The Couture House, LLC © 2010

THE STYLIST HANDBOOK

Published by
The Couture House, LLC
Los Angeles, CA

www.TheCoutureHouseLA.com
contact@thecouturehousela.com

Masthead www.TheStylistHandbook.com

Devon Poer On the Cover

Editor In Chief
devon@thecouturehousela.com

Daryl Henderson
Director of Photography
daryl@daryl-henderson.com

Katie Weaver
Executive Editor
katie@thecouturehousela.com

Jake Burbank-Goldrich
Senior Editor

Melissa Cabana
Senior Editor

Fashion Stylists
Devon Poer, Soyon An, Laurie Brucker,
Brandy Joy Smith, Aban Sonia,
Rodney Burns

Writers
Devon Poer, Katie Weaver,
Schaztie Miller, Susan L. Cox,
Laurie Brucker, Salvador Camarena, Model: Lisa Bennett / BMG Models
Kimberlee Barlow, Kritsa Peck, Melissa Photographer: Daryl Henderson
Cabana Key Stylist: Devon Poer
Photographers
Stylist: Katelynn Tilley
Daryl Henderson, Tyler Mitchell, Hair: Aubrey Loots
Efren Beltran, Ricardo Reyna, Kirstin Makeup: Klara Hartyunyan
Knufmann, Marco Schillaci, JSquared
Photography, Mike Adams Wardrobe: aLine Media Showroom

3 | The Stylist Handbook

Contents 8: Defining 86: Editorial
Modern Fashion Stylist Back in Time

12: Feature 96: Influence

Front Row of Change Style Guide

16: Editorial 98: Designer

Wanderland Dorsia

12 32: Celebrity 101: Designer

Melora Hardin Velvet Angels

16 38: Celebrity
Jon Huertas
102: Designer
Onna Ehrlich

40: Stylist 104: Designer

Soyon An Spirit Hoods

42: Editorial 108: Editorial

Poly Chromatic Air Heart

50: Feature 118: Stylist

32 Oh! LA Laurie Brucker

56: Agency 120: Photographer

Cloutier Remix Daryl Henderson

60: Editorial 124: Hair Stylist

California Winter Aubrey Loots

66: Designer 128: Makeup Artist

Kao Pao Shu Cristina Romeo

50 74: Influence 132: Behind the

Social Stylist Scenes Cover Shoot

78: Education 134: Directory

School of Style Los Angeles
Showrooms
82: Education
Your Styling Kit

The Stylist Handbook | 4 Winter 2010

 Contributors

Devon Poer - Editor In Chief

Starting her career in fashion styling, magazine
publishing and new media development only
four short years ago, Devon has quickly made
an impact on the styling world.

Daryl Henderson - Director of Photography

With over 15 years of experience in
photography, Daryl is fast becoming known for
his creative eye and effortless ability to capture-
more than a thousand words.

Katie Weaver - Executive Editor

Fashion designer of Erthn Gear and edi-
tor from The Couture House, Katie has
been here from the beginning, almost
literally.

Jacob Burbank-Goldrich - Senior Editor

This magazine wouldn’t be as perfect
without the help of our master editor. Jake
has never let us down. Thank God for him!

Laurie Brucker - Writer/Feature

Image consultant, stylist, and journalist are not
descriptive enough to explain the many things
Laurie does, but you’ll love her for sure.

Winter 2010 5 | The Stylist Handbook

Letter from the Editor...

S ix months ago I decided to just follow my passion and

my heart. I fell in love with editorial styling for fashion and beau-
ty, and now want nothing more then to become a better stylist,
writer and person. I’ve figured out what I love as a career and
I want to express and share it with others who are like minded.
I’m really a hippie at heart and believe that love should be free
and this magazine is for all of us!

However, this Winter issue has been bitter sweet to say the least.
Starting a magazine is not an easy task, especially when life and
people throw you off track. First off, when your a start up maga-
zine, sometimes coordinating content deviates from its original
plan, yet breeds new ideas, such as the new Cover Contest we
will be hosting for the Spring 2011 issue. Secondly, just days be-
fore we were set to release this issue I got a call that my grand-
father was on his death bed and family always comes first. How-
ever, nothing will stop this issue from coming out, I’m just too
stubborn and I’d rather be fashionably late!

Besides its set backs, I’m so excited for this issue and all its great
content, we have really stepped it up. Writer Schaztie Miller
gives us a wonderful story on the influence of the fashion blog-
ger in “Front Row of Change” and how its impacting the fashion
world (pg 12). Daryl Henderson delights us with “Wanderland”
our cover fashion spread that is masterfully artful (pg 16). We
talk style and entertainment with Actress Melora Hardin (pg 32), Kisses,
along with two time Emmy award winning Costume designer
and Stylist Soyon An (pg 40). Devon Poer
Editor In Chief
I dedicate this issue to my grandfather James Hartley, who
taught me love, patience and how to laugh. We will miss you
and Love you always!

Winter 2010 7 | The Stylist Handbook

 Defining the...
Modern Fashion Stylist
Part 2: Photo Shoot Styling
By Devon Poer

Photographer: Efren Beltran

Prop Stylist: Devon Poer

The Stylist Handbook | 8 Winter 2010

I n the first issue of The Stylist
Handbook, we introduced a series
called “Defining the Modern Fashion
Stylist”, which is to serve as an
educational platform for the art of
editorial styling. Part one addressed
the concept of “Still Life Styling” which
we will take you into further.
Photo shoot styling for beauty is
essentially prop styling and falls under
the realm of editorial styling when
imagery is involved. Whether it’s
for publications, magazines, books,
websites, catalogs, advertising, or
online. The image that you capture is
the essence of a “Still Life Image.”
Winter 2010
During the Middle Ages in the Ancient
Greek and Roman art, still life paintings
were completed by artists using an
arrangement of design elements
within a composition of objects such
as food, flowers, plants, rocks, shells or
man-made ideas. Today’s modern still
life artists are composed of a group of
collaborators such as a photographer,
photo stylist and beauty team when
models are involved. This modern art
form is a collective effort and are the
images that we look at everyday...
advertising.
9 | The Stylist Handbook
The Stylist Handbook | 10 Winter 2010
 Product Versus Prop
Your focus needs to start on three things: cut, cloth, and
color. Next your image will consist of mulitple elements, but
your main concern should be your product and your prop.
You know what your product is, whether it be cosmetics,
jewelry, fashion, food, and so fourth. Your prop, however,
is that added element to your image to give it personality
and character. It sets a tone and tells a story as if treated
like an artist’s rendition of color, shape, composition and
texture.

The Narrative
Your story: what are you saying to
your target audience? Does the
image you see make you think of a
fun night out or maybe your winter
style? Whatever it maybe, who is it
speaking to and what is being said
without the use of words?

Winter 2010 11 | The Stylist Handbook

 F C
Feature Story

ront Row of hange

Fashion
Bloggers are
Shaking Up
the Fashion
Industry
Bryan Boy sitting two seats to the left of Anna Wintour. By Schaztie Miller

L ooking at the front row of Dolce & Gabbana Spring/Summer 2010 collection
this past January, one might notice a few new faces. These faces belong to neither
editors, actresses, nor socialites. Bryan Grey-Yambo, better known as “BryanBoy”,
fashion blogger is sitting on the front row, mind you, just two seats away from the
all-powerful Anna Wintor. A former web developer, his blog, Bryanboy.com, which
attracts up to 180,000 visitors a day, is quickly becoming a hit among fashion’s inner
circle. Spring 2010 Fashion Week marked the first year that fashion bloggers have
been invited and welcomed openly by designers to sit on the front row of major
fashion shows. Their presence has produced a mixed review within the industry. To
the editors, fashion blogger’s presence is a painful reminder of the changing times
and the democratizing power of the Internet. “Sure, one could say that the Internet
opened up doors for everyone to be a critic,” states Bryanboy. To the fashion
bloggers, it’s a blessing and a chance to be heard. Nevertheless, fashion blogger’s
presence is another example of fashion’s modern evolution.

The Stylist Handbook | 12 Winter 2010

 Fashion has always relied on operating
under exclusivity. To be more specific,
the trickle down effect – meaning the
fashion elite (high end designers, luxury
brands, wealthy style icons, etc.) set the
trends that would eventually “trickle
down” to the masses in the form of
lower end goods, which often result
in the fashion elite no longer finding
those trends desirable, once the masses

Tavi Gevinson of www.StyleRookie.com

have adopted them. Fast-forward,
and the fashion industry, much like the
society that surrounds it, has changed
drastically.

