Variables NEEDS WANTS EXPECTATIONS

Combination of The coffee should be

Product
bitterness and smooth and not too Makes me satisfy
(café) sweetness much sweet to taste
I need coffee which is
I want that the price of
not too much I expected that the product
their product show on
expensive.A coffe that price was suitable to buy
Price I can afford to buy but
what kind of quality
whether by a wealthy or
does their product
I can also save money not.
have.
too.

Attractive feature outside

Place Peaceful area Refreshing my feelings
and inside

Information of their
They promote more on sales
Promotion product should be Advertisement on tv
talk
organize

Teen
 Variables NEEDS WANTS EXPECTATIONS
Product
sweet Chocolately coffee Satisfying
(café)
Depend on the quality
Price of the product
Affordable Not costly

Refreshing and
Place relaxing
Romantic for a couple Good facility

Better service
Do not make lies just to
Promotion compare to other Commercial on tv
convince customer
shop
teen
 Variables NEEDS WANTS EXPECTATIONS
As a kid, I need a the product has a I expecting that they wasn’t
coffee that is suited to unique quality and only having a coffee they
Product
my age and has a makes me feel relax should offer such as miltea and
(café) combination of when I drink it. shake with diff. flavors.
chocolate and milk.
It has a cheaper price
so that eventhough im
I need price that can I expected that the price of
a kid ,especially at my
afford my budget their product was accurate to
Price (baon) in school
young age can afford
its taste .
to buy coffee whatever
taste I wanted to buy.

The coffe shop must

have different artwork I wanted that the I expected that coffe shop has
decoration that can coffee shop is easy to a relaxing ambiance and
Place catch my attention access colourful in my sight.
because I really love at

They should
promotes their
product online
and give flyers
because Im not
I really love free taste I expected that no matter how
typhically a lovers
before I buy a product they promotes their product
roam Ive always
Promotion in my house and and joyful servant for it’s has the same actual
just surfing their customer. features.
internet in
weekened

kid
 Variables NEEDS WANTS EXPECTATIONS
Product Many option of Not frugal in flavor of
delicious
(café) flavors. drinks
.
.
Price Affordable price I can many more
Affordable price
drinks
Shop design was very colorful
Place Near in school Easy to find location
and playful feature

Promotion Offer coffee that for Give free toys Treat me in a nice way
kids only

kid
adult

Variables NEEDS WANTS EXPECTATIONS

Product I wont bitter coffee nor They have whatever drink I
More choices of drinks
(café) sweet request
The price wasn’t heavy Not too much costly but has a
Price in my pocket
I can afford the price
palatable taste of coffee
Has a reading area
Place Relaxing Good ambiance
Orienting their product Prioritize their
Promotion and services well customer
Good service