Adam Brett - Eric Urban

market update
FULLERTON

Current prices for homes on the market

Trends in pricing
Current levels of supply and demand
Value metrics

Report for the week of

Sunday December 19, 2010

Presented by Adam Brett - Eric Urban

714.496.8116 - 714.749.7427
RE/MAX
www.HomeSoldTeam.com

Powered by Altos Research LLC Copyright 2005-2010. All Rights Reserved

www.altosresearch.com
 Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

City Overview FULLERTON

Real-Time Market Profile Trend THIS WEEK
Median List Price $ 525,000 The median single family home price
Average List Price $ 584,863 in FULLERTON this week is $525,000.
Least Expensive Listing $ 119,900 The 436 homes have been on the
Most Expensive Listing $ 4,400,000 market for an average of 156 days.
Asking Price per Square Foot $ 273
Average Days on Market 156
Total Inventory 436
Absorbed This Week* 25
Percent of Properties with Price Decrease 40 %
Percent Relisted (reset DOM) 11 %
Percent Flip (price increased) 6%
Median House Size (sq ft) 1,848 The Market Action Index has been
Median Lot Size 4,501 - 6500 sq ft
trending down lately, indicating
Median Number of Bedrooms 4.0
demand falling along with supply.
Median Number of Bathrooms 2.0
Median Age Conditions point to mildly negative
45
Altos Research Value Statistics trends for the market.
Market Action Index Cold! Buyer's Market 16
Altos Research calculates the Market Action Index which measures available supply
relative to the current level of demand. Index value above 30 indicates conditions favor
the seller. See the section below for full details.

Trend Key QUARTILES

Last Month's Trend Last Quarter's Trend No Clear Monthly/Quarterly Trend To get a tightly targeted understanding
*Metric "Absorbed this Week" covers properties sold and those taken off the market for other reasons. of homes in the market, we break each
Since sales sometimes take months to close, it is impossible to discern in real-time exactly which properties
sold.
locale into quartiles. Each quartile is
25% of the homes listed.
Characteristics per Quartile
Med. Med. Ab- Avg.
Quart Median Price Sqft. Med. Lot Size Bed Bath Age Inven. New sorbed DoM
8,001 - 10,000
1 $ 820,000 2,976 sq ft 4.0 3.0 22 109 6 5 166 Most expensive 25% of homes
6,501 - 8,000
2 $ 599,999 2,218 sq ft 4.0 3.0 38 109 8 9 161 Upper-middle 25% of homes
6,501 - 8,000
3 $ 417,000 1,524 sq ft 3.0 2.0 54 109 9 6 163 Lower-middle 25% of homes
4,501 - 6500
4 $ 314,800 1,202 sq ft 3.0 2.0 56 109 9 5 138 Least expensive 25% of homes

We'll refer to the quartiles in the trend

graphs below.

Adam Brett - Eric Urban Market Update for FULLERTON 2

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE
Again this week we see a downward
notch for prices. Pricing has been weak
in recent weeks and versus their
absolute-high levels. The Market Action
Index is a good leading indicator for the
durability of this trend.

QUARTILE PRICES
Often, we find insights by watching
pricing trends within the quartile
segments.
Prices have settled at a price plateau
across the board. Prices in all four
quartiles are basically mixed. Look for a
persistent shift (up or down) in the
Market Action Index before prices move
from these current levels.

Adam Brett - Eric Urban Market Update for FULLERTON 3

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE AND VALUE

The market plateau is seen across the
price and value. The price per square
foot and median list price have both
been reasonably stagnant. Watch the
Market Action Index for persistent
changes as a leading indicator before
the market moves from these levels.

INVENTORY
Inventory has been falling in recent
weeks. Note that declining inventory
alone does not signal a strengthening
market. Look to the Market Action
Index and Days on Market trends to
gauge whether buyer interest is
changing with the available supply.