These changes can be seen in a

few isolated developments including
the introduction of The Style Network,
FashionTV, shows like Project Runway,
the Rachel Zoe Project, What Not to
Wear, fashion magazine on the web,
fashion style bloggers, live runway
shows on the Internet, new media and
the birth of “cheap chic”.
“To the fashion
bloggers, its a blessing
and a chance to be
heard.”
The recent emergence of fashion
bloggers is next in the biggest series of
changes. Until recently, only fashion
editors held the key to publication
influence. Month after month,
consumers purchase magazines and
shift through trend lists and styled spreads
– all hand selected by powerful editors
and top stylists. But fashion bloggers
have been offering an alternative. That
alternate is what the public wants.
There has been in recent years, a
backlash against high fashion. Movies
like “The Devil Wears Prada”, issues with
models being too thin and questionable
retouching. Major fashion houses and
designers going under like Issac Mizrahi
and Christian Lacroix, the vast majority
of consumers have been craving
anything that is seen as “anti- high
fashion.” They love shopping at second-
hand and consignment shops - wanting
to still wear high-end designers, but be
damned if they’re caught dead paying
for a high-end price.

Winter 2010 13 | The Stylist Handbook

 “Change is inevitable
for the fashion
industry. Being an
industry that revolves
around change....”
Beginning as an Italian fashion

Susie of www.SusieBubble.com
label, GO International manufactures
lines for retailers, such as Target. They
have been a pioneer in introducing
affordable designer fashion to the
masses by producing Collections
from designers like Anna Sui, Proenza
Schouler, Alexander McQueen, and
Rodarte, whose collection was partially
inspired by 14 year-old fashion blogger
Tavi Gevison of StyleRookie.com. These
changing attitudes naturally built an
opening for the need of “alternative
fashion coverage.” Fashion blogging
icons like Bryan Boy, Tavi Gevison, and
Susie Bubble have quickly stepped up
to the plate and filled that void.
Bryan Grey-Yamboo of www.BryanBoy.com

Fashion bloggers most likely didn’t

go the traditional route of college or the
hellish internship followed by the long
climb up the editorial ladder, nor did
they have industry access or resources.
They are, most likely, well-connected
fashionistas with something to say –
your everyday fashion lovers. They
have probably worked in the industry
or are doubling as a model, boutique
owner, stylist, writer or aspiring designer.
All these qualities appeal to the down-
to-earth nature that consumers want to
achieve.

The Stylist Handbook | 14 Winter 2010

 Naturally this creates a situation. On
one hand, you have the use of fashion
bloggers on the front row, which creates
a larger market and more exposure for
designers, and sometimes that exposure
is reciprocated, like Marc Jacob’s BB
Ostrich bag in honor of Bryan Boy. This
relationship between designers and
bloggers was once exclusive to only the
fashion elite, not so much anymore.
Winter 2010
Like some situations, this one ends with
posing a question: Should the fashion
industry continue to open up—be even
more assessable to the public, or should
the industry try to retain some air of
exclusivity? Change is inevitable for the
fashion industry. Being an industry that
revolves around change, innovation,
and reinvention, it does have a hard
time dealing with changes within its own
infrastructure.
15 | The Stylist Handbook
 Dress: aLine Media, Shoes: Velvet
Angels, Ring: Micha Design
The Stylist Handbook | 18
19 | The Stylist Handbook
The Stylist Handbook | 20
21 | The Stylist Handbook
The Stylist Handbook | 22
 Dress: Deneisha, Top: DNA Couture
Leggings: Kao Pao Shu, Necklace &
Ring: Micha Design

23 | The Stylist Handbook

The Stylist Handbook | 24
25 | The Stylist Handbook
The Stylist Handbook | 26
 Blouse: Juicey Couture, Skirt: Kao
Pao Shu, Shoes: Velvet Angels,
Necklace: Micha Design Ring: Linda
Rose, Bag: Kao Pao Shu

27 | The Stylist Handbook

The Stylist Handbook | 28
 Dress: Tony Bowls, Fur: Stylist Own,
Bracelet-Ring: Micha Design, Earrings:
Linda Rose Vintage

29 | The Stylist Handbook

The Stylist Handbook | 30
 INTRODUCING
the

MARGARET ROWE
S PE CIA L OC C AS I O N
J EW EL R Y C O LL EC TI ON
20 11

MARGARET ROWE
C O U T U R E J E W E L R Y
LO S ANGE L ES • N EW YORK • T ORO NT O • SYDN EY

MARGARET ROWE COUTURE JEWELRY • 310.804.8056 • www.MargaretRowe.com

 Celebrity
Photography by Kirstin Knufmann

The Stylist Handbook | 32 Winter 2010

 M elora Hardin By Devon Poer

C lassic, sexy and stylish are the first words that come to
mind when describing Melora Hardin. With a successful TV,
Film, and Music career under her belt, she has been in show
biz since she was 6 years old. We were very excited to get the
scoop on how she keeps herself fashionable and stylish with
such a busy career.
Melora is perhaps most recognized for her on-going
portrayal of “Jan Levinson” on the U.S. version of the “The
Office.” She was recently seen starring in Jimmy Smits’ new,
but short-lived NBC drama, “OUTLAW” and has a couple
movies coming out as well. Melora is definitely a busy and
talented lady.
Winter 2010 33 | The Stylist Handbook
Celebrity

The Stylist Handbook | 34 Winter 2010

Actress and Singer
DP: Do you use a fashion stylist and when?
MH: Rarely, but I have when someone has had a
Q&A
vision for me and I’ve enjoyed it.  I love collaborating
on anything, so I like having someone around with
style, helping choose the best thing for me.
DP: You have a really great sense of style,
where do you think you get that from?
MH: Thank you!  I think my father encouraged me
to have flair in the way that I dressed from a very
young age.   He also encouraged me to be mindful
about accentuating my best assets and learning to
camouflage the things I don’t adore.   He’s a sculptor
and very creative and I think he understood that
fashion and especially, personal style, is a creative
expression of who we are.  I’ve always thought of
it that way and so my style is made up of many
different moods and parts of me.
DP: How would you explain to someone what
it’s like dressing for your profession?
MH: Just that it’s definitely part of what I
do.  Looking good is essential at events and during
press time.  Luckily, I enjoy it most of the time but
I’m sure for those who are not naturally drawn to
expression through their personal style, it would
be difficult and daunting.
DP: Which character have you played that was
closest to your own personal style?
MH: Well because I’m a moody dresser, I can find
things I like in most of my characters, but, I have
to say my character on OUTLAW, ‘Claire,’ dressed
with great flair, style and class which I love.   So,
I think ‘Claire’ is closest to me without quite so
many suits.
DP: What has been your favorite red carpet
moment to date?
Winter 2010
“I like having someone
around with style
helping choose the best
thing for me.”
MH: I loved the white, David Meister dress I wore
to the Emmy’s a few years back.  It was modern
yet classic, a bit Grecian, sexy with that plunging
neckline, extremely comfortable and looked
amazing with all the gorgeous gold jewelry I was
wearing, warm and luscious!  Not too serious, but
not crazy playful either, just hit the right note all
the way around and I felt really beautiful and sexy
in it.
DP: What are some of your favorite designers
and why?
MH: Prada, because its edgy with a little bit of years
gone by, textural and flattering, in a surprising way.
Alexander McQueen, because his lines are classic,
yet frayed, clean, yet rough around the edges.
Christian Lacroix, for the flattering theatricality of
his gowns. Calvin Klein and Ralph Lauren for the
classic, richness to their timeless lines.  I also love
the Swedish designers like Oilily for more casual,
everyday clothes that are fun and whimsical, with
fabulous, bright colors, patterns and playfulness.
DP: On top of your acting career you have a
music career, how does your music relate to
your sense of style?
MH: My music has an old but new feel to it, classic
and current all at once with some flair, romance,
sex, depth, theatricality and humor thrown in there,
35 | The Stylist Handbook
Celebrity

The Stylist Handbook | 36 Winter 2010

so I’d say my whole style sense is represented in my
music for sure.  I also just released an elegant CD
called, “All The Way To Mars” and I’ve recently
COVER CONTEST
put together a, yet unreleased, dance mix of one Spring 2010
of my songs on that album called, “A Boy And
His Cat.”   I’m so excited about it and can’t wait
to do the video for the song.  I will definitely be
creating a character that is intense, mega-watt hot Deadline Feb 2, 2011
and kittenish which will be great, creative fun for
me!!!   Keep your ears peeled, coming soon to a www.TheStylistHandbook.com
dance club near you!!! 

“Looking good is
essential at events and
during press time.”

DP: What is your latest project(s)?

MH: I am back on “The Office” this season as
‘Jan Levinson” and  I have a family comedy that
just came out called “Knucklehead” that I star in
with The Big Show and I just completed an indie,
Sundance-bound feature film, a very dark drama
called “I Melt With You” with Rob Lowe and
Jeremy Piven.

Thank you Melora for taking the time to answer

our questions. We look forward to seeing you on
the small and big screens as well as rocking out to
your music on the dance floor.
Guidelines:

- Submit link or folder with

10 plus images of full story
- Provide credits for team and wardrobe
- The images must come from the
www.Melora.com Photographer or copyrights owner

Winter 2010 37 | The Stylist Handbook

 J Q
Celebrity

on
Huertas
By Katie Weaver

Photography by JSquared Photography Stylist Shane Cisneros Grooming Joanna Pensinger

Jon plays a sexy detective on ABC’s new hit
show “Castle.” We caught up with Jon to discuss
his style and dressing his character to look good
on the show.

