Crossmedia Planer Mediapack

2010
Price list no. 4

ONLINE PRINT EVENTS

Data Loss Pr
ge
Rundumschutz
Datenverlust

Endpoint Security men

Data Lifecycle Manage hm
DLP-Planung in Unterne
DLP-Strategien

powered by

Germany
Publisher‘s imprint

W Publishing House W Phone numbers & contact

Vogel IT-Medien GmbH
August-Wessels-Str. 27 Co-Publisher Events
D-86156 Augsburg Tobias Teske - 139 Daniela Schilling - 200
Tel. +49 821 2177-0 E-Mail tobias.teske@vogel-it.de E-Mail daniela.schilling@vogel-it.de
www.vogel-it.de
Markus Späth - 138
Campaign Management
E-Mail markus.spaeth@vogel-it.de
W General Manager Ingo Höhnke - 130
Werner Nieberle E-Mail ingo.hoehnke@vogel-it.de
Account Management
Stephanie Lemke - 137 Maria Singer - 142
W Bank Details
E-Mail stephanie.lemke@vogel-it.de E-Mail maria.singer@vogel-it.de
Commerzbank Würzburg
Sorting code 790 800 52
Chief Editors Disposition
Account number 309 771 700
Andreas Donner (SearchNetworking.de) - 125 Dagmar Schauer - 202
S.W.I.F.T- Code DRES DE FF 790
E-Mail andreas.donner@vogel-it.de E-Mail dispo@vogel-it.de
IBAN: DE37 7908 0052 0309 7717 00
Rainer Graefen (SearchStorage.de) - 114
Technical Support
W Memberships E-Mail rainer.graefen@vogel-it.de
Albert Petrich (Print) - 179
Peter Schmitz (SearchSecurity.de) - 165 E-Mail anzeigen@vogel-it.de
E-Mail peter.schmitz@vogel-it.de
Informationsgemeinschaft zur Feststellung der Ulrich Roderer (SearchDataCenter.de) - 155
Verbreitung von Werbeträgern e.V. E-Mail ulrich.roderer@vogel-it.de

Florian Karlstetter (SearchSoftware.de) -154

E-Mail florian.karlstetter@vogel-it.de

Vogel IT-Medien GmbH, Augsburg is a wholly owned subsidary of Vogel Business Media, Würzburg. Since 1991
the publisher releases business media for decision-makers who are in charge of production, procurement or
application of information technology. In addition to print & online media the publisher also offers a wide-ran-
ging portfolio of events. The most important publisher’s offers are IT-BUSINESS, eGovernment Computing,
SearchNetworking.de, SearchSecurity.de, SearchStorage.de, SearchDataCenter.de.
About Vogel Business Media: The publisher of specialized media is one of the leading german providers of spe-
cialized information with about 100 specialized magazines and 60 websites as well as numerous international
activities. Head office is situated in Wurzburg. Our print & online media offer services in the sectors industry,
automobile, information technology and legislation/economy/taxes. Vogel Business Media provides advertisers
with tailor-made communication solutions: from coverage, image buildup to lead generation.
The TechTarget media – Platforms and Guides 3

2009 | € 6,90 www.SearchNetworking.de 2009 | € 6,90 www.SearchStorage.de

Networking STORAGE
2009 | € 6,90 www.SearchSecurity.de Kompendium zur www.SearchDataCenter.de 2009 | € 6,90

Identity- und Access- Kompendium Kompendium

VIRTUALISIERUNG
Management 2009 | € 6,90 www.SearchDataCenter.de

Wide Area Networking & Konsolidierung: Cloud Computing

Identitäten, Rollen und WAN-Optimization Intelligentes Sparen Investition in eine performanteKompendium
IT
Gruppen effizient und
sicher managen
Klimatisierung & Energie

Virtuelle Bandbreiten
Claim based Identity
Wide Area Networking – vom taktischen zum strategischen Ansatz Deduplizierung fürs WAN-Backup
bringt einfaches IAM Die Netzwerkanalyse als Voraussetzung für die WAN-Optimierung
Security-Tokens als Teil Director-Vergleich
Intelligente Beschleunigungstechnologien im Überblick Brocade DCX-4S gegen Cisco MDS-9500
des Risiko-Managements So funktioniert die ganzheitliche WAN-Optimierung
Filme aus der NAS-Konserve Energieeffizienz im Rechenzentrum
Compliance braucht Für kleine Unternehmen, Mittelständler und Konzerne
In drei Schritten zur optimalen Prozess-ICT HDS beschleunigt Mediathek von nacamar Desktopvirtualisierung Management von Cloud
Die Services
besten Tipps, um Stromkosten zu reduzieren
Identitäten und Rollen
Zugriff auf Services in der Cloud Produktivitätstools für die Cloud
Klimatisierungslösungen
Eine Publikation von Eine Publikation vo
Intelligente Überwachung aller Komponenten
von

Virtualisierung als Spargigant

Servervirtualisierung konsolidiert das Datacenter

• Network Security • Adminstration • Storage Hardware • Server/Opera- • Hosting • business applications

• Identity- und • Infrastructure • Storage Networks ting systems • Business • business intelligence (BI)
Access-Management • Security • Backup/Recovery • Virtual Desktop Applications • datamanagement
• Platform Security • Design • Management Infrastructure • Physical • crm
• Aplication Security • Standards • Storage Security • Virtualization surroundings • erp
• Threats • Management • Archiving • Management/ • Cloud • cloud services
• Security Management • VPN • Deduplication Planning Computing
• Data Leakage • Unified Communications • Solid State Disk • Datacenter-
• Authentication • Wireless • Storage Virtualisierung technology /
• Mobile Security • IPV6 -strategy
• Compliance

