GRADUATION PROJECT

PANTALOONS RETAIL INDIA LTD.

By
MANIRAJ SINGH

Department of Textile Design

National Institute of Fashion Technology
Mumbai
2014-15
 GRADUATION PROJECT DOCUMENTATION

COMPANY: PANTALOONS RETAIL INDIA LTD., MUMBAI

A Graduation Project Submitted in partial fulfillment of

Under-graduate programme in Textile Design

Student: MANIRAJ SINGH

Faculty Mentor: DR. V.SENTHIL KUMAR

Department of Textile Design

National Institute of Fashion Technology
Mumbai
2014-15

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Name of the Department. Textile Design
Series No: .....

Cataloguing - in - publishing data

UDC NO:

Name of the Document: Graduation Project

Name of the Student: Maniraj Singh

Year of study:2014-15
Series No …….….

Copy right @

National Institute of Fashion Technology, Mumbai

All rights reserved: no part of this book may be reproduced, stored in retrieval system or transmitted in any form by means of electronic, mechanical, photo copying, recording or
otherwise without prior permission from National Institute Fashion Technology, Mumbai, except by a review/reader who wishes to quote brief passage in connection with a paper
review/essay written for inclusion in a periodical, newspaper or broadcast.

Faculty Mentor: Dr. V. Senthil Kumar

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 CERTIFICATE

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 JURY CERTIFICATE

This is to certify that Mr./Ms. ___________________________________has completed his/her Graduation Projects titled
___________________________________ within a specified time frame.

The Jury evaluated the work of the student and found the work up to the mark and recommended the award of the Bachelor of Design (Textile Design)

Jury Members:

________________________________________________________________________________________________________________________________
________________________________________________________________________________________________________________________________
____________________________________________________

**************************************************************

Subsequent remarks and follow up if

any:_____________________________________________________________________________________________________________________________
________________________________________________________________________________

Dated:_______________________________ Center Coordinator

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 ACKNOWLEDGEMENT

I would like to extend my greatest gratitude to Department of Textile Design at NIFT, Mumbai for giving me an opportunity to be a part of the industry and
practically work in the Industry. I would like to thank Mrs. Shital Mehta, CEO , Pantaloons Retail India Ltd . for giving me this opportunity to work with
organization.

Sincere thanks to my faculty mentor Dr. V.Senthil Kumar, Associate Professor; NIFT(Mumbai) whose consistent support made me inspired to know more
about the Industry and work constantly with a high motivation.

In particular, I extend my gratitude towards:-

Mrs.Shaily Jain ;Design and product development manager, Pantaloons Retail India Ltd ,Mumbai also my Industry mentor for providing me with inputs that
helped me in research and for briefing me about the objectives of the project and for her constant support & guidance throughout my tenure in the
company.

Also, I would like to thank my department faculty my course coordinator, Dr. Reena Aggarwal for being a support .I would like to thank Mohd.Javed ;
Associate Professor, Mr. Nitin Rangdal ; Associate professor for being there to help me out with the Graduation Project
.
At the end, we thank our Parents & the Almighty for being a constant source of blessings and making us capable enough to strive for our goals in this ever
competitive world.

Maniraj Singh

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 INDEX

I. Chapter 1

Introduction
1.1 ) About the course (Textile Design)

1.2) Content of the course

1.3) About the project

1.4) Objective of the project

1.5) Expected outcome

II. Chapter 2

1) About company

2) Company financials Status

3) Organizational structure

4) Clientele

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 III. Chapter 3

1) About the project

2) Major brands

3) Research Methodology

4) Design process
4.1) Project-1
4.2) Project-2

5) Flat drawings/ tech sheets

6) Costing

7) Learning outcome

8) References (bibliography)

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 CHAPTER-1
1 INTRODUCTION
1.1 ABOUT THE COURSE- TEXTILE DESIGN
Textile Design forms the core of the whole business of fashion. The rapidly expanding activities in the export and domestic sectors of the Indian apparel and
home fashion industry demands professional inputs in design and development of textiles and raw material, which is responsible for 60-80% of the cost of
the product. Textile design today is that strategic value adding activity that can make all the difference in transforming a fashion business into an
economically viable and profitable proposition. (Refer: http://www.nift.ac.in/btd.html)

