SEO Specialist: Job Description

 Search Engine Optimization Specialist is responsible for analyzing, reviewing and implementing websites that
are optimized to be picked up by search engines.  
An SEO specialist will develop content to include keywords or phrases in order to increase traffic to website.  

SEO specialists conduct various testing methods in design, layout and advertising techniques in order to gain the most organic and
paid traffic.

An SEO Specialist will have in-depth knowledge of keyword research, SEO copywriting and the behaviors of search engines.  SEO is
an ever-changing landscape, so an SEO specialist needs to be continuously learning and evolving.

The SEO specialist description template is optimized for posting on career sites and job boards and is easily.
Simply put, in the words of SEO.com, “it is the job of the SEO specialist to make your website show up at the top of the search
engine results. Ten years ago that job looked a lot different than it does now, and it requires a whole new skill-set from what was
needed back then.
A modern specialist must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging
content. You know the old adage, “Content is king?” well, modern SEO specialists know that search engines are placing increasing
value on quality content – which will invariably include keyword or phrases that increases traffic to a site.

Modern SEO specialists know that search engines are placing increasing value on quality content – which will invariably increase
traffic to a site.

Job brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase
rankings on all major search networks.

SEO Specialist Responsibilities
 Reviewing and analyzing client sites for areas that can be improved and optimized
 Preparing detailed strategy reports
 Identifying powerful keywords to drive the most valuable traffic
 Running PPC campaigns
 Writing powerful calls-to-action to convert visitors
 Filling websites and other content with effective keywords
 Writing effective SEO content for blogs, websites and social media accounts
 Developing link building strategies>
 Analyzing keywords and SEO techniques used by competitors
 Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
 Compiling and presenting SEO guidelines
 Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid
search campaigns
 Track, report, and analyze website analytics and PPC initiatives and campaigns
 Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
 Optimize copy and landing pages for search engine marketing
 Perform ongoing keyword discovery, expansion and optimization