Emirates Airlines and the low cost FlyDubai will expand their partnership by adding new route

to their code-share agreement as this extended partnership between both airlines will started with
code-share flights to only 29 cities before expanding further to 84 cities till 09 September 2019.
FlyDubai routes have been put into service from terminal 3 into the Dubai International Airport
to improve the links between the two companies and this will help passengers in transit to benefit
from a smoother and faster connection. With the adoption of Emirates Skywards loyalty
program, existing FlyDubai customers can earn and redeem miles in a simple way and receive
the benefits when they travel on the joint network. (Journal, 2018)
This partnership has not only brought tangible benefits but also both companies in terms of
optimization resulting from close collaboration such as the reduction of duplicate routes and
readjustment of schedules on common destinations and this collaboration will help to strengthen
Dubai’s position as a global aviation hub in the world. (Journal, 2018)
Moreover, this move has enabled customers booked to travel to many destinations to check-in at
the Emirates Business Class and Economy Class desks in the departures area of Terminal 3.
Business Class passengers are also able to use fast track on the ground and enjoy other Business
Class service, whilst transiting passengers have a smooth and quick transit time. (Emirates.com,
2019)
Due to the low price of crude clipped growth in oil-based Persian Gulf economies, terrorist
attacks have affected the demand for travel and Emirates suffered a 70% drop in the profit in the
year ended March 31 2018. That’s why in order to cover the losses, Emirates decided to form a
partnership with low cost sister carrier FlyDubai aimed at allowing the companies to feed
passengers onto each other’s flights. Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief
executive officer of Emirates Group and chairman of FlyDubai stated “this partnership unites
two complementary models and will unlock immense values”. (FlyDubai, 2019)
This partnership is working to optimize the networks and schedules of both airlines in order to
open up new city pair connections offering consumers greater choice. This will help both airlines
feed more traffic into each other’s complementary networks and by 2020, the combined network
of Emirates and FlyDubai is expected to reach 240 destination with a combined fleet of 380
aircrafts. (Emirates and flydubai join forces, 2019)
Both airlines are working together on a number of initiatives spanning commercial, network
planning, airport operations, customer journey and frequent flyer programmer’s alignment.
(Emirates and flydubai join forces, 2019)
According to Le Matin, the partnership with the first improved code sharing arrangements
scheduled for the last quarter of the year. Further details will be communicated as they become
available and entirely owned by the Dubai Investment Company, Emirates and FlyDubai are
operated independently and by separate management teams. (Abdelhafid Marzak, 2019)
With the introduction of a new home check-in service which allows customers to check in for
their flights from anywhere in Dubai from Emirates airlines and this has been expanded to
FlyDubai customers as well where this service costs Dh 350 per trip for up to 7 pieces of luggage
and additional bags cost Dh35 each and both airline’s customers can benefit from it at any time.
("Check in your Luggage at Home with Emirates Airlines", 2019)
Independent aviation consultant john Strickland Told Reuters that “the two airlines can achieve
will be to develop network complementarily, reducing some current duplication and providing
new customer itineraries.” As there will be greater flexibility on aircraft size according to
demand on a given route and both airlines are currently the biggest operators out of Dubai
International and can harness immense cost savings by working together. ("Emirates, flydubai to
fly in tandem, but it's not a merger", 2019)
This partnership consists of several things as there will be an expansive codeshare agreement,
schedule aligment and network optimization as the two airlines will further develop their hub in
terms of systems and operations to ensure a seamless travel experience through the modern
airport. ("Emirates & FlyDubai Announce An Extensive New Partnership - One Mile at a Time",
2019)
Finally, as per the secondary data, we can conclude that both groups are speaking of an
innovation partnership going beyond simple codesharing agreements that will allow FlyDubai’s
customers to access Emirates’ global network and those pf FlyDubai to benefit from the regional
FlyDuabi network. The two airlines will also develop their hub at Dubai International Airport
aligning their systems and operations to ensure an uninterrupted travel experience.
 ABDELHAFID MARZAK, L. M.
Le Matin - Emirates et Flydubai renforcent leurs synergies
In-text: (Abdelhafid Marzak, 2019)
Your Bibliography: Abdelhafid Marzak, L. (2019). Le Matin - Emirates et Flydubai renforcent leurs
synergies. Retrieved from https://lematin.ma/journal/2017/emirates-et-flydubai-renforcent-leurs-
synergies/275428.html