The Textile Design specialization offered by Department of Fashion & Textiles of National Institute of Fashion Technology equips students with broad-
spectrum education in textiles while developing creativity, originality and design application in apparel and home fashion industries. It deals with two main
categories for students that are Home Furnishing Industry and Apparel Industry. The four year degree course is divided into eight semesters and according to
it the curriculum for each of the semester has been set. Students are evaluated on a regular process based criteria wherein they are required to undergo
process of assignment submissions, industry internships and a final Graduation Project which need to be completed while working in the Industry.The
multidisciplinary and broad-based structure of courses aims at an all-round development of students. Deriving from the changing paradigms of industry and
commerce, its content as well as the methodology is completely revised.

1.2 CONTENT OF THE COURSE

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Year 1
Common Foundation Programme in Design

Year 2
Students are introduced to textile technology namely, weaving, printing, embroidery and dyeing. It also lay emphasis on fundamentals of graphic software
and its usage for image creation. Field visits and internship with textile mills, printing units and other processing houses are an important part of the
curriculum.

Year 3
The second year strengthen the knowledge base of students, imparting design, technical marketing and communication skills. Areas of study are Dyeing,
Printing & Finishing, Quality Analysis & Assurance, CAD & Weave Design, Print Design and Marketing & Merchandising. The students also undertake a Craft
Survey and Documentation to be exposed to a craft environment.

Year 4
Students undertake a number of elective subjects to fine tune their understanding of the industry and also an independent research based project. In the
final semester, students undertake a Graduation Project with an industrial client, export house, designer or a NGO. During this period the students are
required to work on the brief given by the sponsor. The programme will culminate into a Graduate show.

Careers
The programme prepares students for a wide range of careers in textile mills and export houses, with fashion designers, design studios, mills, buying houses,
handloom cooperatives and buying agencies as Design or Fabric Managers, or work independently as Designers or Entrepreneurs.

Star Employers

Arvind Mills, Indian Terrain, Grasim Industries Ltd., Madura Brands, Mafatlal Industries Ltd., Nahar Industries, Shingora International, Ambadi Enterprises,
Crew BOS, Himmatsingka Seide, Abhishek Industries, Welspun India, Shades of India, Linenscapes (India) Ltd., Textrade International Pvt. Ltd., Mura
Collective, Portico, Creative Mobus Fabrics, Rateria Exports, Mahajan Overseas, Triburg, Bharat Silks, Third World Exports, The Shop, etc.

1.3 ABOUT THE PROJECT

The Graduation Project is an 18 weeks industry based project. During this period, the young students of textile design develop collections of fabrics for
apparel or home fashion, on the specific brief given by the sponsoring company. The Graduation Project

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Is a practical application of the knowledge gained in the academic years of a student by accepting the design scenario of the company while following the
design strategy of the firm.The project demonstrates the application of various academics inputs and its adaptation in real life industry situation.

It is a clear articulation of scope of the project including market/ consumer/product range specifications, trends, price range, material specifications, technology
available and any other factors for defining the complete nature of the project.

1.4 OBJECTIVES OF THE PROJECT

The objectives of the project are:
1.4.1) To gain comprehensive knowledge of processes involved in designing and developing a collection in the industry.

1.4.2) Integrate application of classroom learning into a real life market driven project.

1.4.3) Gain maturity and confidence in understanding mainstream commerce and constraints of the industry while developing the collections.

1.4.4) Develop articulation and presentation skills.

1.4.5) Costing for the product category is integral part of Graduation Project, to understand the consumer/market segment better

1.5 EXPECTED OUTCOME

1.5.1) Home Fashion:

At least two design collections (one collection to have 8-10 designs each) are to be developed in the form of actual prototypes by the end of the project. The exact
quantum of the collection and the product range may vary according to the area of work i.e. Weave development, Print development, Surface ornamentation or
combinations of one or more techniques.

