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Remember that there are no right or wrong answers. Thanks for participating!
You guys...
Man
Woman
Quite interested / a
Much or little
All interested / a
How many people would you have talked about fashion (p. Eg., Face-to-face, online or
by phone) in the last 3 months?
5 or more people
3 or 4 people
1 or 2 persons
No one
How much information about fashion feel you can contribute to others?
A lot; I always keep up to date on the latest fashion and trends through magazines,
blogs, forums, etc.
What are the chances that can convince / influence others through their opinions about
fashion?
Many
enough
Much or little
not too
few
If you can not answer, write "do not know" or "None" in the first box.
4
5
1
0
1
1
1
2
1
3
1
4
1
5
1
6
1
7
What company prefers to buy clothes?
I do not know
I do not know
In the shop
By Internet
Others
I do not know
Falabella
Forever
21
H&M
Bershka
Zara
The A
GEF
Both
physical Solotienda tiendafísica I do not
Solotienda online comoonline know
Falabella
Both
physical Solotienda tiendafísica I do not
Solotienda online comoonline know
GEF
Which of these apparel companies would consider to buy clothes for yourself?
Falabella
H&M
Bershka
Zara
The A
GEF
What are the chances of buying something for you in the following clothing companies
in the coming weeks?
I'm not
Many enough sure / a not too few
Falabell
a
H&M
Bershka
Zara
The A
GEF
He then read seven different statements. Tell us how much you agree or disagree with
each of them as a description of the mark.
Not
described
in Describes
absoluto1 2 3 4 5 6 7 8 9 perfectamente10
Falabella
H&M
Not
described
in Describes
absoluto1 2 3 4 5 6 7 8 9 perfectamente10
Zara
Great value
1=
Completamenteen
disagreement 2 3 4 5 6 7 8 9 10 = Agree
I want my
life is full of
challenges,
new
experiences
and changes
For me, it is
important to
have an
active social
life
It is
important
to maintain
traditional
values and
customs
I consider
myself a
creative
1=
Completamenteen
disagreement 2 3 4 5 6 7 8 9 10 = Agree
person