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Dear sir/madam,

We are students of IIPM Ahmadabad. This questionnaire is in context to the

project on the franchising retail concept in garment. It contains questions that will help me in my
research regarding towards the garments retailing.


 


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Male Female






 Married Single  







!
"monthly income in rupees)

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Schooling Graduation

Post graduation Others____________________

1.Ê What I choose to wear is most often influenced and approved by:
Ê Friends & peers I admire
Ê My parents
Ê Professors & other authority figures I respect
Ê As long as I approve of what I am wearing .that¶s all that matters
2.Ê When selecting a garment, do u usually shop:
Ê Within the city
Ê In another city close to you
Ê Online or mail order catalogs
Ê Other- Specify

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.Ê What affects your decision to buy clothes? rate accordingly where 5 for highest and 1 for lowest
Ê Price
Ê Brand name
Ê Quality
Ê Design
4.Ê When shopping for apparel, what types of sales promotion activities influence you¶re purchasing
decisions the most? ( Choose any two answer)
Ê Fashion shows
Ê Direct mail pieces
Ê In store displays
Ê Advertisement
Ê Other ± Specify
5.Ê Usually I busy clothes from.
Ê Company show room
Ê Factory outlet
Ê Mall
Ê Franchise show room
6.Ê At what type of clothing outlet do you shop most often? (Choose only one answer)
Ê Department store
Ê Specialty store
Ê Discount store
Ê Internet retail site
Ê Other ± Specify
7.Ê I most often shop for clothing to wear to: (Choose any two)
Ê Work
Ê Parties
Ê Class or College
Ê Other ± Specify
8.Ê How often do you shop for clothes? (Choose only one answer)
Ê Once in a month
Ê More than once a year
Ê A few times per year
Ê For special occasions and events only

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‰.Ê In an effort to keep up with fashion trends, which of the following media and marketing tactics do
you regularly watch, read or participate in? (Check all answers that apply)
Ê Music video stations
Ê Internet sites with clothing & accessories information
Ê Television shows
Ê Movies
Ê Magazines
Ê Word of mouth from friends
Ê Other- Specify
10.Ê What do you think before buying clothes? (Check all answers that apply)
Ê Wider selection of clothing to choose from
Ê Wider price range of clothing to choose from
Ê Better quality of clothing to choose from
Ê More convenient
Ê Lack of available apparel stores in city
11.ÊIs there anything else that you would like to say about your clothing preferences, actual
buying habits or how you feel about products, promotions or services that you find in the
stores where you shop?

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