1.5.2) Fashion Garments:

The students need to focus more on fabric development rather than the garments. Students need to explore weaves, prints and surfaces keeping in view the end
product. Innovation in fabric development or manipulation of fabric should be the focus while conceptualizing the collection.
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a. The fabrics developed for each collection needs to be converted into 6-8 garments. Minimum of two such collections should be part of the project. Each collection
should be supported by minimum 10 swatch development/explorations. The overall look in terms of style, color, details etc. needs to be kept in mind. Each
collection should have a target market/customer and must be visualized for a specific category with a distinctive look and costing.

b. The students may choose to specialize in any of the areas focusing on women’s wear, menswear or children clothing. Woven/prints/surface techniques may be
combined with knits, leather or any other suitable material.

The graduating collection should reflect quantum and quality of work done over a period of 18 weeks in the company.

CHAPTER-2

1 ABOUT THE COMPANY

Pantaloons is one of the fastest growing lifestyle apparel retail destination in India constantly innovating designs, concepts and products by infusing the latest
trends in fashion and clothing styles. A chain of stores for every Indian, Pantaloons has a repertoire of lifestyle brands to cater to every consumer needs
across multiple occasions. The warm and personalized service offered by every store truly brings out the unique value proposition of the format. Pantaloons
was launched amidst much fanfare in Gariahat, Kolkata in 1997. Over the years, the brand has undergone several transitions therefore re-inventing itself to
bring forth compelling trends and styles for men, women and kids. It started as a discount format, moving to a family concept store and finally evolved into a
fashion destination with a sharp focus on bringing the latest in fashion. Pantaloons retails over 200 brands which comprise a mix of exclusive brands, licensed
brands, international brands and more in apparel as well as accessories leaving the consumer spoilt for choices. The greatest asset of Pantaloons is our
exclusive brands that keep customers coming back to our stores. What sets these brands apart is that each of the designs are crafted keeping the consumer’s
fashion sensibilities and fashion needs in mind.

(Refer: http://pantaloons.com/company/about-us/overview)

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1.1 MAJOR BRANDS

Pantaloons offers a wide range of brands for men, women and kids with choices across categories including western wear, ethnic wear, formal wear, party
wear, active wear and accessories making it a one stop destination for all the fashion needs of the consumers.
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The women’s section houses our exclusive brands that offer different collections for a wide range of occasions:

 Ethnic wear exclusive brands include the mix-n-match range by Rangmanch, fusion wear by Akkriti and occasion wear by Trishaa.
 Western wear exclusive brands include Ajile for the fitness conscious, trendy casual wear by Honey, smart formals and evening wear by Annabelle.

The men’s section houses a plethora of options that includes our range of exclusive brands as well as India’s favorite brands. Western wear exclusive brands
include edgy casuals by SF Jeans, preppy British sports inspired collection by Byford, sports luxe by Ajile and party wear by F Factor. Formal wear section
offers a range of crisp and well tailored collection by popular international brands like Van Heusen, Allen Solly, Peter England and Louis Philippe.

The kid’s section has something to offer for all age groups starting from 1 month old toddlers to 12 year old tweens. The portfolio of brands includes infant
wear by Chirpie Pie, ethnic wear by Akkriti, casual wear by Chalk and Poppers.

In an endeavor to meet the consumer’s ever-changing fashion needs, Pantaloons has introduced new brands that include

 Candies, New York, for young fashionistas who like to flaunt their style.
 San Frisco Jeans Co, that offers the latest edgy styles in denim wear for young men and women.
 Byford, estd 1919 a British inspired sport lifestyle brand that offers polished preppy collection.
 Alto Moda, high fashion for plus sized people
 Poppers, a bubbly ,cheerful kids wear brand for young boys and girls.

In addition to this vast range of brands, Pantaloons also has a well established repertoire of partner brands such as Lombard, Bare Denim, Bare Leisure, JM
Sport Classic, RIG, Turtle, Spykar, Lee Cooper, 109F, AND, Chemistry, Global Desi, Biba, Giny & Jony and Barbie.

With a chain of 100 fashion stores across 47 cities and towns, Pantaloons is constantly extending its footprint into the rest of modern India. It spans a retail space of 1.7
million square feet which is amongst the largest in India.Voted as ‘India’s Most Trusted Apparel Retail Brand’ in the prestigious Brand Equity Survey 2014, Pantaloons
continues to nurture consumer trust and confidence.