The Stylist Handbook | 38 Winter 2010

Q&A
KW: Do you use a fashion stylist and when?
JH: I don’t have a regular stylist but I do have an
interest in working with a guy named Mike Sam. I
was in basic training with him in the military and
happened to bump into him at The Beverly Center
and found out he was now a stylist. I think we
could come up with some interesting looks for me.
I’m pumped and happy for his success!
KW: You have a really great sense of style,
where do you think you get that from?
JH: I don’t really know...I feel like I don’t pay much
attention to what I’m wearing. Maybe that’s the
best way to go about style (don’t try too hard -
looks like you’re trying too hard!). But I know
that I wear what makes me feel good to include:
Comfort, Fit & Color palette...I like colors that
make me feel tactical - always ready.
KW: How would you explain to someone what
it’s like dressing for your profession?
JH: Dressing for my profession is easy, someone
does it for me. Being an actor, I can wear sweats to
work, get in my trailer, look in my closet and find
the “Sickest” clothes. Then look good on the show.
Of course, at the beginning of the season I do
meet with our Costume Designer and we develop
the look and style of my character together. Then
they do the shopping and put the looks together
based on the guidelines we established. It’s pretty
fuckin’ simple to look cool on TV.
KW: Which character have you played that was
closest to your own personal style?
Winter 2010
JH: I think my current character, ‘Detective Javier
Esposito,’ is the closest character to my own style
because essentially he’s me. The writers allowed me
to help develop his sense of character and style.
It’s really the first time I’ve had that opportunity. 
“Comfort is so
important to me and
if it doesn’t fit right, it
don’t feel right!”
KW: What has been your favorite red carpet
moment to date?
JH: I definitely don’t have one of those...I don’t
love the red carpet. I think I’m pretty shy when it
comes to getting my pic taken. I guess if I had to
choose one though, the best time I had on a carpet
was at the HALO REACH launch party. Nathan
Fillion, Alan Tudyk and I just acted like a bunch
of kids excited about a video game...I was able to
let go a bit.
KW: What are some of your favorite designers
and why?
JH: I really like John Varvatos, James Perse and
Calvin Klein...for me it’s about the fit. Comfort
is so important to me and if it doesn’t fit right, it
don’t feel right!
KW: What is your latest project?
JH: We’re currently filming the Third Season of
“Castle” on ABC. I still play ‘Esposito’ and I’m
holding it down as the Stylishly-Tactical-Self-
Proclaimed-Hilarious-Tough guy of the show.
39 | The Stylist Handbook
Stylist

C
S oyon An By Devon Poer

urrently the head costume designer for Fox’s hit TV shows AMERICAN
IDOL and SO YOU THINK YOU CAN DANCE. Soyon took home an
Emmy award for her work on “So You Think You Can Dance” in 2009 and again
in 2010. Her fashion and style extends to musicians, magazines, TV and film, with
past experience with names like Jennifer Lopez, Sean Kingston, Adam Lambert
and Pink. She recently wrapped up designing for Carrie Underwood’s PLAY ON
tour and is also working as the fashion editor for JIMON MAGAZINE.

The Stylist Handbook | 40 Winter 2010

Fashion Stylist and
Emmy Winning
Costume Designer
The lines between fashion styling and
costume design are very blurred within the TV
Q&A pretty typical is that my workdays average about
16 hours, no matter what I’m doing and where I
am. And working 7 days a week comes with the
territory.

and Entertainment industry. To be successful you DP: What is the best part of your job?
need to be able to style and design from concept to
creation and non-stop. Soyon An is doing just that SA: The creativity and being my own boss (most
and with two Emmys already under her belt I was of the time...)
excited to hear about how she has come so far so
fast.
“Learn your basics...
DP: When did you start designing and styling?
learn to sew, pattern
SA: I started fashion designing when I was 18. I
freelanced for private labels and started styling and and drape.”
costume designing about 5 years ago.

DP: Where did you go to school or receive
training?
SA: I went to Otis College of Art and Design at
the age of 16 and then went to FIDM for a faster
route to learning the foundations of my industry.  careful of certain colors, patterns, and wardrobe
DP: How did you get started as a costume
designer and stylist?
SA: I got started as a costume designer and stylist
when I was asked to go on tour with season 2’s So
You Think You Can Dance. After that it’s been
non-stop!
DP: How are dressing musicians for TV
different then dressing them for a tour or
appearance?
SA: Dressing musicians for TV: you have to be
silhouettes.   For tour: Making them even bigger
and better in person because you don’t get the
camera angles in a front row seat as you would in
your living room. Appearances: It all depends on
what the appearance is for... that’s case by case.
DP: What advise can you provide for aspiring
stylists and costume designers?

DP: What’s a typical day on the job like? SA: Learn your basics... learn to sew, pattern and
drape. It’s good to know how you’re staff is putting
SA: There’s no real routine for me unless I’m on 1 it together. 
show. But my typical day ranges from being in an
airport, or waking up in a different city to working
inside an arena, or getting to a TV studio. What is

Winter 2010 41 | The Stylist Handbook

Poly
Chromatic
Photography: Ricardo Reyna
Styling: Brandy Joy Smith
Styling Assistants: Rose Tran, Seanne Edwards
Hair: Michi Lafary
Makeup: Clarissa Luna
Model: Kathleen Carmichael

The Stylist Handbook | 42

 American Apparel, multi layered
petticoat; American Apparel, cotton
spandex legging; Cynthia Vincent,
Arden heel with leather studs

43 | The Stylist Handbook

 Married to the MOB, drug dream leggings;
Jessica Simpson, blue suede shoes; Saks Fifth
Avenue Private Label, mustard yellow leather
gloves, Amanda Uprichard, blue “Dakota”
blouse, feathers in hair stylist own
The Stylist Handbook | 44
American Apparel, tricot high-waist red
zipper leggings; Married to the MOB,
track-star jacket; Patricia Field, red sequin
beret; Belle by Sigerson Morrison, black &
wood heels; navy socks stylists own

45| The Stylist Handbook

Forever 21, over sizes black bow head band;
Cynthia Vincent, leather bootie; Maggie Ward,
black bike shorts; Vince, torn sweater in black;
Wet Seal, neon pink leg warmers

The Stylist Handbook | 46

47 | The Stylist Handbook
Sinclaire 10, black ruffle front Jacket;
Cynthia Vincent peep toe booties; Wet
Seal, neon yellow tights.

The Stylist Handbook | 48

a leading fashion public relations agency based in Los Angeles

major editorial coverage

red carpet & special events
celebrity & product placement
viral & social media campaigns

stylists are welcome to pull for their clients

560 S. Main Street, Suite 7W

Los Angeles, CA 90013
213.624.0204

www.alinemedia.com
Feature Story

B efore moving to Los Angeles over two years ago, my

places of residence consisted of Seattle, Washington and London,
England. During, a lot of my time was spent on the fashion show
circuit either working shows for London Fashion Week or producing
shows in Seattle. I didn’t just attend or produce these shows, I also
reported on them and asked lots of questions.

Being no stranger to the stress, anxiety, anticipation and

excitement accompanied by the mighty fashion show - a fashion
show is a very thrilling experience! Every city is different and has its
own culture, aesthetic and spirit. The environment, from a social
stand point, plays a huge role in fashion within our metropolis of
subcultural cities.

Los Angeles is no stranger to an ever evolving Fashion

Industry full of strong subcultures. This fall I was excited to be sitting
front row as opposed to backstage barking orders. I find it very
Photographer Daryl Henderson

disheartening the lack of respect the LA scene gets. It seems

that everyone is quick to compare, but in all honesty you can’t
compare this city to any other city. Everything about it is unique
straight down to the Southern California mentality.

The Stylist Handbook | 50 Winter 2010

 Oh! LA
A glimpse into Los Angeles Fashion Week for Spring 2011
By Devon Poer

Designer MILA

Winter 2010 51 | The Stylist Handbook

Feature Story

Concept LA started this year in March of 2010 by Mike Vensel and Brady
Westwater. The ‘concept’ behind Concept is “to showcase LA’s finest designers
- established, emerging and unknown - and create a place where La - and other -
designers - can present their work in a professional setting and at an affordable price.
The first ‘concept’ was that no designer will ever be turned away for financial reasons
and no designer will ever be shown for financial reasons. The second ‘concept’ was
that the shows will always be on dates that support Market Week and with hours
and locations that work with markets.”

www.ConceptFW.com

Designer Valerj Pobega

Designer Bryan Hearns

The Stylist Handbook | 52 Winter 2010

 Designer Kucoon
Photographer Daryl Henderson

Winter 2010 53 | The Stylist Handbook

Feature Story

Directives West is the West Coast merchandising consulting division of The

Doneger Group. They provide clients with comprehensive market analysis in all
categories of fashion business, including women’s contemporary, better, junior,
moderate, accessories, men’s, young men’s and children’s, with the unique
perspective and influence of West Coast fashion and lifestyle.

www.DirectivesWest.com

The Stylist Handbook | 54 Winter 2010

 Designer Fraiche
Photographer Efren Beltran

Winter 2010 55 | The Stylist Handbook

Agency

M IU ix t
An Interview with Cloutier Remix’s Madeline Leonard
p!
By Devon Poer

S itting down to interview a woman like Madeline Leonard from Cloutier

Remix Agency at their new Culver City location was not only nerve-wracking, but
intensely rewarding. Her 23 years of experience in the industry is not only an
amazing piece of Los Angeles history, but part of its promising future.

