AMLA JUICE

FEASIBILITY REPORT
BY-
Akhil, Onkar and Swapnil

Van Hall Larenstein, Velp

Petros Maliotis & Ben Rankenberg
 LOG BOOK OF VP FOODS (AMLA JUICE)
Sessions Group activity
1st feedback In this week we did background
Date-10 sept 2019 information and introduction
part of Amla juice
2nd feedback In this week we prepared
Date-20 sept 2019 questions that we will be asking
to sales manager of VP Foods.
3rd feedback In this session we came with
Date-27 sept 2019 HOS model, Mr. petros already
explained us HOS model in the
class and how to do it.
4th feedback In this we came up with Value
Date-09 Oct 2019 chain, market segmentation,
target consumer profile,
consumer demand analysis.
5th feedback We worked on feedback of Mr.
Date-01 Nov 2019 Ben. Potential sales quantities
and indication of prices and
potential margins, also
discussion part of feasibility.
Report coaching session
Mr. Petros and Mr.Ben gave
guidelines about product. At first,
we choose amla candy for feasibility
report about after feedback session
we understood that amla candy is not
feasible in the European market for
the consumers. As juice include in
the daily diet and its healthy, we
select amla juice for the feasibility
report.
During this we discussed About
production area, sales, future
expectations and about customer
groups.
In the feedback session we had detail
discussion with Mr. Ben about amla
background information, HOS
model that we had prepared, Mr. ben
gave us good suggestion in HOS
model. We were confused about
HOS model but after discussion we
got clear idea regarding HOS model.
We were told for correction in the
value chain, we didn’t have clear
idea of retailers. After this feedback
Mr. Ben and Mr. Petros gave us
clear look of value chain and
suggested some retailers.
In this feedback session we showed
corrected value chain still we had
some improvements regarding
retailers.
Suggestion- It should be more
specific. some correction in HOS
model.