(Refer: http://pantaloons.com/company/about-us/overview)

2 COMPANY FINANCIALS STATUS

2.1. Company Financials
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Pantaloons Fashion & Retail is unequivocally committed to all its stakeholders - employees, customers, shareholders, investors, vendors and policy planners.
Each of their team members is encouraged to ensure that stakeholders' interests are given top priority.
Pantaloons is now an integral part of the Aditya Birla Group, a USD 40 billion Indian multinational. TheGroup’s presence in the retailing business is one of the
largest in India addressing almost 70% of the organized retail market. The Group is among the leaders in Small Box branded apparel retailing through ‘Madura
Fashion & Lifestyle’, Big Box fashion retailing through ‘Pantaloons’ and Food & Grocery retailing through ‘More’ Supermarkets and Hypermarkets
respectively.

During fiscal 2013-14, India’s GDP growth slowed down largely on account of high inflation and interest rates which affected consumption and investment.
This had a bearing on the Apparel and Fashion retailing due to subdued consumer sentiments.
However, growth prospects of the organised Apparel and Fashion retail market remain bright, driven by the following factors:
• Growing middle class population (15% in 2008 expected to reach 46% in 2030);
• Large young population with median age at 27 years;
• rising disposable income;
• increasing urbanization;
• Growing number of working women and
• C hanging consumer preferences towards branded products and a better shopping experience.

Pantaloons is uniquely positioned to capture this growth opportunity and will invest accordingly. Pantaloons is among the top three large format fashion
retailers in India. With a strong focus on ‘Fresh Fashion’, ‘Indian-ness’ and ‘Customer Centricity’, Pantaloons has emerged as a strong brand in the fashion
industry over the past two decades. Their target audience is the aspiring Indian who wants to move up the ladder or is entering the world of brands and
fashion while still looking for a Value-for-Money (VFM) proposition. While continuing with VFM, Pantaloons offers exclusive brands, fashionable and
contemporary merchandise and quality retail ambience. The equity shares of Pantaloons Fashion & Retail Ltd. are listed on the National Stock Exchange of
India and the Stock Exchange, Bombay.

The key initiatives and highlights during the year are:

• Strengthened the Organization by adding key executives across critical functions viz., design, merchandise, finance, human resource etc;
• Launched 14 new stores to expand customer reach to 81 Pantaloons stores
• Effected 22 stores refurbishments and 100% store re-layouts of 1.5 million square feet of retail space to drive walk-ins and like-to-like stores sales growth;
• Successfully launched 3 new brands viz., Byford, Alto Moda and Chirpie Pie and started retailing Madura brands in Pantaloons stores. The response has
been impressive;
• Created new merchandise
• Created an entirely new vendor network for SS16 and AW 17 for timely delivery and achieving quality standards and cost targets;
• Initiated transition to a new IT system.
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(Refer: http://pantaloons.com/pdf/investors/financial_reports/Annual_Report_2014.pdf)

2.2 Awards and Recognition

1.2.1 In 2013, at the prestigious North-East Consumer Awards, Pantaloons was awarded as the winner of 'Most Preferred Fashion Retail Destination of the
Year' category. North-East Consumer Awards is an initiative pioneered by leading Hindi Daily of North East, Dainik Purvoday. It's the biggest consumer
programme in North East India that awards the most preferred products, services and brands.

2.2.2. Pantaloons Green card was awarded the best "Direct Marketing Campaign of the Year" at the '8th Loyalty Awards' presented by AIMIA.

2.2.3 Pantaloons have won "Best Twitter Campaign" award at Social Media Summit.

2.2.4 Pantaloons was awarded a Gold in 'Web-rich Media Banner Campaign' and a Silver for 'Best Digital Innovation' at IDMA 2013

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At the Indian Digital Media Awards in 2013, Pantaloons walked away with 2 awards – a Gold and a Silver in 'Web-rich Media Banner Campaign' and 'Best
Digital Innovation' categories respectively. An innovative banner to promote Pantaloons' End of Season Sale campaign got the company the prestigious
awards. The Indian Digital Media Awards 2013 are an initiative by the exchange4media group to recognize, celebrate and honor outstanding creativity and
effectiveness in the digital media space. The awards are also considered an outstanding platform for clients, agencies and media owners to showcase their
creativity

