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1.

background

2. purpose & benefit

3. thesis contents

4. theory & precedent

5. methodology

aplikasi
media
sebagai
elemen
baru
arsitektur.
edy.subangkit | 25209036
:: the background

media in public space | asia afrika bandung media in building | BTC pasteur bandung megatron | perempatan dago bandung iklan | perempatan merdeka bandung

?
:: architecture & media, how can they be produce together?
next page purpose & benefit
:: purpose & benefit

old architecture : new architecture :


using only architecture languange architecture & media using the same
language of communication
purpose
:: identify visual phenomena in bandung.
:: identify architecture role as the medium.
:: identify media as new communication tools that need intervention to
be placed proportionally when positioned as architecture element

benefit
design approaches that can be used as basic considerations
on how to position media as the new architecture element
next page thesis contents
:: thesis contents

perceptoin

c
eti
sth
visual
vity

ae
a ti
cre

information

gateway to the world


propaganda
commercial

the idea | information system


context

creative city
media city
Creative industry precedents
economic
generator

Research Theoritical
References Positioning

:: design interventions ::

next page theory & precedent


:: theory & precedent

theory (1stMcLuhan, Marshall : Understanding Media: The Extensions of Man


Ed. McGraw Hill, NY, 1964; reissued MIT Press, 1994
"the medium is the message".
McLuhan's insight was that a medium affects the society in which it plays a role not by the content
delivered over the medium, but by the characteristics of the medium itself.
A light bulb does not have content in the way that a newspaper has articles or a television has programs,
yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces
during nighttime that would otherwise be enveloped by darkness.

precedent Nanjing road Shanghai China


Nanjing Road is the world's longest shopping district,
around 6 km long, and attracts over
1 million visitors daily.

next page methodology (idea)


:: methodology (idea)

the idea | information system


creative city
gateway to the world

access to the media system


world wide in architecture context
information running text in building facade
updates landscape as media interaction
trends LED as second skinned wall
news
internet as building element

smart
community

creative
society

next page methodology (role)


:: methodology (role)

architect
planner

MEDIA

media designer
creative director
infor content artist
mation design mass communication
advertising
brand consultant

the media position

the best location


system of placement
where materials

to put ? height, scale & proportion


quantity
repetition

next page methodology (selection)


:: methodology (selection)

architecture media

architecture signs
element

theory of proportion

media references
theory of scale

design
no
yes
adjust
-ing

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