Adam Brett - Eric Urban Market Update for FULLERTON 4

 Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

Residential house prices are a function of supply and demand, and market conditions can be MARKET ACTION INDEX
characterized by analyzing those factors. Watch this index for sustained changes: if the index
falls into the Buyer’s Market zone for a long period, prices are likely in for a downward The FULLERTON market is currently
correction. quite strongly in the Buyer's Market
zone (below 30). The 90-day Market
Action Index stands at 16. With several
months of inventory available at the
current sales rate, buyers should find
ample choice.

The Market Action Index has been

trending lower for several weeks while
prices have remained relatively stable.
The Market Action Index (MAI) illustrates the balance between supply and demand using a If inventory continues to grow relative
statistical function of the current rate of sale versus current inventory. to demand however, it is likely that we
will see downward pressure on pricing.
An MAI value greater than 30 typically indicates a “Seller's Market” (a.k.a. "Hot Market")
because demand is high enough to quickly gobble up available supply. A hot market will
typically cause prices to rise. MAI values below 30 indicate a "Buyer's Market" (a.k.a. "Cold
Market") where the inventory of already-listed homes is sufficient to last several months at
the current rate of sales. A cold market will typically cause prices to fall.

MARKET ACTION QUARTILES

Not surprisingly given the overall
Market Action Index, all quartiles are in
the Buyer's Market zone with several
months of inventory given the current
rate of demand for homes in the
quartile. Watch the quartile for changes
before the overall market shifts. Often
one end of the market (e.g. the low end)
will improve and signal a strengthening
market before the whole group changes.

The quartiles can help you answer the question, "How hot is the market for homes in my price
range?"

Adam Brett - Eric Urban Market Update for FULLERTON 5

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET (DOM)

The properties have been on the
market for an average of 156 days. Half
of the listings have come newly on the
market in the past 119 or so days.

DOM PER QUARTILE

It is not uncommon for the higher
priced homes in an area to take longer
to sell than those in the lower
quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON 6

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON
Neighborhood Detail 92835

Real-Time Market Profile Trend

Median List Price $ 680,000 THIS WEEK
Average List Price $ 810,267 The median single family home price
Least Expensive Listing $ 299,900 in FULLERTON 92835 this week is
Most Expensive Listing $ 3,590,000 $680,000.
Asking Price per Square Foot $ 289
Average Days on Market 175
Total Inventory 97
Absorbed This Week 7
Median House Size (sq ft) 2,366 Inventory has been tightening and
Median Lot Size 4,501 - 6500 sq ft
days-on-market increasing recently.
Median Number of Bedrooms 4.0
The Market Action Index has been
Median Number of Bathrooms 2.4
Median Age basically flat, not providing strong
41
Altos Research Value Statistics indication for market conditions.
Market Action Index Cold! Buyer's Market 14

PRICE
We continue to see prices in this zip
code hovering around these current
levels, even though they bumped up a
bit this week. Look for a persistent up-
shift in the Market Action Index before
we see prices move significantly from
here.

Adam Brett - Eric Urban Market Update for FULLERTON 7

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE

In the quartile market segments, we see
prices in this zip code have settled at a
price plateau across the board. Prices in
all four quartiles are basically mixed.
Look for a persistent shift (up or down)
in the Market Action Index before prices
move from these current levels.

Characteristics per Quartile QUARTILES

Med. Ab- Avg.
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Age Inven. New sorbed DoM
0.25 - 0.50
1 $ 1,150,000 3,711 acre 4.5 5.0 13 24 1 1 199 Most expensive 25% of homes
0.25 - 0.50
2 $ 759,500 2,744 acre 4.0 3.0 35 24 1 0 138 Upper-middle 25% of homes
8,001 - 10,000
3 $ 604,500 2,029 sq ft 4.0 3.0 43 24 3 4 140 Lower-middle 25% of homes
6,501 - 8,000
4 $ 499,900 1,807 sq ft 4.0 2.0 46 25 1 2 222 Least expensive 25% of homes
PRICE AND VALUE
The market plateau is seen across the
price and value. The price per square
foot and median list price have both
been reasonably stagnant. Watch the
Market Action Index for persistent
changes as a leading indicator before
the market moves from these levels.