Online Print Events

Mediapack 2010 | Concept

Mediadaten 2009 | Konzept 4

TechTarget media – an integrated cross media communication concept

TechTarget is a theme-focused and integrated media

concept for the IT-decision maker in the companies. Thematically-oriented:
This includes: TechTarget shows important information for the
• Total focus on one specific topic decision-maker for every knowledge field on its
• Cause-related information processing for every own platforms:
target client group • SearchSecurity.de
• Integrated cross media marketing for advertisers • SearchStorage.de
• SearchNetworking.de
The TechTarget media brings information to the IT de- • SearchDataCenter.de
cision-makers precisely where solutions are sought for. • SearchSoftware.de
With focus on the subjects, solution- and strategy-ori- Advertisers can place their message in a high
ented. theme-oriented and editorial environment there-
fore getting their target group direct on the
The flexible media concept from TechTarget allows you source.
to achieve your marketing goals successfully and in a
measure way.
Net-
You will receive the best support possible from a pro- Security Storage
working
fessional and service-oriented consulting team.
Event-driven:
TechTarget offers its readers the event driven
processing of the needed information and adver-
tisers the optimal communication channel for
each message.
• Up-to-date and solution-oriented on the theme-
focused websites
• Strategically and with background information
in the platform theme guides
• Individually at the relevant events
• Consultancy through accompanying services
and target oriented campaigns
Online Print

Data
Software
Center Events Services
The fitting advertising format for each target 5

TechTarget offers tailor-made campaign planning with high coverage, certified quality (IVW) and integrated lead generation. To reach your communication goals,
TechTarget takes hold of an extensive portfolio of crossmedia communication formats (print, online, events, services). You benefit from a perfect mixture of innovative and
established communication formats (examples see diagram).

ONLINE PRINT EVENTS SERVICE

Advertisement (Banner)

Service (market research,

Advertising

Corporate Publishing
formats & services

Content Sponsoring

company database
Company profile in

direct marketing, ...)

Webcast – Studio

Event sponsoring

Online congress
Editorial section

Corporate Event
advertisement
Classic Online

Live-Webcast

bound inserts
Special Zone
(on Demand)

Whitepaper

Advertorial
Newsletter

Loose and
Guides
Your selected
communication targets

Image/Brand-Awareness
• • • • • • • • • • • • •
Product & solution competence
• • • • • • • • • • • • • • •
Direct increase in sales
• • • • • • • •
Face-to-face marketing
• •
Lead generation
• • • • • • • • • • • •
High qualified coverage
• • • • • • • • • • • •
• Perfectly suitable • Well suitable

Online Print Events

Mediapack 2010 | Concept

Mediadaten 2009 | Konzept 6

The User Base

W Market sectors (percentage share)

Banks / Insurance companies 8,12% Law, tax and management consultancy 1,78%
Telecommunication 7,94% Organizations 1,50%
Media 6,99% Steel and metal industries 1,23%
Public sector 6,81% Consumer products 1,21%
Sale / Wholesale / Retail 6,45% Food and tobacco industries 1,04%
Information technology 5,74% Plastic and rubber products manufacturing 1,03%
Machine construction 5,72% Real state 0,74%
Health and veterinary 5,42% Aerospace industry 0,68%
Electrical 5,24% Automobile industry 0,53%
Education, science, culture, sport, entertainment 5,05% Precision engineering, optical 0,52%
Chemical industry 3,92% Leather, textile and clothing 0,44%
Technical consulting and planning 3,70% Hotel and restaurant industry 0,38%
Power industry / water works / mining 3,19% Steel industry 0,32%
Metal production and handling 2,75% Laboratories 0,23%
Transport and logistics 2,51% Recycling 0,13%
Automotive industry 2,47% Agriculture, farming, fish farming 0,11%
Building and construction industries 2,03% Laundry and cleaning 0,11%
Advertisement 2,02% Stones and minerals 0,10%
Wood, paper and print industries 1,85%
 W Company size (acc. to number of employees) 7

more than 10.000 1-9 Employees

Employees 14,4% 10-19 Employees
5.000-10.0002009 5,4%
Mediadaten | Konzept 4,8%
Employees 20-49 Employees
2,2% 8,0%

1.000-4.999 Employees 50-99 Employees

16,2% 12,0%

500-999 Employees 100-199 Employees

9,6% 13,4%
200-499 Employees
14,0%
W Position in the company

Managing director /
executive board 14,39%
Other
6,17%
Head of department /
division manager
22,05%

Employee
41,32%

Project manager /
Team leader
16,07%
Source: Registered user database from SearchStorage.de, SearchSecurity.de, SearchNetworking.de, SearchDataCenter.de, 11/2009

Online Print Events

Mediapack 2010 | Online
8

The Search-Platforms – Online advertising from classic to multimedia

The theme-focused internet platforms Lead generation

• SearchSecurity.de
• SearchStorage.de Lead generation has been established as a
• SearchNetworking.de standard for successful business-to-business-
• SearchDataCenter.de
marketing. It allows you to have direct contact
• SearchSoftware.de
with potential customers over a broad base
are the German language versions of the award-wining
of advertisement services, in order to support
platforms for IT decision makers of the publishing house
TechTarget. Vogel IT-Medien is issuer of those media in sales and strengthen your market position. We
Germany since October 2006. guarantee a high contact quality.