Asking the typical questions and going through the motions of the topic
regarding the birth of the ‘fashion stylist’ in Los Angeles, and how it really began
in just the last 20 years, Madeline had this to say, “Absolutely, it was around that
time that LA started getting serious about fashion and about magazines, modeling
agencies. Around that time European photographers were starting to come
here—Helmut Newton would spend winters at the Chateau Marmont.”

As the conversation continued Madeline said one thing that really stuck with
me as a stylist. She said, “Most stylists end up organically having their specialties
grow,” and she is so right. Not every field in the realm of fashion styling is the
same. You really just have to plant your seeds and see where they grow.

www.CloutierRemix.com

The Stylist Handbook | 56 Winter 2010

 Q&A
DP: What can you tell me about Cloutier
Remix as an agency?

ML: Cloutier was the first well-established hair,

makeup and styling agency on the West Coast.
We’ve been lucky that we’ve been representing top
talent from the very beginning. We have seen the
industry change a lot since the agency first opened
27 years ago. Founder, Chantal Cloutier, a real
innovator, was the first to open a hair, makeup
and styling agency in Los Angeles. By attracting
an international roster, she brought A-list fashion,
beauty and music expertise to an industry that had
previously been dominated by film and television
artists.

DP: Can you tell me about what’s happening

now?

ML: I started working with Chantal 23 years ago,

and part of the change is that I recently became
the owner of the agency. We have added the
name remix to let everyone know that we are really
shaking things up and doing things differently.

DP: What is the interworking of an agency?

ML: We represent the stylist, we handle their

bookings, we procure work for them, negotiate the
work; we are always building relationships with any
type of client that are going to bring work or help
grow a stylist’s career.

DP: What advice can you give to stylist?

ML: We look for talent, professionalism,

personality, solid history and a good reputation.
Have a good attitude, avoid diva like behavior. A
stylist should be able to handle the accounting
side of their job, like staying on budget, keeping
receipts, etc. It’s just as important as the creative
side of being a stylist.

Winter 2010 57 | The Stylist Handbook

Agency
Stylists Represented by
Cloutier Remix:

Heidi Meek
Naomi deLuce Wilding
Pauline Leonard
Gemina Aboitiz
Phillip Bloch
Thank you so much Madeline for taking the Nicole Olson
time to talk to The Stylist Handbook, we love your
new location and look forward to hopefully working
Maria Divaris
with you in the future... wink, wink! Ricci DeMartino

no ordinary life

www.DevonPoer.com
Follow my blog...

The Stylist Handbook | 58 Winter 2010

 California
Winter
Photographer: Tyler Mitchell
Stylist: Rodney Burns
Hair/Makeup: Kimberlee Barlow

Wardrobe available at Church

Boutique in Los Angeles,
www.churchboutique.com

The Stylist Handbook | 60 Winter 2010

Top by Daniel Patrick-Dessert
White Armory Tank, Vest by Daniel
Patrick-Ivory Flux Vest, Belt by
Nomadic Exquis, Shoes by Ron
Donovan, Jewelry by Lou Zeldis,
Snake Vertebrae bracelet, White
Pebbel necklace.

Winter 2010 61 | The Stylist Handbook

 Dress by Jerell Scott, Necklace
by Catherine Michiels

The Stylist Handbook | 62 Winter 2010

 Skirt by Vintage Oleg Cassini, Top by
Antonio Berardi, Shoes by Ron Donovan
‘Adria Vernice,’ Jewelry by Garnazelle,
Coral Rose RIng

Winter 2010 63 | The Stylist Handbook

Dress by Riser Goodwyn, Shoes
by Ron Donovan ‘Adria Vernice’

The Stylist Handbook | 64 Winter 2010

Dress by Sally Lapointe, Shrug by
Sally Lapointe black neoprene
shrug, Shoes by Ron Donovan
‘Adria Vernice,’ Bag by Moe,
Black Croc ‘1&2’ clutch, Jewelry
by Edwards and Rellace Bakelite
cuff w/diamonds and emeralds

Winter 2010 65 | The Stylist Handbook

Designer

Contact Francesca Albanese, francesca@kaopaoshu.com

www.kaopaoshu.com

K ao Pao Shu is the brainchild of Bosnian designer Naida

Begeta. Naida graduated from the University of Sarajevo’s
Academy of Fine Arts with a focus on product design in 2004. It
wasn’t until later she discovered her knack for fashion when she
began crafting unusual handbags and eventually evolved to a
full clothing line. Her innate sense of style melded with her love of
design, birthing a brand that was as fabulous as functional with
its unmistakable vision. Her accessibly avant-garde pieces are
a keen mix of edge and elegance, using the finest fabrics and
ribbons to create diverse and unique statements.

Today Kao Pao Shu is a fast growing brand best selling in

Japan. Naida’s whimsical vision is wholly reflected in her unique
wears and accessories collections, representing today’s fiercely
independent and confident women. Created and manufactured
in the USA the collections are hand-made and virtually one of a
kind. Each piece is made for comfort as well as couture, combining
structure and style for truly artistic attire.

The Stylist Handbook | 66 Winter 2010

Winter 2010 67 | The Stylist Handbook
The Stylist Handbook | 68 Winter 2010
69 | The Stylist Handbook
The Stylist Handbook | 70
Winter 2010 71 | The Stylist Handbook
 Photography: Marco Schillaci
Hair: Aubrey Loots of Studio DNA
Makeup: Stephanie Cardenas of Studio DNA

The Stylist Handbook | 72 Winter 2010

The73
Stylist Handbook
| The Stylist Handbook
Influence

S ocial Stylist
Events with Intent
By Candice Caldwell

M uch of my summer and fall was spent gearing up for and promoting
Fashion First, a charity fashion show that showcases Fall looks from the best of our
local independent boutiques, here in Seattle, Washington. It was a blast: I worked
with an amazing team, I met fun new people, I got to do what I love. But fashion
shows are notoriously time-intensive events to work on, and as my scant free time is
filled with even more shows, store openings, launches, and other parties, I realized
how vital events are to all of us in the fashion industry…and how easily they could
take over our lives if we let them.

So for this column, as we are deep into those event-heavy winter months, I
knew we needed to talk events. Hosting them, producing them, attending them,
donating to them – there are many ways to be involved with events; some good,
and some not-so-good.

In the best case scenario, an event can feel effortless, as you find yourself in
the right atmosphere {and the right outfit} with the right people and sparks fly when
you meet your newest client or the next photographer/editor/hairstylist/etc you will
work with.

But if you’re finding yourself without a free evening and feeling like each party,
luncheon, meeting, and gala leaves you more confused than ever, and with little
to show for it, maybe it’s time to take a step back and put some intention into your
event strategy. I talked to a few stylists about how they use events in their business
and they shared some great strategies around events.

