JAIPURIA INSTITUTE OF MANAGEMENT,

INDORE

APPLIED MANAGERIAL COMMUNICATION

PROJECT REPORT
ON
AKANKSHA FOUNDATION

Submitted By:Pragya Singh Baghel Submitted To: Devika Trehan

Table of contents

Chapter 1 – Introduction ...............................................................................................

Chapter 2 – About the Organisation......................................................................................

Chapter 3 –Methadology........................................................................................

Chapter 4 – Why AKANKSHA .....................................................................................................

Chapter 5 – Sales Pitch……………………………………………………………………………………………….

CHAPTER 1 – INTRODUCTION

AKANKSHA has encouraged participatory procedures that improve the personal satisfaction for the
urban and rustic poor. AKANKSHA has completed different projects for ghetto like Integrated Slum
Development Program. AKANKSHA imagines comprehensive and engaged networks and people. The
program targets making human settlements fair living conditions where all occupants and defenseless
individuals approach wellbeing, instruction, fundamental foundation administrations and occupation
alternatives, independent of their financial and societal position.

The association has different program running for youngsters, youth and women.The assets for the tasks
are raised from different channels as referenced underneath:

• Crowd financing stages

• AKANKSHA Website(Donation Platform)

• CSR relationship with corporate

• Individual or Corporate Donations

CHAPTER 2-ABOUT THE ORGANISATION

AKANKSHA was enlisted as a Public altruistic Trust in 1992, began the Integrated Network Development
Program, a methodology that tries to transform ghettos into dynamic neighbourhoods.AKANKSHA takes
into account the numerous necessities of the poor immediately by giving them with one-stop focuses,
through which ghetto occupants approach fundamental administrations. AKANKSHA puts resources into
human limit of people to oversee AKANKSHA programs in their networks. Networks co-contribute with
and benefactors for the projects, choosing and actualizing them.AKANKSHA connects with foundations,
corporates and people all through the world as accomplices and supporters of incorporated
advancement in India. AKANKSHA works with ghetto inhabitants, transients, minorities, kids, ladies,
youth and powerless individuals in urban and provincial zones.
Mission- To make human settlements evenhanded living situations where all inhabitants and powerless
individuals approach wellbeing, instruction, basic foundation administrations and employment
alternatives, regardless of their monetary and societal position.

Approach -spearheaded the incorporated network advancement program in 1992, an approach that
looks to transform ghettos into lively neighborhoods.

CHAPTER 3- METHADOLOGY

Scope:The extent of the task was to make attention to the NGO and reach to such an extent individuals
as could be expected under the circumstances. It was fundamental to have worldwide nearness that is
to have online nearness ,make field visits to towns where the old expressions are as yet existing and
make attention to human expressions and the workers. It was additionally fundamental to connect with
corporates to include them for CSR exercises which can assist NGOs with subsidizing their undertakings.

Look : Chanderi Art- The craftsmanship used to be polished by numerous individuals in the town yet is
currently getting terminated.

• The individuals are changing to different methods of job as opposed to utilizing their ability of making
such fabric. The worker completing this workmanship is content and has business intuition.

• The craftsman was well furnished with the contraptions and was utilizing WhatsApp and YouTube as a
method of channel to perform business assignments.

Bagh print-There were around 100 families who were making this Bagh print in the town.

• The Bagh print was made utilizing silk and individuals had extraordinary commitment towards making
such material. The craftsman used to test the workmanship over different sorts of garments, for
example, cotton and a blend of cotton and silk.

Attempt: Designed little case story for the equivalent, which talk about the two specialists and their
specialty. This was then channelized over internet based life stages, for example, Facebook, Linkedin and
Youtube. This was utilized as a medium to make mindfulness and contact more individuals.

Strategy : The system can be part into 3 stages:

1. Making NGO Awareness – Building mindfulness for NGO was the essential objective. The different
battles run by the NGO needed online awareness. It was fundamental to help the online nearness of the
NGO. Running Google Ad Word for the equivalent would help in making the mindfulness.

2. Approach existing donors – Reach out to existing givers, who are in contact with the NGO previously
and approach them for financing the leaving and up and coming activities of the associations.

3. Search for new leads via completing field visits – Look for potential leads or corporates who would tie
up with the association for different CSR exercises.
Chapter 4 – Why AKANKSHA

Education is a key tool for a huge range of global developments. Absence of education affects
everybody, not just individuals who are under-taught. Individuals who need education experience
difficulty excelling throughout everyday life, have more regrettable wellbeing and are more unfortunate
than the knowledgeable. Significant impacts of absence of education include: unexpected frailty,
absence of a voice, shorter life expectancy, joblessness, misuse and sex imbalance. What's more, these
all impacts our economy of India,but with this NGO we can assist our country with being called as a
developed nation.

Chapter 5 – Sales Pitch

Good actions give strength to ourselves and inspire good actions in others.” "An effort made for the
happiness of others lifts us above ourselves." "As one person I cannot change the world,
But I can change the world of one person."So please come with us and help these kids for a noble cause
because we belief in every child’s potential.