The platforms offer IT infrastructure professionals all

information needed for the regular update of their tech-
nical knowledge and the needed research for the pro-
curement process: news, background information, ar-
ticles, interviews, white papers, webcasts, downloads,
case studies as well as a comprehensive supplier and
product database, intelligent “my”-areas and valuable
community features such as bulletin boards and expert
blogs.

All German TechTarget

platforms are IVW-certified.
 How do the Tech-Target portals work? 9

On the Tech Target portals information is transformed

into relevant special interest knowledge. Every portal is
a B-to B marketplace, where vendors and users meet.
Subject specialized
editorial team
It’s only the relevant content that counts
The platforms are open information platforms on the
internet, focusing on topics like Security, Networking,
Storage, DataCenter and Software. In a highly qualified
editorial environment, vendors present their business Company/advertiser
activities and messages. The users find worthy • 1:1 dialog User
information for their professional demands: precise, • detailed knowledge • Relevant information
about user TECHTARGET • Solutions
fast, structured.
d. • No waste of coverage PORTAL • Saving time
• Optimization of media budget
Important Additional Information for You Don’t guess but know!
Don’t guess but know!
To retrieve these worthy information, the user has to
register. That way, the vendors can exactly see, who
acesses the documents they had provided. They recei-
ve valuable knowledge about the user and can take the
next step to directly contact him or her.
THE BUSINESS EFFICIENCY PORTALS:
Offer the user an efficient way to get information
Are a highly affine and targeted environment for advertisers

More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile

Online
Mediapack 2010 | Online
10

Lead generation with Tech Target

The TechTarget Lead
Via the online offer of effective lead generation with
Reading/exposure time
Tech Target you get the opportunity to get into direct
contact with an active community of IT specialists who How much % of content is read?
evaluate, approve and/or make purchase decisions. Has the whitepaper been recommended to others?
Tech-Target guarantees a high quality of leads. Has the whitepaper been printed?
Engagement-Level
Storage of the content in the my-area of the lead

Additional information show the engagement

of the lead and improve the lead post-processing.

your
To ensure the success of
a cam pai gn- ma nagement
campaign, First- and family name
imi zes you r
assists and opt
Company
campaign.
Adress
Master file data Position
E-Mail address
Telephone number
Company size

An internal quality control

ensures a high quality of addresses.
 Your marketing benefits
9 Product & solution competence 11
9 Dire ct inc rea se in sale s
9 Lead generation erage
Whitepaper 9 High qualified cov
In the white paper databases on the TechTarget Plat- Whitepaper Premium-Package
forms we will publish your technical papers with high
solution potential and usefulness for the target custo- • 3 months hosting
mers, e.g. • Teasertext
• Each Whitepaper will be linked to 5 channels
• Technology studies • Rotating promotion-box on the homepage and topic-channel
• Presentations • Highlighted listing in the Whitepaper database (including Logo)
7,990
• Market studies • Text-ads in the newsletter
• Case studies • Reporting
• Concepts • Unlimited amount of leads generated on your content inclusive
• Best Practices • Banner-ads
• Creation of campaign-banner-ads
There‘s a basic principle for your Value Contents:
The more neutral, technical and less sales oriented Combined offers
these are, the more likely the audience will read them. Additional Search Platform (Services see above) 4,000
Additional Live Whitepaper 7,500
You will reach a high success rate, if your potential
Single-eMail-Shot to registered User 1.50 per adress
customer perceives you as a future oriented and
technically competent supplier of solutions. Additional Banner Package (Skyscraper, Content Ad, Leaderboard, total 30,000 AIs) 3,500

Services (you will find further services in the Service-Sector)

Additional Whitepaper on request

Preparation of a whitepaper in standard-layout 350/A4 page
Rates quoted in €, excl. VAT

More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile

Online
Mediapack 2010 | Online
12

On-Demand-Webcast

An on demand webcast is the perfect tool in order to

Webcast on Demand – Premium Package
convince the specialized public over any distance about
your problem solving capacity. • 3 months premium hosting of your webcasts
• Teasertext
TechTarget offers the propagation and promotion of • Combination with up to 5 theme channels for each
your webcasts to a high qualified audience. That means • Rotating promotion-box on the homepage and topic-channel
you get your target oriented content successfully to the • Highlighted listing in the webcast database with logo
6,990
interested customers belonging to the top decision • Text-ads in the newsletter
makers. • Reporting
• All generated leads
• Banner-ads
The following formats are possible:
• Creation of campaign-banner-ads
• Recording of live webcasts (see page 12)
• Vendor or Expert Webcast
• Product Videos Combinations
• Product Trainings Additional Search Platform (Services see above) 3,500
• Studio Webcast
Additional Live Webcast 8,500
Single-eMail-Shot to the registered user 1.50 per adress
Additional Banner Package (Skyscraper, Content Ad, Leaderboard, total 30,000 AIs) 3,500
Your marketing benefits
9 Image/Brand-Aw areness
9 competence Rates quoted in €, excl. VAT
Pro duc t & solu tion
9 Lead gen era tion
9 High qualified coverage
 13
Live Webcast

