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  • Civil Society IT

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    RobDyson
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    Social media (tweets, Facebook updates,etc) mustbe authentic,non-corporateand conversational. 'It's hard to 'plan' a strategyon how to talk to people,and laughat four jokes'

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    Social media (tweets, Facebook updates,etc) mustbe authentic,non-corporateand conversational. 'It's hard to 'plan' a strategyon how to talk to people,and laughat four jokes'

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    13 Ansichten1 Seite

    Civil Society IT

    Hochgeladen von

    RobDyson
    Social media (tweets, Facebook updates,etc) mustbe authentic,non-corporateand conversational. 'It's hard to 'plan' a strategyon how to talk to people,and laughat four jokes'

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    Client: Whizz Kidz

    Source: Civil Society IT


    Date: 01 March 2010
    Page: 23
    Reach: 0
    Size: 232cm2
    Value: 0

    New mediawhizz
    I've been dabbling,well Facebookanalytics- two free tools
    allowed me
    'doing',socialmediaas part in the legion of DIYmetricsout there
    to pickup on tweets
    of my charity'scomms now tell me that I have5.1percent
    from peoplewho didn't
    sincemid-2008- not an velocity(ooh)and 3.2percent clout
    know we had a presence
    excessivelylong time,but (ahh)on Twitter,and 9.4 Facebook
    on Twitter,start to follow them
    adequateto havegained postquality.Thesesomewhat
    and sayhello.
    enoughground to start abstractstats mayallow me to record
    WhileI liketheeaseof plugging
    measuringits impact.I hear fluctuationsand improvements,
    my @monikerinto a self-generating
    mixedopinionaboutthis but I'm now capturing the more
    pageof 'facts',statsand figures;
    In thesector;from ardent usefulnumbers(eg numberof people
    I think- if you havethe time- at
    anti-strategists(incidentally, who commenton our Facebook
    presentit's helpfuljustto aggregate
    LabourMPsseemto favourthis page,and peoplethat ©reply or
    (eg thoughSamepoint)a listof
    tweet-and-gooption)to hardened retweet our messageson Twitter)
    who's talkingaboutyou;keeping
    PRswho arguethat it's not worth doing in a weekly spreadsheet.
    a noteof how manythereareand
    anythingunlesswe measure Two free tools I recommendare
    whether it's broadlypositiveor
    its effecton audiencesand brand. TwitterAnalyzerand Samepoint.
    negativechatter.
    I believethat socialmedia(tweets, Theformer showsgrowth of your
    Staysimple;it's a fluid media
    Facebookupdates,etc) mustbe followersovertime, and - really
    so it's probablybestto sanity-check
    authentic,non-corporateand usefully- the numbersof usersthat
    yourselfbasedon yourconversations.
    conversational.Soit's hard to a) readyour tweets on given days(so
    It's not exactscience,but neitherare
    'plan' a strategyon how to talk you can work out which were your
    anysocialskills.Justdon't start making
    to people('deardiary,todayI morepopularconversation-starters).
    noteswhen talkingto peoplefaceto-face.
    endeavourto speakto seven Samepoint.comhasbecomea
    Thatmightlookweird. •
    people,and laughat four jokes') standardin my toolkit. Enterthe
    and b) measurethe emotionalimpact nameofyourcharity and seewho
    RobDysonis PRmanagerat
    of peopleyou engagewith. is bloggingand micro-blogging
    WhizzKidz and a board member
    Butlo! ToolssuchasTwitalyzerand aboutyou in real-time.Thishas
    of CharityComms

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