(Refer: http://pantaloons.com/company/aboutus/recognition_direct_marketing.aspx)

3 ORGANIZATIONAL STRUCTURE
BOARD OF DIRECTORS

Pranab Barua
Managing Director

Mr. Sushil Agarwal

Non-Executive Director

Mr. Bharat Patel

Independent Director

Ms. Sukanya Kripalu

Independent Director

MANAGEMENT TEAM

Mr. Shital Mehta

Chief Executive Officer

Mr. S. Visvanathan
Chief Financial Officer

Mr. Chandrashekhar Chavan

Chief People Officer

Ms. Geetika Anand Talwar

Company Secretary & Compliance Officer
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The basic hierarchy of the company is as follows:

CEO

OPERATIONS MARKETING MERCHANDISING

CATEGORY HEADS

HEAD DESIGNER SENIOR MERCHANDISER

ASSISTANT DESIGNER GRAPHIC DESIGNER BUYER SOURCING

4 CLIENTELE
Pantaloons offer multiple accessories and clothing brands across a spectrum of categories for men, women and kids. The company provides an incredible and
complete one-stop shopping experience to its buyers through its vast collection of more than 100 prestigious brands for the discerning fashionista.
Pantaloons, with a presence across 47 cities through 100 aesthetically designed large format stores and 26 factory outlets, displays a range of classy and
trendy merchandise that truly lives up to Pantaloons’ maxim of ‘fresh fashion’.A typical Pantaloons store comprises a brand portfolio that runs across a gamut
of styles that spell class. The collection includes ready-to-wear western and ethnic apparel for men, women and kids, complemented by an exhaustive range
of accessories. The variety of products and brands has helped propel Pantaloons to become one of the best clothing brands in India.

4.1 Apparel, brands and accessories

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Pantaloons offer its customers a collection of apparels and accessories from the stables of globally renowned brands

4.1.1. WOMENS WEAR

The women’s section houses the private labels — Bare Denim, Bare Leisure, Rig, Annabelle, Honey, and Ajile — in western wear, as well as the choicest ethnic
wear from RangManch, Trishaa and Akkriti. Popular brands like Lee Cooper, Biba and W are also available. The formal wear section offers a range of crisp and
well-tailored collection by popular international brands such as Van Heusen, Allen Solly, Peter England and Louis Philippe.

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4.1.2 KIDS WEAR

Kids can choose from private labels like Bare Denim, Bare Leisure, Rig, or indulge in exclusive brands like Lee Cooper Juniors, Chalk, Pink & Blue, and Sach in
addition to international brands like Barbie and Disney. For the ethnic look, they can opt for traditional wear from Akkriti. The portfolio of brands also
includes infant wear by Chirpie Pie.

4.1.5 MENS WEAR

Pantaloons is offering a wide variety of apparels for Men’s wear both in formal as well as ethnic sub category. Men’s wear is made to wear on the most casual
occasion to the formal meeting. . The private labels for men in western wear include Lombard, Rig, Bare Denim, Bare Leisure, SF Jeans, Byford, F Factor and
JM Sport apart from trendy brands like Urbana, Scullers, John Miller and Indigo Nation. Akkriti provides a wide selection of ethnic wear.

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4.1.4 ACCESSORIES

Pantaloons offers much more than just apparel. Customers can shop from an assortment of watches from renowned international brands, including Tommy
Hilfiger, Esprit, Kenneth Cole, Citizen, Timex, Titan and others.Trendy sunglasses from Polaroid, Guess, Police, Scott, I Dee and Allen Solly are also available.
The accessories and beauty segments display an attractive collection of ladies’ handbags from Lavie, Caprese, Fiorelli and Fastrack. Also available are products
from colour cosmetic brands such as Bourjois, Chambor, Deborah, Faces, Revlon, Maybelline, and Lakmé, as well as a wide collection of exotic fragrances.

In its endeavour to meet the consumer’s ever-changing fashion needs, Pantaloons has introduced new brands that include Candies, Alto Moda, Turtle,
Spykar, 109F, AND, Chemistry, Global Desi and Giny & Jony.