With a Live Webcast you reach the IT partners directly Live Webcast
and live on the workplace. A successfully established • Duration of conference: approx. 1 hour + 15 min. soundcheck
interactive communications platform offers you the pos- • 4 weeks promotion and generation of participants
sibility to contact your target group directly via internet • 1 month additional lead-generation as on-demand-webcast
and to generate high attraction on your information
within an interested auditorium. Promotion:
• Supporting banner package
• E-Mail invitation to registrated Users
benefits
Your marketing tion competence • Reminder E-Mail before conference beginning
9 Product &crso lu
se in sales • Supply and postage of free headsets to new participants
9,990
9 Di re ct in ea
9 Lead alified co
ge ne ra tio n
verage Administration & Services:
9 High qu • Introduction of your specialized speaker
• Introduction to theme
• Integration of a survey in your presentation incl. reporting
• Recording and production as an on-demand-webcast
• Reporting participants

Optional: licence for own use 1,000

Combinations
Additional Search Platform (Services see above) 5,000
Combination-webcast with it-business.de (target-group it-channel) 11,500
Additional lead-generation as on-demand-webcast (3 month) 5,500
Additional lead-generation with whitepaper (3 month) 5,500
Rates quoted in €, excl. VAT

More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile

Online
Mediapack 2010 | Online
14

Live-TechCast

Technical Workshop in Webcast Format

Live-Webcast
In search of new business software, functionality and
usability play an important role. The innovative TechCast • Duration of conference: approx. 1 hour + 15 min. soundcheck
Format offers you the unique possibility to acquaint an • Generation of participants: 4 weeks
interested and technical versed auditorium with the ad- • 1 month continuative lead generation as On-Demand-Webcast
vantages of your software. Promotion
Via application sharing you present the range of func- • Supporting banner package
tions of your application live via communication plat- • E-Mail-invitation to registered participants
form of our business media portals and thus you can re- • Reminder-e-Mail before start of conference
spond directly via chat function to requests of the 9,990
• Supply and postage of free headsets to new participants
recipients.
Administration & Services
• Introduction of your specialized speaker
• Introduction to topic
• Integration of a survey in your presentation incl. reporting
• Recording and supply as an demand webcast
• Reporting of participants
Teil-
neh- Option: Self-use license 1,000
mer-
liste Combination offers
Additional Search portal (Services see above) 5,000
benefits
Your marketing tion competence Combi-Webcast with IT-BUSINESS (target group: IT Channel) 11,500
9 Produc crealuse in sales
t & so
9 Direct in lead generation Continuative lead generation as On-Demand-Webcast (3 months) 5,500
9 Qualifiedalified coverage
9 High qu Additional combined lead generation with whitepapers (3 months) 5,500
 Studio-Webcast 15

Expert Briefing Expert Briefing Rate

You want to convince potential partners personally of
your products and solutions?
TechTarget offers you the recording and promotion of
your presentation in terms of a expert briefing. Our pro-
fessional team will personally train you on your video
cast of your presentation in our inhouse TV studio. Then
we publish and promote the Expert Briefing on the
selected information platform.
• Preparation of your presentation for recording
• Briefing for the presenters + Make-up
• Recording
• Real time composing of presentation/speaker/artwork via bluescreen
• Post production
7,990
• Premium-Webcast on a Search Platform
• Hosting for three months
• All generated leads included
• Onsite promotion for three months
• Supporting banner package

Combinations Briefing
Additional Search Platform (services see above) 4,000
Single-eMail-Shot to the registered users 1.50 per adress

Services (Weitere Services finden Sie im SERVICE-Teil)

Self-use-license 1,000
Your marketing benefits 100 DVDs (minimum purchase amount) 500
9 Image/Brand-Aw areness
9 Product & solution competence Rates quoted in €, excl. VAT
9 Lead generation erage
9 High qualified cov

More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile

Online
Mediapack 2010 | Online
16

Software-Downloads

With each Search-Platform you could offer the users a
download of software in a trial- or full-version, such as
management tools. That way, you provide your product
on a platform, that IT-professionals use intensely to
identify new solutions for their companies.
The Structure of the download archive follows a specific
mapping to the editorial content. As such, there will
always be related software products to each editorial
topic and article, which the users can download. The
software downloads will be provided with a short
summary and linked to your company profile, just like
the other value contents.

Download Standard Package Basic Rate Lead Generation

• Hosting of your software products
• Teasertext
• Logo free on request
• Keyword assignment of 3 terms from the thesaurus
per software
 Company profile with product showroom 17

The extensive databank with pinpointed search func-
tions offers reliable answers to the question “Who sup-
plies what kind of solutions?”
With your detailed company profile you are available
with your contacts and an extensive company profile in
the IT trade at any time. In addition we support you with
a basic company profile installation free of charge. Your
company address is not lodged yet? Please contact your
account manager.