‘CHECK IN YOUR LUGGAGE AT HOME WITH EMIRATES AIRLINES

In-text: ("Check in your Luggage at Home with Emirates Airlines", 2019)
Your Bibliography: Check in your Luggage at Home with Emirates Airlines. (2019). Retrieved from
https://khaleejjournal.com/check-in-your-luggage-at-home-with-emirates-airlines/

EMIRATES & FLYDUBAI ANNOUNCE AN EXTENSIVE NEW PARTNERSHIP - ONE MILE

AT A TIME
In-text: ("Emirates & FlyDubai Announce An Extensive New Partnership - One Mile at a Time", 2019)
Your Bibliography: Emirates & FlyDubai Announce An Extensive New Partnership - One Mile at a Time.
(2019). Retrieved from https://onemileatatime.com/emirates-flydubai-partnership/

EMIRATES AND FLYDUBAI JOIN FORCES, A. E. P. A.

Emirates and flydubai join forces, announce extensive partnership agreement
In-text: (Emirates and flydubai join forces, 2019)
Your Bibliography: Emirates and flydubai join forces, a. (2019). Emirates and flydubai join forces,
announce extensive partnership agreement. Retrieved from https://www.ajot.com/news/emirates-and-
flydubai-join-forces-announce-extensive-partnership-agreement

EMIRATES AND FLYDUBAI PARTNERSHIP REACHES NEW HEIGHTS

In-text: ("Emirates and flydubai partnership reaches new heights", 2019)
Your Bibliography: Emirates and flydubai partnership reaches new heights. (2019). Retrieved from
https://www.emirates.com/media-centre/emirates-and-flydubai-partnership-reaches-new-heights

EMIRATES ET FLYDUBAI S’UNISSENT, 240 DESTINATIONS DESSERVIES

In-text: ("Emirates et flydubai s’unissent, 240 destinations desservies", 2019)
Your Bibliography: Emirates et flydubai s’unissent, 240 destinations desservies. (2019). Retrieved from
http://www.quotidiendutourisme.com/transport/emirates-et-flydubai-sunissent-240-destinations-
desservies/149690
EMIRATES, FLYDUBAI TO FLY IN TANDEM, BUT IT'S NOT A MERGER
In-text: ("Emirates, flydubai to fly in tandem, but it's not a merger", 2019)
Your Bibliography: Emirates, flydubai to fly in tandem, but it's not a merger. (2019). Retrieved from
https://www.khaleejtimes.com/business/aviation/emirates-flydubai-to-fly-in-tandem-but-its-not-a-merger
FLYDUBAI, E.
Emirates Signs Partnership Deal With Discount Neighbor FlyDubai
In-text: (FlyDubai, 2019)
Your Bibliography: FlyDubai, E. (2019). Emirates Signs Partnership Deal With Discount Neighbor
FlyDubai. Retrieved from https://www.ajot.com/news/emirates-signs-partnership-deal-with-discount-
neighbor-flydubai
JOURNAL, A.
Emirates et Flydubai toujours plus proches
In-text: (Journal, 2018)
Your Bibliography: Journal, A. (2018). Emirates et Flydubai toujours plus proches. Retrieved from
https://www.air-journal.fr/2019-01-17-emirates-et-flydubai-toujours-plus-proches-5209741.html

TWO UAE AIRLINES ANNOUNCE TO BE ONE: EMIRATES AND FLYDUBAI | TRAVEL

NEWS | ETURBONEWS
In-text: ("Two UAE Airlines announce to be one: Emirates and flydubai | Travel News | eTurboNews",
2019)
Your Bibliography: Two UAE Airlines announce to be one: Emirates and flydubai | Travel News |
eTurboNews. (2019). Retrieved from https://www.eturbonews.com/229505/two-uae-airlines-announce-to-
be-one-emirates-and-flydubai

EMIRATES ET FLYDUBAI RENFORCENT LEUR COLLABORATION

In-text: ("Emirates et flydubai renforcent leur collaboration", 2019)
Your Bibliography: Emirates et flydubai renforcent leur collaboration. (2019). Retrieved from
https://finance.orange.fr/bourse/article/emirates-et-flydubai-renforcent-leur-collaboration-
CNT000000KYXcl.html