Customer Service

The customer service, or simply customer service, is offered by a

company to interact with their customers. It is a set of interrelated

activities offered by the company in order for the customer to obtain the

product at the right time and place and ensure its correct use. It is a

marketing tool that can be very effective in an organization if it is used

properly, for this purpose certain institutional policies must be followed.

Customer service is the management that is done to any person who

takes part and seizes within a salary scope and who can access tangible

products such as intangibles, and people who can generate purchase

action in this case "children", and who emphasis is placed on the

fulfillment of goals by the advisor taken as an example, to provide a

good service, to have a relationship with the client, even to generate a

link with it and without limitation possessing power of conviction, good

lexicon and words keys taken as strategies to induce a type of

adaptation, which in the end will be our daily source ...

Customer Service not only meets the expectations of the buyer, but also

the internal customer, within the client-supplier chain, requires a service

that allows synchronizing the management of the client that is inside an

organization with which it is out. Put another way: if you want to improve

the external customer service, you must first improve the internal

service, as it supports the processes that allow the buyer to achieve

satisfaction with the good or service purchased.

To achieve the above, every organization needs to train all its human

team, in order to develop the necessary skills to equip them with

knowledge or be to stimulate the service attitude that is required for it to

work sometimes.

These competences are:

Service orientation

Customer orientation

This is achieved by developing a Personnel Training Program in

Customer Service.

In advertising, an account is a client. Do not confuse the accounts

department with the accounting department, which are two different

entities, and rather you could refer to the administrative unit because it

is deduced that the product has already been delivered and where you

can set the appropriate channel for the formulation of a claim.

The positions that can be occupied in a Customer Service or Accounts

department are Trainee, Jr. Account Executive, Account Executive and

Manager. The work consists basically in understanding the client's

advertising objectives, in obtaining from him the key information about

the brand, the product, the market and the public to the team of people

that will prepare the campaign proposal within the agency; If the Client

approves it, it will be responsible for coordinating the entire advertising

campaign process. It must direct to the same direction, the work and

effort of all those involved and, in addition, do it in the established times.

Therefore, the functions of the customer service department are:

Create and maintain the relationship with each client and understand

them.

Coordinate the internal and external teams that participate in the

preparation of the campaign.

Make presentations of.

Generate new business

The interlocutor with this department on the part of the client is the

director or head of advertising, or the brand managers or the person

who in each case is responsible for the advertising communication in the

company (marketing director, communication director, etc.) .

When the number of clients requires it, they are divided into groups of

accounts, each with an account manager, on whom the supervisors

depend, of these the executives and, finally, the assistants. In this way

the department is organized.