The Stylist Handbook | 74 Winter 2010

 Know When to RSVP Your Regrets
Prop and wardrobe stylist Gretchen Bell
says, “It never hurts to remind people
you are out there on a regular basis.” So
true! But since we aren’t all Paris Hilton,
and we do have other demands on
our time, we also have to get used to
saying “non” on our RSVP. With a styling
business and a job on the creative team
of a local designer, not to mention a
family and charitable obligations, stylist
Sarah Elizabeth Caples knows “I really
only have time to go to the events I
care about or causes I genuinely want
to support” and isn’t afraid to say no.
Knowing the type of events that work for
you is also key. Wardrobe stylist Kristen
Kaleal learned quickly that producing
fashion shows for free was harmful
to her bottom line. She now says, “I
learned to recommend that they call
a department store and ask someone
there to pull clothes and put together
a show.” Making a recommendation
or sharing a connection is more helpful
to an organization than saying yes to
something you aren’t excited about,
and they will thank you.
Get Out of Your Comfort Zone
If you’re at events with the same people,
it’s time to change things up a little bit.
In fact, Kristen Kaleal says, “I intentionally
don’t attend fashion events going
around in town” which are frequently full
of recent grads looking for work and not
potential clients. Gretchen Bell suggests
trying an event you’ve never been to
before; “Consider how different people
can use your business” she says - and
Winter 2010
where are those people? How about an
industry conference, business luncheon,
parenting group or a volunteer group
like the local Junior League,? Many of
these host events you can come to as
an attendee or even as a speaker. In
any case, Sarah Elizabeth Caples has
great advice: “go with little agenda
other than to look good and meet new
people”.
Throw Your Own Party
Who said you have to wait around for an
invitation? Some of the best events are
smaller, more intimate gatherings that
can be thrown together at a restaurant
or bar at the spur of the moment. Use
an online invitation on Facebook or
Pingg and reconnect with those friends
and acquaintances you haven’t seen
in a while. Or, do what Kristen Kaleal
does, and use Twitter to find new
people in town. She throws cocktail
events, and declares, “they’re great for
making friends over drinks. I never go
intentionally to make business contacts,
but I do get business out of such events.”
New friends or old, hosting a small event
can have big impact on your business.
Step and {Don’t} Repeat
I don’t think I need to tell you that you
should look red carpet (or blue/white/
green carpet) ready whenever you
step out for an event. Professional
photographers and a step and repeat
background are de rigueur at even
the smallest store openings these days,
ready to document your fabulous look
and post it to Facebook, blogs, websites,
75 | The Stylist Handbook
Twitter, and beyond. As Sarah notes,
“I am my brand, so I need to be seen
dressed to impress, being as genuine as
I can be, because that’s who I’m selling
– myself”. And of course, if you have a
super-standout piece in your outfit {and
I don’t doubt that you do} remember
where you’ve worn it; people in this
business DO notice if you wear the same
dress/coat/necklace to several events.

Make An Effort to Stay In Touch

Be proactive after you meet someone

at an event by sending a “nice to meet
you” email or adding them to Facebook
or contact database. Nothing’s worse
than finding someone’s business card

Photo by Team Photogenic

in a pocket months later and having no
recollection of who they are or what you
talked about! Gretchen Bell suggests
sending out updates and fashion articles
to contacts, recalling that “on several
occasions I just happened to email them
on a day when they needed my services
Stylist Sarah Elizabeth Caples with Tristan Uhl at
and they called me.” It certainly can’t Fashion First, Seattle 2010
hurt as long as you allow an option to
opt-out.

Do you have tips for using events in your

business? Tweet us at @BrandAtelier
and share. If you have questions on
the branding and social media side of
business, send them my way and maybe Photo by Mike Adams
you’ll be featured in the next issue!

www.BrandAtelier.com
Candice Caldwell with Jennifer Peyree and
Contact Me: Amy Rosenfield at Fashion First, Seattle 2010
Candice@BrandAtelier.com

The Stylist Handbook | 76 Winter 2010

Education

I n 2008, Luke Storey started School Of Style, the world’s first school
exclusively for wardrobe stylists, focusing on the entertainment industry. School
Of Style is different, because it is an intensive series of wardrobe styling classes
taught by celebrity stylist, Luke Storey and directed by style journalist, Lauren
Messiah. Together they are a fierce team, Luke having worked with a diverse range
of artists such as Marilyn Manson, Foo Fighters, Sarah Machlahan, Daughtry,
Rilo Kiley, Kanye West and many others. Lauren, a previous blogger for AOL’s
Style Blog, ThisNext.com and now for her own blog LaurenMessiah.com.

The Stylist Handbook | 78 Winter 2010

 During a course, students learn every
aspect of the business of styling from A-Z
and the ‘art of styling’. Consisting of 4 days of
individual classes, it is held at Smashbox Studios
in Los Angeles, CA.. This one of a kind class
is unique in that it is a styling course taught by
someone who has personally spent many years in
the entertainment business enabling him to teach
aspiring stylists exactly what it takes to start and
maintain a successful career.
Luke Storey, is a wardrobe stylist currently
based in Los Angeles, California. Luke has also
been featured on the hit television shows “The
Hills”, “America’s Most Smartest Model”, and
“Glam God.” Lauren Messiah has been building
a large online following with her style blog www.
Lauren Messiah.com, which also follows her
adventures as a stylist.

Class 1:
Two days, in class workshop, focused on the
business of styling. How the business works?
How to get started? How to stay in the business?

Class 2:
All day, in class workshop focused on the “art of
styling.” This classes teaches students how to prep
a styling job, how to dress the models, professional
etiquette, fashion 101 and much more.

Class 3:
This class is a portfolio shoot day, where students
will have the opportunity to style their own
fashion/editorial shoot. The School Of Style
provides all necessary components to produce
the photo shoot: photographers, models, hair/
makeup artists, location, prop kit, and clothing.

For more information visit,

www.theschoolofstyle.com

Winter 2010 79 | The Stylist Handbook

Education
Y S our
A s a photo stylist, your kit is one of
the few investments you will have to make. You
WILL need to have a styling kit which is a toolbox
or other container, filled with EVERYTHING
you might possibly need to do your job in a studio
or on location.
For beginners, it is your decision how soon
you want to build your styling kit. If you are serious
about being a stylist, you can start accumulating
your tools now. Be on the lookout for supplies
whenever you’re in a store. You can find useful
items at the checkouts in Target, Bed, Bath &
Beyond, or the Container Store every time. When
you see one of those dollar sales in a drug store,
there’s a likelihood of finding a great addition to
your kit for a good price, like spray bottles, dust
brushes, or small containers.
My basic kit contains, in an obsessively
organized manner, all the items I customarily
use on a shoot. I NEED to know exactly where
everything is.
The Stylist Handbook | 82
tyling kit
By Susan Linnet Cox
I have a separate fashion kit to use when
there is talent – whether I’m styling wardrobe
or fashion. I chose a larger soft tool bag with a
handle and shoulder strap in case I have to carry
it on location. With an apron or a fanny pack, you
can keep your most important tools right on your
body. Inside the tool bag are pockets which hold
small items, like tins of pins, nail polish remover
packets, and extra clothespins. I carry extra
pantyhose, bodysuits, a sprayer of water, bra lifts,
and my loyal dust brush.
There are some tools you will need only
for certain styling jobs. You don’t need to carry
a Swiffer and dust buster for a jewelry shoot but
you’ll be glad to have them if you’re styling an
interior.
Extra items can be kept in a storage bin,
or several bins. When you’re booked for a certain
project you can pull the tools you’ll need for that
job. Be sure you’re on the same page about the
assignment. On my first day with a new catalog
Winter 2010
 “Filled with
EVERYTHING
you might
possibly need to
do your job.”

client they had told me I’d be styling “fashion” so,
naturally, I brought my fashion kit. When I arrived
at the studio and there were no models or makeup
artists around. I found out that the studio called
off-figure wall styling as “fashion styling.” Lucky I
knew the techniques for both!
Keep a small notebook handy so you can write
down these inspirations as they occur. And note
any materials that you need to replenish before
the next booking.

Your Kit is an Ongoing Project

The lists here are a pretty thorough starting
point. But your kit is never finished. You will
always discover something new when you are
shopping or working with other crew members.

www.theinvisiblestylist.com
Susan Linnet Cox is the author of the book “Photo Styling” which provides an overview of the career and
teaches fashion photo styling at San Diego Mesa College. She also runs Photo Styling Workshops, www.
photostylingworkshops.com, where students worldwide take online courses in fashion styling, tabletop
styling, and food styling plus related topics such as Business & Marketing for Fashion Stylists. Her blog,
The Invisible Stylist, www.theinvisiblestylist.com, profiles her career as an educator. After more than two
decades in the industry, Susan is devoting most of her abundant energy to sharing her knowledge of a
career in styling.

Winter 2010 83 | The Stylist Handbook

 Basic Kit Supply List: [
[
] Rags
] Torch
[ ] Scissors, small & sharp
[ ] Scissors, bigger [ ] Corkscrew
[ ] Photographers’ putty [ ] Wood marking pens
[ ] Goo-Gone in a small bottle
[ ] 1-2 rags, paper towels Additional for Wardrobe and Fashion Styling:
[ ] Quilting pins [ ] Water sprayer
[ ] Pliers, needle nose [ ] Plastic clothespins
[ ] Wire cutter [ ] Safety pins, medium, large
[ ] Safety glasses [ ] Small sewing kit
[ ] Permanent markers [ ] Headscarf
[ ] Monofilament [ ] Kleenex
[ ] Carpet tape [ ] Powder in neutral tones
[ ] Lint roller & refill [ ] Lipstick
[ ] Long tweezers [ ] Lip gloss
[ ] Sunscreen [ ] Dental floss
[ ] Hand cleaner [ ] Small mirror
[ ] Spray bottle of Windex [ ] Hairbrush
[ ] X-Acto knife or box cutter [ ] Ponytail holders
[ ] Screwdriver [ ] Bobby pins
[ ] Antiseptic [ ] Hairspray
[ ] Bandaids [ ] Polish remover
[ ] Manicure supplies
Additional for Off-Figure and Product Styling: [ ] Straws
[ ] Tissue paper [ ] Makeup remover wipes
[ ] Bag of batting [ ] Top Stick tape
[ ] Foam [ ] Shoehorn
[ ] Silver cloth [ ] Over the door hook
[ ] Clear museum gel /putty [ ] Bra lifts
[ ] Towels [ ] Nude bodysuit
[ ] Plumbers tape [ ] Pantyhose
[ ] Magnetic tape [ ] White T-shirt
[ ] Florist wire
[ ] Wooden blocks Recommended Equipment:
[ ] Bricks [ ] Jiffy steamer
[ ] Iron and small ironing board
Additional for Room Sets/On Location: [ ] Rolling rack
[ ] Swiffer [ ] Shower rod
[ ] Hairbrush [ ] Plastic swivel hangers
[ ] Rechargeable dust buster [ ] Dividers for rack
[ ] Broom [ ] Tagging gun
[ ] Dustbrush and dustpan
[ ] Paring knife
The Stylist Handbook | 84 Winter 2010
Photographer: Hannibal Matthews Fashion Stylist: Kim Maxwell

photostylingworkshops presents...
Learn Fashion Styling Online! 2011 Schedule:
FASHION STYLING 101, All You Need to Know About a Career in Fashion Styling. 4-week class taught by
celebrity and fashion stylist Kim Maxwell. Begins January 18.