Your marketing benefits

9 Image/Brand-Aw areness
9 Product & solution competence
9 Lead generation erage
9 High qualified cov
Profile Services Price/Year
• Company‘s name • Hosting of your whitepapers and webcasts
Basic profile free
• Address (in the whitepaper- and webcast-database)
• Logo
• Complete contact data
• Extensive company’s profile
• Highlighted listing in database
• Management contact with photo
Premium profile • Product showroom with photos 1,200
• Possibility of publication of further photo material
• Transmission of press releases about your company Example Premium Profile
• Link to your company’s RSS feeds
• Hosting of your whitepapers and webcasts
• Publication of relevant topics in the event calendar
Service option • Maintenance of your company profile 240
All rates are quoted in € excl. VAT

More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile

Online
Mediapack 2010 | Online
18

The Special Zone – your own microsite embedded into an editorial context

The “Special Zone” on the Search Platforms is an indi- Special Zone – Basic
vidual area, that you can customize to your demands.
In your Special Zone you cannot just promote your ad-
Special Zone – Basic Rate for 3
vertising message. As a complement it offers you the Leaderboard
months
possibility to present yourself as a competent solution
partner with your whitepapers, webcasts or other multi • Layout template
media contents, as well as news, dates and appoint- • Individual content – possible features are:

Skyscraper
ments etc. - Introtext and logo
- Whitepaper and webcast listing
Because of the automatic input of editorial content
Individual - Link to vendor profile 3,500
related to your company, the user gets an extensive Content - Advertorial
overview of your company’s solution competence. • Exclusive banner package for Leaderboard and
Skyscraper
• Reporting
All rates are quoted in €, excl. VAT

Your marketing benefits

9 Image/Brand-Aw areness
9 Product & solution competence
9 Direct increa se in sale s
9 Lead generation
 19

Special Zone – Premium

Special Zone – Premium Rate

Leaderboard
• Customized design
Zone • Individual content – possible features are:
Logo - Logo

Skyscraper
- Link to vendor profile
Promo - Promotionboxes: additionally promoted
Individual Box whitepapers, webcasts and software
Content downloads
- Testimonials
Promo on request
- Link to events
Box
- Listing of whitepapers und webcasts
- Advertorial
• Integration of editorial content
(e.g. news, articles, Tests, ...)
• Exklusive banner package for Leaderboard and
Skyscraper
• Reporting
All rates are quoted in €, excl. VAT

Example of a Special Zone from Citrix and their technology partner.

More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile

Online
Mediapack 2010 | Online
20

benefits
Your marketing
d-Awareness
Classic Online Advertising – Formats 9 Im ag e/ Br an
& solution com
petence
9 Product ne
9 Lead ge ifiraedtioco
n
verage
9 High qual

Leaderboard standard Skyscraper standard

The leaderboard is a big format banner at the top of the website. It The skyscaper is placed on the right hand side of the
places your message prominently and offers you enough space for a website and offers you another prominent opportunity
visually interesting design. to place your message.

• Size:: 728 x 90 pix • Size:: 160 x 600 pix

• Max. file size:: 49K • Max. file size:: 49K
• Formats:: HTML, GIF, JPG, Rich Media • Formats:: HTML, GIF, JPG, Rich Media

Leaderboard expandable Skyscraper expandable

The expandable leaderboard is an innovative solution to present your The expandable skyscraper folds to the left and pre-
message very effectively on the website. sents a prominent placement alternative for your adver-
tisement.
• Size:: 728 x 300 pix
(delivered: 728 x 90 pix and 728 x 210) • Size: 160 x 600 pix and
• Max. file size:: 49K (each) 320 x 600 pix
• Formats:: HTML, GIF, JPG, Rich Media • Max. file size: 49K
• Formats: HTML, GIF, JPG, Rich Media
 21
Hockeystick/Wallpaper Content ad left (Rectangle/MPU)
The Wallpaper occupies the complete top and right advertising ar- The left content ad gives you the chance to advertise
eas. By surface area it’s the biggest and most prominent possibility „in the middle of all happenings“. With an almost square
to advertise. format your strikingly and structured designed ad cre-
ates a lot of awareness.
• Size: 728 x 90 pix on the top,
160 x 600 pix or 120 x 600 pix • Size:: 336 x 280 or 300 x 250 pix
on the right • Max. file size:: 49K
• Max. file size 2 x 49K • Formats:: HTML, GIF, JPG,
• Formats: HTML, GIF, JPG, Rich Media Rich Media
(Also available as video-ad)

Page Peel
Content ad right (rectangle/MPU)
The page peel is an animated “dog-ear” which is embedded in the
The right content ad provides greater awareness in the
right top edge of the website and attracts the attention of the users
premium sector of the website.
via animation. As soon as the user clicks with his muse on the edge,
the page peel rolls back and shows off the hidden behind advertising
• Size:: 300 x 250 pix
area. When the user leaves the area, the page peel rolls back into the
• Max. file size:: 49K
edge.
• Formats:: HTML, GIF, JPG, Rich Media
(Also available as video-ad)
• Size: Please deliver a complete flash file
with mouseover and integrated click
tag
125 x 125 pix, expanded 400 x 400 pix
• Max. file size: 49 K

More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile

Online
Mediapack 2010 | Online
22

Rate Card Online Advertising

• ROS – Run on Site: Ad appears on the chosen
Cost per CPM ROS ROC RON
Search-website only.
Content Ad (Rectangle/MPU) 155 170 140
Skyscraper Standard 125 140 110 • ROC – Run on Category: Ad appears on the selected
channels of the chosen platform.
Skyscraper Expandable 140 155 125
Hockeystick/Wallpaper 220 235 205 • RON – Run on Network: Ad appears on all German
Leaderboard Standard 125 140 110 TechTarget network:
Leaderboard Expandable 140 155 125 • SearchSecurity.de
• SearchStorage.de
Page Peel 140 155 125
• SearchDataCenter.de
All rates are quoted in € excl. VAT
• SearchNetworking.de
• SearchSoftware.de

Exclusive placement as well as special formats available on request.