Adam Brett - Eric Urban Market Update for FULLERTON 8

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been falling in recent
weeks with 97 properties available this
week. Note that declining inventory
alone does not signal a strengthening
market. Look to the Market Action
Index to gauge whether buyer interest
is falling with the available supply.

MARKET ACTION INDEX

The FULLERTON 92835 is quite strongly
in the Buyer's Market zone. The 90-day
Market Action Index stands at 14. With
several months of inventory available
at the current sales rate, buyers should
find ample choice.

MARKET ACTION QUARTILES

Not surprisingly, all quartiles are in the
Buyer's Market zone with several
months of inventory given the current
levels of demand. Watch the quartiles
for changes before the overall market
shifts.

Adam Brett - Eric Urban Market Update for FULLERTON 9

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market
for an average of 174 days. Half of the
listings have come newly on the market
in the past 133 or so days. Watch the 90-
day DOM trend for signals of a changing
market.

DAYS ON MARKET

It is not uncommon for

the higher priced homes in an area
(Quartiles 1 and 2) to take longer to
sell than those in the lower quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON 10

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON
Neighborhood Detail 92833

Real-Time Market Profile Trend

Median List Price $ 427,450 THIS WEEK
Average List Price $ 501,999 The median single family home price
Least Expensive Listing $ 119,900 in FULLERTON 92833 this week is
Most Expensive Listing $ 1,199,900 $427,450.
Asking Price per Square Foot $ 265
Average Days on Market 160
Total Inventory 208
Absorbed This Week 10
Median House Size (sq ft) 1,687 Inventory has been tightening and
Median Lot Size 4,501 - 6500 sq ft
days-on-market increasing recently.
Median Number of Bedrooms 3.5
The Market Action Index has been
Median Number of Bathrooms 2.0
Median Age basically flat, not providing strong
43
Altos Research Value Statistics indication for market conditions.
Market Action Index Cold! Buyer's Market 17

PRICE
Again this week in this zip code we see
a downward notch for prices. Pricing
has been weak in recent weeks and
versus their absolute-high level. At this
point, we will be looking for a persistent
upward shift in the Market Action
Index as a leading indicator for a
trough in prices.

Adam Brett - Eric Urban Market Update for FULLERTON 11

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE

In the quartile market segments, we see
prices in this zip code have settled at a
price plateau across the board. Prices in
all four quartiles are basically mixed.
Look for a persistent shift (up or down)
in the Market Action Index before prices
move from these current levels.

Characteristics per Quartile QUARTILES

Med. Ab- Avg.
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Age Inven. New sorbed DoM
6,501 - 8,000
1 $ 727,450 2,873 sq ft 4.0 3.0 8 52 3 4 201 Most expensive 25% of homes
6,501 - 8,000
2 $ 569,000 2,096 sq ft 4.0 3.0 34 52 4 1 136 Upper-middle 25% of homes
6,501 - 8,000
3 $ 362,500 1,460 sq ft 3.0 2.0 55 52 5 2 183 Lower-middle 25% of homes
4,501 - 6500
4 $ 302,500 1,175 sq ft 3.0 2.0 56 52 6 3 119 Least expensive 25% of homes
PRICE AND VALUE
The market's downward trends are
shared across both price and value.
People are recently placing less value
on homes (you can see the recent
declines in price per square foot as
evidence.) Look for significant changes
in the Market Action Index as a
precursor to price and value changes,
possibly as inflection points for good
investment opportunities.

Adam Brett - Eric Urban Market Update for FULLERTON 12

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been steady around these
levels in recent weeks with 208
properties currently available.

MARKET ACTION INDEX

The FULLERTON 92833 is quite strongly
in the Buyer's Market zone. The 90-day
Market Action Index stands at 17. With
several months of inventory available
at the current sales rate, buyers should
find ample choice.

