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An informative speech is a speech that aims to provide information to the listeners about some
topic. The goal of an informative speech is not to persuade listeners to change their beliefs or to
actions, but rather the goal is to increase their knowledge and awareness of the topic. There are
four types of informative speeches: speeches about objects, speeches about events, speeches
about processes, and speeches about concepts. We will go over each of the four types in more
detail below.
Examples:
Kim just started her first day at a new high school. After retrieving her schedule and having a
brief meeting with the school's guidance counselor, Kim makes her way to her first class. Kim's
teacher asks her to introduce herself to her classmates. Kim walks to the front of the class,
introduces herself, and tells her fellow students several facts about her life. By doing this, Kim
has just given an informative speech.
Speeches about objects are about tangible things that can be experienced through the five senses
(vision, taste, sound, smell, touch). Speeches about objects are thought to be the most frequently
used type of informative speech. These speeches not only include items such as books or movies
but also people and places. In the example above, the speech Kim gave about herself is a speech
about objects, where Kim is the 'object.' Other examples of object speech topics include speeches
about Martin Luther King, Jr., the characteristics of the Empire State building, sharks, and your
favorite fictional television character (i.e. Sherlock Holmes from the television
show Elementary).
Think about topics you like and things you're good at. Write down a list of subjects like this one:
Sports
Arts
Politics
Food
Travel
Then, do some research on all of them. Read articles online and talk to people who share your
excitement. If possible, interview people in the industry (like Chefs or Artists). Get their point of
view and what they've done through their career.
Start with a general subject that is broad and easy to work with. Try to remember things you
found interesting in high school that you would like to learn more about now. The more time you
spend researching, the easier it will be to write your speech. If your speech is good, you will
probably end up giving it or hearing it more than once in the future. Spend enough time writing
and do not take any shortcuts. For instance, if you are going to talk about fishing, make sure you
identify different types of fish and what bait works best on each of them. Even if you think you
know everything about a subject, still do the research. You never know when something new
pops out.
Once you've identified some exciting subjects, try to narrow them down as much as you can.
Let's say you're interested in Arts:
Arts - Famous Artists - Famous Paintings - The Mona Lisa
This is just an example, but the process should go something like that. Narrowing down your
subject into more manageable smaller topics is important, so you know what to focus on. Writing
about Art itself will be too grand of an undertaking, and it will take you months of preparation.
Your speech will end up the size of Tolkien's Lord of the Rings.
As you narrow down the topic, try to find interesting and not so well known facts that you can
include in your final speech. If you focus on general ideas that everyone knows, your whole
speech will be dull and boring.
Informative Speech
1. An informative speech is given for the purpose of providing information about a topic to
the audience. Notice that the purpose of an informative speech is similar to the purpose
for writing an informative essay. The organizational structure and type of information in
an informative speech would be similar to that in an informative essay.
2. To write an informative speech, you first choose a topic-either one that you already
know about or one that you are willing to research and learn about. Then, you outline and
draft your informative speech based on the topic, key points, and details and information
you want to give about your topic. Make sure you catch your audience's attention and that
you summarize key points and "take-aways" as you go.
Public speaking can be nerve wracking for many people, and when you’re asked to deliver an
inspirational speech, you may feel the pressure is heightened. However, this type of speaking
engagement is intended to make the audience feel good, and as such, the approach, language and
delivery can have a more personal feel than a typical business-style presentation.
What Is Your Purpose?
To inspire people, you need to have a clear concept of what the audience needs to hear. This
means that you must know your audience. Before you get started with your writing, consider
who will be listening to your words and what types of ideas might catch and hold their attention.
For example, if you’re speaking to students who are about to enter the workforce, you might
write words of encouragement that urge them to be confident, ambitious and enthusiastic about
their futures. If you’re speaking to colleagues about coping with challenging transitions in the
workplace, you may choose to write about the benefits of having perseverance, and about
embracing change and forging new paths to better things. Understanding your audience will help
you craft your message.
Tell a Story
Telling a story can help illustrate the points you’re making -- and when it’s a story of
overcoming adversity, making a difference or beating the odds -- it can play to people’s emotions
and inspire them to action. The story should be applicable to your overall message and should
demonstrate the challenge, the approach and the outcome. For example:
When company founder William Woods was only 10 years old, he lived with his eight siblings
in a two-room house with no heat or indoor plumbing. His mother worked two jobs to support
the family, and she never complained. In fact, through her words and actions, she demonstrated
that with hard work, you could accomplish anything. Fifty years later, William's mother would
be proud of all he has accomplished. Today, this company is an industry leader in creating
affordable housing for working families.
Writing an inspirational speech that draws your audience in on a personal level can be very
effective. For example, in a business environment, it might mean speaking about the
organization’s achievements, or the impact the audience's work has on the people the company
serves. You might accomplish this by incorporating testimonials or by providing an overview of
statistical information. For example:
Thanks to your individual efforts, more than 100 underprivileged middle school students have
new backpacks, clothes and shoes to start the school year. I’d like to read a few lines from the
Thank You notes the kids sent...
My new backpack is awesome - my old one was falling apart and I hated wearing it to school.
One of my friends said I had the coolest outfit of anyone in the class.
Play on Emotions
Working hand in hand, looking out for each other and supporting one another...
The incredible degree of professionalism, creativity and commitment you each exhibit will make
this possible...
End your speech on a positive note so people will come away with a feel-good sensation that will
encourage them to carry forward whatever mission you encouraged them to go on during your
speech. Issue a call to action, offer a word of thanks, or challenge people to personally embrace
your words and to continue to make a difference.