TALLER SISTEMAS DE DISTRIBUCION

TUTOR
HENRY JUNIOR ORTIZ MARTINEZ

APRENDIZ
JULIETH ANDREA MOSQUERA PEÑA

INGLES
TECNOLOGO EN GESTION DE MERCADOS
ID 1749838
SENA
2019
 STRATEGIC PLAN OF DISTRIBUTION

(LET´S LISTEN)

STRATEGIC PLAN OF DISTRIBUTION

GENERATE BEST
WAYS TO SELL OUR
PRODUCT

Strategic plan of distribution is an Distribution channel is the route through

important tool that companies PROCESS
which goods or services pass from the
have implemented INVOLED producer to the end consumer.

 DISTRIBUTION CHANEL
 PRODUCER
 INTEMEDIARY
 CONSUMER

The determining
1.MARKET factors for selecting 2. PRODUCT
distribution channels.

3.INTERMEDIARIES

4.COMPANY
 DISTRIBUTION CHANNELS

(LET´S READ)

Types of Distribution Channels

There are two types of distribution

channels: direct and indirect.

DIRECT CHANNEL: Is the shortest connection INDIRECT CHANNEL: Short channel and

between the fabricator or producer long channel.

and the end consumer

Functions of intermediaries
Intermediaries: People
or firms called
middlemen, who have In order to achieve the final purpose of the distribution
an important role in the channel, intermediaries need to perform different
product distribution actions from collecting information to search for the
channel funds.

The next are the most

important functions that
intermediaries must
perform:

 INVESTIGATION
 CONTACT
 PHYSICAL
 DISTRIBUTION
 PROMOTION
 NEGOTIATION
 ADAPTATION
 FUNDING
 ACCEPTANCE OF RISK
LET´S WRITE
VOCABULARY