BUSINESS & MARKETING FOR FASHION STYLISTS, One-on-One with Kim Maxwell. Receive two
comprehensive lessons in business and self-promotion PLUS a 30-minute individual consultation with Kim
so you can develop your own career plan on your own schedule for your own marketplace.

Or sign up for FASHION STYLING COMBO and SAVE $40 on both courses.

Also online: OFF-FIGURE STYLING, TABLETOP STYLING, PROP STYLING, and FOOD SYLING 101.

Based in San Diego, CA, Photo Styling Workshops was founded in 2006 by
Susan Linnet Cox, author of “Photo Styling.” We have taught students worldwide.

Visit www.photostylingworkshops.com
to register for classes or learn more about styling!

Susan’s styling blog: www.theinvisiblestylist.com

We’re on
87 | The Stylist Handbook
89 | The Stylist Handbook
91 | The Stylist Handbook
93 | The Stylist Handbook
The Stylist Handbook | 94
 Stylist Devon Poer #757

Use our directory to find a Fashion/Wardrobe Stylist...

ANYWHERE in the world.
*Search for Stylists by location, fashion specialty, experience level
*View portfolios and contact Stylists directly
*New twitter feed on profile pages
*Post Jobs & Castings for FREE
*Plus more....

If you’re a Stylist join now...

www.lotsofstyle.com
S
Influence

tyle Guide
Fall/Winter 2010 Women’s Fashion Trends
By Krista L. Peak

F all and winter 2010 turns back

the hands of time, bringing a modern
www.StyleEpiphany.com

edge to some of our favorite fashion

trends from the not so distant past. The
wonderful thing about fashion is that if
you’ve been on this planet for at least
two decades, you will notice some of
your favorite trends cropping up again,
seemingly to enjoy just a few more
minutes of fame. The magical thing
about fashion is that each time a really
good trend comes around again, it feels
new and exciting, but also familiar and
comfortable.

This fall and winter, it’s all about

returning to the trends that make us look
and feel good. This style guide is meant
to help you return to your favorite trends
while incorporating new elements that
will keep your look fashion forward.

This winter we are seeing more

camel, gray and black. These neutrals
and the colors of the moment offer
endless combinations for our fall and
winter wardrobes.
The Stylist Handbook | 96 Winter 2010
Leather - tends to stand out and look more
stunning during the colder months. This year,
look for leather bomber jackets, skirts, skinny
pants, over-the-knee boots and ankle booties.
Don’t overdo leather: if you choose a leather
skirt or pants, skip the leather jacket. Skip the
trendy pieces if you are on a budget, opting
instead for classic styles that will serve you for
years to come.
Faux Fur - has come a long way in recent years
and is cheaper and more humane than the
real thing. Shop for faux fur coats, vests and
boots with faux fur accents to stay warm, but
look hot. Be sure to balance out your look since
faux fur tends to add bulk to your ensemble.
Chunky Knits - Soft, voluminous sweaters
are synonymous with fall and winter. Fair Isle
sweaters are one of the most popular styles,
though anything beautiful and nicely shaped
will do. Balance out your chunky sweater with
a fitted bottom, such as a pencil skirt, skinny
jeans or leggings.
Print Mixing - There really are no rules when it
comes to mixing prints, but you might want to
work a neutral into the mix. An animal print like
leopard, which happens to be popular again
this fall and winter, works well with a bolder
print. Mixing prints is not for the shy, but it is a
lot of fun, and you do get better at it through
experimentation and observation.
Gold - is the preferred metallic color this fall
and winter. Whether you choose a gold sequin
top, a gold skirt or gold accessories, you will
look like a glowing goddess during the coldest
of months.
Menswear and Military - The menswear and
military trends continue into the fall in winter.
Shop for menswear inspired trousers, cargo
pants and anything with a military look. Military
style jackets, t-shirts and bags are just a few
items available. Keep your look girlie by adding
feminine touches like a ruffled blouse or stilettos.
Ladylike handbags - have been regaining
popularity for a few years now. This year, a
structured satchel is the sought after design.
Winter 2010
With a classic style, you might consider investing
in a good leather piece, which you could enjoy
way into its vintage years.
Longer Skirt Hems - Our hems are dropping
along with the temperature. Skirts and dresses
that fall at or below the knee will offer a retro
flair this year. For a 50’s glam look, choose a full
skirt.
Minimalism - If you can part with the
embellishments and bold accessories we’ve
enjoyed for several seasons, minimalism will
take you back to the basics. Look for tailored
pieces in solid colors. The way your beautifully
cut clothing falls on your body will make the
statement you typically use embellishments
and accessories for. Go light on the jewelry
and other accessories to stay true to this trend.
Bold Jewelry - We aren’t quite ready to say
goodbye to statement necklaces, chandelier
earrings, cuffs, bangles and cocktail rings.
Look for pieces that you truly love and speak to
you. Don’t wear them all at once. Typically, if
you wear a bold piece, go light on your other
jewelry.
Fall and winter 2010 offers something fabulous
for every woman. This year, take the time
to experiment, finding ways to mix your old
favorites with modern pieces. Whatever
you wear, make it your own and wear it with
confidence.
97 | The Stylist Handbook
Designer

www.dorsiacollection.com

Fashion Stylist and Blogger

Salvador Camerena’s
“Favorite Picks”

  F ashion Blogger and Stylist, Salvador Camerena, of fashionsalvation.com

provide us with a menswear review for The Stylist Handbook selected menswear
designer Dorsia.

Dorsia is a quintessential modern man’s collection. A lot of the pieces

included in Dorsia’s autumn/winter 2010 collection are sophisticated, easy to wear
and beautifully tailored while still evoking a personal sense of style. Metropolitan
men on the go will love a variety of outerwear pieces, plaid shirts, supple sweaters
and layering henleys for this winter.

Dorsia has caught the attention of young Hollywood’s tastemakers; such as

Sam Page (Mad Men, Gossip Girl), Justin Chambers (Grey’s Anatomy), Kid Cudi
(Singer) and Ricki Malambri (Step Up 3D). These four gentlemen embody the
Dorsia brand: edgy, sophisticated and modern. The Dorsia Collection is tailored
for the young metropolitan male.

The Stylist Handbook | 98 Winter 2010

The Billy Long-Sleeved Orange Plaid Shirt:
I’m a firm believer that nothing says uber-cool
like a plaid shirt during the winter months. This
orange, grey and black, doubled pocket plaid shirt
feels inspired by the 1990’s grunge era and men like
Kurt Cobain, but with a modern Robert Pattinson
twist in its tailoring and fit.
Styling tip: Utilize this plaid shirt by pairing it with
black, skinny or slim, five-pocket pant, dressing it
up a bit with a solid black bow-tie and keeping your
ultimate cool by wearing a laying piece such as a
vintage (or vintage inspired) leather jacket. This look is
completely geek-chic, with most of the focus on style.
The William Wool Coat: This Parisian inspired
wool coat makes me swoon! It’s classic, hip and
fits like a glove. This double breasted, maroon
satin lined wool coat gives me that European,
yet modern flair that you would usually see on
someone like Adam Levine or one of the male cast
members of Gossip Girl.
Winter 2010
Styling tip: This wool coat is perfect way to transition
from day to night. In order to not take attention away from
this piece, pair it with a v-neck t-shirt in grey (remember,
v-necks make you look longer), straight fit jeans (I would
recommended a dark wash) and a scarf in a electric blue
will still give you that modern Parisian vibe.
The Spencer Henley: Utilitarian and masculine,
this henley is what every guy needs for a guy’s
night out. The cut of this henley is sexy without
trying too hard. The military inspired details such
as the epaulets, double pockets and electric blue
piping make you feel like Bradley Cooper on a
guy’s weekend in “The Hangover”.
Styling tip: Using every guys best friend – jeans – to take
this henley to the next level this winter by paring it with a
puffer vest in a neutral color and some fingerless gloves to
add to this relaxed, yet masculine guy’s look.
Showroom Contact:
JM-PUBLICITY, Jennifer Mitzkus
jennifer@jm-publicity.com
213.622.5038
99 | The Stylist Handbook
Available at aLine Media, Contact Ansley@alinemedia.com, 213-624-0204
Designer

Editor’s Pick for Shoe Obsessed

By Devon Poer

www.VelvetAngels.com

H igh heels, boots, pumps, all run in the realm of sexy for the feet and
irresistible to both men and women. Most women who are into fashion would call
themselves shoe obsessed without hesitating. Shoe obsessions have become a bit
more accepted today thanks to the likes of “Carrie Bradshaw”. We can now indulge
in our glorified obsessions with pride. Anyway you kick it, I love shoes!