With its overwhelming repertoire of lifestyle apparel brands, the company is focused on growth while continuing to create fresh fashion. Among some of the
top clothing brands in India, Pantaloons is recognised by its warm personalised service that completes the core proposition of this trendy chain.

(Refer: http://www.adityabirla.com/businesses/Profile/Pantaloons-profile)

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 CHAPTER-3

1 ABOUT THE PROJECT

The project includes two main collections for Men’s Wear which is a fusion of contemporary and traditional style. The project includes a play with the
placements of prints and the type of prints used. One project would focus more towards traditional style of printing that is block printing and the other would
be a digital print collection of t-shirts. The main aim of the project is to target the youth crowd with the play of indigo color for the newly launched brand-
Indus route.

2 MAJOR BRANDS
Pantaloons offers a wide range of brands for men, women and kids with choices across categories including western wear, ethnic wear, formal wear, party
wear, active wear and accessories making it a one stop destination for all the fashion needs of the consumers.

The women’s section houses our exclusive brands that offer different collections for a wide range of occasions:

 Ethnic wear exclusive brands include the mix-n-match range by Rangmanch, fusion wear by Akkriti and occasion wear by Trishaa.
 Western wear exclusive brands include Ajile for the fitness conscious, trendy casual wear by Honey, smart formals and evening wear by Annabelle.

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The men’s section houses a plethora of options that includes our range of exclusive brands as well as India’s favorite brands. Western wear exclusive brands
include edgy casuals by SF Jeans, preppy British sports inspired collection by Byford, sports luxe by Ajile and party wear by F Factor. Formal wear section
offers a range of crisp and well tailored collection by popular international brands like Van Heusen, Allen Solly, Peter England and Louis Philippe.

The kid’s section has something to offer for all age groups starting from 1 month old toddlers to 12 year old tweens. The portfolio of brands includes infant
wear by Chirpie Pie, ethnic wear by Akkriti, casual wear by Chalk and Poppers.

In an endeavor to meet the consumer’s ever-changing fashion needs, Pantaloons has introduced new brands that include

 Candies, New York, for young fashionistas who like to flaunt their style.
 San Frisco Jeans Co, that offers the latest edgy styles in denim wear for young men and women.
 Byford, estd 1919 a British inspired sport lifestyle brand that offers polished preppy collection.
 Alto Moda, high fashion for plus sized people
 Poppers, a bubbly ,cheerful kids wear brand for young boys and girls.

(Refer: http://pantaloons.com/company/about-us/overview)

3 RESEARCH METHODOLOGY
3.1 TREND FORECAST

Research Methodology done for the project includes and online research through internet, forecast websites such as
WGSN, Promostyl, Style.com and trends given by major brands.

These trend forecasts are given on trend forums and followed by all the companies. Also company is following trend
book given by brands. There were four macro trends for the spring summer 15/16 out of which the collection is based
on the major trend of PAST MODERN. The major trends includes Past Modern, Deep Summer, Eco Active and Soft Pop
each having a different color story. These trends are followed by designers to create designs for upcoming fairs.

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(Refer: http://www.wgsn.com/en/product/design-inspiration/)

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3.3 DEVELOPMENT OF THEMES

Pantaloons is dealing with Indian domestic market so the products offered by the clients has to be more colorful and should be more inclined toward culture
of the country. The themes generated for the project are more colorful and elements comprising are traditional. They can be easily worked as they target the
sentimental side of the customers. As a result probability of success of the design is more amongst the clients.
Various themes developed are:

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3.4 FINAL THEME

3.4.1. PROJECT 1

The theme Contemporary indigo is inspired from the major trend as forecasted by WGSN. The four major trend includes Past modern, Deep summer, Soft
Pop, and Eco Active. This theme is a blend of traditional design ideology with the modern.

As the past takes on new relevance and time becomes non-linear, the terms ‘future’ and ‘progress’ are interpreted in different ways. The old and new form
unlikely partnerships as fresh interpretations of design sense.. The timelines are being removed from history, and we see a pairing of the digital and the
crafted, museums becoming ‘experiences’, and archiving developing into a creative form of expression. As deep history meets contemporary design, current
culture and classical art and thinking are overlaid in new, non-judgmental ways. Traditional paisleys in red and green color are outdated and depicts the
Indian culture. The client for today demands for something new yet very original. Contemporized form of elements of Indian heritage is a new start to the era
of Indigo prints. This theme will relate the products of the going to be launched brand “INDUS ROUTE” in terms of prints, color(Blue) and design sense.