 Newsletter Advertisement 23

The newsletters of the single search portals including Placements in newsletters

up-to-the-date news, topics & background
Placement 2 weeks
information are sent to the users in a continous Top Position Fullsize-Banner
frequency of every two days. 468 x 60 pix Top Position 1,600
Medium Position 1,400
Medium Position Fullsize-Banner Standard Position 1,200
all rates quoted in €, excl. VAT
Standard Position Text Ad
Specifications for text ads
• Logo size max. 80 x 80 pix
Standard Position Text Ad
• Max. file size 49K
• File format jpg, gif
Standard Position Text Ad
• Max. characters text: Headline: 60 characters
Running text: 325 characters
(incl. blanks)
Linktext: 60 characters

Specifications for newsletter banners

• Size 468 x 60 pix
benefits • Max. file size 49 K
Your marketing areness • File format GIF, JPG (non -animated)
9 Imag & soluAw
e/ Br an d-
competence
9 Product neration n
tio
9 Lead ge ified coverage Note
9 High qual Please note that outlook 2007 only shows the first
frame of animated GIF banners. Therefore we request
to deliver a non-animated banner.

More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile

Online
Mediapack 2010 | Online
24

benefits
Your marketing areness
9 Image/Br& soluAw
an d-
competence
Content Sponsoring 9 Product neration n
tio
9 Lead ge

W Channel Sponsoring W Keyword Advertising

Through the sponsoring of a whole Capitalize on the many searches gen-
channel, you can position yourself erated across the network each
in segments that are your turf when month on the Search Platforms.
it comes to offering solutions and TechTarget applies an extreme-
proving competence. This way, you ly powerful semantic search en-
prompt security professionals to gine, that delivers intelligent strikes
permantently connect your brand- to all available contents. The keyword
ing with a specific topic. advertising gives you the opportunity
to appear prominently with your
linked logo above the list of results,
every time your booked keyword has
been entered into the search box.

Channel Sponsoring 1 month 3 month Keyword-Advertising 5 Keywords 10 Keywords 15 Keywords

• Presence on all content pages within • Sponsor position strike list

one topic/channel • Linked Logo
1,000 2,500 990 1,490 1,990
• Linked logo • Reporting
• Reporting • Running time: 3 months

Please send us your logo in gif or jpg, max. 150 x 120 pix. Please send us your logo in gif or jpg, max. 150 x 60 pix.
 Technical Specifications for Online Advertising 25

General Technical Details for Banners W Text Ads Data Delivery

Text Ads for newsletters and the website have to be
W Data formats sent to the following E-Mail address at least three W Per E-Mail:
HTML, GIF, JPG, SWF days before the date of publication: At least three days before the start of the campaign
support@vogel-it.de. to: support@vogel-it.de
W Data size Please communicate to us the address of the link,
Please take the stated data sizes (p. 20/21) into the time period you want to book, the previously W Via the Vogel Customer Center
account. agreed advertising spaces and the contact person. Here you can – in real time – upload and administer
your data yourself and control the success of your
W Link to Landing Page W Animated banners for newsletter campaigns.
Has to be named for every banner. Please note that outlook 2007 only shows the first
frame of animated GIF banners. From Outlook https://www.kunden.vogel.de
W Redirect-/ Third-Party Advertising version 2007 onwards the animation can not be
Adserver is possible (customer‘s responsibility)) displayed. You will receive your personal password as soon as
your order has come in. For further questions,
W Alternative text W Flash-Banner please contact your account manager.
You do have the possibility to integrate text on Always with Fallback-GIF.
mouse over action into the banner through the Use the following Click Tag:
alternative text. Please state the text you want to on (release)
include, additionally. {
getURL(_level0.clickTag, „_blank“);
}

More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile

Online
New prospects – with the new Guides 2010 27

The Techtarget Guides inform the IT decision-makers in 2009 | € 6,90 www.SearchDataCenter.de 2009 | € 6,90 www.SearchStorage.de

a professional and accurate manner about the most im-

Guide marketing package
Kompendium
STORAGE
Kompendium

portant issues in the IT-market. The “top issues” e.g. 4 pages with individual content: Klimatisierung & Energie Konsolidierung:
Intelligentes Sparen
virtualization, data loss prevention, next generation net- • Professional article
working are being reviewed, filtered and made avail- • Product review 3,900
able to the users by our editorial staff. • Interview Energieeffizienz im Rechenzentrum
Die besten Tipps, um Stromkosten zu reduzieren
Virtuelle Bandbreiten
Klimatisierungslösungen Deduplizierung fürs WAN-Backup

• Advertisement
Intelligente Überwachung aller Komponenten
Director-Vergleich
Virtualisierung als Spargigant Brocade DCX-4S gegen Cisco MDS-9500
Servervirtualisierung konsolidiert das Datacenter
Filme aus der NAS-Konserve
HDS beschleunigt Mediathek von nacamar

All rates are quoted in € excl. VAT

Profound background information, thoroughly investi- 2009 | € 6,90 www.SearchNetworking.de

gated facts and practice oriented case studies turn our Data and facts: Identity- und Access-
2009 | € 6,90 www.SearchSecurity.de

Networking
Kompendium

Guides into the essential information source for IT de- • 64 pages Management
Wide Area Networking &
cision-makers. The right place to convince your new • Printed run 10.000 pcs. Identitäten, Rollen und
Gruppen effizient und
WAN-Optimization

and existing customers from your solutions, products • Format: DIN A5 (149 x 210 mm) sicher managen

and expertise. • Circulation:

- Registered users of the Search platforms Claim based Identity
bringt einfaches IAM
Wide Area Networking – vom taktischen zum strategischen Ansatz
Die Netzwerkanalyse als Voraussetzung für die WAN-Optimierung
Security-Tokens als Teil Intelligente Beschleunigungstechnologien im Überblick
- Events and fair trades des Risiko-Managements
Compliance braucht
So funktioniert die ganzheitliche WAN-Optimierung
Für kleine Unternehmen, Mittelständler und Konzerne
In drei Schritten zur optimalen Prozess-ICT
Identitäten und Rollen

- Partners von
Eine Publikation von

- Free of charge order through the respective Kompendium zur www.SearchDataCenter.de 2009 | € 6,90

platform VIRTUALISIERUNG
Cloud Computing
Investition in eine performante IT

Your marketing benefits

Desktopvirtualisierung Management von Cloud Services
9 Image/Brand-Aw areness
9 competence
Zugriff auf Services in der Cloud Produktivitätstools für die Cloud

Eine Publikation von

Pro duc t & solu tion

9 Direct inc rea se in sale s
9 High qualified coverage

Printed guides Topics and publication dates Technical specifications &

digital data delivery
Marketing package

Print
Mediapack 2010 | Print
28

Topics and launch schedule 2010 Änderungen vorbehalten

Monat SearchDataCenter SearchNetworking SearchSecurity SearchStorage Messen/Events

Feb./ Future computer center Innovative 03/16 - 03/25
März • Climate control Backup technologies UCC & Mobiliy
• Energy efficiency • Central & local backup Partner
• Virtualization • Trends regarding backup Solution Days &
• Hardware hardware IT decision
• Backup in virtualized maker congress
surroundings
DP 02/26 | DDP 02/15 DP 02/26 | DDP 02/16
April/ Networking Management DLP & Compliance 04/20 - 05/06
Mai • Products & solutions for • How to protect yourself from Storage &
every target group data abuse Archiving
• Management & Monitoring • How big is the impact of the Partner
• Remote administration & new data protection act on the Solution Days &
Remote Access companies IT decision
• Inventory & Deployment • New technologiesfor data maker congress
protection
DP 04/23 | DDP 04/13 DP 04/30 | DDP 04/19
Juni/ 06/15 - 07/01
Juli Virtalisation &
Cloud Compu-
ting
Partner
Solution Days &
IT decision
maker congress
 Sept. Converged infrastructure
in the datacenter
• virtual infrastructure
• cloud computing
• portal as a service
• managed services
DP 09/27 | DDP 09/17
Okt.
Nov.
DP=Date of publication | DDP=Delivery date for printing data
Printed guides
Marketing package
09/16 - 09/28 29
IT-Security &
Compliance
Partner
Solution Days &
IT decision
maker congress
Highspeed Networking/NGN Cloud Storage in 10 Gbit
• 10, 40 & 100 Gigabit networks/innovative
Ethernet/IPv6 storage architectures
• Optical networks – • Convergence of FC & 10 GBit
Infrastructure 2.0 infrastructure
• MAN & WAN networking • Clouds management
• Products & concepts • Increase of storage
performance
• Storage virtualization
DP 10/15 | DDP 10/05 DP 10/22 | DDP 10/12
Managed Security Services
• Cost reduction via
Managed Security
• Communication &
Web security
• Firewalls &
Network security
DP 11/26 | DDP 11/15
Topics and publication dates Technical specifications &
digital data delivery
Print
Mediapack 2010 | Print
30

Specifications Digtal Data delivery

W Format/printing method W Colour composition W By mail

Magazine format 148 x 210 mm (= DIN A5) Maximum exhaustive sum for four colours is for neutral Please send your data carrier along with the name
Type area 120 x 170 mm (2 columns) picture areas 290%. of file, sender details and a binding proof/printing
Printing method Rotary offset (Heatset) proof to:
W Colour separation
Paper 90g/qm LWC gleamy
Coloured pictures have to be made in CMYK, special Vogel IT-Medien GmbH
W File construction colours (HKS or Pantone), DCS2-formats and duplex, Anzeigendisposition TechTarget
A trimm of 3 mm is required for advertisements printed triplex, quadroplex have to be separated in CMYK. August-Wessels-Str. 27
in sloping way. Please note that important features of 86156 Augsburg
W Picture resolution
your advertisement are not placed next to the margins Germany
60 raster units, 300 dpi
(5 mm trimm tolerance). Telephone: +49 821 2177-202
W Printing colours
W Printing symbols Only use printing colours of the european colour W Data delivery
Symbols for margin, folding and cutting have to be 3 mm scale (Euro scale) for offset print in DIN 16539. Only use 1. Label the file/folder as follows:
outside the picture margin, the thickness of printing original control stripes for copies and print in all colours, TT_Client_Issue (Example: TT_IBM_2209)
symbols should not exceed 0,1 mm which correspond to the BVD-Fogra-standard.
2. Transmission of data:
W Fonts W Proof • by E-Mail anzeigen@vogel-it.de
Do not use system scripts or fonts electronically writ- The proof should be made on circulation paper or • FTP Server ftp://80.81.28.7
ten by the layout program. The minimum font size for paper with similar surface and colouring. Corrections Login: ftpuser
negative font and raster font is 7 point. without proof are to be marked Password: vit

