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DREW DETRICK
OBJECTIVE
To contribute to an organization utilizing my experience in public relations, communications, operations, sales,
event coordination, and member relations.
WORK EXPERIENCE
May 2003 – Current The Legend Clubs Wales, WI
Communications Director (May 2007 – April 2010); Operations Manager (April 2010 – Current)
Play an integral role in building the most successful brand of private country clubs in Wisconsin
Balance member relations, communications, marketing, and operations responsibilities while assisting Managing
Partner and supporting other departments
The Legend expanded from one private club to three clubs in the last three years; managed relations with club
members and prospective members through this major transition, and became the steady face the Members can
go to for a timely response to their questions and needs
Event Coordination
Market and assist in planning and execution of special events and tournaments (approximately 30 special events
per year and 20 tournaments per year)
Assist in the contracting and planning of charity golf outings
Attend member and prospective member events and coordinate critical details throughout events
Coordinate travel for Member events
Assist with tournament uniform selection and embroidery
Tournament Chairperson for 2008 & 2010 AJGA Future Legends Tournament
Recruited and organized volunteers and staff to fill volunteer shifts and arranged private housing for interns
Spearheaded Junior-Am Tournament, raising money for the event
Secured media coverage, including newspaper and television
Procured donations of courtesy cars and Athletic Training Services
Member Relations
Manage member relations and communication:
Maintain and update detailed member databases & paper files
Influence the “family feel” of the club by enhancing communication
Manage member relations in transitioning from one club to three: coordinate design of new club website and
edit its content, process new member additions and category changes, and negotiate new member agreements
Encourage and increase participation in events through marketing upcoming club events
Manage all communication with existing members; involves an average of approximately 15 e-mail contacts per
month; other methods include website, mailings, and personal contact
Report on events including photos and content through club website
Design presentations for member meetings
Prospective Member Recruitment and Sales
Target prospective members with marketing, materials, and special events
Work with professional athletes on membership and housing options
Sell memberships from introduction to close; verbally communicate benefit of joining the Legend “family”
Maintain membership spreadsheets to track memberships sold and deposits collected
Make follow-up phone calls to new members to ensure that they have had a positive experience, and answer
questions they have regarding their membership
Sell optional member benefit through design of printed materials, e-mails, and phone and in-person interactions
Assist in the planning, marketing, and execution of prospective member events
Develop marketing materials for new clubs, including video and print
Scott Carpenter
VP National Account Sales
TechTrans
414-588-6301
sCarpenter@techtrans.com
Jack Gaudion
Co-Owner
The Legend Clubs
Contact Information Available Upon Request