3.4.2 PROJECT 2

Human soul always seeks for peace and look forward for a place to settle when they are dissatisfied with the hectic life and they starts moving towards to
where they belong. Pastoral lore depicts that human state and provides a new way towards traditional Culture where paisleys, floral designs and patola
motifs are used.

4 DESIGN PROCESS
4.1. PROJECT 1

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4.1.1 BRAINSTORMING

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4.1.2 INSPIRATION PRINTS FOR REFERNECE

As the theme has more of the elements inspired from traditional floral motifs and paisleys so prints will be inspired from this design line.

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4.1.3. INITIAL CONCEPTS
4.1.3.a)Hand sketches

Designs are inspired from baroque art and geometric motifs have been stylised.

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Image 1-
Digital printed design on the front panel of the t-shirt.

Image 2-
Digital printed design motif for the sleeve area.

Image 3-
Motif for all over print for front of a t-shirt.

Image 4-
Border all over design for a digital printed t-shirt.

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5.1.3.b)Digital concepts

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G

Explor e ex

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Design placement layout for the printing of the fabric.

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4.1.4 FINAL CONCEPTS

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5.1.5 DESIGN LAYOUT FOR DIGITAL PRINTING

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5.1.6 STYLING AND SHOOT

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4.2 PROJECT 2

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4.2.1 BRAINSTORMING
4.2.2 INSPIRATION PRINTS FOR REFERNECE

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4.2.3. INITIAL CONCEPTS
4..2.3.a)Hand sketches

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4.2.3.b)Digital concept

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4..2.4 FINAL CONCEPT

The designs are inspired from traditional paisleys and traditional Indian motifs like elephant, historical architecture,etc.

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PRINTING PROCESS

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BLOCKS FOR PRINTING

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4.2.5 PRODUCT SHOOT AND STYLING

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5 FLAT DRAWINGS AND TECHNICAL SHEETS
5.1. PROJECT 1

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5.2 PROJECT 2

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6 COSTING
The company has a standard process for the costing of a product. For costing, indent references and cost sheets are made. Costing of a product will include
fabric cost in terms of its consumption, cost of trims and accessories, cost of other outsourced technique on the product, overhead expenses, stitching
charges, finishing charges, mark ups and company’s profits.

Project-1
For all t- shirts
M size
Digital printed t-shirt
Cost: Rs.299

Project-2
For all t-shirts
M-size
Block printed t-shirts
Cost: Rs.399

For all shirts

M-size
Block printed shirts
Cost:Rs.999

Cost sheet:

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7 LEARNING OUTCOME
This eighteen week project undertaken in NIFT, Mumbai curriculum was an handsome experience of Industry know-how.Since this was the first time when a
well managed graduation project was there so it gave an idea about the industry and its organizational setup. Also, this project made my ideas more practical
on the production perspective. Ideas are now more feasible in terms of large scale production and are more inclined towards technology. I have learnt how to
manipulate your designs according to the resources available. I was able to learn how to work in an office environment where in you have to take care of
organizational hierarchy also and work under guidance. This project expanded my horizons of textiles in terms of various existing clients,their working style
and also the costing of a product. Since I have taken up two projects so I could experience what fabrics, sizes and colors are practically feasible for products.
This project also included how we handle and work with the vendors for sampling and how the samples are being made. This project taught me how to work
even with local tailors and get the samples done by experimenting
with the techniques and at the same time keeping in mind the designing limitations of the machines. The process of making specification sheets helped out in
understanding the technical details of the product, their diagrams, their fabric details and maintaining a record of your work. The photo shoot of the products
gave an idea how even apparels can be stylized and made an aesthetically appealing

8 REFRENCES
http://www.nift.ac.in/btd.html
http://pantaloons.com/company/about-us/overview
http://pantaloons.com/company/aboutus/recognition_direct_marketing.aspx
http://www.wgsn.com/en/product/design-inspiration
http://www. bewakoof.com
http://www. artindia.com

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