MyMediaInfo Announces Top Lifestyles Stories for 2011

Fashion and Healthcare top the list of lifestyles topics to be heavily covered in the coming year.

Waltham, MA, December 20, 2010 --(PR.com)-- MyEdCals, part of the MyMediaInfo Solutions Suite
and provider of the largest and most thoroughly researched editorial calendar database, announced the
Top 5 Lifestyles story topics that newspapers and magazines will be writing about in 2011. With over
350,000 editorial calendar opportunities already researched and available in the MyEdCals database, and
another 150,000 to come, it's clear which lifestyles related topics will be getting the most attention.

The top lifestyles stories for 2011 are:

1. Fashion
2. Healthcare
3. Beauty & Personal Care
4. Regional Living
5. Cooking & Entertaining

Fashion - Fashion never goes out of style, nor does writing about it. With so many media sources
dedicated to following, setting and analyzing fashion, it's no surprise this constantly evolving topic made
its way to the top spot on the list.

Healthcare - It's top of mind everywhere from the political arena to individual households. Healthcare
coverage is more than the just the ubiquitous topics that receive daily coverage such as diet, nutrition and
exercise. It also includes articles on disease prevention and tips for selecting a doctor or health insurance
plan. These areas of interest will become increasingly important to information seekers in the coming
year and newspapers and magazines are planning accordingly.

Beauty & Personal Care - The start of a new year is always marked with a renewed focus on personal
appearance and physical improvements. Encompassing cosmetics, cosmetic surgery and physical fitness,
the beauty and personal care category will receive plenty of coverage not only at the start of 2011, but
throughout the year.

Regional Living- With lifestyle trends in a constant state of flux, people love keeping up with what's
going on in their own backyard, creating an ongoing demand for stories about local and regional living.
These stories on localized shopping, entertainment, fashion, home décor, and travel help to define what's
popular in a specific geographic area and lend a sense of identity and flavor to a locale.

Cooking & Entertaining - During the last few years of economic change, budget-conscious people have
shifted from dining out regularly to cooking and entertaining guests at home. They look to magazines and
newspaper content to help them create an impressive menu, table setting and overall experience, creating
even more demand for stories on the topic in the coming year.

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The MyEdCals database is available for $499 for one year through the end of 2010. Sign up for service by
December 31, 2010, mention “Top 5” and receive an additional user license for free. To get started on a
free trail of MyEdCals, call (888) 901-3332.

MyEdCals is a part of the MyMediaInfo Solutions Suite. MyMediaInfo develops innovative solutions that
are instrumental in helping public relations and marketing professionals meet their business objectives.
With a solutions suite that includes media databases, research and editorial calendars, and social media
monitoring tools, MyMediaInfo employs the largest research team in the industry to ensure the most
up-to-date media contacts database available. The MyMediaInfo database includes detailed information
on hundreds of thousands of journalists, analysts and media contributors across North America. The
database also incorporates LinkedIn and Twitter profiles so that users may leverage social media tools in
their outreach. To learn more about MyMediaInfo, please visit www.mymediainfo.com or call us at (888)
901-3332.

About MyMediaInfo
MyMediaInfo is a leading provider of media intelligence and analysis solutions for public relations and
marketing professionals. Since its 2006 launch, the company has grown rapidly and its client roster now
includes many of the country's top 10 PR agencies and Fortune 100 companies, as well as hundreds of
small- to medium-size agencies, companies and solo practitioners. In addition to its subscription-based
software and database, MyMediaInfo also offers a broad spectrum of services to support PR and
marketing activities including Social Media Monitoring tools and Research and Consulting solutions.
With decades of industry experience, the MyMediaInfo team is headquartered in Waltham, MA, just
outside of Boston, with additional offices in California, Washington D.C., Atlanta, Chicago, Austin, and
India. For more information, visit www.mymediainfo.com.

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Contact Information:
RedEgg Solutions, Inc.
Rachel Sherman
781 466-9804
rsherman@mymediainfo.com
www.mymediainfo.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/285010

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