W Increase of tone quality

W Lines and Frames W File formats
The tolerances of increase of tone quality in print are
Minimum thickness of line is 0,3 point or 0,1 mm Please send print optimized pdf files or open mac/
40%-area +/-3% 80%-area +/-2%
pc files of current layout or illustration software.
Partner Solution Days & IT Decision Makers Congress 31

The Partner Solution Days and Decision Maker Con- Congresses Dates/Venues Partnerships
gresses are expert conferences for the IT-infrastruc-
ture area which bring the manufacturers, resellers, Platinum 31,000
system partners and IT decision-makers together. 03/16 Frankfurt Premium 19,500
03/18 Duesseldorf/Neuss Classic 13,500
The goal of the congress is to share the IT-expertise on 03/25 Munich Standard 9,000
current topics and priorities with selected IT-solution Light 5,900
partners and IT decision-makers. These will be present-
Platinum 32,500
ed in the form of independent keynotes, breakout-ses- 04/20 Frankfurt/Hanau
Premium 22,500
sions and panel discussions. The manufacturer exhibi- 04/22 Munich
Classic 15,900
tion is the ideal platform to socialize and to have 05/04 Duesseldorf/Neuss
Standard 10,000
in-depth technical discussions. 05/06 Hamburg
Light 6,900

W Target group Platinum 32,500

06/15 Frankfurt/Hanau
20.000 IT decision-makers, Premium 22,500
06/17 Munich
12.000 VARs / system houses Classic 15,900
06/22 Hamburg
(general manager, technical manager, sales Standard 10,000
07/01 Duesseldorf/Neuss
manager), Light 6,900
5.000 IT-Consultants
Platinum 32,500
09/16 Frankfurt/Hanau
Premium 22,500
W Attendance 09/21 Hamburg
Classic 15,900
150 – 250 Participants for each venue 09/23 Duesseldorf/Neuss
Standard 10,000
09/28 Munich
Light 6,900
Your marketing benefits
9 Image/Brand-Aw areness Subjects to chance without notice, all rates quoted in €, excl. VAT

9 Product & solutionrkecom petence

9 Fac e-to -Fa ce- Ma ting
9 Lead generation
Partner Solution Days & IT Decision Makers Congress Online Congresses Corporate Events

Events
Mediapack 2010 | Events
32
!
* Co-Marketing-Discount
of the
After verifiable delivery
ed
Online Congresses personally for you design
Online Congresses – Services ailin g to you r par tne rs Partnership
HTML-M
a
Speaking-Slot-Agenda and customers, you’ll get
Through the online congresses we can offer an attrac- 20% discount.
• Short Interview (approx. 3-5 min or introduction)
tive and interactive communication platform, which • Speech: 20 minutes
allows you to convince decision-makers from user com- • 10 minutes Q&A after the speech
panies and computer retailers from your specific solu- • Interactive survey
tion and technological expertise. By doing so, you
Promotion & participant acquisition
achieve the greatest attention possible on your subject
• Announcements and news coverage
by the interested audience.
• Banners on IT-BUSINESS and on all TechTarget Platforms
Target Group: IT-partners & IT decision-makers • Editorial announcements on IT-BUSINESS and on all TechTarget Platforms
Per partner
• Invitation in writing and over telephone of the participants from IT-BUSINESS-Akademie
Scheduled topics of Online Congresses 2010: 6,990
and registered online seminar users
• Next generation networking
• Issue of HTML invitation and dispatch to partner and customers
• Business Contunity (disaster Recovery) (3 – max.
• Outbound-Reminder-Call approx. 15 minutes before the congress
• Virtualisation, Cloud Computing 5 partners)
• Email security Administration & Services:
• Briefing of your technical speaker
• Editorial introduction, transition into the main theme
• Past-coverage in the IT-BUSINESS (Print) and the Vogel Websites
• Implementation of interactive surveys in the presentation including evaluation
• Programming of a registration website with agenda
GREEN IT 2010
ONLINE-KONGRESS • Recording and providing the on-demand webcast on IT-BUSINESS.de
Herzlich willkommen • Preparation and shipment of free headsets for new registered users
zum Online-Kongress • User-report with qualified leads

Your marketing benefits • Additional recording of your presentation as studio webcast

9 Product & solution competence • Compilation of DVD with self-use license 4,000
9 Lead generation erage • Hosting of webcasts on Vogel online portals
9 High qualified cov
All rates quoted in €, excl. VAT
Please find the general conditions for advertising in the
Vogel Customer Center: www.kunden.vogel.de
Publishing program Vogel IT-Media

Target group IT decision makers Taget group IT channel Target group public sector
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2009 | € 6,90 www.SearchSecurity.de

2009 | € 6,90 www.SearchStorage.de

Identity- und Access- STORAGE

Management Kompendium

Identitäten, Rollen und

Konsolidierung:
Gruppen effizient und Intelligentes Sparen
sicher managen

Claim based Identity

Virtuelle Bandbreiten
bringt einfaches IAM
Deduplizierung fürs WAN-Backup
Security-Tokens als Teil
des Risiko-Managements Director-Vergleich
Brocade DCX-4S gegen Cisco MDS-9500
Compliance braucht
Identitäten und Rollen Filme aus der NAS-Konserve
HDS beschleunigt Mediathek von nacamar

von

Please find the complete program of the publishing house VOGEL Business Media on www.vogel.de

Vogel IT-Medien GmbH | August-Wessels-Str. 27 | 86156 Augsburg | Telefon 0821 2177-0 | www.vogel-it.de