For this winter, my shoe designer pick is Velvet Angels. What I like best about
this brand is how unique they are and the right amount of sexy. Also, their use of
shape and texture is edgy, modern and fun. Ladies also obsessed with Velvet Angels:
Fergie, Lindsay Lohan, Lauren Conrad, Katie Cassidy, Ashley Greene, Kristen Bell,
Keri Hilson, Rhianna, Pink, Ashlee Simpson and Tyra Banks.

Winter 2010 101 | The Stylist Handbook

Designer
Contact:  Jennifer Mitzkus, jennifer@jm-publicity.com, 213.622.5038

Stylist’s Favorite Handbag

By Laurie Brucker

www.OnnaEhrlich.com

A s a stylist, I always enforce a fabulous handbag rule.  It’s what people

notice immediately about your look and it’s the one accessory that you can really
get creative with color, pattern, texture, and shape.  It is what you need to take a
boring old outfit from drab to fab in a flash...instant chic!

Onna Ehrlich is known for vibrant, colorful handbags made of delicious

leathers and animal skins. It’s like a handbag candy shop full of starlet worthy
oversized totes, classic chic clutches, and even detailed make-up bags. A girl’s
got to travel stylishly, right? 

Celebs are all over this collection, having been seen on Marcia Cross, Halle
Berry, Sophia Bush and Eva Longoria. As a stylist, this collection will definitely be
caught by your fashion radars, either slouchy effortless chic, or perhaps structured
demure, or even pop princess, they have the bag!

The Stylist Handbook | 102 Winter 2010

Designer

Not for the Timid

By Katie Weaver

S pirit Hoods is a manufacturer of a unique line of animal in-

spired faux fur accessories for men, women, and children. Based
and manufactured in Los Angeles with offices in Portland, Ore-
gan as well. They believe in conservation and protection of both
the planet and its animals, and to give back they have partned
with several non-profit organizations dedicated to wildlife conser-
vation. Proceeds from the online sales of Product Blue is donated
to help protect our animals.

The Stylist Handbook | 104 Winter 2010

 www.SpiritHoods.com

Winter 2010 105 | The Stylist Handbook

 Daryl Henderson / Photographer

Aban Sonia / Stylist

Artisans Agency

Naomi Robles / Makeup

Artisans Agency

Clothing / Nothing Original Collection

The Stylist Handbook | 108

109 | The Stylist Handbook
The Stylist Handbook | 110
The Stylist Handbook
The Stylist Handbook | 112
113 | The Stylist Handbook
The Stylist Handbook | 114
115| The Stylist Handbook
The Stylist Handbook | 116
117| The Stylist Handbook
Stylist

Energy Muse Jewelry

L aurie Brucker
Fashion Stylist, Journalist, Image Consultant
By Devon Poer

L aurie is an image consultant and stylist who is a specialist in what she

calls the “science of dress.” In 2002, Laurie graduated from Indiana University
in Fashion Design. She moved to New York where she developed her career as
a fashion designer for 7 years before going back to school, receiving a degree in
Image Consulting from the Fashion Institute of Technology in New York. Now
living in Los Angeles, she runs her own image consulting business and is a fashion
blogging socialite.
www.LaurieBStyle.com
The Stylist Handbook | 118 Winter 2010
DP: When did you realize you wanted to be an
image consultant?

LB: For 7 years I worked as a fashion designer in

New York City and everyday I studied style and
fashion.   My collections were for contemporary
mass markets so I took the runway trends and
Q&A DP: What type of clients do you work with?

LB: I work with every day professionals,

businessmen and women, actors and especially
with up and coming musicians and bands.  I have a
very fine appreciation for the correlation between
music and fashion and I love being able to help
made them translatable and wearable for the every a rising artist master branding their image before
day woman.  But I always felt like something was they are famous.  It helps mold them into the stars
missing in my life.   I love designing and I love they were born to be! Let’s face it, you come to
fashion but more so than that, I love to help Los Angeles to be famous, you have to look the
people, so back in 2007 a friend part. I teach the right tools of
recommended to me that I start fashion and bring out the inner
to take classes again to help confidence that takes a person
me spark some inspiration in from just everyone else to a
my career choices, and I found head turner.  
it.  Image Consulting.  It was my
destiny. DP: What project are you
currently working on?
DP: Where did you go to
school or receive training? LB: Actually there is something
very exciting in the mix of my
LB: While I was working my day business right now.   I’ve been
job I started taking night classes Laurie Brucker making videos for a while with
at the Fashion Institute of Technology in New the dream of having my own style show.   I want to
York City. When I first joined the program there bring to the masses my creative, price appropriate,
were two study routes to take, one as a Stylist and and unique sense of style. So right now I’m working
one as an Image consultant. What attracted me to my very own style series. With show piloted and
Image consulting was that you get to work one on picked up to start filming after the New Year and
one with people.  There is a science to dress and I a couple more pilots on the way that we shall all
loved learning every ounce of it. Cut to a year later, cross our fingers for. The second I can share more
I had taken all my necessary courses and walked information about where and when, I will. But the
out of the FIT program literally ready to open a anticipation of sharing all the great news... well
business.  So I left New York City and moved to it’s killing me. Better buff up my Louboutins, I
LA to start my new career! wouldn’t want to be buried in anything else. 

Winter 2010 119 | The Stylist Handbook

D
Photographer

aryl Henderson
Photographics
By Melissa Cabana

D aryl Henderson has the unique ability to capture the essence of people.
Whether on location or in the studio, Daryl’s vision for his body of work radiates
through each image. Earning his degree in 2004 in Commercial Photography, it is
more than a
­ job for him. It is a purpose, a tool for self-expression.

In addition to his business endeavors, Daryl is actively involved in the community.

He organized the photography aspect of The Heart Gallery of Broward County in
Florida, which is a traveling photography exhibit of foster children who are their
unique personalities, the intention is that these children will be adopted and placed
in permanent loving homes.

The Stylist Handbook | 120 Winter 2010

Winter 2010 121 | The Stylist Handbook
MC: Can you tell us more about what you
specialize in?
DH: It is kind of difficult for me to put my
specialties in to words. The best way I can
describe it, is to liken my work to a painting.
Each project is unique and requires a palette
Q&A
designed to bring out the very best in it’s subject.
Additionally, each model, celebrity, or person
carries their own style, or vibe if you will, that
needs to get expressed while they are being
photographed. It is my job to bring out the very
best imagery for each project whether it is a
fashion editorial or a portrait of a friend. But
to be specific Beauty, Celebrity, and Editorial.
MC: How would you describe your photography
style?
DH: My photographic style incorporates the
use of carefully sculpted lighting combined
with a pleasing composition. Currently, I
am using a lot of flares and mixture of warm
and cool colors in my finished images.
MC: Your not only a photographer but an expert
re-toucher and graphic designer, can you tell
us more about your past projects and who you
have worked with?
DH: In the world of photo re-touching, I have
been fortunate enough to work on some
amazing celebrity and advertising projects.
Unfortunately, there are usually a lot of
confidentiality agreements that prevent me
from disclosing what and who they are.
I can say that the photo-retouching business is
a fast paced, and result oriented environment,
and it is very exciting to get the chance to work
with some of the top brand names in the world.
www.Daryl-Henderson.com
The Stylist Handbook | 122
As for graphic design, I figured out I was good
at it when it came time to create the logo
for my business and I had no money. It is
something that came naturally, and since then,
I have had the opportunity to work with several
corporations to design logos, packaging,
and promotional print materials. My most
recent ventures have been for a production
company that creates socially responsible
media, and a company that creates custom
tequilas and liquor brands out of Mexico.
MC: How would you describe your design style?
DH: I like things super clean and simple.
Usually, I try to create a look that captures
the client’s ideas, way of business, and
message while maintaining an image that
is beautiful, clean, and easy to “read”.
MC: What projects are you currently working
on, what more can we expert to see from you?
DH: Well, my most recent project was a MAJOR
update to my website, which includes a lot of
the new work done over the last year.
In the near future, I plan to work on some
more high-end beauty photo shoots that will
showcase very “expressive” hairstyles. Past that,
I have a couple ideas for some conceptual
editorial stories, and that’s all I can say about
that.
Winter 2010
A
Hair Stylist

Photographer Daryl Henderson

A ubrey Loots
Co-Owner & Creative Director of Studio DNA
By Devon Poer

O ver a year ago if you had asked me if my hair color was going to be red, I
would have said “NO WAY”. However, when I got the idea to do something different
my stylist, Aubrey Loots, boldly and skillfuly transformed me into a red head. The
outcome of which I still get numerous compliments.

