Advertising campaign

Everyday fresh Milk

“making every day healthier”

Company Name- EveryDay Fresh Dairy Products.

Brand Name- Everday Fresh

Brand Product- Tonned Milk

Mission Statement- To provide the best quality dairy products to consumers.

Vision- To be everyone’s first choice when it comes to products and to be the leading food
and beverage company in the country. To work tirelessly for increasing and improving the
nutritional values of products so that consumers live a healthy lifestyle.

LOGO

Target Audience

Demographic Segmentation

The target audience of Day Fresh flavored milk is all age groups, like kids, teenagers, adults,
grandfather\grandmothers, etc.
Upper and middle-class families, specially focusing on Upper middle class.

Psychographic Segmentation

Day Fresh’s have segmented the market more towards achievers who are goal-oriented and
focused on their careers.Those who are health conscious and prefer health with taste.
Campaign
Campaign Tagline- “A Drink For all Ages”

Appeal of Advertising – Emotional appeal

Media Used to Reach Target Audience Best media used to create an image of EveryDay Fresh
milk among target audience is Mass media.