TUSA REMIX 2.

0
Strategy Hershey Co: NorthAmerica &
International

Integration Forward Integration Make a strategic alliance with

strategies go-drone, making a
personalized purchasing
service where you get the
product directly in the house.

Backward Integration Make an alliance with the

dairy producer so that costs
are reduced and can be
expanded

Horizontal Integration Hershey's can team up with

Mars so they can gain
courage and outperform their
biggest competition which is
Nestle.

Intensive Market Penetration Hersheys will invest in

strategies marketing so that they can
increase their popularity
among consumers and thus
gain an advantage over the
competition.

Market Development Hersheys is going to invest

resources to be able to reach
more places in Latin America
like Costa Rica, Honduras
and French Guinea.

Product Development Make the chocolate bar

wrapper edible

Diversification Related diversification Hesheys will not only sell

strategies chocolate related food but
also chocolate drinks and
other Hersheys candies.

Unrelated diversification Make the wrapper

environmentally friendly
where a seed can be planted
after consumption of the
chocolate. Not only is the
chocolate sold, but also the
consumer is made aware of
the environment.
Defensive Retrenchment Hersheys can sell all its
strategies factories outside the United
States

Diverstiture Sell parts of the company in

order to create franchises and
also to be able to create
different

Liquidation Hersheys is going to sell all

his shares outside the United
States.