Not only is Aubrey a talented hair stylist, he is such a positive minded person.
Always a smile on his face and quick to laugh, he is joy to work with while planning
photo shoots and fashion shows. He co-owns two Los Angeles salons, one in Santa
Monica and one in West Hollywood, with husband Danny Leclair. They are both very
worldly, and are typically found jet setting around the world of hair. Aubrey recently
competed at an international hair competition in Paris, representing team USA...
they placed 3rd, go team USA.

The Stylist Handbook | 124 Winter 2010

 Photographer Daryl Henderson Model Holly Parker

Winter 2010
125 | The Stylist Handbook
Q&A
DP: When and why did you become a hair
stylist? 
DP: When it comes to the relationship between
you, the hair stylist and the fashion stylist, what
is important to you? 
AL: I started in the Hair department at a Trade
School at age 16 in South Africa - trained under AL: Being on the same page, sharing the same
the British Apprenticeship program. Why? vision and being open to hearing each other’s
Because the Arts and Drama school I really suggestions and ideas - team work is key to get
wanted to go to closed down, so I decided to a great result.
go to Trade School. I ran my finger down the
board in the lobby and thought Hairdressing
looked like it could be fun - I have never looked “Because it allows
back!

us to have a voice
DP: What types of clients do you provide
services for? in something that is
AL: All types ranging in age between 25 – 65,
professionals, housewives, celebrities – trendy
forever changing.”
or conservative!  We also provide makeovers to
women in various shelters throughout the city.  DP: What advice can you give to a fashion stylist
Everyone should be able to see in the mirror about the relationship between them and you? 
who they are on the inside.
AL: Learn as much as you can about the
DP: You’ve said that being in the fashion industry Hair industry, hair trends, and different styles.
is something you are very passionate about. I am constantly watching Fashion Shows and
Why?  learning about fabrics etc. When I work on
shoots I Love watching the Fashion Stylist at
AL: Because it allows us to have a voice in work I learn so much from watching.
something that is forever changing, and we
make a large contribution to the ever evolving
trends of the Fashion World - how exciting is
that?!



www.AubreyLoots.com
www.StudioDNASalon.com

The Stylist Handbook | 126 Winter 2010

we believe that everyone is naturally beautiful but from time to time
everyone can use some help
putting the pieces together
hair make-up skin care waxing
hollywood location santa monica location
7218 beverly blvd 902 broadway
los angeles, ca santa monica, ca
323-930-0700 www.studiodnasalon.com 310-451-3200

studio dna is a full service salon where every product and every service
is intended to uplift and inspire its clients to their own personal greatness
Makeup Artist

Photographer Efren Beltran

C ristina Romeo
Owner & Creative Director of Polaris Cosmetics
By Kimberlee Barlow

I n the world of fashion it is inevitable that someone will stand out and emerge
unique from the masses. One such person I had the pleasure of interviewing was
Cristina Romeo of Polaris Cosmetics. Her interview was exciting to say the very least.
She is the founder and Creative Director of Polaris Cosmetics, a beauty line beginning
in 1998 based out of the San Fernando Valley in California. In my conversation with
Cristina I discovered a woman who truly cares about her clients, their happiness and
building their trust. Her confidence is the reason she can so seamlessly gain the trust
of celebrities, congresswoman, top models, princesses and the average woman.
She believes that like stars women are luminous and constantly changing.

Cristina gave me real insight on how important a collective relationship is

between a makeup artist, hair stylist, and photographer and, but of course, the
fashion/wardrobe stylist. Being that she has worked within so many aspects of her
field, her experience and advice is vital for a stylist to be successful.

The Stylist Handbook | 128 Winter 2010

Photographer Efren Beltran

Winter 2010 129 | The Stylist Handbook

Q&A
KB: Can you tell me about Polaris Cosmetics
and when you started it?
KB: How important is makeup to the overall
look?

CR: Makeup completes the look, it sets a tone;

CR: In 1998, I started Polaris Cosmetics; I’ve
been doing makeup for over 30 years. Since
then we have built a talented team of artists
who are available in our studios or on location.
They are stylish, highly trained and professionally
versatile. We have two salons, one in Encino and
the other in Thousand Oaks. We pride ourselves
on offering a line of cosmetics that are for every
woman. Our products are innovative, fresh,
dermatologist adored, exclusive and cutting
edge. Our artists are very versatile in that they
work on celebrities to soccer moms as well as
high-level executives.
a mood. It can make or break the whole
vision. Really, is it fashion without the makeup?
I believe makeup is fashion, along with hair
styling and all the beautiful clothes, jewelry,
shoes, etc. Can you really have one without
the others?
KB: What advice can you give to stylists when
working with a makeup artist?
CR: Respect, protocol and being a team player
will make or break your career. When you’re
working in this dynamic it’s a collective group
creating a cohesive look. Communication is
so important. A stylist should show the artist
the clothing, let us feel the fabrics and look at
the accessories to get inspired and to provide
visual communication. They must be able to
have an understanding of what their vision is
and be able to communicate that.

“Makeup completes Cristina Romeo

the look, it can make
or break the whole
vision.”
KB: So you’re the “Queen of Eyebrows.” Can
you tell me a little more about that title?

CR: I like to call it “brow therapy.” I only tweeze

eyebrows, as apposed to waxing, and it’s
about “eyebrow tailoring—” I’m in front of them
studying the shape of their face and eyes. What
is also important is the client’s lifestyle; I won’t
give a refined brow to someone who I know is EVERYTHING BEAUTIFUL, EVERYTHING YOU!
a busy mom and doesn’t have time to keep
them up. I think people love my eyebrows for
my attention to detail. Eyebrows are sisters not www.PolarisCosmetics.com
twins.

The Stylist Handbook | 130 Winter 2010

 Behind the Scenes

The Stylist Handbook | 132

The View Wardrobe and George the Dog Model Lisa, Hair Stylist Aubrey
 MUA Klara, Hair Stylist Aubrey Photographer Daryl Henderson

133 | The Stylist Handbook

Fashion Showrooms - Los Angeles

aLine Media Lauren Stillman PR

560 S. Main Street, Suite 7W 5150 Wilshire Blvd. Suite 505
Los Angeles, CA 90013 Los Angeles, ca 90036
213-626-0240 323.934.8457
www.alinemedia.com www.lspr-la.com

American Rebel PR MHA Media

1509 N. Crescent Heights Blvd. Suite #5 5709 Melrose Aveune
Los Angeles, CA 90046 Los Angeles, CA 90038
323-656-5030 310-461-1100
www.americanrebelpr.com www.mhammedia.com

Chic Little Devil Style House

1206 Maple Ave. 11th floor P3R
Los Angeles, CA 90015 9879 S. Santa Monica Blvd.
213-745-CHIC Beverly Hills, CA 90212
www.chiclittledevilstylehouse.com 310-552-5318
www.myp3r.com
Dietch
817 S. Los Angeles St. 4th floor
penthouse Preface PR
Los Angeles, CA 90014 147 N Vista Street
323-661-4225 Los Angeles, CA 90036
www.dietchpr.net 323-424-7160
www.prefacepr.com

Film Fashion
Pacific Design Center Red Light PR
8687 Melrose Ave. Suite G684 6525 Sunset Blvd. 3rd Floor
Los Angeles, CA 90069 Hollywood, CA 90028
310-854-5487 323-463-3160
www.filmfashion.com www.redlightpr.com

JM-PUBLICITY
111 W. 7th Street, Suite 719
Los Angeles, CA 90014
213.622.5038
www.jm-publicity.com

The Stylist Handbook | 134

Saints and Sirens
California Mart
110 E. 9th Street, Suite B531
Los Angeles, CA 90079
213-489-8111
www.saintsandsirens.com

Seventh House
860 Los Angeles St. MEZ#3
Los Angeles, CA 90014
213-316-0112
www.seventhhousepr.com

The A List
9292 Civic Center Drive
Beverly Hills, CA 90210
310-271-0111
www.thealist.us

Weatherly Fashion Group

8455 Beverly Blvd. Suite 501
Los Angeles, CA 90048
323-782-8090
www.wetherlyfashiongroup.com

Williamson Showroom
860 S. Los Angeles #540
Los Angeles, CA 90014
213-627-3001
www.dwshowroom.com

135 | The Stylist Handbook

 Polaris Cosmetics
Everything Beautiful, Everything You!
Photographer Efren Beltran

www.polariscosmetics.com