doubts, they have no problem with the
technical team as well as the maintenance team. They chose RED Solar because they
immediately responded and cleared all their doubts. The procedure of installation was
explained by them very clearly which shows that they are customer centric company and the
way they approached customer’s .so they think there is no need for improvement in the
services. They had no technical problems with their red solar team as their team way of
approach is very friendly and answered all their queries. they are very delighted with their
services because one of the customer had a problem due to which red solar team had to shift
whole system but the technical team and maintenance team did not disturb them at all. Work
was very impeccable. They have proved their worth; they delivered what they have promised.

39
40
 Chapter 6

FINDINGS
Customer satisfaction is high in RED SOLAR because the quality of services they
provide is very high, maintenance policy in RED SOLAR is very feasible as the
customers are given free maintenance for 5 years.

 Most of the customers we met were highly professionals, well-educated

and were well aware about the solar and its benefits.
 Most of the complaints were resolved quickly, and were completely
eradicated within one complaint itself.
 Customers were requested to drop if there are any complaints and also
suggestions of the customers were taken seriously.
 RED SOLAR is a “customer centric organization”
 Customers of RED SOLAR are 95% happy with services and maintenance.
 RED SOLAR has more commercial clients, there major client base is
VCTPL, POLLOCKS SCHOOL, LENDI COLLEGE, NOVOTEL and few
others very big projects which they should cover.
 Lot of time is taken for installation for systems.

CUSTOMERS OPINION ON RED SOLAR

41
Excellent on all counts. Responsive, professional, fast, and high quality. Good follow up and
immediate troubleshooting to get everything up, running, and registered. From beginning to
end I was highly impressed and satisfied with RED Solar. Every aspect of the installation was
exceptional. Customer Service/Installers/Follow up was all incredible. I did a fair amount of
web research and then did 3 phone interviews of potential installers. Solar Energy was timely,
professional and flexible in their proposal (some installers wanted to do things ONLY their
way or didn't call back for days), and the actual installation was completely uneventful, looks
great and the paperwork and coordination with the utility was all handled by them with no
involvement from me. And the system is working just fine. Their price was very competitive

I am aware of subsidies and also the climate change which affects the solar system, I have
awareness about how solar system works in different seasons and also how it works. I have
also referred to my friends about the red solar as its one time investment and like the red solar
team way of approach, and was convinced to install. I want to upgrade the system by installing
and would be approaching the team soon.

42
We contacted red solar; we met with Rajesh Varma who was extremely helpful in answering
all my questions and accommodating all of our needs. We always desired solar system we
thought it wasn't going to be possible to stay within our budget .RED Solar made it very
possible. They designed it to be installed right where we had planned for it. The installers were
very polite, friendly and professional throughout the entire installation. It was a seamless
installation our solar system was installed within 2 weeks of our initial conversation. We highly
recommend RED Solar to anyone that is tired of paying a high electric bill.

Being a science lecturer, I have always believed in effective utilization of resources & being
environmentally responsible. So I decided to go solar then I found RED Solar recommended
by my brother. They are very friendly, responsible & trustworthy. They provide the best
installation and maintenance, services for their products.no problems in technical field as well.
I have saved a lot in terms of consumption as well as money. I’m aware of subsidies. Till date
I haven’t faced any problem with the equipment.

43
Being a customer I would say this is a big investment and a relatively new and sophisticated
technology, you’re likely to have a lot of questions both before and after your purchase. Look
for a company that offers customer support you can rely on for pre-purchase information,
troubleshooting and any other assistance you might need after installation.redsolar is one of
them. While a lot of expense and planning goes into the purchase and installation of solar
panels, if you choose carefully, you’re likely to be pleased with the results once your solar
panels are in place and your utility bill is a mere pittance. You can also be proud you’re doing
your part to reduce air pollution and harness natural and renewable energy sources

On the basis of my study, I can conclude by stating my findings.

 The culture of RED SOLAR was very dynamic, and vigilant.

 RED SOLAR is a customer centric organization.
 The company has a limited staff, job rotating was done more often.
 They had another branch in Bangalore, which they have just initiated
few months ago so employment engagement was very high.

44
SUGGESTIONS
RED SOLAR is a customer centric organization, they deliver what they promise,
most of their raw material is out sourced panels are manufactured from VIKRAM
AND WARRIE, not only panels they also procure invertors from DELTA and
FRONIOUS these procured raw materials take time to arrive and the
commencement of project gets delayed.

If they can produce their own raw material or if they can resolve the issue of
project getting delayed, the company has no other negative remarks.

ANNEXURE
QUESTIONNAIRE ON CUSTOMER FEEDBACK
AGE
GENDER:
1. How aware are you of solar technologies before installation?
2. How did you find RED SOLAR?
3. Have you ever visited our website?
4. Did you find our RED SOLAR TEAM helpful?
5. Would you tell your friends and colleagues about us?
6. How much did you save after installing red solar?
7. How are our monthly maintenance/services?
8. Did you receive any subsidies?
9. What would you say experience about red solar?
10. How would you rate our experience?

45
 CHAPTER 7

BIBLOGRAPHY

https://onlinepresence.in/blog/what-is-the-difference-between-physical-
marketing-and-digital-marketing/

http://www.youngupstarts.com/2017/09/27/4-physical-marketing-tactics-for-
those-whove-been-focusing-online/

46