MARKET ACTION QUARTILES

Not surprisingly, all quartiles are in the
Buyer's Market zone with several
months of inventory given the current
levels of demand. Watch the quartiles
for changes before the overall market
shifts.

Adam Brett - Eric Urban Market Update for FULLERTON 13

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market
for an average of 159 days. Half of the
listings have come newly on the market
in the past 126 or so days. Watch the 90-
day DOM trend for signals of a changing
market.

DAYS ON MARKET

It is not uncommon for

the higher priced homes in an area
(Quartiles 1 and 2) to take longer to
sell than those in the lower quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON 14

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON
Neighborhood Detail 92832

Real-Time Market Profile Trend

Median List Price $ 349,000 THIS WEEK
Average List Price $ 405,512 The median single family home price
Least Expensive Listing $ 179,000 in FULLERTON 92832 this week is
Most Expensive Listing $ 875,000 $349,000.
Asking Price per Square Foot $ 262
Average Days on Market 126
Total Inventory 57
Absorbed This Week 2
Median House Size (sq ft) 1,359 Inventory has been tightening but
Median Lot Size 4,501 - 6500 sq ft
days-on-market and the Market Action
Median Number of Bedrooms 3.0
Index have been basically unchanged,
Median Number of Bathrooms 1.7
Median Age not providing strong indication for
52
Altos Research Value Statistics market conditions.
Market Action Index Cold! Buyer's Market 16

PRICE
We continue to see prices in this zip
code bouncing around this plateau.
Look for a persistent up-shift in the
Market Action Index before we see
prices move from these levels.

Adam Brett - Eric Urban Market Update for FULLERTON 15

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE

In the quartile market segments, we see
prices across the quartiles of this zip
code not tightly correlated recently.
Prices in Quartile 1 and 4 have been
mixed recently, while the rest of the
market is trending downward. Look to a
strong, persistent up shift in the Market
Action Index as a leading indicator of
the trough in the market.

Characteristics per Quartile QUARTILES

Med. Ab- Avg.
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Age Inven. New sorbed DoM
6,501 - 8,000
1 $ 599,850 2,050 sq ft 4.0 3.0 78 14 1 1 140 Most expensive 25% of homes
6,501 - 8,000
2 $ 375,000 1,426 sq ft 3.0 2.0 56 14 1 0 137 Upper-middle 25% of homes
6,501 - 8,000
3 $ 324,900 1,268 sq ft 3.0 2.0 56 14 2 1 107 Lower-middle 25% of homes
4,501 - 6500
4 $ 279,000 1,257 sq ft 3.0 1.0 55 15 0 0 120 Least expensive 25% of homes
PRICE AND VALUE
While prices have been basically flat,
the price per square foot has been
heading downward. While not a sign of
broad strength in a market, larger
homes are coming more available and
buyers are tending to get more home
for their money.

Adam Brett - Eric Urban Market Update for FULLERTON 16

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been falling in recent
weeks with 57 properties available this
week. Note that declining inventory
alone does not signal a strengthening
market. Look to the Market Action
Index to gauge whether buyer interest
is falling with the available supply.

MARKET ACTION INDEX

The FULLERTON 92832 is quite strongly
in the Buyer's Market zone. The 90-day
Market Action Index stands at 16. With
several months of inventory available
at the current sales rate, buyers should
find ample choice.

MARKET ACTION QUARTILES

Not surprisingly, all quartiles are in the
Buyer's Market zone with several
months of inventory given the current
levels of demand. Watch the quartiles
for changes before the overall market
shifts.

Adam Brett - Eric Urban Market Update for FULLERTON 17

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market
for an average of 125 days. Half of the
listings have come newly on the market
in the past 98 or so days. Watch the 90-
day DOM trend for signals of a changing
market.

