UNIT 4:

E-Commerce Applications
 Recent Developments in E-commerce.
 Emerging Trends in E-commerce.

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 Recent Development in
E-Commerce

 Major business activities at global level;

 Introduction of social technologies;
 Use of consumer generated content from multimedia;
 Use of modern search engines;
 Modern advertising and marketing facilities;
 Reach of various demographic segments;
 Use of e-books, e-music, e-brokerage;

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 Recent Development in
E-Commerce

 Developments in the field of e-home appliances;

 Higher increase in Wireless Internet Connectivity;
 Developments in field of network and communication
technology;
 Mobile computing technology development;
 Social networking, e-publication;
 Internet based entertainment;
 E-publishing; Digital copyrights; and
 Digital libraries.

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 Emerging Trends in E-Commerce

1. Micro-payments

 Among the most revolutionary changes in the coming months—

not years—is the use of micro-payment systems from a variety

of financial firms, e.g., Paypal, Visa, WesternUnion, among

others, including banks. Payment systems that make it easier to

buy online, coupled with mobile technologies will accelerate the

usage of global e-commerce applications.

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 2. Mobile technologies
More people access the Internet on their mobile devices
than on any other device. We are rapidly approaching the
time (if we are not already there) where designs must be created for
the mobile web first, and for the desktop second.

3. Social media
As Facebook has become the most visited site on the Web, the role
of social media, including Facebook and its local clones such as
Twitter, is increasingly important. Social media sites increasingly act
as points of entry to e-commerce sites, and vice versa, as e-
commerce sites build rating, loyalty and referral systems tied to
social media
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 4. Customer Experience
Another e-commerce trend that is likely to rock 2017 is the
increased significance of customer retention than that of customer
acquisition. Most people who can access internet easily already shop
online and hence they’re well aware of the selection power they have

5. Big Data Analytics

Regardless of its size, any business can enjoy the advantages of big
data analytics. As the e-commerce landscape is gaining huge
momentum in terms of opportunities and potential, online shopping
is becoming one of the most preferred options. Ecommerce business
owners now need to reach new consumers with tailor-made offers.

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 6. Chatbots (Virtual Shopping Assistance)
Chatbots use Instant Messaging, which is one of the
platforms that people are most comfortable with. While
some shoppers may use them just for the fun quotient, serious
shoppers too can use them to make a purchase decision. Sale of
simple or familiar products can get a boost with chatbots.
7. Making feel and touch
E-commerce is still fighting the touch-and-feel quotient offered by
brick-and- mortar stores. To make up for it, e-commerce trends show
a growing tendency to use various modes for giving as many product
details as possible to the potential customer. From using multiple HD
pictures of your product variants to offering a 360 degree view of the
product and close-ups of various features, e-stores are using all of
them to woo shoppers.
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 6. Chatbots (Virtual Shopping Assistance)
Chatbots use Instant Messaging, which is one of the
platforms that people are most comfortable with. While
some shoppers may use them just for the fun quotient, serious
shoppers too can use them to make a purchase decision. Sale of
simple or familiar products can get a boost with chatbots.
7. Making feel and touch
E-commerce is still fighting the touch-and-feel quotient offered by
brick-and- mortar stores. To make up for it, e-commerce trends show
a growing tendency to use various modes for giving as many product
details as possible to the potential customer. From using multiple HD
pictures of your product variants to offering a 360 degree view of the
product and close-ups of various features, e-stores are using all of
them to woo shoppers.
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 8. Real time analysis
Since your online store remains open round-the-clock, you
need to be proactive and spot trends and patterns rather than act
reactive. That’s why you need analytics that offer real-time updates
and help you to catch issues (like a problem during checkout) as
they occur, or trigger follow-up emails etc.

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