DAYS ON MARKET

It is not uncommon for

the higher priced homes in an area
(Quartiles 1 and 2) to take longer to
sell than those in the lower quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON 18

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON
Neighborhood Detail 92831

Real-Time Market Profile Trend

Median List Price $ 549,450 THIS WEEK
Average List Price $ 660,460 The median single family home price
Least Expensive Listing $ 237,500 in FULLERTON 92831 this week is
Most Expensive Listing $ 4,400,000 $549,450.
Asking Price per Square Foot $ 286
Average Days on Market 149
Total Inventory 74
Absorbed This Week 6
Median House Size (sq ft) 1,879 The Market Action Index has been
Median Lot Size 6,501 - 8,000 sq ft
trending down lately, indicating
Median Number of Bedrooms 3.0
demand falling along with supply.
Median Number of Bathrooms 2.2
Median Age Conditions point to mildly negative
46
Altos Research Value Statistics trends for the market.
Market Action Index Cold! Buyer's Market 15

PRICE
In this zip code this week saw relatively
little price change from last week.
However, we continue to demonstrate a
nice up trend in general over the last
several weeks.

Adam Brett - Eric Urban Market Update for FULLERTON 19

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE

In the quartile market segments, we see
prices in this zip code generally settled
at a plateau, although Quartile 2 is on a
bit of an up trend in recent weeks. We'll
need to see a persistent shift in the
Market Action Index before we see
prices across the board move from these
levels.

Characteristics per Quartile QUARTILES

Med. Ab- Avg.
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Age Inven. New sorbed DoM
0.25 - 0.50
1 $ 767,500 2,682 acre 4.0 3.0 36 18 1 1 105 Most expensive 25% of homes
8,001 - 10,000
2 $ 649,500 2,348 sq ft 4.0 3.0 43 18 2 2 157 Upper-middle 25% of homes
6,501 - 8,000
3 $ 479,000 1,561 sq ft 3.0 2.0 55 19 1 2 180 Lower-middle 25% of homes
6,501 - 8,000
4 $ 349,900 1,303 sq ft 3.0 2.0 55 19 0 1 154 Least expensive 25% of homes
PRICE AND VALUE
The market appears to be placing an
increasing premium on homes. When
list prices and price per square foot
consistently increase in tandem, as
they're doing now, you can often find
short-term investment opportunities.
Watch the Market Action Index for
persistent changes as a leading
indicator for these trends to flatten or
drop.

Adam Brett - Eric Urban Market Update for FULLERTON 20

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been falling in recent
weeks with 74 properties available this
week. Note that declining inventory
alone does not signal a strengthening
market. Look to the Market Action
Index to gauge whether buyer interest
is falling with the available supply.

MARKET ACTION INDEX

The FULLERTON 92831 is quite strongly
in the Buyer's Market zone. The 90-day
Market Action Index stands at 15. With
several months of inventory available
at the current sales rate, buyers should
find ample choice.

MARKET ACTION QUARTILES

Not surprisingly, all quartiles are in the
Buyer's Market zone with several
months of inventory given the current
levels of demand. Watch the quartiles
for changes before the overall market
shifts.

Adam Brett - Eric Urban Market Update for FULLERTON 21

 Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market
for an average of 149 days. Half of the
listings have come newly on the market
in the past 112 or so days. Watch the 90-
day DOM trend for signals of a changing
market.

DAYS ON MARKET

It is not uncommon for

the higher priced homes in an area
(Quartiles 1 and 2) to take longer to
sell than those in the lower quartiles.

About Altos Research Corporation

Altos Research Corp. reports real-time analysis of the residential real estate market in local markets across
the country. All information contained herein is based on properties currently listed for sale and available
publicly. When evaluating a particular property, make sure you use comparable sales data in addition to
the market trend information available in this report. The data presented in this report is accurate to the
best of our knowledge, but cannot be guaranteed as such. Use this report as one input in the real estate
decision making process, but do not rely on it for accuracy. Nothing in this report or any other Altos
Research publication is a recommendation to buy or to sell real estate. We recommend you work with a
licensed real estate agent or broker.

Altos Research LLC Copyright 2005-2010. All Rights Reserved www.altosresearch.com

Adam Brett - Eric Urban Market Update for FULLERTON 22